Tag: small business tips

Posted on in 7- Sunday - Week in Review, Blog content, Content, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #676 to #681

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #676 – Question Asked… Question Answered

Tuesday – Content & Consistency – Episode #677 – Be Consistent to Get Different Results

Wednesday – Midweek Motivation – Episode #678 – Be a “Givver Upper”

Thursday – Infinity Customer – Episode #679 – How Do You Create Infinity Customers?

Friday – Big Money – Episode #680 – Cookies and a Blog Post!

Saturday – Try This! – Episode #681 – How Boring Instructions Create a Vibe

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, DoingInfinity, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 647 – Create Content at the Next Level.

Quote: “We teach people how to remember, we never teach them how to grow.” Oscar Wilde

Tuesday: Content and Consistency

 

Are you using your blog, emails, and posts as opportunities to teach your customers?  How about teaching them to grow?

Creating content is important for bonding with your tribe.  But this does not

If you teach them that every Tuesday you have a sale for 50% off… you will affect full price sales.  You actually teach them to only pay a discount.

But if you teach them every Tuesday you have a DIY or “How To” tip you teach them value.   They will bond with your brand, but instead of being viewed as a “bargain hunter” site you become a go-to for useful information.

Both pieces of content are consistent.  They both come out on Tuesday – but one teaches to not pay full price and wait for the guaranteed discount, while the other teaches VALUE and shows you are invested in their growth.

This is how you bond with your tribe.

Create content that is valuable to your customers personal development by educating them and fostering their growth!

You will become valuable part of their week and that’s a high compliment.

Give this technique a try with your content creation.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Creative, Customers, marketing, Real world, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode #594 – How Can a Blizzard Be A Customer Reward?

Quote: “No matter how much is spent, visiting a business must be rewarded.”

Thursday: Infinity Customer

 

So we’re having a little blizzard here today in Minnesota… that really has nothing to do with this blog except I’m very tired of snow (and it’s only February) – and yet the snow keeps coming. We were very close to breaking the all time snowiest February, so as long as you’re that close you might as well beat the record, right?

Record broke. Now I’m over it.

However, I’ve had two great posts today with nice engagement because of the snow. I’ve also got a little Summer Fever going on with the weather – so weather can be a great draw for your business. But, you need to plan ahead. I’ve already got the following on Facebook and on my email so it’s easy for me to do a quick interruption to their day to just say “hi” and lead the group in a joint complaint about the weather.

That’s what I want you to be able to do to. When you plan ahead and build a list of customers that know, like, and trust you… you’ll be able to complain about the weather with them! Haha

Here’s my real point.

When you have a business in the real world and you customers stop by you are able to have a dialog. With them, IN PERSON. They walk in your door, shake off the snow, and you can comment on the weather.

When you’re online, you need to take a proactive step and send out a “one sided” thought about the weather. Think of it like they did actually just step in your store and you’re commenting… and ice breaker so to speak.

This is how you reward customers for visiting you online.

It seems funny that a “complaint” about the weather is a reward and yet… there it is. When we complain about the weather it gives us something to bond about.

Granted, one of my posts was for a nationwide following, and it still worked. Why? Because there are active TV news reports about the Snowmageddon we are having here in Minnesota. This can actually be MORE impactful because someone sitting in Florida will show their co-worker the photo, or even share with their friends because they have a “local” connection.

It’s all about making connections.

You can and must make connections with your online visitors. If you have a website, give them an area to come back to again and again… this is a blog. A place of new information.

If you ship merchandise, reward them with a note or small gift. Do something to wow them. This is how you reward!

Rewarding can be bad weather, new information, or even a gift. But never silence. So just because there are no door bells alerting you to a visitor doesn’t mean you’re off the hook for reward marketing.

It actually will separate you from the rest of your competition and is one of the best ways to build your infinity customer.

Show them love!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Posted on in 2-Tuesday - Content & Consistency, Blog content, Business owner motivation, DoingInfinity, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode #556 – Go To Your “Go To”

“The road to success and greatness is always paved with consistent hard work.” DJohnson.

Tuesday: Content and Consistency

 

I have nothing to write about… I don’t want to write anything… UGH, no one cares if I write something… I’ve got other things to do.

Have you ever used one of these excuses?  Be truthful!  You have.  I know I have.

I’ve felt like this as recent as last Saturday!  I just felt like I had NOTHING to say.

But guess what?  When you decide that your tribe is important, you don’t get the luxury of breaking consistency.  Now, that doesn’t mean that you will have a “jump out of bed, throw open the curtains, and yell ‘Hello Morning, here’s a big hug”

Heck no.  When you make the commitment to consistency with your content, you must be consistent but there will be moments when you want to pull the covers back over your head and hide from the sun.

However, just because you want to… doesn’t mean you can.  You made the commitment to consistency so here are two tips to make life a little easier on those “I don’t want to write days.”

  1.  Predetermine your “schedule” for example, I have one “topic” for each day of the week, and on that day you will find a post that relates to the topic.  If you are writing more than once a week, have a theme for the day.
  2. Create a fall back list.  Something you can dig out of the vault and find inspiration.  This can be your company history, highlight your services, answer the top 5 questions clients ask, talk about an award you won.  Make a list of 10 items.  You will appreciate having this list.

So what did I do on Saturday to get a post done?  Well, I went to my “go to” photos of “try this” things I’ve found at businesses, and the candy one inspired me.

The “go to” list works, create one!

