Tag: small business marketing tip

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #586 – No Pity-Likes Here…

“Content should ask people to do something and reward them for it.”

Tuesday: Content and Consistency

 

“Learn More”

“Contact Us.”

“Buy Now.”

We’ve all seen these words on buttons on ads and webpages.

But why?

Because they are a call to action!  You see a button and it says something… it’s like having someone standing at the door and saying welcome while holding the door open for you.

Your content should have the same goal and objective.  It should be like you are holding a door open for your tribe to stop by and hang out with you.

Our inspiration for today wants you to ask people to do something and reward them for it.  So what is my goal?  My goal the blog is to get you to do three things.  Like the post. Follow the blog.  And download the free gift on the page.

However… This is not a pity-like, pity-follow, or pity-download.  If and only if you learn something important THEN take action.  I want you to learn things about building a tribe.  I want you to be inspired to take action.

You will arrive at the words… but your reward is the knowledge.

As such, this is exactly how you should formulate your content.  Your goal is the same as mine. Attract people to visit your blog or post and reward them for their effort by giving them great ideas!

Today as you write your next post or full blog, think about this.  How can you serve your audience? Simply REWARD them with amazing content.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Blog content, Content, Creative, Customers, email marketing, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #577 – The Reason You Don’t Want People to Open Your Email

Quote: “If we all did the things we are capable of doing we would literally astound ourselves.” Thomas Edison

Friday: Big Money Small Change

 

Do you have the best intentions, but can’t find the time?  It’s like when you have an amazing idea, you think it will be great, but then “poof” the time passes.

For example, I have a brilliant idea for the Christmas holiday shopping season and next thing you know, it’s December 23rd…

OR

You want to do a welcome to summer event, and the ice doesn’t go off the lake till early May (not that I’m still bitter about that happening last year)

Here’s the deal.  You can make most things happen.  But you need a plan.  And that starts with old fashion paper and a pen.  Just brainstorm the ideas you want and the results you hope to achieve.  (the results on paper should be the motivator you need to get going)

I love using this type of plan/reward get going style when I think of my email list and the creation of content.  Not content you create on a consistent basis.  Special content… for example my booklet, The 5 C’s of the Infinity Marketing Machine.  Content that is designed to attract people to take action.

SO… using the plan/reward/ get going style… this type of booklet has a reward of growing an email list of people I’m trying to attract.  It’s hard work, but worth it when it’s finished!

NOW, here’s our “Big Money Small Idea” I got as an email from Pillsbury.

They sent out an email “Get your free gift” – it’s a download recipe cookbook.  They personalize the email and even include the day I joined their list.

Why would you want to send an email like this?

You already have someone on your list… what’s the point?

img_7348.png

You will gain engagement.  This is a big deal.

More important is the result.  You can get rid of people with dead emails or that do not engage… emails do cost money.  If you are sending out several thousand emails that are not opened, you are being charged.

SO… you might want to create a neat download and send it out to your list – you’ll find out who is engaged and ready to receive your information, build your tribe!  HOWEVER, it is also a fantastic way to clean up your list and save money!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Customers, DoingInfinity, marketing, Sales, Success tips

TribeologyBlog.com – Episode 576 – Learn the The Best Secret of Infinity Products

Quote:  “Limits only exist in the mind”

Thursday: Infinity Customer

Welcome to today’s fourth C!  We’re talking about customers and mixing it up with infinity… and I have been very excited to share this story with you.

On Sunday I was at the boat show, working the booth for our family marina… and the show was winding down.  I had talked with a “mover and shaker” in the industry over at her booth and I said, “if you need a speaker for your conference… I’d love to speak!”

We had a great conversation about marketing.

Here’s the fun part… I explained what all of you already know… I explained infinity products.  Her assistant was sitting there and her eyes got really big when I told her about my ice blue sweatshirts.

My ice blue sweatshirts were a promo I did last week on Pontoon Girl.  I said, I created a “blue theme” and offered the sweatshirt as a part of the fun.  And yes… a I sold a few.

So the assistant said, so that’s good, how do you pick what sizes to have in stock.

This is the “eyes get big” secret.

I said, “I don’t have inventory”.  As all of you know, infinity products are AMAZING.  I created the design and sold the concept.

Here’s the actual promotional piece…

So I explained, that you don’t need inventory when you practice infinity products online, you can actually conceptualize the idea and sell it.  If it doesn’t sell, go back to the drawing board and try something else.  But when it does work… it’s super fun.

Here’s the actual product!  I took a photo of one of the ordered sweatshirts before I shipped it to the customer.  Now, I have a “real” product photo.

Now my job continues to infinity!  I just get to sell it over and over… and the color rocks!  It’s super pretty.  My favorite!

Your turn, there are many many design websites out there where you can conceptualize a product and sell it to your email list.

Did you catch that?  Sell to YOUR email list.  You’ve got to cultivate your tribe via an email list.  Creating products your list wants to buy via Infinity Products makes all of your hard work rewarding.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #574 – You are Making Noise… EVEN WHEN IT’S QUIET!

“Progress is often silent – not loud.”

Tuesday: Content and Consistency

 

Have you ever gone to a sporting event and on the big screen there’s an exciting graphic that reads, “Let’s Make Some Noise!” and the crowd starts to cheer and go crazy?

