Tag: small business marketing idea

Posted on in 1-Monday - Subject Matter Expert, branding, Content, goals, Loyalty, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 936 – Share Your Audience

Monday Topic: Credibility —

Quote: “…you shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw something back” MayaAngelou

 

Woah, what’s up?  Has live turned completely upside down… like a month ago you never would have imagined your life today.

I know I had that moment yesterday at the grocery store.

It was that moment I was standing in line and felt like I was in an unrecognizable country of empty shelves and 6′ distances.  It makes me sad.

But here’s the deal… this is reality, for now.

You are going through your own individual struggle but one thing I will say is leaders need to lead.

As the expert of your business you are struggling to pivot… but there is one thing you have, your audience.

Now more than ever they need to hear from you.

Not in the bargain bargain bargain sense.  They need you to lead. 

Not in the “everything is going to be OK” sense.

They just need to hear from you… think about what they need know.   And here’s the deal… think out of the box.  The biggest asset you have is your tribe and it’s time to share it.

There are lots of businesses in your area and information is a commodity.  Share information.

Often I use examples from our marina…

Right now we are “out of season”, granted we are rapidly approaching the boating season, but right now we can help our area businesses by sharing information with our customers.  We started a restaurant guide to open businesses… and this week we are starting an online group to celebrate the area by sharing good memories.

It’s a simple thing, but it’s a big value to our customers.  They visit our area all summer and care about the businesses, they appreciate the information.

This is a different form of leadership, but very important.

Share your audience.

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

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Posted on in 5- Friday - Big Money, big money, Customers, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 833 – Surprise… Another Use for a Customer Preference List!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Friday: Big Money Small Change

 

Quote: “Happiness likes to jump out and surprise you when you least expect it.”

 

This idea came across my feed and I thought… “I’ve Got To Share This!”

Often stores will keep a private list of likes/dislikes for their clients and keep it for when sales come up… it’s a great tribe building idea… but this idea actually “level’s Up”.

 

They actually use the concept of a “private shopping” preference list to get friends and family to stop in and buy gifts for you.  A wonderful idea at this time of year.

Could you imagine if they took it even one step further with a code for a discount?!  Nice!

This might be a great idea for you, even online, if you can find out your customers likes/dislikes and create an email they can forward to friends and family…

Speaking of a discount code, act quick and use insta25 by midnight 11/22/19 and receive a 25% discount at TheeEntrepreneurInMeSays.com

#doinginfinity

 

Update… sorry for not hitting my 7:28am Posting time… I teach consistency but sometimes it just can’t be helped.  For those of you following the TribeologyBlog for a while know my mom took a tumble and broke her ankle a couple months ago, well… last night she got out of the hospital!  

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 6- Saturday - Try This!, Blog content, Content, Customers, Loyalty, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 822 – Set the Stage

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

Have Fun!

I love this idea. It’s the ability to set the stage and create a fun memory.

This photo is actually from a restaurant – but there’s a long narrow hallway on the approach to the main dining and host stand.

It’s the perfect opportunity to set the stage.  As a reminder “set the stage” is the time to draw your customers into your experience.

One of the best examples of this is an amusement park ride at Disney World.  The waiting lines wind around and around but at the same time they use lighting and sound to help you get into the spirit of the ride.

This hallway set a quirky vibe by having oversized scrabble pieces on the wall… it’s the opportunity for customers to spell words, take photos, in essence… be quirky, too!

How can you help “set the stage” for your customers?  Can you theme signage, use words on your website that draw or direct your customer to the right experience…

At the marina we offer a bottle of water and orientation session to help our customers make the transition from the hustle of driving to the relaxation of a boat ride.

Set the stage!  Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 5- Friday - Big Money, Content, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode 821 – Fancy Backgrounds

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Friday: Big Money Small Change

 

Quote: “Cooking well doesn’t mean cooking fancy.” Julia Child

 

It’s so much fun when I explore my Instagram feed and come across a fun idea to share.

This idea is not “new”, especially in the service industry.  It’s simply featuring successful product of your service… in this case it’s one of the twirlers.

