– Episode 442 – Cross the Bridge!

“There are no shortcuts to any place worth going.”

Tuesday: Content and Consistency

I love motivational quotes.  I think when you find a good one it can turn your day around.

Actually, it can turn around your entire path!

Today’s is a great quote… let’s read again, “There are no shortcuts to any place worth going.”

On the surface you learn to be hard working and not take short cuts.

Well don’t take a short cut to “any place worth going”.  Hummmm.  Let me tell you something… there’s a great restaurant in Australia on the “other side” of the bridge.  It’s an amazing little breakfast spot…right next to the Sydney Harbor Bridge!

NOW… there’s also a great little restaurant in Wooloomooloo that’s on the “other… other side” of the bridge.  So if both are worth going to, and there’s a bridge, is the quote saying, you should go to both, but don’t take the short cut of the bridge.  You should swim?  I mean that’s the true “non short cut” way to get to both restaurants, after all, taking a boat or ferry is a short cut, right?!?!

SO, what on earth does this have to do with content and consistency?

Sometimes amazing content is stuff written by someone else!  You can share a link to an article written by someone else.  It’s a short cut, but it still puts your tribe first IF the content is amazing and something they find useful.

Same holds true for a video!

Same for a photo or an infographic!

Don’t get stuck in the mindset that the only way to create amazing content is by putting your nose to the grind and authoring every piece you share.  It’s OK to share things other people have created, especially “things” your tribe would find awesome.

Last week I was “wasting” time on Facebook and there was a great video of the three members of team USA for baton twirling doing a trick called an “elbow pop” – basically you pop the baton off your elbow, over and over and over!  They are not easy, they hurt, you bruise yourself, but they look super duper easy!  BUT THEY’RE NOT!

Alright, the 3 ladies posted a video goofing off with the “elbow pop” in slow motion… I re-posted on my Facebook Baton Page… and it was shared by my followers 25 times!  It received over 19,000 views.

I did not create the video – I simply shared it.   In essence, this was my “short cut” to content creation, my bridge!  The word “creation” has a very big spectrum in regards to online content.

REMEMBER, content creation is information your tribe will appreciate, engage with, and thrive from receiving.

YES, you still need a schedule to post consistently – but relax and don’t look at it as cheating if you “share” something someone else created.

A word of caution… do not use this method as a substitution for your own creation, but, don’t be afraid of a “short cut” now and again!

Tomorrow… come back for this week’s episode on “Midweek Motiation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

Episode #357 – What is the Goal After the Goal?

“If you are persistent you will get it. If you are consistent you will keep it.”

What do losing weight and saving money have in common?  Stopping exercising and spending cash!

When you achieve your weight loss goal or your savings goal it’s hard to switch to a sustaining mode. I mean how many people focus on life after the goal?

Now many… that’s why the weight loss industry is huge!  That’s also why financial planners always have a job!  People are horrible at maintaining.

This is why you can really see results with your social media plan if you just maintain consistency.  It’s “easy” to establish a goal of starting a blog… after all that’s the sexy part!  When you come up with your theme and even when you develop a plan, that’s fun.

The work comes by actually implementing the plan.

However, when you look at the information you are providing as a service that is important to your followers the “chore” of it is greatly diminished… it actually becomes fun to think about how your information will benefit your followers.

For example, regularly I’ll say you need to provide consistent content because it builds trust with your followers.  I’m not just writing that because it’s true, it’s because I really want the Infinity Marketing Machine to work for you… therefore it’s important that I say it over and over!  It’s a fundamental building block that will benefit you… however, it will be even more beneficial to YOUR readers.  That’s the audience you serve.

You are working hard (being persistent) to grow your audience… but anyone can grow an audience.  Your new goal is to keep your audience (with consistency).

Go for it.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here


Action Steps
1- Adjust your goal to consistent content — you can make a plan, but I want you to implement it!  Pick three topics important to your followers and rotate your postings based on these three topics.
2- Install my free app! (

Listen to Episode #357 of the Two Minute Commute audio blog Podcast



Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!