TribeologyBlog.com – Episode 597 – Eat Problems for Breakfast

Quote:  “Expect problems and eat them for breakfast.” – Alfred A. Montapert

Monday: Subject Matter Expert

 

Are you hungry?  Get ready to eat some problems! YUMMMMM

These are good problems we get to eat!

Nope, they’re not the “good” problems of being too busy or having too much money to spend, they’re the problems of our customers.

Now here’s a fun mind bender.  I’m taking about 4 online marketing courses right now… they are fantastic with lots of different perspectives and I thought this one would be perfect for Subject Matter Expert day.

After all, the goal of Subject Matter Expert Day is to position ourselves as the “go to” for potential customers so they begin the process to “know, like and trust” us.

Well, let’s try the mind bender on for a minute.

What if I said, customers don’t care that you are an expert… they’re just looking for solutions to THEIR problem.

WOAH

That’s a completely different way of looking at the entire customer relationship!  You are simply to be concerned with their problem.  Now, this does not mean you get to forget about the entire positioning of yourself as an expert.

It’s just that you may be concerned with not having the “expertise” that a customer is looking for… for example, you fear that you do not have a degree on a wall.  Well, guess what butter cup, if you have the solution to someone’s problem – they want YOU!

Think about it… You may not have a degree in child development, but… if you have the solution to potty training and at 3 in the morning you have a list of FAQ’s you’ve answered or even offer a download for the top 5 tips to successful potty training, NO ONE cares if you have a formal degree… they just want to quit changing diapers or washing sheets and other accidents.

SO on this Subject Matter Expert day, make sure to continue to seek the ways to be the authority within your industry, just understand the only thing that matters to your customer is that you have the solution to their problem!

Here is the key to your future success:  EAT PROBLEMS.  EAT LOTS OF PROBLEMS FOR BREAKFAST!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 591 – The Reason It’s Important to Have a “Voice and Stage”

Quote: “Never give up on your dream because of the time it will take to accomplish it. The time will pass anyway”

Monday: Subject Matter Expert

 

Tic Tock… what’s that?  OH it’s time.

I love to hear people when they say, I don’t have time.   Especially when it has to do with strengthening their knowledge.  “I don’t have time to go to classes to learn X” and yet… they have time to complain.  OR better yet, in three years when they reap the benefit of taking the classes to learn X they will STILL have the time to complain.

It doesn’t make sense.

When you want your business to grow you need to market yourself.  We regularly go over this “why” behind this statement, so I’ll review it… we need to market ourselves because people want to do business with people.

Therefore, you need to put yourself out there.  There’s a funny thing that happens when you “put yourself out there” and that is that you automatically become a public presence.

Now… that doesn’t mean an expert.

Let’s look at Hollywood and politics.  I’m not going to use names but why on earth does anyone think that someone who stars in movies has any basis for political guidance.

I guess it doesn’t matter “why on earth” the fact is, they have a voice and they have a stage.  (I ripped that off from my favorite singer/songwriter Kenny Chesney which is pretty amazing because I really like Debbie Gibson, too. It was the 80s)  Back to the quote “voice and stage” – I heard an interview with Kenny Chesney speaking of the hurricanes that hit the islands.

He didn’t know what he could do to help, but he had a “voice and a stage” hummmmmm….

Kinda powerful.

Back to the lame-o stars and politics.  Oh boy, by nature of their work they also have a voice and stage.  They choose to use it for political purposes.

What the heck does this have to do with you and today’s inspiration?  The purpose of your business is to give you the ability to exist and thrive doing something you enjoy.  As such, what happens when that all disappears?

OH chrimmity, not in the morbid sense…  but maybe you’ll get bored.

Then what?

Let’s say you’ve sold Real Estate for 30 years… and you’re burned out.  That doesn’t make the knowledge disappear.  However, if you’ve positioned yourself as a Subject Matter Expert, with a blog and taken the TIME to continually invest in youself, you could “quit” selling homes and start consulting.  OR if you’re a teacher, doctor, sales person, there are so many possibilities for your “after” career

BUT

You need to start now.

Think of positioning yourself as your “spring board” to the next thing… continue to work at what you are doing, but utilize your TIME to invest in yourself so you can SPRING to the next possibility… because you never know when that could happen!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #555 – The Important Reason Why You Need to Create Confidence to Build Confidence!

