TribeologyBlog.com – Episode 832 – The Important Reason to Develop an Avatar

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote: “If you think everyone is your customer, then no one is your customer.”

“I have 12,000,000 in my search, is that too many?” asked this woman in our business group.

Yep.  That’s waaaaaay to large.

The reason it’s too large is that everyone cannot possibly be your customer!  If you happen to be creating your searches online you’ve got to narrow the group.

It’s the same in person, except it’s a different reason.

Online:  Online you narrow because it takes several “touches” to get someone to react.  A “touch” is exposure to your message.  Likely it will take 11 views (touches) of your ad to get a reaction – if your group is 12,000,000 it’s very hard to have 11 views to one person!

In-person: However, the in person the reason “everyone” cannot be your customer is because you can’t satisfy everyone.  It’s impossible.

The reason it’s impossible is because of personalities.

Dig deep… if you go to buy a car and absolutely cringe when you think of having to negotiate a price, you would never ever want to have a customer that constantly wants to low-ball you!

When you take the time to identify your ideal customer you will attract customers that mesh well with your personality.

This is the group that will become your infinity customers and ultimately become your tribe.

Now here’s the fun “full circle” of the post… when you develop your ideal customer via the age range, gender, hobbies, interests, etc, you will help yourself in the “online” 12,000,000 dilemma my friend found herself in.  The avatar becomes the way to significantly reduce your search group to a manageable group to achieve your number of “touches”.

How cool is that?

Developing and avatar helps you in-person and online!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

mockup-of-three-t-shirts-lying-folded-on-a-bed-a16939.png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 823 – Why It’s OK to Admit You’re Not an Expert

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “The moment you give up is the moment you let someone else win.”

 

If you are super competitive you’ll read this quote and think… YES!  I totally get it… never give up!”

But let’s look at this a little different.

I enjoy designing artwork for my promotional items.  In fact, the T shirts you see in the ads under my blog are a perfect example.

But you know what?  It takes me forever to do a design… I tweak and tweak and hours later I’m done.

This is NOT the best use of my time.  So I started using Fiverr.  Now Fiverr is not without issues, but when you are careful and find a great designer, your life becomes easier.

It’s not that I gave up – but I started working smarter. I found that I could find a designer and have 10 designs created overnight instead of myself spending hours on each and every design.

interracial-group-of-five-coworkers-wearing-t-shirts-mockup-at-a-startup-a20413.png

When it seems like you “give up” it is in fact, winning.  This is one of the skills that is the most important to learn. You must “give up” areas where you are not the expert and seek an expert.

Sometimes our topic of Subject Matter Expert doesn’t involve us marketing ourselves as the expert, but rather, relinquishing our lack of expertise to someone who is much much better!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “I Set Goals and Crush ’em” Collection
t-shirt-mockup-of-a-cool-woman-in-a-modern-building-414-el.png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 820 – Giving Info Before Your Tribe Knows They Need It.

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote: Going Beyond WOW!

 

You’ve heard about “wow-ing” your customers — you go above and beyond to make their experience great.

This is exactly what building a tribe is all about.  When someone joins your tribe you have the opportunity to provide regular useful information that they desire.  This is your regular chance to be extraordinary!

Think of it like this…

Have you ever received an email that was super helpful?  There you are flipping through your feed and all of a sudden you get the weekly update from your favorite business… and it has a super helpful tip.

It’s like receiving a gift.

This is how you can go beyond wow!  When you want to wow someone they’re right there in front of you – but when you want to go beyond wow, that’s when you know them so well you anticipate their needs.

This is your email list!  This is when you can provide information they don’t even know they want before they want it… you know your tribe so well you offer items for sale they really want!

This is going beyond wow… thinking about your email list and creating content in this way helps to make it super useful, doesn’t it!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

man-wearing-a-round-neck-tee-mockup-while-reading-a-magazine-a17855(10).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

man-wearing-a-round-neck-tee-mockup-while-reading-a-magazine-a17855(10).png

TribeologyBlog.com – Episode 816 – The First Ones Free…

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

On a recent trip to Disney I came across this board full of pins… It’s a Ship’s Wheel designed board to match the theme of the hotel…

The clever part is, it’s to promote the pin trading program of the Disney Parks.

