Tag: small business owner tip

Posted on in 5- Friday - Big Money, Blog content, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 595 – Your Emergency Plan to Making Money

Quote: “Your mindset is the key to unlock your transformation.”

Friday: Big Money Small Change

 

There is one thing that has always surprised me… that’s when people are excited to have a “snow day”. Sure it’s fun to have time off.

But I’m speaking of “snow days” from school. OR you’re excited when the teacher lets you out early.

This baffles me.

You spend money for a class and then are thrilled when you don’t have to go! What kind of mindset is that? Its like paying for a dinner and being thrilled when they don’t bring dessert that you paid for… or you ordered a large popcorn and got a small.

You paid for it, you should be excited to get the full thing.

OK, enough of my rant, but I saw this post and thought to myself…

FINALLY SOMEONE THAT UNDERSTANDS IT.

 

Start looking at snow days as your time to get ahead! It’s like a catch up day or even a day you can work on the creative things you’ve been putting off. But it’s a great time, not to lay around and binge on Netflix… but you can make more money!

Look at the post. They are closed YET they thought ahead and said, let’s use this snow (lemon) and make lemonade snow (not yellow snow, that’s gross… but I knew you were thinking it!) haha

Alright, but look at the possibilities.

Many other people are taking their snow day to hang out, stuck with down time, and you know down time is occupied by surfing time… so why not go a step further and have your snow-day file! Come up with a GOOD promotion, like a BIG discount on crap you want to get rid of and clearance it out… shoot out an email to your list, put the post up, take out an ad and run a flash sale.

If it’s snowing where you are but your customer is in the sun… it’s OK. Maybe they’ll feel bad for you.

PS: I’ve got a whole weekend of potential snow days so I’ll try this and let you know what happens!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, goals, marketing, Success tips

TribeologyBlog.com – Episode #557 – Don’t Quit… Tweak!

Quote: “Your Dream Doesn’t Have An Expiration Date.” KTWitten

Wednesday: Midweek Motivation

How’s your goal? Sounds a little funny.

But it’s real!

We talk about the weather… but rarely our goals!  And today is January 9th… 9 days after the “big” day for goal setting occurs.   HA! Do you remember your resolution, quite possibly it’s been forgotten.  If you’re still doing it, well… keep going!

Here’s my point.  Keep going.  If you feel like your dream is taking longer than it should maybe you need a little reality check.

Uh Oh, a reality check, what does that mean? It means maybe you don’t have the skill, talent, or people surrounding you that you need to succeed.  It’s not that the goal is unattainable, its just you need to stop and switch gears.

For example, if you want to lose weight, but it’s not working… maybe you need a trainer or a doctor.  You may need to surround yourself with people that don’t eat double chocolate cupcakes.

What I’m saying is… set the goal, make your mini-goals, and keep going.  Just remember that all of your care in working toward your goal just might need a little gear switch.  Don’t stop – just adjust.

 

#doinginfinity

 

Tomorrow… come back for my episode “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode #553 – Work on Increasing Value

”Price is what you pay. Value is what you get.” Warren Buffett

Friday: Big Money Small Change

What is value?  Think of a time you received a great deal, was it the price or was it the feeling you had from purchasing.

I was listening to one of my favorite books (again) today, The Science of Getting Rich by Wallace Wattles.  This is always a good book to “check-in” with, and I do every couple months.  And I reached this important reminder…

You must provide more use value than cash value received.

Let’s break it down.

Use value that’s what you “get out” or benefit from the product.  And cash value is what you pay.  Think about a book.  There’s paper bound together with ink on the pages.  The cash value is the amount you pay, and often you are paying more than the price of the raw paper/ink.

The use value is what you get out of the book!  Let’s say you read the letters on the page and it creates an idea that bonds you with your family, or it makes you $2,000.  Your use value far surpasses the cash value you paid!

This is what you need to strive for in your business.  When you determine how to compete with value you will never compete with price again.  The reason is because your customers who are comparing business will choose yours because of your perceived value!

Look for ways to increase value and look for ways to market value.  At our marina we historically wrote a suggested work order on every boat in our winter storage program.  We just did it and would send out, unannounced.  Now we market this service. It’s a huge value to our customers and it has raised our “use value” in their eyes.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Blog content, Business owner motivation, marketing

TribeologyBlog.com – Episode #551 – WHY You Can Have Success!

“When you feel like quitting, remember why you started.”

Wednesday: Midweek Motivation

 

One of the biggest motivators you’ll find is “why” – and not “why” as in “why me”.

The reason I’m bringing this up is because, well, yesterday some of you planned for an amazing day full of new starts!  Hopes and dreams at the ready…  it was New Years Day.

With resolutions in hand to stop swearing or not eating sugar.  Damn that Cinnamon roll before 9am!  All of your “hard work” and resolute nature were GONE.

Shoot gotta wait 364 more days.

OR do you?

Last week I tried to share some insight to taking your hopes to the next level by actually converting them from dreams to GOALS.  Setting specific milestones until you achieved success.  Gotta have the goals.

BUT more important is the WHY.  What the heck did you want to give up swearing and sugar?