Here’s what I like… the backdrop.

When I mention that your ideas do not have to be expensive, look at the back drop in the photo.  It’s a very simple piece of lattice with costumes from the team hanging.  It’s recognizable and looks great.

The other things it does is it gets you actually “DOING” – meaning, you’re not worried about having to get a designer, spend a lot of money, and taking a whole bunch of time to implement the idea.

You can make a very nice backdrop, right now.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314(8).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 5- Friday - Big Money, big money, Creative, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 815 – The Glowing Pumpkin

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Friday: Big Money Small Change

Quote: “The best part of the journey is the surprise”

How can you surprise your tribe?  Take something expected and personalize it to your business.

It’s actually pretty easy

Look at how this yoga studio celebrates Halloween… online…

The message captures your attention – you expect a pumpkin or some variation of a Halloween message.  Since it’s a yoga studio you often see reminders of the core principles of yoga… such as light inside you.  But put them together and you have magic.

Take your messaging to the next level by using a nuance of the holiday that has a personal connection to your business terms or philosophy.

But I also like the text under the message — it’s a specific invite to the studio for chocolate!  The holiday is used for introducing new people to a new product.

Thats an easy way to increase sales for very small costs.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

mockup-template-of-a-t-shirt-lying-over-a-wooden-surface-6404a(1)

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 6- Saturday - Try This!, Business owner motivation, Customers, marketing, Success tips

TribeologyBlog.com – Episode 810 – Only Seven Oranges for Sale…

Saturday: Try This

Have you ever been to the grocery store and seen the big huge display of oranges?  They stack them up… pyramid style and they look fantastic.

Someone took great care to fill up that huge display – they light shines on it perfect.

NOW… have you ever been to the grocery store on a Sunday evening?  The big shopping of the weekend is over and that once dominant display is reduced to 7 oranges and you think….”I’ll pass”

They are amazing oranges – but the expectation is to find a HUGE display – so to only see 7, you think, “they must be yucky… no one else wanted them”

Now what if the display looked like this

Those seven oranges look pretty amazing!  AND if you’re at a restaurant that sells lots of cakes and cookies, it gives you the customer a great healthy option!

Displaying your merchandise is key to your success — both online and off.  If you’re online take care in your photos… The photos need to tell a story and often it’s the thing that stops people and gets them to read your headline and even body of the description.

Just remember – it’s all in the visual.

Look around your store and at your website — determine if your 7 oranges look like the last 7 oranges at the grocery store – or like the seven in the photo above!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

folded-t-shirt-mockup-lying-next-to-a-camera-and-clothes-on-a-bed-a16941.png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 5- Friday - Big Money, big money, Creative, marketing, Real world, Success tips

TribeologyBlog.com – Episode 803 – Creeping it Real

Quote: “Why work….when you can create!”

Friday: Big Money Small Change

Here’s a post that stopped me in my tracks.  The characters are so silly!  I actually didn’t realize it until I wrote this post… it’s fruit!  I totally thought they were cookies, then I looked closer and saw the pears, followed by the kiwi… etc.

But what does this have to do with big money?

The post is easy… shows the product… and doesn’t cost a lot of money!

But most important it’s timely.  We’re quickly approaching Halloween and the “creeping it real” is a great theme for this food based post.

So it’s NOT just a post that shows their product that captures your attention.  It’s a TIMELY post that shows their product AND captures your attention!

Your business has seasonal and holiday influences… even if you don’t think so.  We’re a marina and winter may not be your number one think of boating season… but we do send out Christmas Cards with boats as the decoration.

There are ways to be timely and timely bonds your tribe, ultimately making you money!

Get creative and get your holiday on!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Blog content, Customers, goals, marketing, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode 802 – This Will Change Your Focus to Endless Possibilities!

Quote: “Your Possibilities are Endless”

Thursday:  Infinity Customer

 

Your possibilities are endless… yet you feel like you have no options?  That’s so strange.

AND

It’s so real!

Here I am saying, “develop a list, provide content, consistently”.  Sounds easy.  But you’re all “I don’t know what to write, I don’t feel like creating content, and OMG have you seen my hair, I can’t go on camera with that!!”

