Tag: small business marketing idea

Posted on in 6- Saturday - Try This!, branding, Creative, Customers, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #560 – Don’t Miss this Easy Way To Share Your Vibe.

Saturday: Try This

Never miss an opportunity to share your vibe.

Email, posts, websites… these are all great places to share your mission statement or history…

BUT look at this!

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Vineyard Vines uses their shipping box as an opportunity to create their vibe in your home.  You open the cover and they share their story, right there, under the cover.  It opens up to look like a showpiece!

Now, it might be hard or expensive to replicate this exact style of box…

BUT that doesn’t mean it’s impossible.

If you send a bill, include a small flier that shares your story, vibe, message… it’s “free” to mail something additional.

If you send a package – you can create a sticker and get a similar vibe!  Include your story in the package.

Use the same type of sticker and attach to your shopping bag.

There are endless ways to create this little bit of magic for your customers.

TRY THIS!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, DoingInfinity, Loyalty, marketing, Real world, Tribe Building

ProfitCenterCoach.com – Episode 475 – Celebrate a Normal Day

“Do it with passion or not at all!”

Friday: “Big Money Small Change”

I love when I find fun examples online!  I’ve said it before that when you’re looking for a topic to write about, check the “National Day Of” calendar.

It can seem corny… but there are some very good inspirations in that list of days!

We recently celebrated World Ballet Day!  Most of the world probably woke up in the morning and went to sleep at night without ever knowing it happened.

BUT

If you’re a dance studio it’s a big deal!

It’s a great way to create a post to alert your students and their family.  It’s also a great way to spread the news about your industry.

It helps to build your tribe and that’s a great way to increase the value of the information you provide to them.

Get out there and check out your “National Day Of” calendar and start finding celebrations relevant to your business.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Content, Customers, marketing, Real world, Sales, Success tips, Two Minute Commute

Episode #347 – Who is the Star of the Story?

“Good Marketing makes the Company look Smart. Great Marketing makes the Customer feel Smart” JChernov

I love this inspiration!  Have you ever thought about marketing in this light?  Your job is to make the customer feel smart.

Let’s do a little “shoe on the other foot” example.  Have you ever been a customer and felt dumb?  The sales person was so concerned about showing you the features and benefits, they forgot their job was to make sure YOU understood how it would add value to your life.

Your job, at all times, is to build trust using the Infinity Marketing Machine.

When you feel dumb you also feel insecure.  It’s not a great feeling.  But a terrific sales person will make you the star of the story!  They’ll go out of their way to make you feel comfortable.  This builds trust.

Now you might think… this is pretty easy to do in the “real world” because you have all sorts of verbal ques.  You can read the person in front of you and understand if they are “getting it”.  So what do you do online?

Play the role of beginner customer!  Start a role play with yourself.  Pretend you are both the beginner customer and the sales person.  Ask yourself all the questions you’ve ever been asked… and answer them.  NOW, in the role of marketing… make a large FAQ page of all of these questions.  Then when needed (and even when not needed) make videos!  Use both of these great tools and make the customer feel smart!

I had a customer visit for a tour this past weekend.  I started to explain how our boat storage program works… he said, “OH I know… I watched your video” — AWESOME.

Make your customers feel smart.  If you want to see my large FAQ page… click here.

PS:  This is also a great content builder!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Make a video or make a FAQ page… just think of the common questions you’re asked and answer the questions so your customer can educate themselves BEFORE they come to visit you (or call).
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #347 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Posted on in 6- Saturday - Try This!, Creative, email marketing, marketing, Real world, Success tips

Episode #325 – It Was National Day Of Coolers With Blenders! Really… It Was!

It’s not National Margarita Day anymore… but none the less, we’re going to talk about this super great post.  I received this in an email, I loved it… immediately!

Alright, this product is cool – I mean who doesn’t want a cooler that has a blender right on the top of it?  Awesome.

But even neater is the use of a “National Day Of” topic to promote their product!

A couple days ago it was National Margarita Day… you may expect a restaurant or bar to celebrate… but these guys did a brilliant job of promoting a cooler… A COOLER!  They also extended their discount until the end of the month.  If you’re reading this in 2018… go for it!  Discount still valid.

But seriously, the “National Day Of” is a great way to get ideas for posts and newsletters, you can get very creative!  Look beyond the obvious.

This reminds me… what are you going to promote with your business?

Today is: National Tortilla Chip Day
Tomorrow is: National Chocolate Covered Nut Day
Monday is: National Tell a Fairy Tale Day

Personally, I’d love to hear how you make Monday work for your business!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- SOOOOO go through the “National Day of” calendar for the next two weeks and pick out one celebration you can use as a post topic that represents an aspect of your business.  Use your creativity and create this post for a social media post or in your weekly email… this is fun!
2- Install my free app! (SmallBusinessClubApp.com)

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!