TribeologyBlog.com – Episode 752 – Start Now – Don’t Put It Off!

Quote: “Don’t rush into procrastinating.”

Wednesday: Midweek Motivation

 

OK – I’m in a sneaky silly mood with today’s post.

But what ever you do… don’t rush into procrastinating!  You’ve got to ease into it.

And this topic makes me wonder if your goal is procrastination… can you actually achieve it?  I mean the act of procrastinating is to put stuff off so if the goal is to put it off, can you actually put it off?

OK wait! I’ve got a point.

I’ve been listening to an amazing book.  It’s about achieving any goal you have and creating miracles in your life… real, authentic, miracles.

So how the heck do you do that — when this author has twisted my thinking.  The person you become by creating the goal and moving toward achieving the goal is as important maybe even more important that actually achieving the goal.

The author also goes on to say that you must focus your energy on ONE goal. Which is much like my most recent post about focusing on “one kick” – when you spread yourself too thin you never achieve any goal – you just get “stuff” done.

So back to the original quote… can you actually achieve the goal of procrastination?  Yeah, I’m not sure… but if you’re living your best life and procrastinating is the goal, just work toward it, be the best procrastinator you can be and whether you actually achieve procrastination you’ll transform your life into being a good procrastinator, start now!  Don’t put it off.

hahaha

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #694 to #699

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #694 – Hidden Credibility!

Tuesday – Content & Consistency – Episode #695 – Don’t Stop!

Wednesday – Midweek Motivation – Episode #696 – When You Are Stuck, Stop and Look Around.

Thursday – Infinity Customer – Episode #697 – Free, Buy, Buy More!

Friday – Big Money – Episode #698 – Sandwiches Have Emotions, Too

Saturday – Try This! – Episode #699 – One Question

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode #681 – How Boring Instructions Create a Vibe

Saturday: Try This!

Recently I bought a set of shelves. They arrived in a big box… you know the dreaded carton.  The one so large and full of many many small pieces.

It’s the moment you  wonder, do I really want shelves?  I mean piles in the middle of the floor are fine… right?!

This was the moment I started reading the instructions, an I laughed.

They were funny.

The instructions were actually funny.

It’s so important to share your “vibe” with your followers… and YES you can make something as boring and mundane as instructions to put together shelves, well, exciting!

Remember this… and use it… just when you can’t create a vibe… you can!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #658 to #663

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #658 – How Being Relatable Boosts Creativity

Tuesday – Content & Consistency – Episode #659 – Why You Need a Content Plan…

Wednesday – Midweek Motivation – Episode #660 – Is Your Refrigerator Running?

Thursday – Infinity Customer – Episode #661 – Over and Over

Friday – Big Money – Episode #662 – Cookies to Attract Attention

Saturday – Try This! – Episode #663 – Set the Stage

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode 641 – Pick Your Buckets!

Quote: “If you are consistent, you will get results.”

Tuesday: Content and Consistency

 

Yesterday I started my interview season… and it got me thinking about consistency, more specific what does consistency mean.

A great way to conduct an interview is to keep a list of questions and ask each candidate the same questions.  It helps you develop a baseline from which to compare their compatibility and find the best rise to the top.

Well… while the questions are the same, and you get the general topics covered.  That is where consistency ends.  The answers change the course of the interview wildly.

And the same happens when you provide content to your audience.

Let’s use today’s quote as your guide.  Let’s say I ask, what does the quote“If you are consistent, you will get results.” mean to you?

You will answer in a different way than I would answer.

So while the question is consistent, the answers will go all over the map.  That’s the fun of consistency in content.

This is why you need a content plan!

The content plan keeps you on track.  Think of content like buckets.  Buckets that you an fill with articles or posts.  For example I use the 5 buckets… credibility, content, consistency, customers, and cash — Each day has a topic and I write within the topic.

This consistency helps you as a reader to anticipate what “tomorrow” will bring… it’s comfortable.  It’s a surprise as to “what” the post will be, but you have comfort in understanding “why” the information is provided!

Stop and do this.

Make your broad topics.  Select 3 to 6 buckets that you know you can fill and then all you have to do is fill them!

