Tag: small business marketing tip

Posted on in 1-Monday - Subject Matter Expert, branding, Business owner motivation, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #531 – Why Climb to the Top If You Just Slip on Slime?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Ability can take you to the top, but it takes character to keep you there.” ZigZiglar

Monday: Character (Subject Matter Expert)

 

Have you ever watched one of the real crime shows on TV, not the fiction shows, but the based on real life incidents and thought… “if they just used their skill for good, ugh”

It’s this type of situation that today’s inspiration represents.

You can have all the ability (or skill) in the world and it will accelerate your rise to the top of your industry… but you do need to have character to stay there.

This is why you have crime shows!  🙂  OK, probably a whole bunch of reasons for the crime shows, but not having character is what causes a rapid fall

OR

That really uneasy feeling you get when you encounter someone dishonest (slimy) – you simply do not trust them.  There are times you can’t exactly put your finger on what “it” is… just a feeling.

Here’s the scoop.  The reason I say there are 5 C’s to your Infinity Marketing Machine and emphasize that Character is one of the 5 is that you must build trust.  Your whole goal in transitioning from “one and done” to “infinity” is to get your customers to know, like, and trust you. This transformation will cause you to go from customers to a tribe.

You will never achieve a long term tribe if you are slimy.  Slimy is one of those words that does not fit with trust.  Therefore, you must do everything you can to build trust.  This includes a strong focus on your online character and profiles.

This also includes your actions!  You must adopt an attitude of service. Tribeology is based on serving your tribe… sure you are the “Vibe behind your tribe” but you are also there because they allow you to be.  This is an privilege, cherish it as such.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, branding, Business owner motivation, Content, DoingInfinity, marketing, Success tips, Tribe Building

Tribeology.com – Episode #528 – Why Everyone Can’t Be Quirky… But the Reason You Should Be If You Can!

“Branding is not about the slogan or the logo, it’s about the personality of your brand” MBard

Thursday: Infinity Customer

Yesterday I received the highest compliment I could receive…. I was called quirky!   YEA.  I received an unsolicited email from a new customer at my PontoonGirl.com website.

I started this site about a month ago and I’m using the principles of Tribeology to shape and grow it.  My goal is to create a vibe where women who love their pontoon boat can hang out and enjoy the social aspects of it with other “Pontoon Girls”.  This includes entertaining ideas and lots and lots of memory making.

Well, this nice lady sent a thank you email addressing the bag she bought. She went on to… and here’s where I #humblebrag, she went on to tell me she the website is “fun, quirky, informative” and she loves all the boutique items for sale.

DANG!

I could live off that compliment for weeks… well two months… thank you Mark Twain.

My point is this, I did not set out to be quirky – but me, my personality is quirky!  I love to surprise people with odd and random things, therefore, the best part of my tribe is that they enjoy quirky things, too!

Use your personality to it’s fullest advantage and I hope you also receive emails like this, because, darn it – they rock! 🙂

Turning “one and done” into Infinity!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Blog content, Creative, Customers, marketing, Success tips, Tribe Building

Tribeology.com – Episode 523 – What Can You Do that Godzilla Can’t?

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“Humor is a reminder that no matter how high the throne one sits on, one sits on one’s bottom.” Taki

Friday: Big Money Small Change

Humor brings people together and humor builds your tribe.  But sometimes you may be hesitant to show your funny side.

However, even if you’re a “serious business”… it’s OK to show humor.   Nothing gets more serious than law enforcement…

Look at this great example from today.  Our local police department re-posted our local sheriff’s post.

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Our lake just started freezing over and people get antsy to walk, snowmobile, or drive on the ice… before it’s safe.   And every year people “go through” the ice and that causes a need for rescue situations.

Every year there is the standard graphic of “proper ice depth” produced that shows what is needed to walk/snowmobile/drive on the ice… but this year… they added Godzilla.

It’s hilarious!

It’s also getting quite a bit of traction.  When you look to see what depth of ice Godzilla needs you also look to see what it takes to walk/snowmobile/drive.

