Tag: small businses blog

Posted on in 1-Monday - Subject Matter Expert, Blog content, Content, DoingInfinity, Loyalty, marketing, Social proof, subject matter expert, Success tips

TribeologyBlog.com – Episode 900 – Compete with Yourself and You Will Always Win!

Monday Topic: Credibility —

Quote: “The greatest achievement is to outperform yourself.” – Denis Waitley

First… thank you!  It’s episode 900… wow!  I’m so grateful you’re here with me on this journey !

On to the blog….

It’s very tempting to compete with other people. And you might ask yourself, “what the heck who else would I compete with?”

Well… it’s important to compete with those that you are equal to in skill. I know that might sound strange because it’s always the goal to exceed your best.

HA!

And that’s the key — YOUR personal best.

One great example of this is the story of what my cousin told me about a student in her yoga class. This gal had felt defeated when she couldn’t touch her toes with her legs straight out in front of her while seated.

I mean the woman next to her, who had only been to class three times could touch her toes with ease. She felt, that with all the practice she was doing she was getting no where and she asked my cousin what she was doing wrong.

My cousin answered, “nothing… have you looked at her body, she’s got short legs, you’ve got long legs”

And that’s how simple it is to get lost in competition.

It’s important to compete so you can improve your skill for the benefit of your tribe. But never get lost in the “all about me winning” trap

It’s Monday and I take the time to talk about credibility and positioning yourself as a Subject Matter Expert… yes, this is super important. Awards are the ideal way to have social proof for your tribe.

That endorsement from a third party as “best in class” for your business is HUGE. However, there is a balance. And that balance is not to get lost in the completion of comparison.

You are successful for emphasizing your strengths and not competing with a business in your area of weakness. Focus on your strengths and improve your abilities, every day and you will win!

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 6- Saturday - Try This!, Creative, Customers, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 816 – The First Ones Free…

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

On a recent trip to Disney I came across this board full of pins… It’s a Ship’s Wheel designed board to match the theme of the hotel…

The clever part is, it’s to promote the pin trading program of the Disney Parks.

The ironic thing is… there is no sign describing what to do, what the board is for, it just happens to be there.

The only suggestion is that you restrict to two pins per guest per day… I find it clever because you are not required to put a pin on the board to take one, however, that would be the idea of the program.

It doesn’t cost money to take a pin.

Although it is at the entrance to the gift store where you can buy more pins, it’s not in the general area of the pins.

The board is just “there” – it exists.  And people use it.

I love the idea because Disney actually made a product that consumers buy that is fun, engaging, and only used on vacation… I mean you don’t pin trade at your house… just at Disney… and it builds a solid tribe of people who are recognizable throughout your vacation.

But this concept of the free board of pins.  How can you use that?  They do it at the grocery store with free samples…

How can you utilize a free sample at your business… a free guide, a free top 10 list, a free _____ – figure out the way to get people “hooked”!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, marketing, subject matter expert, Success tips

TribeologyBlog.com – Episode 804 – The Most Important Person In the Room Is?

Quote: “Never underestimate yourself.”

Monday: Credibility

 

Do you ever find yourself “underselling” your abilities?  I think it’s pretty common to do this…

Although you may be more comfortable as an entrepreneur discussing one-on-one with a human in front of you.  After all, they sought you out and are standing right there, and you want the sale -so naturally you are able to discuss your strengths.

You’re not Eeyore

Why is it difficult to do this online?  It’s seriously hard to make a post where you declare yourself the authority on “subject A” – right???

It has to do with the overwhelming urge to compare yourself to others.  Seriously.  When we’re online and it’s a wide open audience, not that comfortable “one on one” conversation you have in person…

With the one-on-one you get immediate feedback from conversation and body language – you gain more confidence.  One trick is to talk to “one person” – you need to focus your online talk or writing to, just one person.

The best person is your Avatar, that ideal customer you are working to attract.  Focus your message to communicate with one person.

I can’t remember which TV show I was watching, but they were discussing how to “open the show” – and the new host said, “hello everybody” and the critique was, “just say hello” no one, when sitting alone in their living room, wants to feel a part of a crowd.  They want to feel unique.

USE THIS when crafting your message.

When creating a video, talk to ONE person.  Just one-on-one.

When writing, talk to ONE person.  Just one-on-one.

If you wrap your head around the ONE person concept – you can easily and confidently be the expert for that one person, just like you are in person!  Don’t freak out from the masses you can’t see.  Just imagine the one person that is most important and see them.

See the most important person in your audience and be the expert for them!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review