Tag: small business marketing tip

Posted on in 4- Thursday - Infinity Customers, Blog content, Content, Customers, DoingInfinity, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 729 – Start Doing.

Quote: “The best way to control your customer experience is to intentionally create it”

Thursday: Infinity Customer

 

How do you intentionally create your customer experience?  Some quick answers include how you greet your customer in person or on the phone.

Part of the joy, excitement, thrill, of the Infinity Marketing Machine is your ability to intentionally control your customer experience.

YES

Transforming “one and done” into “Infinity” is a deliberate and intentional process.  The steps to creating a tribe are well thought out… and automated.

How?

Well, you begin with a welcome series.

As soon as someone has volunteered their email and opted in to your list… you begin with your greeting, introduction, and “stuff” to make them bond with you…

Then you INTENTIONALLY create an email that they receive once a week to stay in touch.  This is they “hey I’m checking in on you” email

In addition to these you’ll have other emails that offer information they desire. By emails I mean communication, it could be photos, videos, or even download PDF’s.  What ever it takes to make your tribe feel special.

These very basic customer experiences are intentional.  You control the message, you control the medium (photos or text or both), you also control the WHEN.  Now you can’t control the actual time someone opens something… but unlike mail you can say at 12:05 pm, “send” — this allows you to send a “good morning” or “night night” message… think about that, you can’t robo call.

The most cost effective way to stay in touch at a very specific time with a deliberate message and create a total customer experience is all within your grasp.  This is totally “doable” – so start doing!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, DoingInfinity, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 688 – Just Start Talking

Quote: “Speak from the heart”

Monday: Subject Matter Expert

 

Imagine you’re on an elevator and the other person there notices the logo on your shirt and asks, “what does that business do?”

You’re ready, right?  This post is kind of lame… you’re familiar with the “elevator speech” and you can rattle off what you do without any difficulty.

Perfect, that’s good – task one done.  Have an elevator speech.

NOW… imagine you’re given 10 minutes to speak on any topic of your business, what do you choose?

That’s a little more of a challenge, isn’t it!  But it’s something I really want you to think about AND I want you to record this!  Yes… make a video.

Why?

It’s great practice.  Also, the thing you can speak about for 10 minutes in your business IS the thing that makes you a Subject Matter Expert.

Positioning yourself as the Subject Matter Expert will draw people to you and that’s important to your online presence.

Now all you have to do is pretend the elevator is stuck for 10 minutes… wait, I hate elevators, so let’s pretend we’re on one of those really long moving walkways at the airport and just start talking.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Blog content, Content, DoingInfinity, marketing, Real world, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode 676 – Question Asked… Question Answered.

Quote: “Even the Genius Asks Questions.”

Monday: Subject Matter Expert

 

How can you serve your customers? That’s an important question to answer.

I’ve found the best way to serve is through information.  Sure, positioning yourself as a Subject Matter Expert helps with your credibility…but really, being a Subject Matter Expert only happens with information.  Information you provide.

So how do you know you’re providing the right information?

Feedback really helps.  However… we’re not always lucky enough to have feedback so then how do you know you’re providing the “right” information?  Start with a great big list of questions!

This really is a great way to get to the information your customers want.  Take time to write down every question you’ve ever been asked.  Just write… hold a brainstorm session with yourself and think to a customer interaction and write down what you are asked!

The next step is to answer every question you wrote down! This becomes a very big and valuable asset to your customers!  When you post it on your website your customers can research and find the answers to the “common” questions AND this makes them more comfortable, often spurring more complex questions…

This way when they call they can get real “buyer” questions answered – it saves them time (and it saves you time).

It’s a great way to serve!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Content, Creative, marketing, Real world, Success tips

TribeologyBlog.com – Episode 669 – Draw This.

Saturday: Try This

 

We walked into the store and over in the corner was a neat little activity… there was a real artist creating a unique drawing for a customer.  What a fantastic idea!

Now… adding a professional artist to your store might not be the right idea, but let’s look at why this is a cool idea to try.

The best part of walking into the store was the experience of the artist.  The crowd formed and an energy took over.

Create an experience.

