TribeologyBlog.com – Episode #557 – Don’t Quit… Tweak!

Quote: “Your Dream Doesn’t Have An Expiration Date.” KTWitten

Wednesday: Midweek Motivation

How’s your goal? Sounds a little funny.

But it’s real!

We talk about the weather… but rarely our goals!  And today is January 9th… 9 days after the “big” day for goal setting occurs.   HA! Do you remember your resolution, quite possibly it’s been forgotten.  If you’re still doing it, well… keep going!

Here’s my point.  Keep going.  If you feel like your dream is taking longer than it should maybe you need a little reality check.

Uh Oh, a reality check, what does that mean? It means maybe you don’t have the skill, talent, or people surrounding you that you need to succeed.  It’s not that the goal is unattainable, its just you need to stop and switch gears.

For example, if you want to lose weight, but it’s not working… maybe you need a trainer or a doctor.  You may need to surround yourself with people that don’t eat double chocolate cupcakes.

What I’m saying is… set the goal, make your mini-goals, and keep going.  Just remember that all of your care in working toward your goal just might need a little gear switch.  Don’t stop – just adjust.

 

#doinginfinity

 

Tomorrow… come back for my episode “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #553 – Work on Increasing Value

”Price is what you pay. Value is what you get.” Warren Buffett

Friday: Big Money Small Change

What is value?  Think of a time you received a great deal, was it the price or was it the feeling you had from purchasing.

I was listening to one of my favorite books (again) today, The Science of Getting Rich by Wallace Wattles.  This is always a good book to “check-in” with, and I do every couple months.  And I reached this important reminder…

You must provide more use value than cash value received.

Let’s break it down.

Use value that’s what you “get out” or benefit from the product.  And cash value is what you pay.  Think about a book.  There’s paper bound together with ink on the pages.  The cash value is the amount you pay, and often you are paying more than the price of the raw paper/ink.

The use value is what you get out of the book!  Let’s say you read the letters on the page and it creates an idea that bonds you with your family, or it makes you $2,000.  Your use value far surpasses the cash value you paid!

This is what you need to strive for in your business.  When you determine how to compete with value you will never compete with price again.  The reason is because your customers who are comparing business will choose yours because of your perceived value!

Look for ways to increase value and look for ways to market value.  At our marina we historically wrote a suggested work order on every boat in our winter storage program.  We just did it and would send out, unannounced.  Now we market this service. It’s a huge value to our customers and it has raised our “use value” in their eyes.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #551 – WHY You Can Have Success!

“When you feel like quitting, remember why you started.”

Wednesday: Midweek Motivation

 

One of the biggest motivators you’ll find is “why” – and not “why” as in “why me”.

The reason I’m bringing this up is because, well, yesterday some of you planned for an amazing day full of new starts!  Hopes and dreams at the ready…  it was New Years Day.

With resolutions in hand to stop swearing or not eating sugar.  Damn that Cinnamon roll before 9am!  All of your “hard work” and resolute nature were GONE.

Shoot gotta wait 364 more days.

OR do you?

Last week I tried to share some insight to taking your hopes to the next level by actually converting them from dreams to GOALS.  Setting specific milestones until you achieved success.  Gotta have the goals.

BUT more important is the WHY.  What the heck did you want to give up swearing and sugar?

Do you think swearing makes you sound bad?  Do you not want to sound bad?  Is sugar undermining your health?  Do you get dizzy?

If you do not want to be dizzy and you do not want to sound bad… these are WHY’s… even stronger “why’s” if you swear and eat sugar in front of your kids you are not a good role model and send mixed messages to them.  This is also a powerful WHY.

Also.  Just because you swore and ate the cinnamon roll does not mean all hope is lost.  Just start over.  Consider it a “cheat” day and make better decisions with your WHY strongly in you mind.  Success will follow!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 546 – Do You Want Them To Stay? If Yes… The Secret of How to Make Them Stay!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Millions saw the apple fall, but Newton asked why.” Bernard Baruch

Thursday: Infinity Customer

 

Today we’re looking at the 4th “C” of the Infinity Marketing Machine, Customers.  The concept of customers is easy.  You have people that buy stuff from you.

But… the Infinity Marketing Machine as a part of Tribeology switches your thinking from “one and done” to “infinity”.  This means you want to keep your customers around for a while.

AND this brings me to Newton.  He asked Why.  With a bunch of apples on the ground, he wanted to know why.

Don’t you?  (I’m not a real science type gal so in terms of apple… yeah, I’m part of the millions)

BUT

When it comes to customers… heck yeah!  I want to know WHY.

Why do they stick around and why is it important… I can share with you the magic of creating a tribe… but if you don’t believe in WHY it doesn’t matter.

Let’s explore why on customers.

Most likely you’re tired of spending $$$$$$ on Facebook.  You’ve optimized, tweaked, and studied your numbers, photos, and words for your ads, but your stuck.

Here’s why… they don’t think you give a poo what happens to them once they click “yes” to your ad!  Cold truth… but WHY should they stick around?

