TribeologyBlog.com – Episode #590 – How are Car Washes and Ballpoint Pens the Same?

Quote: “You paid for the whole show”

Saturday: Try This!

 

The quote for today is one I use regularly.  In the summer we rent boats and we have several regular customers.  They come in a couple times a week.

The process to check out a boat is to listen to our orientation to the boat operation.  Well, when you’ve seen it a couple times, you’ve seen it.

However, we need to go over it each time.  It’s like the take off speech we’ve seen on a plane.   Even though you’ve seen it, you need to see it again.

I use the phrase, “you’ve paid for the whole show…” and then I finish the speech quickly.

Well… that makes me think.

What is your show?  What do you do at your business OR what CAN you do at your business to cross the line from a traditional service to a “wow factor” show?

Here was my trip to the “fancy” car wash.

First the entire process is featured with the floor to ceiling windows… but then look above the window, my car was getting the special service for clear coat.

This car wash business has turned their standard service into an experience.  You EXPERIENCE the car wash.

One very easy way I do this, and it’s SUPER easy… something you can do, too.

Make your “sign up” process special.  When you sign a new client, or sign an new contract… have an engraved pen.  Honestly, they are not expensive.  But you make the process a BIG DEAL.  They sign and you give them the pen.

It’s fun, it’s simple, it’s memorable… it’s a show.

Think of the car wash… do the pen.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 483 – Why Original Content Helps You

“People buy into the leader before they buy into the vision.”- John C Maxwell

Monday Topic: Character (Subject Matter Expert)

As we welcome our Monday let’s review the 5 C’s of the Infinity Marketing Machine.  These 5 C’s are the foundation that convert your customers into a tribe that knows, likes, and trusts you.  They are:  Character, Content, Consistency, Customers and Cash.

Today I’m looking at our first “C” of Character a little different.  I want to look at it from a leadership angle.

Regularly I write about the importance of “proving” your credibility with honors/awards, education/certifications, and even blogging your expertise.  This is important.  However, like today’s inspirations states, “People buy into the leader before they buy into the vision.”- John C Maxwell.

This tells me you need to be a leader.  And as we convert our customers into a loyal tribe, they need you to lead.

How do you do this?

Let’s go back to that blog thing… whether you like writing or speaking, you need to provide original content about your store, business, and industry.  It’s important!

You’re already talking with customers and reading industry magazines or attending conferences.  Learn to share this information on your website whether it’s written or transmitted via video.  This first hand presentation of information is valuable to positioning yourself as a Subject Matter Expert!

Think about what draws you to a business… it’s information. You visit a site and can see the product or service… but what about the information.  Do they share their story, history, or expertise? When they do feature this first hand information… you trust them.

This is the importance of our first “C” and as you see it’s fundamental to building trust with a tribe.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review