– Episode #561 – Do You Have 10 Things You Love?

Quote: “You just know my name NOT my story…”

Monday: Subject Matter Expert


The interesting thing about subject matter expert is to provide information to build trust but at the same time not sounding “over the top” boring.

It’s the difference between listing a bunch of individual awards/titles and listing that you competed 17 years and naming your highest title.

However, the goal is to build trust, this is the way people will buy things from you.  When they feel like they know you, they like you, they will trust you… so how do you do that?

Get creative in your history and about me sections.

Today I found a great “About Me” description so I did a screen shot to share it with you.  This woman does the obligatory background, however, did it with a twist to get us to know her.

Then she does something remarkable, she picks 10 things she loves.

Now, if you love having a dog on your lap or cookbooks, don’t you think you would immediately bond with this person?  You feel like you know her…

This is exactly what you should try to do online.

I saw this and thought… dang, I need to do this.  So it’s on my “to do” list. How about you?  Are you putting this on your update list, I think it really makes a difference.  It’s a spin that gives people the opportunity to bond with you!  Let’s both put it on our lists.  Lets update our “About Me” pages using the 10 item list!

PS:  #10 didn’t fit on my screen with the description at the top — her #10 is Merchandising, so much so that she has to resist organizing store shelves when shopping.  haha




Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #384 – The Reason Your Customers Need Information Is…

“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark

Look at this brand new car, it’s a shiny shade of bright red. Imagine driving down the road with the wind in your hair as the top is down and your favorite music is on the radio.

I mean… it’s a convertible! Do you need to know anymore?  Heck no… who cares if there are anti-lock brakes or what size the engine or if it’s all wheel drive.  It’s got a radio and the top comes down.  Who are you to question the pitch?  Never question the pitch.

We are just uninformed buyers waiting for the sales person to dazzle us with their knowledge… well, that’s kind of how sales operated, not that long ago.  I actually remember the horror of buying a car in the mid-90’s… the sales person at the car show approached me, “Hello little lady, what color are you looking for?”.  Yes, that is true.

Fortunately, now it’s much different.  A lot of it due to shoppers educating themselves prior to entering your business. This is done with your website.

Your website is the prime area where you have an outstanding opportunity to educate your readers BEFORE they visit you.

Don’t miss this opportunity.  Take the time to think of all of the questions you are asked about your product or service and answer them!  Make pages about topics, create a FAQ list… but share your knowledge.

I did this last year and in one season… summer at our marina… I increased my on site time from an average of 2:20 to 11:20 — that’s absolutely astonishing.  You need to do this to improve your loyalty with your customers.

You see…when your customers are educated and understand the fundamentals of what your offer, it builds trust, they don’t feel like you’re holding back or that you are not trustworthy.

This trust is critical to building relationships and transforming the customers you have into your tribe of infinity customers!  You need them to want to stick around for a long long time!

There has been a big change in marketing as you read in today’s inspiration… but the more information you provide to your customers the better!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here


Action Steps
1- Make a FAQ page for one profit center at your business… just brainstorm every questions you’ve been asked, then answer them… OH and post it on your site!
2- Install my free app! (

Listen to Episode #384 of the Two Minute Commute audio blog Podcast


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!