Days 10-16… Progress… yea

My journey is going awesome – today was day 16 since my return from Social Media Marketing World.  And now… I have a podcast!  Woo Hoo!  It’s ready for you to subscribe too!  Right now I’m creating one minute inspirations in the morning to help motivate your day.  The only thing I’m missing is a name… I need a title to the show.  I’m sure it will come to me.

Here’s the fun part that you can try for your business.  The technology makes it easy to record on your phone and upload to a podcast host.  I use Libsyn.  Once you create the audio track then you are able to repurpose the content in your social media channels.  For example, I repurpose my audio blog by creating a written blog post and linking back to the correct track.  It’s a neat way to help generate traffic… think about it for your business.

Finalizing the podcast was the biggest consumer of my time over the past six days. This includes the logistics of getting the podcast working, including graphics, descriptions and transferring feeds.  It also including the “doing” function of creating content.  I’m happy it’s working.  Next is to get my app done and BigFishIdeas.com ready to go…

This leads me to the mid-week check-in I completed.  Since most of ProfitCenterCoach.com was ready in skeleton form, it was time to look at BigFishIdeas.com.  Once again I needed to evaluate my content mission statement and determine what the main purpose is of the site.  My main purpose for BigFishIdeas.com is sharing tips that other small business have found successful… this means that I soon will be ready to recruit stories!  If you have one to share email me!

As for my App… oh, don’t ask.   Since Apple updated it’s terms of service, my App is caught is some strange vortex of waiting for approval.  Tick Tock – it will be worth the wait!

The photo of the envelopes is a small TBD success story.  I was sitting at work.  Remember, I work at our family marina.  I’m trying to increase members in our boat club.  I was trying to figure out how to reach this audience… then I had an “ah ha” moment.  I thought… hummm… what would I tell someone else.  Sure enough, I went to my list and segmented it down to a point where I have a giant pile of yellow envelopes going out in the mail tomorrow.  I’ll keep you posted on the success!

Action Steps:
1- Determine two topics you could talk about on a Podcast… AND start an audio blog.  Don’t worry about bringing it to a Podcast until you have 20 recordings.  Just start talking into your phone.  AudioCopy is a free app that you can install to start your 20 recordings!
2- How’s your list doing?  I created a mailing and I’m glad I had the information available to go to this resource.  Start with current customers then past customers.  Get their address and email information into one area, even it’s on paper in a shoebox (someone else can type it) – just start.

Hashtag a Really Big Chair!

Last week, while attending Social Media Marketing World (#SMMW17),  I stayed at the Marriott Marquis in San Diego.  In addition to a nice marina, they gave a giant Adirondack chair.  It’s bright orange and in the middle of the courtyard landscaping near the pool bar.  It’s a fun area and even though it’s bright orange, it fits in well with the marina and pool atmosphere.

The giant chair is designed for group photos, I’m sure many a family photo has been taken here… only to end up on the following season’s Christmas card.  After all, the chair is painted with the words “Wish you were here” and you know that’s not true… it’s just more polite than saying “nanner nanner we’re in San Diego and you’re not” – But I’ll get back to my point.

The neat part about the location is that you have a walkway overhead so if you want to get photo from above you can do that!  Now the cool part about that is the hotel anticipates you’ll do that by placing their hashtag right on the top of the arm of the chair!  #MarriottMarquisSD It’s also a great reminder for the people sitting in the chair.  Obviously they want you to take photos in their giant chair, the hotel would love for you to post your photos online, but one step further… they want you to use their hashtag!

I thought I’d bring this up as a reminder.  Many times we forget that a hashtag is now a brand icon.  Start to develop one for your business.  Think about a hashtag, then search it… the reason you search for it is that you want a unique hashtag OR at least one that isn’t used for a negative reason.  Next, start using your hashtag!   Do you have a central photo area?  Do people visiting your business and use your product at a photo stop elsewhere?  For example, rental bikes or boats.  Another way to  use the hashtag is how colleges use it.  They send the hashtag as a sign in their welcome pack… they know their new admits will take a photo with the sign and post it online.  Finally, if you’re hosting an event, make sure to have a hashtag!  One common unifying hashtag is a valuable way to elevate your brand!

Action Step:  Come up with a hashtag and start using it!

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