The ironic thing is… there is no sign describing what to do, what the board is for, it just happens to be there.

The only suggestion is that you restrict to two pins per guest per day… I find it clever because you are not required to put a pin on the board to take one, however, that would be the idea of the program.

It doesn’t cost money to take a pin.

Although it is at the entrance to the gift store where you can buy more pins, it’s not in the general area of the pins.

The board is just “there” – it exists.  And people use it.

I love the idea because Disney actually made a product that consumers buy that is fun, engaging, and only used on vacation… I mean you don’t pin trade at your house… just at Disney… and it builds a solid tribe of people who are recognizable throughout your vacation.

But this concept of the free board of pins.  How can you use that?  They do it at the grocery store with free samples…

How can you utilize a free sample at your business… a free guide, a free top 10 list, a free _____ – figure out the way to get people “hooked”!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

two-t-shirts-mockup-on-hangers-against-a-transparent-backdrop-a15758(7).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 814 – Teach Your Customer HOW To Use Your Business…

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Today’s Quote: “I cannot teach anybody anything, I can only make them think.” -Socrates

 

Have you ever thought about teaching your customers?

Odd question, right… we normally think a customer comes and buys stuff then leaves.  With the Infinity Marketing Machine we teach that we want the customer to stay and join our tribe.

Well… I got an email today and it made me think… is Etsy a tribe?  After all, as a seller you list items for sale, and that’s it right?

But it’s in Etsy’s best interest to have you sell things so you continue to list things.

I think that means they want you around for a while, so sellers on Etsy are a tribe. 🙂

The email today got me thinking about how we can all teach our customers things… the email I received from Etsy was a wonderful Top 8 hints to selling on Etsy.   Here it is:  Etsy seller handbook  It’s actually teaching you HOW to use their product.

This type of content, right now, as we head into the holiday selling season is critical to the success of the small businesses on Etsy and in turn critical to the infinity customer factor that Etsy has with it’s sellers.

Make Sense?

What’s good for their sellers is good for Etsy.

So at your business, within your tribe, ask yourself, “What’s good for my tribe?”  Teach them HOW to use your product, business, parking lot — make things easy so they want to stick around for a long long time!

 

PS:  Happy Halloween!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 812 – Don’t Forget the Batteries!

Quote: Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea. ~Jim Rohn

Tuesday: Content and Consistency

 

Much of my energy in writing this blog is to help you find your reason “why” to share content.

The reason I focus on this is because when you’re sitting at your desk, alone, with orders, bills, and other things… it’s hard to carve out time to write a post.  You know you should, but it’s also easier to not do it.

Right?!

So one good reason to provide content your customers like… and make it rewarding for you is to understand that sometimes, the information you provide can help the reader make a decision that changes their path in life.  I’m not going to say “change their life” that’s a little far reaching, although it can happen…

But your business is in operation to serve.  Even if you think “it’s just a gift store – this is a little dramatic” – hear me out.

Let’s use the gift store example.  Someone walks into your gift store and buys a baby gift – you are serving them.  They are buying the gift as a memento of their personality to share their thoughts.  You are serving them, especially if you make it convenient by gift wrapping OR suggesting other items (like batteries) – as small as this may be… it’s a big deal that you care.  Have you ever bought a gift or received one and not had the proper batteries. OH so Frustrating!

Back to content.

It can do the same thing as remembering the batteries.

My fall back example is typically potty training.  You have a tired parent at 3am searching for the best (or any) idea to get their kid to stop wetting the bed… they come across your article and info product… you are serving them.  Your ONE good idea can change their journey!

Kind words in a post… a reminder of events this weekend… even your sale.  This all serves your customer!  It’s important to share your knowledge, even when you’re tired, or think the info is not important…

Have you ever been flipping through your social media feed only to get distracted by one post that makes you cry, laugh, or think?

YES!

This is the reason you are providing content.

You are not here to go through a check list… your here to serve!

Today try keeping this mindset as you make the most amazing content filled post you can… imagine the reader and their reaction.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “I Set Goals and Crush ’em” Collection

man-wearing-a-round-neck-tee-mockup-while-reading-a-magazine-a17855

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.