TribeologyBlog.com – Episode 865 – Your Turn!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Ten people who speak make more noise than ten thousand who are silent.” Napoleon

Yesterday was a first!  It’s taken about a year… but I had a goal.  By the end of the year I would record my first information video.

This doesn’t seem like a tough task… but somehow, despite what I teach here, I personally went through every excuse imaginable.

The fun of the video was that pressing record was super duper difficult… the first time.  But the next time it was no big deal.

I’m not kidding.

But getting to December 29 went like this… I’m too busy… I don’t know what to talk about… My hair is grown out and showing gray… I look tired… I don’t have a good enough camera… the lighting is awful… I don’t have a nice back drop…

Does that sound familiar to anyone?

OMG.

Yesterday I actually exhausted every excuse I possibly could come up with SINCE MARCH.

So there I sat, new computer, new light, newly painted backdrop with desk as a prop, new microphone, free recording program, hair that’s “sorta” not gray… and I pressed record.

I have spent the last week intensely developing SOMETHING to talk about.

So I hit record and simply started.

Eight minutes later – and it wasn’t awful.  I’m recovering from a super nasty cold… so it’s a little nasal sounding…

I’ll end up re-recording it – but I did it!  And honestly, who the heck thought eight minutes of talking to myself in a room with a camera could actually feel normal. But it did.

And so it begins.

With a challenge.  As we quickly approach 2020 – what are you going to start sharing?  Sometimes writing is easier than video… but I want you to sit down TODAY (since 2020 is really coming quick) – but sit down and answer this question on a piece of paper.

QUESTION TO ANSWER:  “If you were asked to present for 10 minutes about a work-related topic, what would you speak about?”

This answer makes you a subject matter expert!

NOW go press record.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Tribeologyblog.com – Episode 841 – Are You Busy? Read a Book!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Never become so much of an expert that you stop gaining expertise.”

Are you busy?  The common answer is YES!

Now with busy comes a very important responsibility… yes, a responsibility of being busy is…  You need to keep learning.

OMG, seriously?

YES!

One pillar of the 5c’s of Tribeology is to be credible.  Credibility allows people (your tribe) to know, like, and trust you. And this is accomplished externally by providing content that your tribe wants and needs…

But it also comes from you, as a leader, being an expert in your field.

You can exhibit this leadership with third party endorsements such as awards and degrees… but this is great, a moment frozen in time.

For example,  I have a degree in Marketing…. but it predates the Internet… dang, that makes me feel really old, and it’s not entirely true.  We had Gopher (email) I think there may have been a world wide web, but my first use of Netscape was when at my first job 4 months after I graduated!

I don’t think that made me sound any younger.

But here’s my point.  Although I acquired my formal marketing knowledge before the internet… doesn’t mean I can stop learning.  Now I enjoy marketing so reading books and magazines, watching videos, attending conferences and testing new skills is fun.  But it’s also super valuable in being able to teach others.

This is what you need to do, too.  You are ultra busy in your normal day to day activities, but keep learning.  Grab a book and start reading… OR my hint is to start listening to an audio book!

What ever it takes, keep learning and keep sharing what you learn.  This will build confidence as the leader of your tribe.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com
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BONUS:  Use Promo Code: CyberMonday and save 22% – Hurry Expires 12/2/19

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 829 – Learning Credibility From the Big Bad Wolf

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Fear makes the wolf bigger than he is.”

 

The fun of today’s post is thinking about the Big Bad Wolf.  If we look at the quote there’s the motivational message of, don’t let fear make your mind run wild.

It’s a great message.

You need to be cautious that you don’t let fear get the best of you and prevent you from doing amazing things!  The wolf may be bad… but he’s not unstoppable.

But now let’s twist this quote and focus on the big bad wolf.

What do we know about the Big Bad Wolf?  Well, he lives to harass pigs and has impressive lung power.

He’s got a strong brand.

You’ve never met the Big Bad Wolf and yet you’re afraid of him.  But while you’re afraid of him, please recognize, he’s a Subject Matter Expert.  He goes through life displaying his talent in house demolition… His reputation precedes him and causes you to buy strong construction materials, like brick, if you happen to be building a home in the area.

Ironic, eh? You never think of the Big Bad Wolf as an expert… but he’s got skills AND he markets them pretty darn well.

His skills in home demolition with his brand of “big bad wolf” make you take notice and as today’s quote shows… we have a habit of fearing him much larger than needed, and he’s only a story!

So how do you get you brand to be as strong (but nicer) than the Big Bad Wolf — well, like the wolf, you advertise by featuring your strength.  Get out there and build a reputation through success.

Granted the wolf did it with “word of mouth” and the fear of having your house blown down and getting eaten… I don’t think that’s a great way to build your credibility.  I think a much better way is with reviews!

And… all you have to do is ask your customers.

When a third party endorses you that has actually used your product or service… wow.  That’s a fantastic credibility builder.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “Make Your Dreams Happen” Collection
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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 823 – Why It’s OK to Admit You’re Not an Expert

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “The moment you give up is the moment you let someone else win.”

 

If you are super competitive you’ll read this quote and think… YES!  I totally get it… never give up!”

But let’s look at this a little different.

I enjoy designing artwork for my promotional items.  In fact, the T shirts you see in the ads under my blog are a perfect example.