“The man who has confidence in himself gains the confidence of others.” Hasidic Proverb

Monday:  Subject Matter Expert

I picked today’s quote to help us all understand the important reason behind WHY we need to position ourselves as Subject Matter Experts.

Confidence.

Confidence is a simple word that is terribly complex.  We want to appear confident but at the same time not so confident that we are arrogant.  However, there is the danger of underselling our accomplishments in an effort to humble that creates a compeetitive disadvantage.

That’s why today’s inspiration is fantastic.

Use it as a tool to inspire confidence in your ability to inspire confidence!  (I couldn’t resist)

The first C of the Infinity Marketing Machine is “C”redibility.  It its our ability to create social proof with our tribe. We position ourselves as experts so that it builds the fundamental “trust” of know, like, and trust that is vital to bonding a tribe to you.

BUT… we know this.  We know that we should position ourselves as Subject Matter Experts.   We know that we should write a blog and “beef up” our About Me pages.  We know that we should share our knowledge… however, it’s uncomfortable OR seems like a time waster because we think, “who wants to know about me???”

It’s not about what you think, it’s about what your potential customers and potential future tribe thinks… they have ZERO confidence in you if you don’t tell them.

SO TELL THEM.

Spend the time to build the confidence that they need in you, and in turn you’ll find confidence in yourself.  And when you have confidence in yourself, others will have confidence in you… it’s like a big infinity loop.

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #459 – These Three Tips Improve Your Online Credibility, Today.

“Don’t find yourself. Create yourself.”

Monday: Character

Do you wait for things to happen to you or do you make things happen?

Today’s inspiration is all about your answer to this question.  If you wait for things to happen, you are not in control.  When it comes to creating yourself… you must be in control.

Here are three tips to gaining control with the image you present online.

1)  Linked In.  – Go into your profile and update!  Make sure to be creative.  This is your chance to show people what you’re made of!  Honors and awards need to be included, this is a vital avenue to character and showcasing that you are a Subject Matter Expert.

Now…. if you don’t have “awards” or have a unique field without awards, you can still build expertise in your followers.  This is why McDonalds has “billions and billions” served!  When I worked in college admissions I served on a scholarship committee… but does it sound better to say, “I’ve read over 1,000 scholarship applications”… be creative.

2)  Website – About Me.  Use this space to share who you are!  It’s similar to the Linked In profile – but different in that you want to share your personality.   Include photos and add recent “coolness” – You’ll include awards/honors and leadership activities — but you’ll also want to show your story.

Your story is what makes you… YOU.  Include how you developed your talents that brought you to open a business.  Let your readers understand who you are.  I said, “personality” earlier… and it’s important to show that side.  But story are the words that got you where you are today.

3)  Write something!  If you’re not up to a blog… yet… then at least come up with your big list of questions.  Start with one giant list.  It’s going to be related to one profit center.   Remember profit centers are areas of your business that generate income.  For our marina we have a boat club, winter storage, and a store.  They interrelate but they also stand alone!

So… take the time to write down every question you’ve ever been asked by a prospective client.  The reason this builds credibility is that people reading online will have those exact questions.  When they find the person that can answer their questions, they’ve found an expert.

There you go.  Three things to immediately build your character… that are not difficult to do today!

Sounds like you’ve got some work to do!  But it will be worth it to build your character – the first C of the Infinity Marketing Machine.

#doinginfinity

Tomorrow… come back for my episode on “Content & Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 453 – A Trick To Help You Create Blog Posts

“When you get, give. When you learn, teach.” – Maya Angelo

Monday: Character

The goal of turning our social media efforts into an Infinity Marketing Machine is accomplished by getting our audience to know, like, and trust us.

The question becomes, “How do we do this?”

When you convert your effort to creating an Infinity Marketing Machine All communication with your customers centers around this main goal.  You want all communications to build trust and get people to know us that’s how they will like us!

I’ve often said we do this through creating consistent content that is useful to our followers.  BUT, it’s a little more than just content.  It’s about the credibility of the person  creating the content!

Sure you can create a site where you constantly repost items from experts… but all that makes you is a good reposter-er… you want to be more than that!  You want to be one of the experts.

When you position yourself as an expert you will enhance your following.  This may seem daunting… but you can do this with something as simple as a Linked-In or Facebook Profile.

Use these two “ready to go” traffic generators.  Just build and enhance your profiles.  Include your talents/skills and honors/awards.  Also post your own creative content.