As you are crafting your posts and you’re looking for a great way to get your message across, even with a serious topic, it can be completely appropriate to use humor.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Business owner motivation, Creative, DoingInfinity, marketing, Real world, Success tips, Tribe Building

ProfitCenterCoach.com – Episode 482 – Doggy In the Window… or Picture Frame.

Saturday: Try This

I had a good time at the dog food store yesterday.  It’s always fun to see what stuff they sell for dogs.

I’ve talked about it before, but I’ll repeat it… there’s an entire store devoted to dog food.  When you really want to see amazing marketing, just walk into one of these stores.

When it comes right down to the basics, you could buy food for your dog at the grocery store, and I don’t mean bagged kibble.  It’s just like human food.  But, there’s now a huge industry for the whoof whoof and thus, an entire store full of dog food!

So back to the “Try This” portion of the blog.

When I checked out I noticed on the counter a simple piece of paper.  Email your dog’s photo to the store manager and they’ll put on the in store photo frame!

This is EASY and IMPACTFUL!

It’s major marketing at the local level.

It’s also tribe building.  People love to see photos of their dog.  This makes their dog ultra cool!

Try This!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Blog content, Content, Creative, marketing, Next big thing, Real world, Success tips, Two Minute Commute

Episode #355 – When a Selfie Isn’t Good Enough

I know from the back stage tours and seminars I’ve taken from Disney Institute that they do not designate a particular “spot” as a photo stop.  Their reasoning is that everyone would stop in that one area and it would get congested. The next time you walk down Main Street notice all of the people taking photos in front of Cinderella’s Castle, and you’ll see their point.

Tons of people area taking photos!

Well, if you’re experiencing the same foot traffic as Disney World you can ignore the rest of the post… and congrats!  That’s pretty amazing… but for the rest of us, why not create a spot.

Here’s a beautiful area at the Sheraton in San Diego!  Now I’m a little bias due to the background of Safe Harbor Marina… beautiful marina and nice office staff (thanks for the hat!) — anyway, this area is clearly for guests to stop and have their photo taken.

Here’s the nice part, it fits in to the area.  It’s right along side of the sidewalk, and the hedge prevents you from stepping back too far and falling down the hill into the water.  There’s no sign that says “watch out for drop off” and there’s no ugly fence.  You know exactly what the area is for!  It’s a neat little attractive place to stop for a photo.

With so many people taking photos, figure out a place you can create a photo stop.  Don’t think your business is a “photo taking” type of business… create a hashtag and encourage visitors to post.  This could be as simple as a photo stop at the main entrance with the sign in the background… BTW, this doesn’t have to be a major destination, but you never know… it just might become one.

PS: Offer to take a photo of your visitors… when is the last time you had someone offer to take a photo for you?  I mean, sometimes a selfie isn’t good enough.

Try This.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Create an area where visitors can take photos!
2- Install my free app! (SmallBusinessClubApp.com)

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, email marketing, marketing, Planning

Episode #303 – XYZ and the Other 23 Letters.

“Without a strategy content is just stuff… and the world has enough stuff”

I’m going to give you a very special message and I really need you to listen… here goes, “abcdefghijklmnopqrstuvwxyz” — was that helpful?

NO

If you send an email to someone and you simply send the letters of the alphabet, it’s worthless. You’d never do it! (now texting is a whole different story… haha – at times that is just a bunch of random letters)

But in an email if you send a document that is just a bunch of letters and expect your reader to decode it, it will not be valuable.  Same concept for posts!

If you post, just for the heck of it, or because you “feel” like you should post… your results will be less than stellar.  Don’t do it.

Post because you have something to say! Something that your followers will find interesting! MAKE A PLAN.

Get a calendar – mark important dates for your business- mark important events in your area – and by all means, get consistent! When you decide to give this a try and find out that this system works, you’ll be very happy with yourself, and probably wonder, “Why didn’t I do this sooner?”  I know, I said that!

I have made a “Best and Simple Social Media Planner” on Etsy… check it out!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1-  Print a blank calendar for the next 30 days.  Look at it and plot the special days for your business, holidays, and events in your area! Craft a “when to post” plan.  (REMEMBER, on your calendar, mark a date to repeat the process for the 30 days after that, too)
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #303 of the Two Minute Commute audio blog Podcast