Tag: small business marketing tip

Posted on in 6- Saturday - Try This!, Business owner motivation, Creative, Customers, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #639 – How to Grow Your Kid Tribe

Quote: “Tell me and I Forget. Teach me and I Remember. Involve me and I Learn.”

Saturday: Try This!

Do you know what I love?  I love when I go to a store and find an amazing “Try This!” topic.  And I found this yesterday!

It was noon and it was a Friday Crew Lunch Day.  I happened to be “out and about” so I stopped by Dominos’ to pick up our pizzas.

This is such a great way to get kids involved in your business.  After all, kids are future buyers of pizza… think teenagers!

 

This also creates a bond with your brand.  The kids may not be able to tell you what “kid friendly is” but they sure know the places they feel welcome.

I remember this exact sort of set up at an old restaurant in our area called “Shakeys” – it was actually a sit down restaurant, but after your order was taken, you could go right up to the bank of windows and watch the pizzas being made… and to attract kids there was a step area to a platform, very similar to the Dominos example.

You might be thinking… but we don’t make pizza… being kid friendly could also be an area with toys, a cookie club, or a take home coloring book.  Um… I remember toys at the dentist, cookie club at the grocery store, and the coloring book from the bait store.

Look for a special way to involve your youngest tribe members!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Customers, marketing, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode 637 – How is the Hotdog Made?

Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.”

Thursday: Infinity Customer

Oh this will be fun.

Your customer walks in the store, they’re hungry.  You sell hotdogs.  Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how the hotdog is made?

hahahaha

I couldn’t resist that!

However, let’s keep this very short and simple example in our heads as we create our story about our product.

YES… you need to create a story.  At our family marina we have a great service where the customer’s boat is kept in our warehouse and with a one hours notice we put the boat in the lake “valet style”.    This sells the features of the service.  The benefits are that the boat stays clean and it is safe from wave damage in the storms.  Well, both of these tactics, features/benefits are helpful… it’s the story that, “all you do is pack your cooler and hit the waves” that’s feeding the customer’s desire.

We could tell the customer it’s convenient or easy… but letting them do the work of imagining a sunny day, packing a cooler with ice, food, and drinks, and leaving shore is what will sell THEM on the service.

Allowing the customer to jump into the story, meaning they visualize them selves in the story is much more effective than telling them how the hot dog is made.

This style of story marketing also helps with your tribe building… why? Well, you are teaching customers HOW they will be able to use your product.  So from before “day one” they begin to trust you.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, goals, marketing, Success tips

TribeologyBlog.com – Episode 536 – Turn “Get It” Into “Get It Done”

Quote: “The way to get started is to quit talking and begin doing.” – Walt Disney

Wednesday: Midweek Motivation

 

Today it’s time do just get it done!  The best way to do this is to take action and make it happen.

Sure that sounds easy – but is that the best course of action…  I’m going to argue and say “not really” – taking action to take action is unproductive and often leaves to spinning in circles.

If you stop and take time to do a little planning, guess what… you’re still taking action.  Sweet!  How does that sound?!  Pretty awesome.

Don’t get sucked into permanent planning – and I think this is what today’s inspiration is warning against.  That moment when you all of a sudden become afraid to do anything.

I’ll be honest – I’m experiencing this right now… I need to “upload” a welcome profile – it sounds like an easy task, but honestly it’s become difficult.  I’ve heard that when something seemingly easy becomes difficult you’re assigning an unrealistic level of importance to it.

So let’s evaluate – you can’t take action and you are stuck in planning or preparing mode… when this happens, ask yourself WHY.

Again, most likely you’ll discover that you are attaching a high level of importance. When you use this little trick to discover your issue, it becomes much easier to just “get it done”.  The task might have significance, then again, maybe it really doesn’t?

Get it?

Turn that “get it” into “get it done”!

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, Business owner motivation, Content, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 620 – Which Cookie Do You Pick?

Quote: “Do the difficult things while they are easy and do the great things while they are small” Lao Tzu

Friday: Big Money Small Change

 

I received an email the other day asking me to select my entree on my upcoming flight.

It was one of those breakthrough ideas I had to share.  The reason… people like their first choice.  So if you have an opportunity to give them a “select ahead of time” it makes their experience a little less stressful.

Seriously.

I can imagine this idea took some logistics to pull off.  They had to attach your selection to the reservation and print.  But, what a neat way to wow your customers!

 

You see… I’m a really picky eater.  I hate going to places with “food choices” like conferences or airlines… it creates stress.  You wonder IF you’ll be able to find something you like and worse yet… you watch the choices slowly go away.

I’ll put it like this.

You all know I love chocolate chip cookies.  I mean love them.   You also know that I think putting peanut butter into a good sugar cookie base is just down right mean.  GROSS.  Peanut butter only goes on bread.  (told you I’m picky) — but I really can’t stand peanut butter cookies.

