TribeologyBlog.com – Episode 662 – Cookies to Attract Attention!

Quote:  ”Count the memories, not the calories”

Friday: Big Money Small Change

 

Use food as a bribe.  hahaha

This visual Instagram post teaches a valuable lesson – you can publicize an event without actually creating a “who what when where” type of visual.

The cookies… yes, the cookies do it all for you.  I mean, don’t they look awesome?!?!  So much so that it caught my attention while I was scrolling.

Here’s what happened next… I needed to know if this was a cookie company or what the heck it is… it’s actually a company that creates ice skating costumes!  The cookies will be given away at their table at a flea market.

NEAT!

You get to know that YOU can have the cookies by visiting their special event.  It’s a very creative way to get all of the details to your customers without being predictable. It’s a great way to stop people in their tracks.

This is a great way to get a big money impact with a small money change!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 659 – Why You Need a Content Plan…

Quote: “Without a strategy… Content is just stuff and the world has enough stuff…”

Tuesday: Content and Consistency

 

How much stuff do you have?  Me… I’ve got a whole bunch.  I think I just need to stop and take everything outside, and if it doesn’t bring me joy, throw it out.

Haha

Did you get it?  Bring me joy – if you’ve watched the internet you’ve probably seen the gal that folds clothes and gets them to fit in tiny little boxes.  Well, she decides if something brings her joy – if it doesn’t she get’s rid of it.

A… She’s teeny tiny so her clothes have an advantage at folding into the super small box
2… Clearly she’s not from a northern climate because there’s no way a wool sweater is fitting in the tiny box, and honestly, the wool sweater brings me warmth, not joy, although I am happy that I’m not cold, but flip flops bring me true joy… except that they have no use in the winter… yet I need both.

Which brings me full circle to “I have a whole bunch of stuff”.

Your content is a bit like my flip flops and sweater.  They both have a practical purpose.  One keeps me warm, one protects my feet… but if you wear at the same time you’d look really strange and be either too hot or too cold… you need balance.

So how do you balance content and prevent “stuff”.

You need a plan!

This is critical and it will help focus you.  You need to figure out what is most important to your followers…. what do they want to know about, what do they NEED to know about?

In the case of this blog I use my 5 C’s of the Infinity Marketing Machine that transforms “one and done” into “infinity”  They are: credibility, content, consistency, customers, and cash.  Each day has a different topic with a few few others…

This is a strategy that works – you can do this too!

Whether you post in a blog or simply use social media, creating your strategy will help BOTH your content and consistency.

Today – make your strategy… don’t get too hung up on the details, just make a decision… you can tweak it later.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 649 – What Happens When Tuesday and Thursday Collide?

Quote: “The Selling side of the business needs to lead with content & relationship building”

Thursday: Infinity Customer

 

Isn’t today’s quote AMAZING?!!!

YES… you must lead with content and relationship building… it’s like our Tuesday and Thursday topics collide!

This means the content you create is a very important foundation to your future success.  When you switch your mindset from selling to relationships it becomes much easier to create the content that once seemed irrelevant.

You work to get your “tasks” done each day – whether it’s shipping, billing, or even cleaning… and then you need to sit down and create some magnificent form of writing and HA it seems like a tortured task vs. important relationship gift.

Your customers need this content to transform to a tribe.  It’s the thing that makes you different.

Why is this important?

Well… do you enjoy receiving email after email where someone is only selling you something?  See… I hate it.  I truly hate opening an email where it’s all about “this on sale” “get it before it’s gone” –

BUT…

I love getting emails that teach me.  When I learn something new I feel closer to the leader. They automatically elevate our relationship to a higher position.

And when you think about it… our relationship is totally one sided!  Sure, I feel something via the message, but the person writing is not writing “to” me… they might be thinking of the “idea” of me… but they are not creating an individual message just for me!

This is what you need to do with your “selling”.  Instead of “bargain, bargain, bargain” write to make each person feel special individually with content they want!  Anticipate their needs, give them a treasure, and make them feel special.

This is how you transform your customers “one and done” from “infinity”

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 647 – Create Content at the Next Level.

Quote: “We teach people how to remember, we never teach them how to grow.” Oscar Wilde

Tuesday: Content and Consistency

 

Are you using your blog, emails, and posts as opportunities to teach your customers?  How about teaching them to grow?

Creating content is important for bonding with your tribe.  But this does not

If you teach them that every Tuesday you have a sale for 50% off… you will affect full price sales.  You actually teach them to only pay a discount.

But if you teach them every Tuesday you have a DIY or “How To” tip you teach them value.   They will bond with your brand, but instead of being viewed as a “bargain hunter” site you become a go-to for useful information.

Both pieces of content are consistent.  They both come out on Tuesday – but one teaches to not pay full price and wait for the guaranteed discount, while the other teaches VALUE and shows you are invested in their growth.

This is how you bond with your tribe.

Create content that is valuable to your customers personal development by educating them and fostering their growth!

You will become valuable part of their week and that’s a high compliment.

Give this technique a try with your content creation.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 645 – Disney Style Check List

Quote:  “Create a Problem OR Solve a Problem”

Saturday: Try This!

It’s Saturday!  I love Saturday!  It’s the time we get to review something I found in the “Real World” – it’s half the fun I have going shopping…

Look at this fun idea.

I came across it at Disney World.  I didn’t look to see who the author is… but it’s being sold inside one of the hotel gift shops… so it must be “approved” if you know what I mean.