Food demonstrations and DIY crafts are a couple examples to get you thinking… But look at the “next level” of the artist photo… there’s a TV monitor hanging on the wall so you can see the actual creation of the drawing.  THIS is a great way to really bring the event alive.

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Customers, Loyalty, marketing, Success tips

TribeologyBlog.com – Episode 661 – Over and Over

Quote: “Remember… No matter how good your feedback is, you always start over with the next customer!!”

Thursday: Infinity Customer

Do you remember being in school and your football team reached the end of the season… you had a great team they won a lot, in fact, they qualified for regionals…  Then a year passes and the team starts playing again and they picked up where they left off playing for the regional championship, right?

WRONG.

The next year they start over.

This is exactly the same thing you have with your customers.  You might have a wonderful experience with a customer and the next one hates you.

Often I have this conversation, and I learned it working in college admissions,  but I won’t say bad things about our competition.  I had a customer a week ago tell me how awful our competitor is… well, not even the competitor, the actual owner… who is a friend. My standard answer is, plenty of people don’t like me either.

It’s true.

The reason?  Well, they’re not my ideal customer.

Your ideal customer will mesh with your rules and expectations – if they do not, you have conflict and sometimes bad experiences.  That’s why it’s so important to carefully identify your ideal customer from the start!

So where does this leave us?

Take the time to identify your ideal customer… think of the person you enjoy serving.  The person that makes you want to unlock your door each day.  What does this person do for a living, how do you find more of them, and more important, why do you like working with them?

At a minimum… they pay their bill.  No sense in doing business with someone that doesn’t pay their bill, is a slow pay, or that you have to chase down to give you money.

When you determine your ideal customer you will never have a problem making a decision for products and services, all you have to do is say, “would customer X buy this?” – if no… then don’t carry it.

It really is that simple.

Your goal is to create that person that returns over and over… make “that person” one you really enjoy!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Business owner motivation, Creative, Customers, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #639 – How to Grow Your Kid Tribe

Quote: “Tell me and I Forget. Teach me and I Remember. Involve me and I Learn.”

Saturday: Try This!

Do you know what I love?  I love when I go to a store and find an amazing “Try This!” topic.  And I found this yesterday!

It was noon and it was a Friday Crew Lunch Day.  I happened to be “out and about” so I stopped by Dominos’ to pick up our pizzas.

This is such a great way to get kids involved in your business.  After all, kids are future buyers of pizza… think teenagers!

 

This also creates a bond with your brand.  The kids may not be able to tell you what “kid friendly is” but they sure know the places they feel welcome.

I remember this exact sort of set up at an old restaurant in our area called “Shakeys” – it was actually a sit down restaurant, but after your order was taken, you could go right up to the bank of windows and watch the pizzas being made… and to attract kids there was a step area to a platform, very similar to the Dominos example.

You might be thinking… but we don’t make pizza… being kid friendly could also be an area with toys, a cookie club, or a take home coloring book.  Um… I remember toys at the dentist, cookie club at the grocery store, and the coloring book from the bait store.

Look for a special way to involve your youngest tribe members!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Customers, marketing, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode 637 – How is the Hotdog Made?

Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.”

Thursday: Infinity Customer

Oh this will be fun.

Your customer walks in the store, they’re hungry.  You sell hotdogs.  Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how the hotdog is made?

hahahaha

I couldn’t resist that!

However, let’s keep this very short and simple example in our heads as we create our story about our product.

YES… you need to create a story.  At our family marina we have a great service where the customer’s boat is kept in our warehouse and with a one hours notice we put the boat in the lake “valet style”.    This sells the features of the service.  The benefits are that the boat stays clean and it is safe from wave damage in the storms.  Well, both of these tactics, features/benefits are helpful… it’s the story that, “all you do is pack your cooler and hit the waves” that’s feeding the customer’s desire.

We could tell the customer it’s convenient or easy… but letting them do the work of imagining a sunny day, packing a cooler with ice, food, and drinks, and leaving shore is what will sell THEM on the service.

Allowing the customer to jump into the story, meaning they visualize them selves in the story is much more effective than telling them how the hot dog is made.

This style of story marketing also helps with your tribe building… why? Well, you are teaching customers HOW they will be able to use your product.  So from before “day one” they begin to trust you.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review