Tag: small business marketing tips

Posted on in 7- Sunday - Week in Review, Blog content, Content, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #781 to #785

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #781 – How Small Things Win BIG

Tuesday – Content & Consistency – Episode #782 – How Small Things Create Big Results

Wednesday – Midweek Motivation – Episode #783 – Productivity Break

Thursday – Infinity Customer – Episode #784 – Transfer Enthusiasm!

Friday – Big Money – Episode #784 – How to Use a Blue Watermelon

Saturday – Try This! – Episode #786 – Marketing for a Dog’s Life

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 4- Thursday - Infinity Customers, Blog content, Business owner motivation, Customers, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 784 – Transfer Enthusiasm!

Quote:  “Marketing is enthusiasm transferred to the customer.”

Thursday: Infinity Customer

 

Do you love this quote?  I do!

I’ve never heard of marketing described in this way… but it’s perfect!  When teaching, the focus is on the story, on the message, on the price…

But we forget that it’s all about the enthusiasm.

The whole purpose of building a tribe is to encourage a bond among customers so they stick around and convert from “one and done” to “infinity”!

This transformation happens when they know LIKE and trust you — in other words when they are enthusiastic about YOU and your products.

When you’re writing post after post after post it’s like talking an empty audience… but, I read today’s inspiration I thought, “hey this might be just the motivator my tribe needs!”  If we all start to think of marketing as “enthusiasm we transfer” then writing a post has a whole new meaning!

WE want to transfer enthusiasm!  We want people to read what we have to say… but we also want them to feel an emotion.

Now… I love marketing – it’s been a passion of mine for a long time.  But transferring enthusiasm to your tribe is a fantastic way of looking at your job of communicating.

SO today – Transfer Enthusiasm!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Customers, DoingInfinity, email marketing, marketing, Real world, Success tips

TribeologyBlog.com – Episode 771 – Why It’s OK to Learn as You Go

Quote: “We learn the way on the way.”

Thursday: Infinity Customers

 

Are you afraid?  Does it make you nervous to jump into email marketing?

Fear not!  Just start!

The crazy thing about this quote is that it’s true!  We learn our way as we go along.  Sure we need some sort of plan and training.  I mean there are some technical skills to acquire and laws to understand…

BUT

Much of what we are all doing is an art.  It’s trial and error.  However, with email you own your list. That’s what makes the “trial and error” acceptable.

Rallying and entertaining a tribe is fun because you’re attracting people you want to be around.  But more important is the opportunity you have to work with them tomorrow, the next day and so on…

You control the message you’ll send them AND you control vehicle.  When you create a list for email you’re in control, this is so much different from Facebook… you don’t control Facebook.  If they change a rule, dude, you can be out of business.

When you create an email list you send to everyone… now that doesn’t mean 100% will open, some messages will land in junk boxes… but you “own” the list.  I selected to say “own” in quotations because, while the name is on your list, if you’re hanging out with me we adopt a working philosophy that it’s a privilege to communicate with our list.

Anyway…

My point is this… start to view your list as an ATM.  When you respect your followers and then spoil them by providing great information they desire… dang, you get to offer them products over and over and over.  If you want to raise a little money, offer a product… this really works.

So while you might feel like you’re learning as you go… guess what… you are!

(and that’s OK)

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Content, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 768 – The Simple Success of Talking to THEM

Quote: “Complexity is your enemy”

Monday: Credibility (Subject Matter Expert)

 

Last Saturday I shared a simple “Try This”.  It was a soda machine that had a sign on it that said “new flavors” that the vendor just wrote in a marker the new options.

Simple, right?

Well… it’s so obvious that it’s often overlooked.

It’s important to keep the simplicity of this story in mind as you set out on building your subject matter expert status!

How is that possible?

The simplest things are often the best understood.  And as a subject matter expert you want to lead your tribe.  They need you!

BUT

They’ll never follow you if they have no idea what the heck you’re talking about.  Remember this.

It’s super easy to get too complicated.  Especially when it comes to your messaging.  Remember to focus on speaking the words your customers understand.  If it helps, talk about the emotion of your product, not the tech specs!

I often catch myself doing this when I talk about our Dry Stack Service.  See… I just did it!  What the heck is Dry Stack?

We’re a marina and instead of keeping your boat in the water at a dock, we store it in a warehouse, on a custom built rack.  We can stack them three high using a really big forklift.  It’s very cool.  But that’s where “Dry Stack” comes from…

Well, knowing the product as well as I do, I realized I was talking about launch times, hours, cleanliness of boat — and no one cared!  Sure, visitors were polite… but what really resonated was what THEY understood.

Family time, memories, and easy.  They call.  They pack their cooler. They get in the boat.  That’s it.

We do the heavy lifting (all puns intended)

When I started talking about all the summer photos that could be hanging on THEIR living room wall.  That’s when I got my message simple, understandable, and relatable.  That’s when THEY started to listen to all of my “complicated” jargon about how the dry stack service works.  That’s when it was important to be a subject matter expert.

But first I had to learn to get simple.

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Blog content, Business owner motivation, Creative, marketing, Success tips

TribeologyBlog.com – Episode 752 – Start Now – Don’t Put It Off!

Quote: “Don’t rush into procrastinating.”

Wednesday: Midweek Motivation

 

OK – I’m in a sneaky silly mood with today’s post.

But what ever you do… don’t rush into procrastinating!  You’ve got to ease into it.

And this topic makes me wonder if your goal is procrastination… can you actually achieve it?  I mean the act of procrastinating is to put stuff off so if the goal is to put it off, can you actually put it off?

OK wait! I’ve got a point.

I’ve been listening to an amazing book.  It’s about achieving any goal you have and creating miracles in your life… real, authentic, miracles.

So how the heck do you do that — when this author has twisted my thinking.  The person you become by creating the goal and moving toward achieving the goal is as important maybe even more important that actually achieving the goal.

The author also goes on to say that you must focus your energy on ONE goal. Which is much like my most recent post about focusing on “one kick” – when you spread yourself too thin you never achieve any goal – you just get “stuff” done.

So back to the original quote… can you actually achieve the goal of procrastination?  Yeah, I’m not sure… but if you’re living your best life and procrastinating is the goal, just work toward it, be the best procrastinator you can be and whether you actually achieve procrastination you’ll transform your life into being a good procrastinator, start now!  Don’t put it off.

hahaha

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, marketing, Real world, Success tips

TribeologyBlog.com – Week in Review – Episodes #694 to #699

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #694 – Hidden Credibility!

Tuesday – Content & Consistency – Episode #695 – Don’t Stop!

Wednesday – Midweek Motivation – Episode #696 – When You Are Stuck, Stop and Look Around.

Thursday – Infinity Customer – Episode #697 – Free, Buy, Buy More!

Friday – Big Money – Episode #698 – Sandwiches Have Emotions, Too

Saturday – Try This! – Episode #699 – One Question

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 6- Saturday - Try This!, Content, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #681 – How Boring Instructions Create a Vibe

Saturday: Try This!

Recently I bought a set of shelves. They arrived in a big box… you know the dreaded carton.  The one so large and full of many many small pieces.

It’s the moment you  wonder, do I really want shelves?  I mean piles in the middle of the floor are fine… right?!

This was the moment I started reading the instructions, an I laughed.

They were funny.

The instructions were actually funny.

It’s so important to share your “vibe” with your followers… and YES you can make something as boring and mundane as instructions to put together shelves, well, exciting!

Remember this… and use it… just when you can’t create a vibe… you can!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review