Now, compare that to all of the work and effort you must do to build a tribe.  You think about what they find useful, you provide it for them consistently, and you position yourself as an industry leader… then they stay.

SO we have two why’s.  The first Why is why do customers stay… and the second why is why you want them to stay.

They stay because you want them to stay.

As soon as you embrace this… then you can become the vibe behind the tribe.  Believe it or not… you are giving off a vibe.  If your vibe is “I don’t care if they stay” they won’t.  If you give off a vibe that “This is the coolest place to spend time and money” they’ll stay.

The choice is yours.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #545 – Goal + Plan + Future = Success

“The only person you are destined to become is the person you decide to be” Ralph Waldo Emerson

Wednesday: Midweek Motivation

 

Is it already Wednesday?  It’s crazy how we lose time when holidays happen!

Well… I’ve got another “lose time” reality check for you.  This time next week we’re already one full day into the new year!

YIKES

That means we start to think of resolutions.  These might be prompted by stepping on the scale or opening a credit card bill… but it always goes to one thing.

We need a change.

Now here’s the great big secret of resolutions… very few people keep them.  I mean, do you even remember what your resolution for 2018 was?  If you do, I give you huge points… if you’ve kept it, wow!  That’s awesome.

But the sad truth is Resolution are wishes/dreams – and you know… a dream is just a goal without a plan.

Therefore… today… I want you to think about what a “resolution is for you” and instead of vowing to make it happen… develop a plan to achieve your goal.  Because, remember… I hate setting goals, I like achieving goals.

One great way to set up your plan to achieve your goal is to use SMART goal setting.  Use the acronym to build your plan (Specific, Measurable, Attainable, Reward, and Time Bound)  I believe that achieving a goal will happen if it is specific and measurable.  Some people need the reward/incentive, others need a deadline… but if you don’t define and measure… how will you know you attained it?

My other piece of wisdom… don’t lose 10 pounds or pay off your credit card.  Heck! That made your life easier! haha — what I mean is this, change your lifestyle.  You need to focus on “after the goal is attained” for meaningful change.  Focus on living a life that is 10 pounds lighter or focus on having a zero balance on your credit card.

Your goal + plan + the future = success.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #544 – The Content Multiplier, My Merry Christmas Gift To You!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado

Tuesday: Content & Consistency

MERRY CHRISTMAS!  Do you like the “red and green” header graphic for today?  I am a little in the Christmas Spirit.

Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.

I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan.  Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos.  The videos took a little longer…

However, the ability to turn the cute little tree into a special event is something I wanted to share with you!

Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”.  So what I did for fun was created a special “Pontoon Girl Tree”!

A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round.  That’s why I created this cute little tree.

Why am I mentioning it here?

Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.

Here are some of the in-progress photos….

Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube.  And this allows me to use in emails AND on Facebook.

Then for fun I created other boomerang videos, too!

 

Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket.   THIS is my ultimate goal.  I had fun creating the tree.  It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.

Look I used the tree as the backdrop for the blanket!

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You can do this “reuse content” strategy, too!

Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?

It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!

BTW:  One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason.  Longevity.  Whether you read this in 2018 or several months, or years from now the domain can be valid.  I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.

Alright back to cookies and family.

Merry Christmas!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

img_6936

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #543 – You Are To Your Business as Santa is to His.

“One of the keys to achieving huge success in your life is have fun!”

Monday: Subject Matter Expert

Guess What… I’m going to do a reprint today!  I wrote this article last year, 2017, because Christmas fell on Subject Matter Expert Day.  Well, after re-read… I wanted to share it again, it helps us understand the importance of Subject Matter Expert Status.

hohoho.

reprint: 12/25/2017

Episode #272 – Is Santa a Subject Matter Expert?

Merry Christmas!  Since Christmas is on a Monday, and Monday is our Subject Matter Expert Day, I thought, who better to explore, as a Subject Matter Expert, than Santa??!!  Now, before I get started… I have insight on this topic.

Back in the day, on my winter breaks from college, I was a Santa’s Helper … he’s a nice guy… always happy or “Jolly”.  Seeing as how Santa has been up all night delivering presents, I’m not going to call him for an interview.  Instead, I’m going to rely on my observations for his Subject Matter Expert status.

You might say, “OF COURSE SANTA IS A SUBJECT MATTER EXPERT”… but is he? He is a nice guy, heck, I ran into him at the bar on Saturday night.  BUT, does he have strong Subject Matter Expert skills?

Let’s find out.

A Subject Matter Expert shows strength and leadership in the following six areas: Influencer, Network, Ambassador, Honors, Study, and Credentials.  To be a Subject Matter Expert just remember the acronym INAHSC or everything you learned about being a Subject Matter Expert you learned by being “In A HS Clique (INAHSC)”

So how does Santa measure up on our INAHSC scale?

Before we start… we must know what we are measuring.  Otherwise the obvious, “OF COURSE Santa is a Subject Matter Expert” is blurted out.  But really what is Santa’s mission statement?  I looked on Wikipedia and their opening line goes something like, “Santa is a legendary figure that is said to bring toys to good/nice children on Christmas Eve.”

