– Episode 718 – Tell Your Story

Quote: “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley

Saturday: Try This!

Yesterday I said you need to get personal… and that was by really sharing you.

Well… here’s one way you can do this.  This photo is a menu of a restaurant.  It was hanging out side and the neat thing is the paragraph. on the far right.

It’s a simple paragraph but it has a big impact on building a bond with the people deciding if they should eat at this restaurant.

It’s the restaurant owners’s story!

I’ve often said you need to share your story… and sometimes it’s hard to figure out how to do this.

Do you put it on your website?  YES.

You can also find many other places to include it — the normal places are where people stop and read!  OR stop and watch.

Where ever someone has time to wait, they have time to consume things that personalize your story.

How will you use today’s tip?  Start by writing it.  Like the example of the menu… you only need one paragraph.

One paragraph is your start.  Just get it written.

Next place it on your website.

When you have it on your website – then find somewhere to put it in the “real world” – whether it’s your brochure, menu, or bathroom area.

Try This!


Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review – Week in Review – Episodes #676 to #681

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review


In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.


Monday – Subject Matter Expert – Episode #676 – Question Asked… Question Answered

Tuesday – Content & Consistency – Episode #677 – Be Consistent to Get Different Results

Wednesday – Midweek Motivation – Episode #678 – Be a “Givver Upper”

Thursday – Infinity Customer – Episode #679 – How Do You Create Infinity Customers?

Friday – Big Money – Episode #680 – Cookies and a Blog Post!

Saturday – Try This! – Episode #681 – How Boring Instructions Create a Vibe

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur




Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Episode #401 – June will Happen

“Have a vision and remain focused regardless of the obstacles and you will succeed”

I love success.

So today’s inspiration is amazing.  As long as you remain focused you will succeed…. hummmmmm I think we need to be a little more specific.

For example – what the heck is the goal?  I mean, if all we had to do was stay focused we’d be all set is a little flimsy.  I get the part about having a vision… but what is success and is it possible you need a varying degree of success?

Here’s why I bring it up… we have a running joke going on at work. It’s become VERY busy.  The ice went out on our lake really late — May 5 to be exact… that’s a good 3 weeks later than average and actually 6 weeks later than last year (which was super duper early).  Well, this means our customers are still on a calendar schedule and on some level, their expectations are unrealistic.  It takes the same amount of time to do the work, regardless of what the calendar shows.  Our running joke is “June will arrive” or “June will happen”.

This means regardless of what happens this week, by next week it will be June, like it or not.   Therefore, our vision is a start to our summer business activity, so we will have success (regardless).  BUT, it’s a much better plan to define success in addition to your vision or you’ll just end up with a motto like “June will happen” — haha.

So for your midweek motivation, focus on how you define success.  You really need to understand exactly what success is so when you achieve it you can celebrate.  Don’t leave it to chance.  Vision = be clear.  Success = be specific.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here


Action Steps

1- Define success!  You need to know when you achieve it!
2- Install my free app! (

Listen to Episode #401 of the Two Minute Commute audio blog Podcast (OK – it’s longer than two minutes today… but WOW… 400 episodes, I’m psyched!)


Episode #171 – Bad Reviews and How NOT to Respond

Have you ever received a bad review and wondered “WTF”??? Simply put, there are a bunch of crazy people out there that have never put themselves on the line as a leader or manager, let alone a business owner.  They are the complainers in the back of the room that have been empowered by social media.

Keyword being “empowered”, but exactly how much power do they have.  They are angry little trolls.  They sit in their sad existence and think the world cares about the injustice they’ve received.  When you read their writing it’s hilarious. Start looking through a company’s “negative reviews” and read them… don’t feed the trolls, meaning don’t comment, but dang, you can read them and think, “yeah, I get what the business was doing”.

The other thing I don’t understand is the inability to “opt out” from a 3rd party vendor’s review system.  In particular, Yelp.  Why is everyone forced to participate?  Anyway, that’s a topic for someone with more free time than me… haha.

I question, “why do people feel so compelled to share their thoughts?”  Honestly, I have no idea, I’m certain there are deep psychological studies that answer that question.  I’m more concerned with what you do about it.

Two ideas:

Idea One: Understand that you are in control of your branding but not in control of your brand. Re-read that.  You get to decide your branding.  You get to pick your logo, colors, website design, letterhead, business cards, and messaging.  But you do not get to control how your customers interpret your brand…  It’s very similar to how someone can “talk bad” about you and there’s not a lot you can do except rely on your personal reputation.  They can say things contrary to the way you package yourself! Ta-da!

