Tag Archives: small business owner tip

ProfitCenterCoach.com – Episode #510 – Your Tribe Is Your Best Sales Team.

Posted on by

“Your client satisfaction is a direct reflection of your client experience.”

Thursday: Infinity Customers

You’ve heard this before, but I’m going to use it as the topic for today.  Collect reviews.

Our marina just “iced over” last Saturday, that means the lake froze.  So it’s kind of a depressing 6 months until the ice melts.  Well… depressing if you hate snow, cold, frozen, everything!  Those that like winter are pretty excited.

They are odd. 🙂

We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy.  We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!

This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season.  And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!

Last year we used Shutterfly to make a very nice picture book.  So there’s tip one for today, make a photo book!  It’s a great way to have something for people to flip through at a trade show.

However, last week we had a fun idea.

Let’s see if we can get a Testimonial from someone… anyone.  Today we started reading the words of our customers.

OH MY.  It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.

I’m going to highly recommend this!  This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos.  It’s making this book come to life!

Sure, it’s nice to see photos of the boats.  But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.

So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.

Be specific.  Know what you are looking for before you ask.

If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge.  Send them an email or pick up the phone and call them. But do not do a generic or blanket request.  You are asking for targeted information and help. Your tribe will help, but be specific and grateful.

You will love the results.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Advertisements

ProfitCenterCoach.com – Week in Review – Episodes #489 to #494

Posted on by

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #489 – Third Party Proof is the Online Substitution for First Hand Interaction

Tuesday – Content & Consistency – Episode #490 – Four for One Please

Wednesday – Midweek Motivation – Episode #491 – Another 10 Minutes?

Thursday – Infinity Customer – Episode #492 – Would You SnapChat with a 90 Year Old?

Friday – Big Money – Episode #493 – Ho HO Whole Lot of Money

Saturday – Try This! – Episode #494 – Bond With Your Area

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

Infinitypreneur.com

ProfitCenterCoach.com – E493 – Ho HO Whole Lot of Money

Posted on by

“Opportunity does not waste time with those who are unprepared.”

Friday: Big Money Small Change

Ho Ho HO!  It’s October 26 and we’re ready for Christmas!

But it’s not even Halloween yet?  Are we rushing it?

Well today is “Big Money Small Change” Day and that means we look for easy ways to make more money that do not cost a whole lot… I like to focus on things you’re doing at your small business, especially things that are done online.

Today, I’m sharing a post from… October 5!  Twenty-one days ago!  Imagine Santa and a big belly howl, “Merry Christmas”!  Along with the “ta da” music.

If you think October 26 is too early for your Christmas Promotions to begin… you are actually twenty-one days behind this ad!

Now, I like the ad… because I like cookies… but look at how cute the cookies are!

img_5254.png

The photo is very easy to understand, you see the rolling pin… it matches the pattern in the cookie.  There are absolutely no directions!  The ad implies it’s really that easy…

But for us we are less concerned with the functionality of the product and more concerned with the metrics of the ad!  It was placed October 6th!  It now takes somewhere around 12+ “touches” to get a response out of your customers… meaning they need to see your ad 12 times before it breaks through the “noise” of their world and they take action.

Do you really want to wait until after December 1st… or after Thanksgiving… or After Halloween?

NO — just like today’s inspiration states… If you want opportunities, you’ve got to be ready!  This rolling pin seller is READY!

It’s your turn… GET READY, NOW!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 491 – Another 10 Minutes?

Posted on by

“Almost everything will work again if you unplug it for a few minutes… Including you.” – Anne Lamott

Wednesday: Midweek Motivation

 

When you’re tired, cranky, or just blank.  Unplug!

Yes, unplug.

Last week we talked about the 10 minute meditation.  How about this week we just talk about a 10 minute walk.  Get up, leave your phone at your desk.  (Or go airplane mode) and just walk.   Walk to your car.  Walk down the hall.  Just do something to change your location.

OH if you have palm trees in your location… please go have a “Rox-break” and look at the palm trees for me!  I know half of my relaxation in staring at palm trees comes from just being on vacation, but we’re a team here… so unplug and do palm trees.

I do have to say – today’s inspiration is great!  Just like when your computer, cable box, or other device “doesn’t work” and yet you unplug and plug back in… it works. You too can unplug for a few minutes and find that a mini-reboot is just the thing you need!

Here are even more ideas to help you motivate yourself.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #488 – You’ve Gotta Sit Down for This…

Posted on by

Saturday: Try This!