SO make it your goal for today to pick your buckets!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #635 – Don’t Use Marketing for Evil

Quote: “I will NOT use marketing for evil. “

Tuesday: Content and Consistency

Just a little reminder today, when you create content… make sure to do so ethically.  Never use marketing for evil.  It’s easy to do… but don’t.

For example…

One of my favorite movies is, “How to Lose a Guy in 10 Days.” – it’s a brilliant little rom-com about the dumb things that women do in relationships.  It’s actually a great dating “how to” by seeing the real life “how not to’s” in action.

The lead character is inspired by her friend’s dating faux pas.  The friend is needy, clingy, you get the point.  The lead writes an article for a magazine where she attracts a man, then repels him doing the “needy clingy” things herself.  Thus, “How to Lose a Guy in 10 Days.”

There’s more to the movie, I won’t spoil it.

But you understand.

Create your market (attract the man) and then sell your product (implement magazine article tactics).

OK.

Is this evil?  The Man is the unknowing recipient of the scheme… I know. It’s a cute movie.

But is this using marketing for evil?’

You be the judge.  It is legal.

Next topic…

I just got done watching a podcast interview between Glenn Beck and Abby Johnson.  The podcast is over an hour long and when I initially started, I thought, “there’s no way I’ll watch the whole thing.”

I watched the whole darn thing because it was so intriguing.

I’m done watching and yet I’m still processing it… and I think I will be processing for some time to come.

Here’s why.

“Do not use marketing for evil.”

These words are swirling in my head.

I’ve heard this statement before.

Many times.

However… the world is at such a point where you can target, down to the mile, your ideal customers.

But let me repeat, “DO NOT USE MARKETING FOR EVIL.”

This post is going to be a long one, but I operate from this mantra, I’ve heard this mantra, I believe this mantra.  What this Mantra has always meant to me is… do not manipulate.  Thus my conundrum with “How to Lose a Guy in 10 Days” – although the lead’s attraction tactics were traditional, the intent was, well… manipulative. Dare I say, evil.

Let’s say manipulative… and as you know, it’s super easy to manipulate.

Why do I say that? Read the book “Influence” by Robert Cialdini.  Just one book will teach you how easy it is to use psychological triggers to sell.

And let’s be honest, we’re all capitalists.  We want to make money. We have our own businesses… but the “Do not use marketing for evil” is such that… we do not sell to those that do not want, can’t afford, or it is not a good fit.  That was my belief in this statement…

Until…

Wholy F.   The podcast.

Chocolate chip cookies. Chocolate chip cookies. Chocolate chip cookies.  (I’m clearing my head).

Let’s say you want to sell chocolate chip cookies at the mall.  You offer free samples, you provide free smells of fresh baked cookies, you wrap them up in adorable little packages of love.  Right?  You actively attract your ideal client with aroma and love.

Sounds legit.

Now let’s say we combine our marketing plan with a weight loss clinic.    The weight loss clinic wants more clients.  So they say, “hey cookie empire, your clients are ideal for us.  Let’s partner up.”

The clinic continues with their plan, “We’ll pay you a finder’s fee if you share your customer list.  But in the meantime, we will be the ones paying for your ‘free’ cookies at the mall.’  AND give them this 50% off coupon for their cookie order if they sign up for your email list.  Your ‘Cookie of the month’ arrives in their mail box FREE… we will pay for it. Then guess what, when swimsuit weather is just around the corner, we’re going to start promoting our weight loss clinic to them.”

Is this smart business, manipulative, or evil?

Are they actually manifesting the problem of weight gain?  SURE, the customer voluntarily bought and consumed the cookies.  SURE, the smells were free and they signed up and received the 50% offer all on their own.  SURE you provided everything you promised… and more!   But you know it’s impossible to resist a fresh baked gooey hot melted chocolate chip cookie.

Right?

It’s legal.

But is this evil?

I know it’s breakfast time.  So… don’t stop reading.

This is going to be an eye opener.  So we’re going back to the podcast. I want you to listen starting at 11 minutes in on the show.

I want you to hear pure evil.

Shoot, I gave it away.

Well, now that the cat’s out of the bag, let’s just jump in.  At 11 minutes you’ll start to hear the marketing plan for Planned Parenthood.

