TribeologyBlog.com – Episode 685 – When Is ONE Sale Super Exciting?

Quote: “Having 1 is better than having 0”

Thursday: Infinity Customer

 

Where do you start?

The Infinity Marketing Machine is a pretty incredible tool.  It allows you to set your marketing in a way that you can guarantee some standard follow up.

But where do you start?

It’s great that a customer has an inquiry but how do you take care of that customer and plan for more at the same time work with those you have.

Well… that’s exactly it!  And it’s frustrating.

I’ve done this and I remember the insanity that it was to set up my machine.  But that’s exactly how I did it.

I focused on my current, right in front of me person first.  Why?   Well, I just spent a lot of money to get them… think about it.  They’re looking for something you offer and they are looking at you because you did some sort of advertising to get them… So capture them.

Next… I’d start getting potential customers under control by automating your processes.

As you finish up your one system you’re running a dual system with the second.  AND it’s hard.  I’m not going to lie to you – it takes effort.  There’s a point when you feel like giving in because it will be easier to just stop the new system.

But Don’t.

Keep going – you’ll be amazed that you did!  It really is worth the effort.  You will save time, money, and serve your customers at a higher level.

The reason I say that you need to keep going is because I remember the process AND I just went though a second cumbersome process of learning an entirely new automation process… and I did want to give up.

I wanted to give up really really bad.

But yesterday I sold ONE thing — that’s it… just one magical little product.  BUT the actual automated process worked and the hundreds of hours I put into the front end were SOOOOOOOOOO worth it on the back end.

Just one little sale and dang it… it is extremely exciting.

Just one.

But you know what I can do next?… double my sales!

hahahaha!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 674 – Smile It’s 1985!

Quote: “Spectacular results require spectacular dreams.”

Friday: Big Money Small Change

 

April 29, 2015… it was the day after my birthday.  I got my driving permit.  I made the cheerleading squad AND I got my braces off!

It was an amazing day! I mean one of those that I still remember.

Getting your braces off is a day you just don’t forget.  You simply feel like a new chapter of your life opens…

Well… instead of a simple “before / after” type of post, how about if you capture the emotion of the moment.

Look at how neat this post is… first, it’s a lovely young lady who looks thrilled to share her new smile… but the caption.  The caption is where you get your “big money small change moment”

LOOK

You can put yourself right back at 1985 and understand the whole new world of possibilities that open up to this girl and you know what – every parent that reads this wants this for their child, too.

When you get to the emotion of the post, you’ll achieve amazing engagement.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 673 – How to Send Simple Emails.

Quote: “How difficult it is to be simple”- Vincent Van Gogh

Thursday: Infinity Customer

 

You want to create an email for your customers.  Easy… well, it should be.  But, you’ve got to plan.

The plan comes from coordinating it with your other messaging.  The goal is to provide your customers with information they desire… remember this is the way to build credibility by getting your customers to know, like, and trust you.

However…

You need to be respectful of their time.

What I mean by this is that you cannot bombard them with lots and lots of messages all at one time!

Well, how do you keep 5,000 people or 50 people all coordinated on their journey?

You need to plan… and plan well.  Develop your ideal journey that your emails will take.  If you start a welcome series and it runs everyday for 5 days, don’t have the customer immediately start your weekly newsletter right away.  Wait until the first Tuesday after the welcome series is completed.

See what I did?

Regardless of the day of the week the welcome series is started, your customers all funnel down to the one day of the week that your weekly newsletter is sent… THEN, all 5,000 (or 50) people are on the exact same journey!

Pretty cool, eh?

It’s the way of making your job of creating new emails… simple!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #590 – How are Car Washes and Ballpoint Pens the Same?

Quote: “You paid for the whole show”

Saturday: Try This!

 

The quote for today is one I use regularly.  In the summer we rent boats and we have several regular customers.  They come in a couple times a week.

The process to check out a boat is to listen to our orientation to the boat operation.  Well, when you’ve seen it a couple times, you’ve seen it.

However, we need to go over it each time.  It’s like the take off speech we’ve seen on a plane.   Even though you’ve seen it, you need to see it again.

I use the phrase, “you’ve paid for the whole show…” and then I finish the speech quickly.

Well… that makes me think.

What is your show?  What do you do at your business OR what CAN you do at your business to cross the line from a traditional service to a “wow factor” show?

Here was my trip to the “fancy” car wash.

First the entire process is featured with the floor to ceiling windows… but then look above the window, my car was getting the special service for clear coat.

This car wash business has turned their standard service into an experience.  You EXPERIENCE the car wash.

One very easy way I do this, and it’s SUPER easy… something you can do, too.

Make your “sign up” process special.  When you sign a new client, or sign an new contract… have an engraved pen.  Honestly, they are not expensive.  But you make the process a BIG DEAL.  They sign and you give them the pen.

It’s fun, it’s simple, it’s memorable… it’s a show.

Think of the car wash… do the pen.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 483 – Why Original Content Helps You

“People buy into the leader before they buy into the vision.”- John C Maxwell

Monday Topic: Character (Subject Matter Expert)

As we welcome our Monday let’s review the 5 C’s of the Infinity Marketing Machine.  These 5 C’s are the foundation that convert your customers into a tribe that knows, likes, and trusts you.  They are:  Character, Content, Consistency, Customers and Cash.

Today I’m looking at our first “C” of Character a little different.  I want to look at it from a leadership angle.

Regularly I write about the importance of “proving” your credibility with honors/awards, education/certifications, and even blogging your expertise.  This is important.  However, like today’s inspirations states, “People buy into the leader before they buy into the vision.”- John C Maxwell.

This tells me you need to be a leader.  And as we convert our customers into a loyal tribe, they need you to lead.

How do you do this?

Let’s go back to that blog thing… whether you like writing or speaking, you need to provide original content about your store, business, and industry.  It’s important!

You’re already talking with customers and reading industry magazines or attending conferences.  Learn to share this information on your website whether it’s written or transmitted via video.  This first hand presentation of information is valuable to positioning yourself as a Subject Matter Expert!

Think about what draws you to a business… it’s information. You visit a site and can see the product or service… but what about the information.  Do they share their story, history, or expertise? When they do feature this first hand information… you trust them.

This is the importance of our first “C” and as you see it’s fundamental to building trust with a tribe.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review