Can you see the title?  “My ‘Way Too’ Excited To Go To a Disney Park Vacation Planner”

Here’s the genius part…

You know how overwhelming it is to go any amusement park.  You also know the money budgeting (or going over budget) aspect… right?!?  Well look at this.  You’re at Disney.  Spending Money at Disney.  Going to the Parks Spending Money.

NOW

You get to spend money buying a guide that encourages you to spend money on specific things!

I mean… “Must Eat” – yep, cotton candy, turkey leg… they are actually listed on a check list.  Well, anytime there is a check list you feel like you MUST check it off, right?

Oh goodness, you’ve got to do this at your business.  I mean you create a problem, then create a solution to solve the problem.

I guess we do this at our family business, we have a repair shop.  So when the customer is in getting their boat fixed, we suggest other items like cleaning or an oil change… dang.  I think we need a “Disney Style” check list!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 637 – How is the Hotdog Made?

Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.”

Thursday: Infinity Customer

Oh this will be fun.

Your customer walks in the store, they’re hungry.  You sell hotdogs.  Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how the hotdog is made?

hahahaha

I couldn’t resist that!

However, let’s keep this very short and simple example in our heads as we create our story about our product.

YES… you need to create a story.  At our family marina we have a great service where the customer’s boat is kept in our warehouse and with a one hours notice we put the boat in the lake “valet style”.    This sells the features of the service.  The benefits are that the boat stays clean and it is safe from wave damage in the storms.  Well, both of these tactics, features/benefits are helpful… it’s the story that, “all you do is pack your cooler and hit the waves” that’s feeding the customer’s desire.

We could tell the customer it’s convenient or easy… but letting them do the work of imagining a sunny day, packing a cooler with ice, food, and drinks, and leaving shore is what will sell THEM on the service.

Allowing the customer to jump into the story, meaning they visualize them selves in the story is much more effective than telling them how the hot dog is made.

This style of story marketing also helps with your tribe building… why? Well, you are teaching customers HOW they will be able to use your product.  So from before “day one” they begin to trust you.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 631 – What Are The Kids Doing These Days?

Quote: “Many people die at 25 and aren’t buried until they’re 75.” Benjamin Franklin

Thursday: Infinity Customer

 

So what can you learn from “the kids” these days?  Actually… quite a bit.

Now I absolutely hate the line of thinking that you can “give up” your social media posting to a teenager or that you can call a “young” person to fix a computer, quite frankly you can’t.

The teen might know how to use a social media account, but they won’t understand the psychology or branding needed to effectively use it.  Same for a computer, a teen that can press buttons but doesn’t remember dial up internet, is at a disadvantage for troubleshooting.

But I digress

There is a lot to learn from those in their 30’s about internet marketing.  It’s something I’ve been studying for about a year… and you know what… when you combine your “old school” marketing skills with “new school” marketing tactics, woah… you’re going to rock it.

Can I say “rock it”?  I’m not sure about that… anyway.

Last year I attended a conference for a software program.  The vast majority, like I’d guess 80% of the room, was younger than me.  That’s crazy, I’m not even 50 yet… so there were lots of “young” people in the room.  Now… at one point… awards were handed out to recognize those that have made one million dollars using the software.  Well, over 400 received the award.

Think about that.

Four-hundred people, primarily in their 30’s, had made over one million using a software that has only been around 5 years.  HUMMMM… something VERY special is going on here.  Did I mention that there were 4,000 at the conference and each paid around $1,500 to be there ($6,000,000)?  Yeah, lots of money in the room.

Next… last week I went to another conference.  Again, most younger than me.  The leader has created several companies on line… each making over a million dollars.   In this room, she enrolled 80 people to pay $10,000 each for her special learning group.  One conference, $800,000 plus the 400*297 to attend $118,800 — plus swag sales – that’s a million dollar conference.

So where am I going with this?

“Old people” don’t know how to price things.

It’s something I’m learning and trying to fully grasp what the heck is going on…  I’ve raised prices but still start to wonder if I price things too high.  But I regularly take a course online for $497 – in fact, when I watch the webinar and wait patiently for the price, it doesn’t shock me if it’s $797 or $997.

IF you come from a pricing mindset that you created the online course/info product and price from your efforts, you lose.  You need to look at what people are willing to pay and price in line with that.

Here’s why…

The online course is the greatest revolution of our lifetime.  You work your butt off to create the course and then it’s done. You sell, sell, and sell.  You simply market and gain new buyers, but you do not create the product again.  You don’t package it. You don’t mail it. You don’t travel to a location to give a presentation. You just go away and carry on with your day to day life, the computer takes care of it all!

This is where “the kids” have one up on us “old folks”.

They charge more.  Here’s why… they get others to “sell it” for them!  They mark up the price and then set up affiliate programs.  So if you sell a program for $197 and sell 1000 of the program you make $197,000.  NOW… if you raise the program to $497 to be competitive with a “low cost” comparative program BUT you offer a 50% affiliate program.  THEN you actually sell more and make more.  Imagine if you sell an extra 500 but you make $248.50, you pick up an extra $450,000!   Not to mention that the original 1,000 was sold at $497.

It makes your head spin, doesn’t it.

AGAIN, you create the program once and sell it over and over and over.

THIS IS THE POWER OF AN INFINITY PRODUCT.

One more…

That software conference I attended last year… they have 77,000 users.  The program costs roughly $297 a month…  That totals $22,869,000 dollars A MONTH.

Again, it’s time to learn a few things from “the kids” cause they are at a completely different level of business and marketing.

Learn this!

PS:  I looooooove capitalism.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review