So imagine my stress if you can see the two trays of cookies from across the room and you LOVE one choice and you HATE the other.   When you watch the Love Love Love cookies leaving… UGHHH it’s maddening.

When the airline offer the opportunity to select the meal ahead of time – it builds the brand, differentiates them, becomes another service offering and strengthens the tribe.

It’s super simple.  Just ask your customers what they want!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, marketing, Social proof, subject matter expert, Success tips

TribeologyBlog.com – Episode 516 – Let Your Tribe Draw the Conclusion

Quote “Be patient with yourself and others.”

Monday: Subject Matter Expert

You don’t have to know everything right from the start.  That’s a hard concept to grasp, especially if you’re used to working in your area of expertise day in and day out.

But it’s OK.

I’ve been mentioning that I’m taking 4 different seminar style courses right now… OH my, there’s so much I’m learning – it’s great!

But one particular concept to realize is that you need to let your tribe draw the conclusion.  It’s much kinder than “You can lead the horse to water but you can’t make him drink” – but it’s essentially the same thought.

Lead your audience to your solution -but let them draw the conclusion.  Do you understand the difference…?

We have a solution and a conclusion.  You can tell them they’ll get clean clothes by using your laundry soap, but they’ll draw the conclusion when they test or see it for themselves.

Let them figure it out – give them the information and pause.  Yes… we HATE silence (well, I like silence) – anyway… back to topic.

Provide the information for your tribe.  Let them understand your passion – but do your best to give them the information, to deliver the information, with your experience but from the mindset of their current situation.

What the heck does that mean?

It’s not really dumbing it down – but let’s use that because I can’t think of a better word.

A doctor comes in to tell you the results of your test.  They have gone to school for a long time… they have worked in the field for many years… and they know the test results without hesitation.

However, this does not mean they should talk with you as a doctor – they should go back to that mindset of a patient hearing news for the first time.  When they deliver the message from a mind-set of a beginner, the advanced knowledge will be received much better.

Your credibility and character will earn trust when you are able to share your message and guide your tribe to the solution, but they draw the conclusion.  It’s pretty powerful.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Creative, marketing, Success tips

TribeologyBlog.com – Episode #610 – Why I’m Going To Discuss How to Make a Hair Appointment Online.

Quote: “Always have a plan and stick to it.”

Tuesday: Content and Consistency

The reason you have a plan is not to keep you on track when things go well, it’s for when things go rough.  I mean… if you’re going along “according to plan” you really don’t need the plan… or do you?

Well… pretend that today I chose the topic, “how to schedule a hair appointment using an online program”…

And then I went bullet point by bullet point on how to use a new online system.

This would make absolutely zero sense in context of our Tuesday Topic, “Content and Consistency”.  Although, I made an online hair appointment today, and it was very easy.  But in terms of my crafting an entire post about it is, well, odd.

This is why you need a plan.  You may think, “well teaching, bullet point by bullet point is content, and today’s topic is content, therefore I’ll write about how to create an appointment”

However, if you look at my Content Mission Statement you’ll quickly realize this would be a bad topic choice, for my audience.

WOAH

What is a Content Mission Statement?  It’s a statement that defines the content you will provide to your audience.  Basically, it is information they strongly desire and you are qualified to share with them.

There are three basic elements…

  1. Identify your core audience
  2. Determine what will be delivered
  3. Discuss how will they benefit

For example:  Empowering women with tips and tricks to stream line their time management skills.

Now… if that was my Content Mission Statement, WOW, my blog post which “bullet point by bullet point” discussed how to make an online hair appointment would make for an amazing content fit!

Get it?

This is what I want you to do today… define your Content Mission Statement to focus every single blog, podcast, post, or tweet you create.  What ever message you craft must receive a great big, “YES” when you ask, “Does this fulfill my Content Mission Statement?”

For the record, a blog post that discusses “how” a post about “how to schedule a hair appointment” does fulfill my Content Mission Statement… Seeeee my title doen’t seem so strange anymore, eh?!?!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, Customers, marketing, Sales, Success tips

TibeologyBlog.com – Episode 605 – Just Keep Going!

Quote: “The closer one gets to the top, the more one finds there is no ‘top’ ” NBarcus

Wednesday: Midweek Motivation

 

The study of marketing has changed at a rapid pace lately.  The internet has turned things upside down and it’s a skill that once you think you understand, it all changes again.

Or does it?

Or quote today is to understand that once you get to the top you realize there is no top!  That’s a lot like marketing online and here’s why… the basics of “price, place, product, and promotion” are the same whether you’re a retail store or an online business.

However, the “how” twists a little different. That’s when you start on the path of story telling through words and images. It’s the relationship and constant contact with customers that come into play.

So when you get to the top, realize that your foundation stays the same, so as long as you have strong foundation you can simply keep going, learning, and succeeding… just like internet marketing.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review