On one level it’s genius.  On the other, it’s the moment you realize that evil really exists in our everyday world.  Their plan is so pure and genuine there are no other words to describe it, other than evil.  I’m not going to debate the merits of pro-life/pro-choice.

I’m talking about their business model.

Their product is an abortion.

So from a marketing perspective, to sell this product you must identify your target audience.

Hummmmmmmmmm

I’m going to say women of child bearing years.

One step further… I’m going to say our anti-market is men.  In fact, the further we can distance men from the discussion the better.  Their input is actually harmful to our sales.

Another anti-market would also be parents.  We must do what we can to eliminate parents from the discussion.  Again, their input is actually harmful to our sales.

Are you seeing the strategic marketing?

Here’s why you need to listen for yourself starting at minute 11.

Put your thinking caps on, where is their niche?  Where are the people that are soooooo ready for their product?

Answer… College women?

  1. NO. NO!

The college women are the consumers of their product.

I want to know who is READY for their product.

Answer…. Sweet, little, innocent children who will consume their message in the public schools when it’s wrapped in an adorable helpful little package called, “sex education”.  These 5, 6, 7 year olds simply do not have the cogitative skills to question authority or draw their own independent conclusions, these are your market.

Remember, marketing is about long game.

When you get into the schools and teach “health” or “sex education” with the same representative, year after year, you build trust with the children.

OMG… the children “KNOW, LIKE, TRUST” the representative.

Ever heard those words before?

It’s getting sick, isn’t it.

As this trusted person, you give the child birth control.  The example, starts at minute 11, please listen for yourself… the example is that Planned Parenthood KNOWS (plans) that the child will have an oops moment, and forget to take a birth control pill.

And they just created their need for an abortion.

THIS IS EVIL.

It’s simply pure evil.

Thank you for giving me the opportunity to share today’s journey, we’ve gone from a cute movie, to yummie cookies, to helpful sex education person.

My take away is this.  I want you to listen starting at 11 minutes, and go through the whole podcast.  Understand what their business model is…

In fact, the last two questions are actually the most important marketing lessons that Abby discusses, from her first-hand experience. Here goes, she says that no woman in a pregnancy crisis will walk up to a woman holding a sign screaming that she’s a murderer. Kinda makes sense, eh?

In fact, it actually does the opposite; the women go away from the screaming murderer message, to the worker inside that shows them a safe comfortable place.

Remember that.

Screaming doesn’t work to attract, it repels. When you SCREAM your marketing message, you will repel potential customers and get the opposite reaction.

Parents know this…

Yet, day after day, these (air quotes) “pro-life” protesters yell, scream, belittle.  When asked why the protestors use their screaming tactics, they believe God sent them to spread their message. That makes me wonder, if God understands marketing… trust me, I’m not challenging God’s Marketing Prowess… I’m thinking that maybe… like birth control pills start the process; paid (or allowed) screaming protesters seal the deal.

Lots and lots of evil at work.

And it’s legal.

Just remember.

Perception, messaging, and manipulation are everywhere.

But please don’t participate.

The better you get at your marketing skill, the more you will recognize the line in the sand.

DON’T USE MARKETING FOR EVIL.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Promise me.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeogyBlog.com – Episode 634 – When a 5 Star Hotel Rates a Three!

Quote: “No amount of money can buy someone credibility” – DMclaughlin

Monday: Subject Matter Expert

 

Becoming a Subject Matter Expert takes time and money.  BUT, money won’t buy your credibility.

Think about that.

It’s like taking photos of a hotel room at a 5 star hotel, putting them on your 3 star hotel’s website and rationalizing that, well, it LOOKS like we’re a 5 star hotel.

Great idea, until…

The guest that reserved your room shows up and BOOM they’re mad you lied.  Your hotel loses all credibility.

You tried to buy credibility with “nice” photos — it’s just too bad they were not YOUR photos.

If you had just been true to yourself and sold your best attributes you would have earned credibility.

It’s really that simple.

Time and information earns credibility — but if you short cut it by trying to buy your way it will backfire.

If in doubt, think of the hotel example!

Now that you know this little rule, what do you plan to do about it?  Will you take this information and create a post on Facebook or upload a video on Instagram?

Now’s your chance… get out there, put your time in, and share your brilliance. 🙂

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review