Well… let’s start at the beginning

You don’t have to have a super finished master plan in the works to be successful.  You already have a business running.

What our goal is with Tribeology is to add security to a very crazy social media plan.

If I described you above in the “I don’t know what to _____” then tribeing is great — getting on a consistent content producing schedule will bring calm to your day.  (HA!  Like that’s possible)

Well, that may be the goal and in reality it doesn’t feel achievable, but look at this — would your day be better if you had a group of people that you could make a small one page PDF that was the “Top 7 ways to _____” that you knew would really be helpful and they would love VS. creating a random post because you “have” to?

YES

How about this… by creating this “Top 7 ways to ____” in an email that you send out and you know will reach all of the email boxes of your customers, does that make it feel like less of a “chore” and more of a “dang, this feels like a good use of my time” mission?

YES

Now, the best part — if you’re emailing something that reaches the entire list… isn’t it cool that you can put a link into the email for a product you sell AND have people buy it?

OH HECK YEAH!

Here’s the deal.  Tribology is creating a group of people you want to create content for – in turn you are rewarded by a stable group of people that buy things.  This is why you’re doing the hard work of consistent content.

When you jump the hurdle and mentally change from “have to” to “want to” create content your possibilities really do become endless.

People will buy things from you, your email list becomes a mini-ATM — you cannot say the same about your social media feeds.  Your list becomes a valuable asset to your business AND ultimately it can become a profit center.

Endless Possibilities!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Customers, marketing, Planning, Real world, Success tips

TribeologyBlog.com – Episode 798 – Cheers to Helping People Drink!

Saturday: Try This!

How can you make shopping easier for your tribe?  For me… provide Diet Pepsi — but if you can’t do that, make it easy to still consume Diet Pepsi while I shop your product/services!

How cool is this idea?

Target has a full basket of beverage holders for your use on your cart.  Now… part of this has got to be to prevent spills in the aisles… haha — but what a great idea!

Buy a beverage from Target – and they even have a way for you to easily consume it.  It’s a great idea.

How can you do this?

One way we make things a little easier for our customers is to have “cheaters” at the front counter.  If someone is writing a check or signing a contract we want them to see!  I picked up several pairs at the dollar store.  So for one dollar, we provide a great service to our customer to help them better enjoy their shopping experience.

Take a look at where your customers have discomfort.  When do they make a big sigh…. did they forget something… send a reminder… have the “thing” they forgot… there are lots of ways you can make your experience better.

If you’ve got an idea to share… put it in the comments!

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, Customers, marketing, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 793 – Be the Expert… NOW

Quote: “Of course I talk to myself at work sometimes I need expert advice”

Monday: Credibility (Subject Matter Expert)

 

Do you talk to yourself?  It’s OK to admit it — I had someone tell me once that talking to yourself is a sign of intelligence.

With that in mind… dang, I’m brilliant! hahaha

But here’s the deal, where do you go when you’re looking for advice?  Books, YouTube, Google, friends, family… lots of places, right?  When you seek this advice is the the foremost leader in the field for which you ask advice? Probably not… but you’re ok with that because you just want an answer, “now”.

Hummmmmmmm

It’s the same thing for your customers!

They come in looking for leadership and advice, your leadership and advice.  This is the fundamental building block of building a tribe.

If you’re apprehensive about publishing content where you position yourself as a subject matter expert in your field, think about the customers you serve.  If you’re willing to help them in a meeting… you can also provide information online and reach an even larger group of people that need your advice!

It’s like this example… back in the day when she had toddlers she was in need of information on potty training.  It was 3am and told me how she paid $5 to download a 7 page guide.   It was worth every penny.

At 3am she had a need for advice and she didn’t want to call anyone at that time of day, but online she was able to find useful information that helped.  The author was not a doctor or teacher… she was better… she was a mom that had potty trained HER kids.

She was the expert my sister needed “now”

This is the expert you are.

There will always be someone that has deeper knowledge or is more “expertity” than you… but YOU are here now… you are the expert now…

Start providing information to help your tribe… now!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review