Sounds good to me…
Let’s test it.

Influencer:  Go up to any child and ask, “who makes THE naughty and nice list?”  Santa has a very strong mission statement and clearly, getting anyone, let alone a child, to modify their behavior without actually being in the room… dang, that’s an influencer!

Network : Santa’s social network of parents, not to mention grandparents, aunts/uncles, teachers, older siblings, is amazing, and the guy did this all prior to Facebook!  I think that’s something every small business can learn from.  I mean if Santa can create a world-wide following from his North Pole manufacturing facility without the use of social media, you can certainly create a strong network with all of the modern day tools at your disposal!

Ambassador:  This one I have a little more trouble with because, is Santa an ambassador of the toy industry?  When I think toy industry, I think of Hasbro, FAO Schwartz, etc… I don’t think Santa.  And… I did see him at the bar where the words “naughty/nice” have a different connotation associated with his branding.  The other thing… way back in his early days his suits were blue or green, Coke-a-Cola was the company that changed it to red.  His indecision to stick to one color shows all of us that we need to control our brand or others will do it for us.   Although, I’d have to say, his industry of toy manufacturing has been enhanced by his overwhelming generosity to such a degree that Santa, while representing the toy industry, transcends it to the feeling we get by giving and sharing in all phases of life.  So yes, Santa’s Ambassadorship stared in the toy industry, but has grown beyond that industry,  and continues to grow.

Honors and Awards:  Again, a hard category to judge.  And as a Subject Matter Expert, we need to understand that all categories make up a Subject Matter Expert but not all categories will be utilized in the same manner.  The goal of the Honors and Award category is to emphasize “street cred” or “social proof” for your brand when you are not in person to make the first hand impression.  It’s a way of showing the world that you have authority because a third party endorses you.  So while Santa may not be the recipient of the North Pole Chamber of Commerce Business Person of the Year, there are many toys out there that are “Mom and Santa Approved”.  So which is better… winning the award or giving the stamp of approval?  I don’t know… but I bet more than half of my readers have a letter in their souvenir box postmarked “North Pole”.

Study:   This one is where Santa is weakest.  Now I’m not going to diss his business model, because it seems to be working for him.  But what’s up with the manufacturing of rocking horses?  He must have one heck of an insurance binder on that division… also, do you ever see photos of the elves with the appropriate eye gear worn while working on the manufacturing line?  Under the “study” area of a Subject Matter Expert you want to stay at the top of trends, patterns, laws of your industry and you do this by reading websites, attending seminars, and in general continuing to learn/grow and implement new ideas.  I never got to hang with Santa in the sleigh to know what audible books he’s got piped into the sled on his world-wide journey… but even recent movies featuring his toy manufacturing plant show it might be time for a safety upgrade because there are lots of conveyor belts that people seem to fall onto to…

Credentials: Within your industry there are credentials.  You should acquire these, whether it’s an industry standard, a seal of approval, or extra learning title.  Credentials can also come from outside parties, so the fact that NORAD tracks Santa’s worldwide journey so we know exactly when to go to bed, says a lot!  The other thing Santa has going for him is that he has the endorsement of parents around the world, they make it a special event to bring their kids to meet him.  OH, and at the beginning of this post, Wikipedia does refer to him as “Legendary” – I don’t think your credentials get much higher than “Legendary”.

So while Santa could improve his work place facilities by implementing some new safety procedures, I’d say he’s definitely a role model for us on how to create Subject Matter Expert status as small business owners.  He’s also a cautionary tale to build and protect our brands, before others engulf and change them.  Think about how many aspects associated with the magic of Santa are not “protected” his name/likeness/image/story/Ho Ho Ho/sleigh… it goes on and on.  However, I’m glad it’s a “legendary story” that’s passed down from generation to generation that we all enjoy royalty-free.

And with that, I hope Santa is getting some sleep.   It’s not just one long night, the last six weeks have been crazy hours for Santa filled with lots of public appearances to maintain his Subject Matter Expert status.  (One fond memory I have of working with Santa was that he had a standing 2:00pm break to get his hair curled at the beauty salon… he wanted to look great for the evening visitors!)  So rest well Santa, we’ll see you next year!

Future Thought.  We agree Santa is a Subject Matter Expert.  But let’s say he picks up his game and starts a blog.  He wants to connect with his fans on a deeper level.  He’s writing and creating tons of content.  He’s got this great reputation and is known worldwide.  What happens when he decides to sell the toy manufacturing plant?  Is the blog an asset of the toy manufacturing plant?  This is the ultimate reason to create your blog outside of your business website.  Especially if you have a job!  When you change jobs or sell the business, you want to take that preexisting traffic with you… imagine going into consulting and starting out with a blog that contains 5 years worth of content and traffic?!?!  Santa should start a blog, but do it under his own personal name and use an RSS feed to his toy manufacturing business so he maintains ownership of the content, domain, and traffic. Just a little FYI Christmas Gift from me to you!

Grab my free guide on becoming a Subject Matter expert.

 

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Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review