 

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Business owner motivation, Customers, infinity marketing machine, marketing, Success tips

ProfitCenterCoach.com – Episode 438 – Are You Marriage Material?

“Become the person who would attract the results you seek.” Jim Cathcart

Thursday: Infinity Customer

Have you ever wondered why the football captain and the cheerleader date?  Look at it either way… he has become the person that is attractive to her… OR she has become the person that is attractive to him.

Either way… one has the personal characteristics that are attractive to the other!

This is also why the nerd doesn’t date the homecoming queen.  Albeit smart, the nerd does not have the characteristics the beauty queen desires…

What does this have to do with being an Infinity Customer?

You (your business) needs to develop the characteristics that attract your tribe (customers).

It really is that simple!

You are going to become the attractive object of desire for your audience!  You’ll do this by creating content that is so absolutely amazing that your tribe says “heck yes! I’ll date you!”

And then you consistently provide this amazing fantastic and stupendous content on such a regular basis that your tribe says, “The more I learn about you the cooler you are!”

This builds your trust to a point where your tribe says, “I just can’t live without you”

And finally… when you finally get down on one knee and propose your special offer for them to buy…  they say, “YES!  Of course  YES!”

Except that… just because they married you… you don’t get to ignore them by reducing your amazing content.  You want them around for INFINITY!

This is the real key to the Infinity Marketing Machine.  You are committed to keeping the fire going after you exchange rings!  When your tribe sticks with you through bad (content) days… you’ve got a special relationship… you have an Infinity Customer.

Awwwwe…. SWAK – XOXO – ❤

Tomorrow come back for this week’s episode on “Big Money Small Change”!
PS:  Like my vibe? Join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This

Posted on in 5- Friday - Big Money, Blog content, Content, email marketing, infinity marketing machine, marketing, Success tips, Two Minute Commute

Episode #312 – You’ve Gotta Start, Just Write.

“Waiting for perfect is never as smart as making progress” Seth Godin

When I made the jump to create my Infinity Marketing Machine there was a lot of “chicken and egg” going on — I really didn’t know where to start.

So I just picked one and started.  And that’s my advice to you… just pick one and start.

It gets to be an overwhelming task to switch your effort from traditional marketing to “new marketing”.  After all, it’s comfortable to spend money on advertising, knowing you’re doing something.  But the concept of not spending money and instead focusing on developing relationships is terrifying.

I look at it like the decision I made to quit running ads in the yellow pages.  Remember that big book of telephone numbers?  It’s was 5″ thick!  You’d place one ad, once a year, and the phone would ring.  But about 15 years ago, Google made a paper yellow pages obsolete. It was a hard decision to stop placing an ad in the yellow pages.  Some of this is due to the sales person calling and following up and following up again. But, there comes a “common sense” time when you simply realize it’s silly to continue the same path.  That’s when I made the leap and quit placing the ad.

Well, the Infinity Marketing Machine is along those lines.  You hear the success stories of other people and you know you’ll have success, but you have to make that decision to start.  The starting is hard, you are completely unsure of the best path.  You have some of the moving pieces because you already send sales letters or you have a beginning of an email list.  But really abiding by the content and consistency rule is hard to wrap your head around.   I mean, what if no one likes what you write?

Don’t worry about that!  Just write.

Being consistent only depends on you.  You’re the one that sets your schedule. Pick a day/time that you will be able to post without fail.  You see, it’s not my perfect schedule that needs to be followed, it’s your ability to make progress.

When you start on this journey it will be messy, but when you start… that’s the important thing! Capture emails and begin a weekly newsletter.  Then just keep going and add more pieces as you go along.

Don’t wait for perfect, it will never come!  Start, make progress, and I bet the vision you have of “perfect” right now will change into something completely different two months from now.  But the most exci

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1-  Decide the day of the week and time you will be sending your email newsletter!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #312 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

 

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Creative, marketing, Social marketing, Success tips, Two Minute Commute

Episode #297 – Wear Your Life Jacket To Work! What?

“Let’s make a special effort to stop communicating with each other so we can have some conversation.” Mark Twain

Are you ready to stop communicating?

That’s a bizarre concept to wrap your head around, but it’s vital to the core of social marketing.  You are no longer communicating, you are conversating.

Get it?  haha

When you create a post, you wnat to be in the mind set of conversation, not communication.  You want to have a conversation which is less about the proper grammar and punctuation, and more about the exchange of ideas!  You can conversate with ease on social media!  This includes your blog.  It’s the ability to intertwine your personality with your behind the scenes stuff that happens around your business.

However, this is different from your website, you still want to communicate there. Since your website is your online home and remains fairly static you should represent your business in the voice of your advertising.  You want to be serious and present your information with integrity.  I guess you can think about it like how a teenager communicates with his parents and how they “conversate” with their friends…  it’s two different styles of language.

Same for Social Media vs. website pages.  As you are creating content that helps explain the “how and why” of your service… keep structure so it is timeless.  Use your post that is fun and timely to direct traffic to the page on your site.

For example, write a page on your website that addresses how to pick a proper life jacket.  Go into detail about different sizes and styles along with proper fit.  Then… use a social media post to emphasize “Wear Your Life Jacket To Work Day” by being silly.  AND yes… this is real, I did not make it up. “National Wear Your Life Jacket to Work Day” is the Friday before Boat Safety Week.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Yesterday, your task was to write your top six reasons to pick you over your competition and then make a page about each of the 6… today, come up with a fun/conversational type post to link to ONE of the 6!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #297 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!