On Saturday’s I like to use a real world marketing examples that I think are fun.  If you have one to share… I’d love to see it.

Today’s “Try This” is a reminder to stay classy.  You can use potty humor but you can do it in a non-crass way.

This was on the inside of the stall at the car wash… It’s a pretty funny ad.

Put your thinking cap on… Can you sEE it?

hahahahaha

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #487 – Get Your Halloween On

Posted on by

“Start where you are. Use what you have. Do what you can.” Arthur Ashe

Friday: Big Money Small Change

We’re at Friday!  This is the day we take a look at what our neighbors are doing… well, at least some examples of ways to improve your marketing and sales that don’t cost a lot.

I was kinda stressing because I didn’t have an idea of what to write… then just like magic, inspiration struck!  This really cool ad popped up on my Facebook feed.

This is what I call an “every day product” it’s not something you buy for a specific holiday, or a one time special event type use.  You buy it and use it “every day”.

What it does is takes your Apple plug in cord and converts it into a retractable cord that stays neat and tidy in your bag!

There is nothing that says “Halloween” about the product… it’s not orange, there are no pumpkins, and it’s void of candy… but look at what this company did to get their Halloween on!

They placed their product on a piece of decorated paper and created a Facebook ad.

img_5554.png

How brilliant.

It catches your eye, it’s simple, and it helps you vary your ads so your customers notice.

Learn from the ad it’s a brilliant representation of today’s inspiration.

1- Start where you are.
2- Use what you have.
3- Do what you can.

Your efforts do not have to be expensive to be impactful.

Your turn.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 485 – Got 10 Minutes?

Posted on by

“The inspiration you seek is already within you. Be silent and listen.”

Wednesday: Midweek Motivation

Have you ever gotten really silent and just listened to you?  It’s harder than you think.  but give it a shot.  Meditation can do wonders to focus you…

People that practice yoga have a good idea of balance but if you’re not going to find yourself in a series of stretches and poses.  Give yourself 10 minutes of stop.

Sit silently and breathe in and out.  Set the timer on your iphone but then shut off the network connection.  See if you can make 10 minutes.  Breathe in for 5 seconds, breath out and count 5 seconds.  If you want to close your eyes, that’s cool.

But do it.

Give yourself 10 minutes to completely unplug and just give yourself calm.

It’s a great way to feel refreshed and like today’s inspiration says, you’ll find the inspiration inside you!  It might surprise you that you’ll come up with ideas and make decisions you never realized possible!

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #477 to #482

Posted on by

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #477 – What’s Your Intro?

Tuesday – Content & Consistency – Episode #478 – Keep Writing. Just Keep Writing.

Wednesday – Midweek Motivation – Episode #479 – Out of the Fire

Thursday – Infinity Customer – Episode #480 – Do These Three Things To Build Your Brand Strength

Friday – Big Money – Episode #481 – Why You Need an Infinity Product

Saturday – Try This! – Episode #482 – Doggie in the Window… or Picture Frame

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

 

ProfitCenterCoach.com – E481 – Why You Need an Infinity Product.

Posted on by

“Everything comes to him who hustles while he waits.”

Friday: Big Money Small Change

Do you want to make money while you sleep?  This is the best thing ever.  When you wake up, check your email, and find that you have an order!

This is not new.

Prior to email… we used to walk to our mail box and see envelopes with checks.  Remember the informercial (before they were called informercials) you can make money while you sleep with one small ad!  I know you remember.  Then all you had to do was send in a couple dollars to find out the secret which was placing small classified ads in newspapers around the country.

Now with the internet, this doesn’t seem like a big deal.  But it was a HUGE deal back in the day, this kit included addresses of all newspapers across the country!  (not that I ever bought one of these packets)

OK, I’ll admit it.  I have a rule.  I can write down the 800 number (or nowadays, the website) but I cannot buy anything until morning.  OH my… someone is going to have to ban me from buying things on Instagram. Same thing, the ads are sooooooo enticing!

But back to the make money while you sleep.

Here’s the spin.  How about making “big money” over and over and over.

This is the new goal for a small business.  You need to learn to create an Infinity Product.  This is a product that has no upper limit. It rejuvenates itself.  For example, a downloadable book!  You create it once, and sell it again and again.

The reason I mention it is because it’s fun with something like this sells… you can check out my Best and Simple Social Media Planner that I sell on Etsy.  I love when it sells.  It inspires me to pass this message on to you all!  Work on your Infinity Products… yes, make more than one!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review