That’s a little tricky for some people.  I think it’s because we use the word “expert” and follow it with “create content” – that means you are blogging or vlogging information for potential customers to see!  That gets scary… until you think of this trick.

Reread today’s inspiration: “When you get, give. When you learn, teach.” – Maya Angelo

The second half… “When you learn, teach.”

If you can hold a conversation about your product, service, or industry then you can write or create a video about it.  Take what you have LEARNED and spin it into a TEACHING moment.

Just like this blog post… all I’m doing is sharing information I’ve learned.  I’m teaching you what I know!  I love learning more and more about being an Infinitypreneur but… it’s even better to teach you!

Instead of thinking of “positioning yourself as an expert” think of yourself as “Teaching what you know”!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #447 – Is Snapchat a Fruit or Vegetable?

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”

Monday: Subject Matter Expert

Get up. Run business. Go to sleep. Repeat.

I’m willing to bet that there’s a lot of knowledge that happens between “get up” and “go to sleep”. haha

This knowledge is the information that you need to focus on for positioning yourself as a Subject Matter Expert.   And we need to be a Subject Matter Expert in our industry because being the thought leader for our customers transitions them to a tribe.  And when they become a tribe you will experience loyalty.

That’s why this is important!

But I found today’s inspiration and it made me laugh because we’d never put a tomato in a fruit salad… but how many times have you almost done something “dumb”… OR better yet, how many times has someone else nearly done something dumb but you stopped them?!?

The way you build trust with your tribe is to show them where the pitfalls are!  You want to prevent them from doing something dumb.  I like to mention this point because sometimes people feel funny about listing their credentials or starting a blog.  But… your ability to serve your tribe by preventing them from doing something incorrect (dumb) or your ability to shorten their learning curve is a great benefit to spending the time to be a thought leader.

Remember, this does take time.  You are working on your business, so taking the time to write web pages or a blog might seem irrelevant.  However, if you prevent someone from putting tomatoes on their fruit salad, isn’t it worth it?

Alright – maybe that’s not your number one concern… so if your knowledge brings more customers in your door… isn’t it worth it?

The reason I bring this up… I was talking about our crew with my parents (the owners of our family marina) – anyway, my dad was asking about how I recruited our crew this summer.  He knew about the open house event we hosted in April, but he wanted to know HOW we found the people that we invited to the open house.  My answer… “Snapchat”.

You see, I was able to share my knowledge with my dad and explain how powerful social media can be.  I used the real world example of our open house.  He still doesn’t completely understand what Snapchat is… but he does fully understand that using a newspaper ad to attract our high school crew is just like putting tomatoes on your fruit salad!

Tomorrow… come back for this week’s episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 435 – Stay Current

“What’s new today will be old tomorrow. The only constant is change”

Monday: Subject Matter Expert

What the heck is the purpose of “Subject Matter Expert” Day?

It’s simple. People want to do business with people.  They don’t want to do business with phones, websites, or pamphlets.  These are your tools.  But the key is YOU.

You must earn credibility for a person to work with you!

Now… sometimes this is ONLY done via the text on a webpage.  You can make an entire sale based on the information you provide.

But something magical happened when you provided that information.  The magical something is that you earned trust based on your words OR on another part of your site.

Maybe you included an “About Me” section that someone read and learned about you.  Or maybe they did a search for you on Linked In and found your profile.

Now… behind the scenes your credibility is based on your ability to keep up with the times.  What I mean by this is the message you provide.

For example, when you look at your site do you see a 10 year old car or a new car?  How about that photo you included to say “call us” and it’s a flip phone or worse… a BlackBerry!

It was funny my husband showed me a photo of an ad from Amtrak.  Great ad that conveyed their train engine is robust, but it’s the experience it provides the riders via memories that is the real benefit… but when I was shown the ad, which was cool, he said it’s got to be old it’s a 10 year old car in the ad!

Either they took the photo and didn’t notice the car OR it was a fancy car, 10 years ago…

That’s why it’s just as important to your Subject Matter Expertise to stay current with your visuals on your pamphlets or website as it is to keep up with your education and credentials.  If either is stale, it’s a reflection on YOU!

Just like our inspiration says, “What’s new today will be old tomorrow. The only constant is change.”

So take a moment today to do a reality check and see if you’re outdated!

Tomorrow come back for this week’s episode on “Content and Consistency”!
PS:  Like my vibe? Join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!