Same for your business brand.  You can get an entire set of trolls that decide to attack your business and say negative things in an attempt to destroy your business.  Now, if there is truth to what they are saying… fix it, but otherwise, they get their “little megaphone”.  Sure there are the people that say “write back and respond” – go for it… but do not engage.  They write once, you reply, they will get to double back and attack again… and that’s it for you. NO MORE.  You’re done.  You get one big moment to say your peace.  That’s it.  Here’s the refreshing part.  There’s a lot of noise on the internet and the crazy negative one star freaks have lost their voice.  Let them rant, they look like toddlers screaming for more candy with both hands full of suckers.

Idea two:  This is a bad idea.  AND This is a scary trip to the dark side… ready??? Take this for what it’s worth, but you have internet skills and until someone attacks back, the trolls won’t go away.  Buy the person’s name as a domain.  Set up a webpage.  Take a screen shot from every platform they chose to attack your business on.  Post the screen shot with the written text transcribed on the webpage below the screen shot so search engines find it.  Link back to the original post.  Tag the page with searchable terms including their name.  Link back to their personal profiles on Facebook, Twitter and Linked In.  And then see how long it takes for them to notice.  Remember employers do search the internet looking at online presence of potential new employees.

If you really are irritated, (and this is over the top crazy) but, there’s nothing to stop anyone from purchasing ads on Facebook geographically targeting the 12 mile radius they live in or the company they work with the purpose of steering traffic to your newly created page.  Does this scare the crap out of you?  It should.  Because… the skills you have to place ads and target niche market can all be turned to evil.  We currently exist in an internet environment where this hasn’t happened.

Remember, my earlier statement that these people are not leaders and have never owned a business.  They are the people that sit in the back of a room and complain.  Well, when they decide to recklessly use words to hurt a business, what’s to stop someone from putting all their words in one nice and neat location. When someone puts all their “crazy” under one location and allows search engines to find it, is this any different from creating a page about dogs and linking to other pages? (it’s good vs. evil) But at the heart of it, it’s simply using the words of the author and bundling them in one easy to find location.  How’s that for a spooky idea?  And by the way… I strongly encourage you to go and buy your own name as a domain, and do it right now.  I have never understood why people don’t buy their own name… if this doesn’t give you a reason you need to re-read Idea 2.

So before you go all deep-end and implement idea 2 (which is a bad idea) – know that you do not control your brand, i.e., the way your branding is interpreted by other people.  You control the colors, logo, etc.

Ultimately, satisfying customers, within your policies and procedures, is the best way to succeed.  You’ll get the negative guru’s that will never be happy, and that’s OK.  Let them be.  Focus your time, money, and energy on new customers and moving forward to make money!

Remember, it’s not proper online social etiquette to attack a business for following their procedures.  If you tell people ahead of time the “rules” and then after the transaction they have an issue, that’s disgusting human behavior.  It’s like going to a restaurant eating an entire meal then complaining it was awful.  These people have sad pathetic lives, and the reason they do is because they are not honest people.  As a business, you need to focus on the good people and do everything in your power to attract more good people in line with your values and beliefs to do business with. When you create the customers you want to work with, more will follow and the tolls will no longer exist in your working world.

That’s the best advice of all!


Question of the Post:
Have you ever changed a policy based on a negative review?

PS: Make sure to “like” this post… and follow me.  I can also send you the week in review newsletter… join here


Action Steps
1- Focus on attracting customer you want to work with — good customers that align with your company values and beliefs.
2- Don’t implement Idea 2. 🙂
3- Install my free app! (

Listen to Episode #171 of the Two Minute Commute audio blog Podcast

Love this inspirational quote?  View it on a 12″ x 12″ Canvas “Social Square” wall hanging!

Two ways to get more Small Business Tips …
A- Install our Free App ( –Apple or Android )
B- Subscribe to my blog at

Episode #41 – Choose the Voices in Your Head

You Become Like the 5 People You Spend the Most Time With… make a plan to get the influence of other business owners from networking, business clubs, and books.  it’s time to choose the voices in your head wisely!  For example, if you spend time with your clients for 8 to 10 hours a day, and you run a day care filled with 3 years olds, recognize this!  It does affect you.  Entrepreneurship can take lots of your time and soon you realize you’re isolated.  Get the right voices in your head.  Again, a powerful way to do this by joining business clubs, networking, and even through books or articles.

Action Step:
-Develop a plan to connect with other small business owners, whether in person, through mastermind groups, business clubs or even books you read.  You need to continue to get the entrepreneurial inspiration in your head!

Click Here to listen to Episode #41 of the Two Minute Commute