Do you think swearing makes you sound bad?  Do you not want to sound bad?  Is sugar undermining your health?  Do you get dizzy?

If you do not want to be dizzy and you do not want to sound bad… these are WHY’s… even stronger “why’s” if you swear and eat sugar in front of your kids you are not a good role model and send mixed messages to them.  This is also a powerful WHY.

Also.  Just because you swore and ate the cinnamon roll does not mean all hope is lost.  Just start over.  Consider it a “cheat” day and make better decisions with your WHY strongly in you mind.  Success will follow!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Customers, DoingInfinity, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 546 – Do You Want Them To Stay? If Yes… The Secret of How to Make Them Stay!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Millions saw the apple fall, but Newton asked why.” Bernard Baruch

Thursday: Infinity Customer

 

Today we’re looking at the 4th “C” of the Infinity Marketing Machine, Customers.  The concept of customers is easy.  You have people that buy stuff from you.

But… the Infinity Marketing Machine as a part of Tribeology switches your thinking from “one and done” to “infinity”.  This means you want to keep your customers around for a while.

AND this brings me to Newton.  He asked Why.  With a bunch of apples on the ground, he wanted to know why.

Don’t you?  (I’m not a real science type gal so in terms of apple… yeah, I’m part of the millions)

BUT

When it comes to customers… heck yeah!  I want to know WHY.

Why do they stick around and why is it important… I can share with you the magic of creating a tribe… but if you don’t believe in WHY it doesn’t matter.

Let’s explore why on customers.

Most likely you’re tired of spending $$$$$$ on Facebook.  You’ve optimized, tweaked, and studied your numbers, photos, and words for your ads, but your stuck.

Here’s why… they don’t think you give a poo what happens to them once they click “yes” to your ad!  Cold truth… but WHY should they stick around?

Now, compare that to all of the work and effort you must do to build a tribe.  You think about what they find useful, you provide it for them consistently, and you position yourself as an industry leader… then they stay.

SO we have two why’s.  The first Why is why do customers stay… and the second why is why you want them to stay.

They stay because you want them to stay.

As soon as you embrace this… then you can become the vibe behind the tribe.  Believe it or not… you are giving off a vibe.  If your vibe is “I don’t care if they stay” they won’t.  If you give off a vibe that “This is the coolest place to spend time and money” they’ll stay.

The choice is yours.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, DoingInfinity, goals, marketing, Success tips

TribeologyBlog.com – Episode #545 – Goal + Plan + Future = Success

“The only person you are destined to become is the person you decide to be” Ralph Waldo Emerson

Wednesday: Midweek Motivation

 

Is it already Wednesday?  It’s crazy how we lose time when holidays happen!

Well… I’ve got another “lose time” reality check for you.  This time next week we’re already one full day into the new year!

YIKES

That means we start to think of resolutions.  These might be prompted by stepping on the scale or opening a credit card bill… but it always goes to one thing.

We need a change.

Now here’s the great big secret of resolutions… very few people keep them.  I mean, do you even remember what your resolution for 2018 was?  If you do, I give you huge points… if you’ve kept it, wow!  That’s awesome.

But the sad truth is Resolution are wishes/dreams – and you know… a dream is just a goal without a plan.

Therefore… today… I want you to think about what a “resolution is for you” and instead of vowing to make it happen… develop a plan to achieve your goal.  Because, remember… I hate setting goals, I like achieving goals.

One great way to set up your plan to achieve your goal is to use SMART goal setting.  Use the acronym to build your plan (Specific, Measurable, Attainable, Reward, and Time Bound)  I believe that achieving a goal will happen if it is specific and measurable.  Some people need the reward/incentive, others need a deadline… but if you don’t define and measure… how will you know you attained it?

My other piece of wisdom… don’t lose 10 pounds or pay off your credit card.  Heck! That made your life easier! haha — what I mean is this, change your lifestyle.  You need to focus on “after the goal is attained” for meaningful change.  Focus on living a life that is 10 pounds lighter or focus on having a zero balance on your credit card.

Your goal + plan + the future = success.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, branding, Content, DoingInfinity, email marketing, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode #544 – The Content Multiplier, My Merry Christmas Gift To You!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado

Tuesday: Content & Consistency

MERRY CHRISTMAS!  Do you like the “red and green” header graphic for today?  I am a little in the Christmas Spirit.

Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.

I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan.  Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos.  The videos took a little longer…

However, the ability to turn the cute little tree into a special event is something I wanted to share with you!

Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”.  So what I did for fun was created a special “Pontoon Girl Tree”!

A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round.  That’s why I created this cute little tree.

Why am I mentioning it here?

Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.

Here are some of the in-progress photos….

Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube.  And this allows me to use in emails AND on Facebook.

Then for fun I created other boomerang videos, too!

 

Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket.   THIS is my ultimate goal.  I had fun creating the tree.  It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.

Look I used the tree as the backdrop for the blanket!

img_6908

You can do this “reuse content” strategy, too!

Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?

It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!

BTW:  One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason.  Longevity.  Whether you read this in 2018 or several months, or years from now the domain can be valid.  I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.

Alright back to cookies and family.

Merry Christmas!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

img_6936

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review