OH, if we only had that when we write a newsletter. haha

Have you noticed the trend that you send out a newsletter and you hear crickets… lots of empty noise.  You begin to wonder if anything you do makes a difference?

You spend all sorts of time writing a blog post or a full newsletter and you are able, via your stats, to see people open it, but you have NO idea if anything you’re doing makes a difference.

We are all there!

But guess what… last weekend we were working our booth at the Boat Show and received the nicest compliment from a visitor.  She asked, “are you the Tonka Thursday people?”

We started a newsletter about 18 months ago.  We send it out every week.  The focus is on activities happening around our lake for the upcoming weekend.  Some weekends are more difficult than others to come up with content.

BUT

We create a newsletter.

This woman was thrilled to have “found” us at the show.  She has a cabin on the lake so she does not get a local paper.  But she glows with excitement talking about receiving our newsletter.  She said, “I look forward to it.”

The gal that puts in the hard work of creating it was right there in the booth to hear this feedback.  This is a moment you never forget.  The moment you hear your hard work matters to someone on a personal level!

We had another customer that stopped by, and I knew he had read the newsletter because he mentioned a photo we used.  I remarked that he read it… he said, “I always read it”

I’ve even had people that are out of state for the winter (smart people since it’s suppose to be -27 tonight) but they are “snow birds” and it’s a way for them to stay connected to the area and to us!

You are doing valuable tribe building, especially when it’s silent on your end.  Every communication you create builds a bond because you are sharing your vibe.  It does make a difference.

So get out there and make some noise!

 

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Creative, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode #572 – Does Your Marketing Measure Up?

Saturday: Try This

 

I’ve been spending the past couple days at the Minneapolis Boat Show and I thought this was a fun marketing example to share.  Our family marina has a small display booth at the show, but, there are moments to sneak away and enjoy the show… this is what I found a break.

If you’re familiar with the RV industry, you’re familiar with “slide outs” – well, the boating industry has jumped on this trend.

There is actually a boat that expands from side to side!  It’s really neat…

You might wonder why you’d want to do this, well, if you’re at a beach it allows your to have even more space to entertain friends.

But exactly how much more space can you get?  Well, the boat expands to 14′ 6″!

How big is that?

That’s when you start to search for a reference… If you’re 5′ 8″ then it’s a little over two of you.  OR if the ceiling is 8′ high, then a little less than double… OR the fact that it starts at 8’6″ and expands to 14’6″ which is an extra 6′ and that’s the height of many people…

It’s hard to get an exact reference to how much bigger that is!

NOW… look at this banner

What a fantastic way to show exactly HOW wide your new boat can be!  There’s a real world “to scale” measuring graph at the bottom of the banner!

When you are looking at a way to demonstrate size, find a way to create a relatable way to do it.

For example…. weight loss!  If someone loses 5 lbs… get a jar and fill with marbles that weigh 5lbs, let your clients hold it!  Let them hold how much 5lbs is!

Try this!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, Creative, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #571 – Get Paid for Teaching People to Use Your Product

“Never stop reaching a bit further, faster, and higher.” R.Branson

Friday: Big Money Small Change

 

Our 5th C is Cash and it’s a fun topic to find great examples on my feeds.  This one stood out because it’s one event with a couple intertwined activities.

It’s a workshop that teaches you how to use a product – BUT, it’s got a twist.  They are promoting how to wear and use a head wrap… and it’s a workshop, however, there’s wine!  So it’s more of a party.

Here’s the twist… because it’s a workshop you buy a ticket, therefore, you make money!  Sure you’re giving away a “free” head wrap with the purchase of a ticket… but that will be built in the price of the ticket.

People are paying money to attend your workshop to learn about how to use your product by actually getting a sample of your product.

AND they’re getting to sample your vibe and since it’s fun you are at the same time building your tribe!

Brilliant!

Now it’s your turn:  THINK…What workshop/party can you host where customers will pay to attend, sample your product AND want buy more from you?

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Creative, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode #568 – Can One Color Be Remarkable?

“We could all get a lot more done if we kept it simple.”RBranson

Tuesday: Content and Consistency

 

Saturday happened.  It was the evening and I was thinking about the content for my upcoming newsletter for the Pontoon Girl site.  And I was blank.

It’s winter.  Not much boating going on in the winter, however, you know what I teach… you must be consistent with content.

You see… everything I talk about in the 5C’s, I do myself!  So just because I couldn’t think of anything, did not mean I could pretend my content was unimportant.  It is important.

And that brings me back to Saturday.  I was cold and there’s ice on the lake.  Hummmmmmm that got me thinking about the time I was in Alaska and saw a glacier.  A big beautiful blue glacier.

Blue, hummmm I pondered further.  Ice blue.  Ice blue drinks!  I looked on Pinterest and found great looking BLUE drinks, including hot chocolate… that was blue.  It’s named Elsa… well, I guess there’s “that” song – (Every week I choose a featured boating song) and that drew me into making a very special sweatshirt that’s blue.

You see… my normal color scheme is pink. Very girl pink…

Today’s edition is Ice Blue!

So yes one color can be remarkable!  When you have a framework… you can plug in many themes.

My framework is have an item for sale, a song, one main post, and a photo of the week… this week my theme is blue and the rest fell into place.

Use your creativity!  Even if it is just ONE color.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review