Tag: small business owner tip

Posted on in 4- Thursday - Infinity Customers, Blog content, Business owner motivation, Customers, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 691 – It’s Proprietary

Quote: “Don’t reinvent the wheel focus on winning one customer at a time” RSpector

Thursday: Infinity Customer

 

“I want to increase sales”  Do you feel like this?  You want to increase sales…?

YES, in business you want to make more money and this is done by increasing sales… so how do you do this?

Today I got a phone call from a telemarketer telling me how she’d love to sit down with me to discuss how to relist my website on Google so it can see all of the services I offer so people don’t miss out on what we sell.

You know what I did?

I said I’m not interested.  I don’t even use the internet for finding customers — OK that was a little bit of a stretch, but I wanted to get of the phone.  So she said, “what do you do?” My answer, “it’s proprietary”

Tired doesn’t even begin to describe how annoyed I am by these types of calls.  Here’s what comes next… you meet with the person and they say all the right things, and next you know you’re signing up for a monthly service of $500.

OK, so you know what I did?  Opened my email program and sent out an email and generated one sale for $3,000.

Don’t reinvent the wheel!  Win one customer at a time… I love the concept of this quote.

The reason I could generate one sale today was because of the email and constant communication I have with the customers on my list.

You don’t need to put an ad and continually try to find “new” customers — capture customers and engage them.  Become an expert and SPOIL them with information, fun, and a sense of belonging.  Make them part of your tribe!

When they like you there will come a point that you can send out an email and generate a $3,000 sale, too!

It’s that simple.  Create a list, talk to the list, find products the list needs!

But here’s the deal… it’s simple but not easy. This will take work.

However, if you want results this one customer at a time process works… if you don’t want to put in effort – you better chat with that woman I talked to on the phone today!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, branding, DoingInfinity, marketing, Real world, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode 675 – An Emotional Drive

Saturday:  Try This!

 

Earlier this week I talked about emotional words and yesterday I talked about putting your customer into your post… then I came across a photo I took earlier this spring.

WOW

Renting a car is kind of a mundane event.  When you travel you need to have ground transportation.  And it’s pretty easy to substitute the businesses that provide car rental…

Look what this one did to help you use the product – they used emotional words to help paint the picture of the emotion of their rental cars.

They don’t say convertible, 4 wheel drive, automatic transmission… it says scenic, fun, and family.

This is something you can do… maybe not on a wall as your back drop – but what about on your website or brochure?

Use the opportunity to share the words of the emotion of your product!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, branding, marketing, Real world, Success tips

TribeologyBlog.com – Episode 656 – One Easy Way to Increase Your Sales

Quote: “The way you dress is an expression of your personality.”

Friday: Big Money Small Change

 

Here’s a great “small change” idea… dress for success!

It works for your personal appearance, so why wouldn’t it work with your products?  Well, it does!

When you take a little extra time to “spruce” up your appearance you will make more money!  The packaging is your silent salesperson… but that doesn’t mean they need to stay quiet.

Take a second look at your products and determine what you can do to give them a face lift.

I love the way this necklace looks!  It’s a neat piece of jewelry but it’s enhanced by the thoughtful packaging.

If you were shopping for a gift, especially someone with a May birthday, the necklace is nice, but the card it’s attached to makes you WANT to give this as a gift.

Start to view your packaging as the way you “dress” your products.  This also applies to your photos… update and express your style by telling stories with your photos!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Blog content, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 595 – Your Emergency Plan to Making Money

Quote: “Your mindset is the key to unlock your transformation.”

Friday: Big Money Small Change

 

There is one thing that has always surprised me… that’s when people are excited to have a “snow day”. Sure it’s fun to have time off.

But I’m speaking of “snow days” from school. OR you’re excited when the teacher lets you out early.

This baffles me.

You spend money for a class and then are thrilled when you don’t have to go! What kind of mindset is that? Its like paying for a dinner and being thrilled when they don’t bring dessert that you paid for… or you ordered a large popcorn and got a small.

You paid for it, you should be excited to get the full thing.

OK, enough of my rant, but I saw this post and thought to myself…

FINALLY SOMEONE THAT UNDERSTANDS IT.

 

Start looking at snow days as your time to get ahead! It’s like a catch up day or even a day you can work on the creative things you’ve been putting off. But it’s a great time, not to lay around and binge on Netflix… but you can make more money!

Look at the post. They are closed YET they thought ahead and said, let’s use this snow (lemon) and make lemonade snow (not yellow snow, that’s gross… but I knew you were thinking it!) haha

Alright, but look at the possibilities.