But you know what?  It takes me forever to do a design… I tweak and tweak and hours later I’m done.

This is NOT the best use of my time.  So I started using Fiverr.  Now Fiverr is not without issues, but when you are careful and find a great designer, your life becomes easier.

It’s not that I gave up – but I started working smarter. I found that I could find a designer and have 10 designs created overnight instead of myself spending hours on each and every design.

interracial-group-of-five-coworkers-wearing-t-shirts-mockup-at-a-startup-a20413.png

When it seems like you “give up” it is in fact, winning.  This is one of the skills that is the most important to learn. You must “give up” areas where you are not the expert and seek an expert.

Sometimes our topic of Subject Matter Expert doesn’t involve us marketing ourselves as the expert, but rather, relinquishing our lack of expertise to someone who is much much better!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “I Set Goals and Crush ’em” Collection
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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 726 – I’ve Been Doing This for…

Quote: Escape the ordinary

Monday: Subject Matter Expert

 

Yesterday I had a conversation with one of my crew members.  We were talking about how “young” people simply cannot carry on conversations… especially on the phone.

It’s ironic because “back in my day” it was important, or a rite of passage, to talk on the phone for hours at a time.  Now a days “kids” don’t have verbal conversations… They often look at you or they have rude/abrupt answers.

So, what does this have to do with our Monday post about “Subject Matter Expert”?

Well, when I started the conversation, I said, “I’ve been supervising this age group for 25 years and… blah blah blah”

I heard myself saying this while I spoke.  And I giggled on the inside.

The principles of “Subject Matter Expert” are everywhere!  Just start looking for them (or listening to yourself)

When you realize that you have your very own “I’ve been doing this for 25 years” moment, you’ll understand that a certain level of credibility comes from experience.

You possibly say these things on a daily basis… experience is a natural hand-in-hand part of Subject Matter Expertise.

If you’re stuck and trying to decide “how” to position yourself as a subject matter expert and emphasize your expertise on your website or “about me” portion of any social media page… just think of how you introduce yourself in real life!  The times you say, “I’ve been using this, selling this, supervising this, for 10 years” – that’s a good starting point for discovering what to write about your expertise!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 682 – Celebrate Your Imperfect Perfection

Quote: “What if we told you the walls in your life are actually imaginary.”

Monday: Subject Matter Expert

 

The most amazing thing you can give your tribe is yourself.  The truest most approachable down to earth imperfect perfection you’ve got!

And then I say you need to position yourself as a Subject Matter Expert… and you are confused.

How can you be an expert and at the same time be imperfect.

Well… this is the wonderful aspect of a Subject Matter Expert!  You don’t have to have a professional degree to be you.  You and your experience are “just enough” for your tribe, especially when you bring in other experts to enhance your knowledge.

Think about it like this… I’m in a Facebook group that discusses business tactics.  The moderator regularly brings in “live” special events… two that I’m remembering off my head are an attorney and an Instagram expert.

The moderator is not the expert, but she has rallied a tribe that needs HER connections.  She goes out of her way to find out what her tribe needs and provide it, therefore she IS the perfect imperfect small business Subject Matter Expert.

Get it?

My cousin has a yoga studio, but she regularly brings in experts to enhance the wellness teachings whether it’s meditation or energy work.  She has a tribe but regularly brings in other experts to enhance her imperfect perfection (she’ll laugh and just say she’s imperfect) but she really goes out of her way to continually elevate HER Subject Matter Expert status.

You can do this too.

When you’re out of your element, bring in another expert to write the PDF, Create the post, host the live, or interview for your podcast.

It’s OK to know where your knowledge needs more… and then give it to your tribe – they won’t leave you, in fact… they’ll stick around even longer.  It’s part of that “one stop” things we all love!

Get out there and be the Perfect Imperfect Subject Matter Expert

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 670 – The Friday of Summer

Quote: “Let the world know why you’re here and do it with passion”

Monday: Subject Matter Expert

Share your expertise! After all, what’s the point of being an expert if you don’t tell others how you did it?

You might be wondering why you’d work so hard to get to the level of an expert… then just share it all an be at a competitive advantage.

Well… is that it? Is this as good as you get?  If you are done learning, technically you’re done being a Subject Matter Expert.

Part of being a Subject Matter Expert is your willingness to continue to learn and explore because you have passion about a chosen area.

Therefore, helping others by sharing your knowledge does not weaken you, it strengthens your following AND you will increase your knowledge with the feedback from the ideas that your students share on their learning journey.

You will learn from those who follow you.  That’s part of the treat.

How do I know this?

I brought a woman out on our dock last week, I was giving her a tour of our marina.  She mentioned that, “It’s the Friday of Summer”– I asked, “what?”

She went on to say, there was an anticipation in the air at the marina.  It was like a Friday night of a weekend… but bigger… it was the Friday of Summer.

Her description was pretty cool.  I’m an expert in our marina and how it works, ways to enjoy our lake, and the marketing and messaging… but you know what… I learned from her.  Then I shared it in our weekly email newsletter.

Being a Subject Matter Expert requires you to share your knowledge. Don’t ever be afraid to do it, you will learn something from each interaction you create.  When you’re willing to share you will learn.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review