Many other people are taking their snow day to hang out, stuck with down time, and you know down time is occupied by surfing time… so why not go a step further and have your snow-day file! Come up with a GOOD promotion, like a BIG discount on crap you want to get rid of and clearance it out… shoot out an email to your list, put the post up, take out an ad and run a flash sale.

If it’s snowing where you are but your customer is in the sun… it’s OK. Maybe they’ll feel bad for you.

PS: I’ve got a whole weekend of potential snow days so I’ll try this and let you know what happens!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, goals, marketing, Success tips

TribeologyBlog.com – Episode #557 – Don’t Quit… Tweak!

Quote: “Your Dream Doesn’t Have An Expiration Date.” KTWitten

Wednesday: Midweek Motivation

How’s your goal? Sounds a little funny.

But it’s real!

We talk about the weather… but rarely our goals!  And today is January 9th… 9 days after the “big” day for goal setting occurs.   HA! Do you remember your resolution, quite possibly it’s been forgotten.  If you’re still doing it, well… keep going!

Here’s my point.  Keep going.  If you feel like your dream is taking longer than it should maybe you need a little reality check.

Uh Oh, a reality check, what does that mean? It means maybe you don’t have the skill, talent, or people surrounding you that you need to succeed.  It’s not that the goal is unattainable, its just you need to stop and switch gears.

For example, if you want to lose weight, but it’s not working… maybe you need a trainer or a doctor.  You may need to surround yourself with people that don’t eat double chocolate cupcakes.

What I’m saying is… set the goal, make your mini-goals, and keep going.  Just remember that all of your care in working toward your goal just might need a little gear switch.  Don’t stop – just adjust.

 

#doinginfinity

 

Tomorrow… come back for my episode “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, DoingInfinity, marketing, Real world, Success tips

TribeologyBlog.com – Episode #553 – Work on Increasing Value

”Price is what you pay. Value is what you get.” Warren Buffett

Friday: Big Money Small Change

What is value?  Think of a time you received a great deal, was it the price or was it the feeling you had from purchasing.

I was listening to one of my favorite books (again) today, The Science of Getting Rich by Wallace Wattles.  This is always a good book to “check-in” with, and I do every couple months.  And I reached this important reminder…

You must provide more use value than cash value received.

Let’s break it down.

Use value that’s what you “get out” or benefit from the product.  And cash value is what you pay.  Think about a book.  There’s paper bound together with ink on the pages.  The cash value is the amount you pay, and often you are paying more than the price of the raw paper/ink.

The use value is what you get out of the book!  Let’s say you read the letters on the page and it creates an idea that bonds you with your family, or it makes you $2,000.  Your use value far surpasses the cash value you paid!

This is what you need to strive for in your business.  When you determine how to compete with value you will never compete with price again.  The reason is because your customers who are comparing business will choose yours because of your perceived value!

Look for ways to increase value and look for ways to market value.  At our marina we historically wrote a suggested work order on every boat in our winter storage program.  We just did it and would send out, unannounced.  Now we market this service. It’s a huge value to our customers and it has raised our “use value” in their eyes.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 3- Wednesday - Midweek Motivation, Blog content, Business owner motivation, marketing

TribeologyBlog.com – Episode #551 – WHY You Can Have Success!

“When you feel like quitting, remember why you started.”

Wednesday: Midweek Motivation

 

One of the biggest motivators you’ll find is “why” – and not “why” as in “why me”.

The reason I’m bringing this up is because, well, yesterday some of you planned for an amazing day full of new starts!  Hopes and dreams at the ready…  it was New Years Day.

With resolutions in hand to stop swearing or not eating sugar.  Damn that Cinnamon roll before 9am!  All of your “hard work” and resolute nature were GONE.

Shoot gotta wait 364 more days.

OR do you?

Last week I tried to share some insight to taking your hopes to the next level by actually converting them from dreams to GOALS.  Setting specific milestones until you achieved success.  Gotta have the goals.

BUT more important is the WHY.  What the heck did you want to give up swearing and sugar?

Do you think swearing makes you sound bad?  Do you not want to sound bad?  Is sugar undermining your health?  Do you get dizzy?

If you do not want to be dizzy and you do not want to sound bad… these are WHY’s… even stronger “why’s” if you swear and eat sugar in front of your kids you are not a good role model and send mixed messages to them.  This is also a powerful WHY.

Also.  Just because you swore and ate the cinnamon roll does not mean all hope is lost.  Just start over.  Consider it a “cheat” day and make better decisions with your WHY strongly in you mind.  Success will follow!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review