Tag: subject matter expert

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, Content, Customers, DoingInfinity, marketing, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 682 – Celebrate Your Imperfect Perfection

Quote: “What if we told you the walls in your life are actually imaginary.”

Monday: Subject Matter Expert

 

The most amazing thing you can give your tribe is yourself.  The truest most approachable down to earth imperfect perfection you’ve got!

And then I say you need to position yourself as a Subject Matter Expert… and you are confused.

How can you be an expert and at the same time be imperfect.

Well… this is the wonderful aspect of a Subject Matter Expert!  You don’t have to have a professional degree to be you.  You and your experience are “just enough” for your tribe, especially when you bring in other experts to enhance your knowledge.

Think about it like this… I’m in a Facebook group that discusses business tactics.  The moderator regularly brings in “live” special events… two that I’m remembering off my head are an attorney and an Instagram expert.

The moderator is not the expert, but she has rallied a tribe that needs HER connections.  She goes out of her way to find out what her tribe needs and provide it, therefore she IS the perfect imperfect small business Subject Matter Expert.

Get it?

My cousin has a yoga studio, but she regularly brings in experts to enhance the wellness teachings whether it’s meditation or energy work.  She has a tribe but regularly brings in other experts to enhance her imperfect perfection (she’ll laugh and just say she’s imperfect) but she really goes out of her way to continually elevate HER Subject Matter Expert status.

You can do this too.

When you’re out of your element, bring in another expert to write the PDF, Create the post, host the live, or interview for your podcast.

It’s OK to know where your knowledge needs more… and then give it to your tribe – they won’t leave you, in fact… they’ll stick around even longer.  It’s part of that “one stop” things we all love!

Get out there and be the Perfect Imperfect Subject Matter Expert

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Customers, marketing, Real world, Success tips

TribeologyBlog.com – Episode 670 – The Friday of Summer

Quote: “Let the world know why you’re here and do it with passion”

Monday: Subject Matter Expert

Share your expertise! After all, what’s the point of being an expert if you don’t tell others how you did it?

You might be wondering why you’d work so hard to get to the level of an expert… then just share it all an be at a competitive advantage.

Well… is that it? Is this as good as you get?  If you are done learning, technically you’re done being a Subject Matter Expert.

Part of being a Subject Matter Expert is your willingness to continue to learn and explore because you have passion about a chosen area.

Therefore, helping others by sharing your knowledge does not weaken you, it strengthens your following AND you will increase your knowledge with the feedback from the ideas that your students share on their learning journey.

You will learn from those who follow you.  That’s part of the treat.

How do I know this?

I brought a woman out on our dock last week, I was giving her a tour of our marina.  She mentioned that, “It’s the Friday of Summer”– I asked, “what?”

She went on to say, there was an anticipation in the air at the marina.  It was like a Friday night of a weekend… but bigger… it was the Friday of Summer.

Her description was pretty cool.  I’m an expert in our marina and how it works, ways to enjoy our lake, and the marketing and messaging… but you know what… I learned from her.  Then I shared it in our weekly email newsletter.

Being a Subject Matter Expert requires you to share your knowledge. Don’t ever be afraid to do it, you will learn something from each interaction you create.  When you’re willing to share you will learn.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Customers, goals, marketing, Real world, Social proof, subject matter expert, Success tips, Thought Leader - Social Proof, Tribe Building

TribeologyBlog.com – Episode 658 – How Being Relatable Boosts Credibility

Quote: “I learned the value of hard work by working hard.” -Margaret Mead

Monday: Subject Matter Expert

 

What is credibility? We need to be very concerned with it to build trust with our followers, but what is it?

Credibility is anything that lends proof to your abilities.

The most common type of “proof” is an award.  Whether you’re top sales person or your industry “…of the year” – when an award comes from a third party source it’s like having an independent source say, “this person is amazing”.  That’s why awards are great.

But what if you don’t have any awards… then what?

Well, you can use your creativity to still find social proof.

What’s McDonald’s slogan… 1 Billion served?  haha… I think right on their sign it says, “billions and billions served” — well if a billion people have eaten there, it must be good, right?  So how many people have YOU served?  This is one great way to gain credibility.

You can list your education certificates and degrees, but you can also list the conferences and seminars you’ve attended.  If you speak at the conference, that’s HUGE credibility.  that means an organization thinks your knowledge is superior that they want you to teach their attendees!

Finally… another great way to say “BOOM” and capture your piece of credibility is to say what your sales are.  I recently started to learn from a new mentor… she’s sold a whole bunch online, she just said 40 million (in the course of her history) – but it’s amazing because she’s just as excited to make $600.  I was blown away at the 40 million, but honestly, the enthusiasm at $600 is real.  I can set a goal at 40 million, but I can relate to $600.

It’s a great lesson to learn and understand… when you are relatable you automatically gain credibility.

Go Be Relatable.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Customers, DoingInfinity, marketing, Real world, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 646 – Build Loyalty With Leadership

Quote: “I’ve searched all the parks in all the cities and found no statues of committees.” — G.K. Chesterton

Monday: Subject Matter Expert

 

I love today’s inspiration… I mean, seriously!  How many places have you gone to when you’ve seen a statue dedicated to the entire board? hahaha

It doesn’t happen.

The reason it doesn’t happen is because a committee of one gets things done… yeah, that’s a cheesy quote, too.  But it’s true.

When you are “moving forward” (notice the air quotes) because often you feel bogged down by all the opinions around you, so when you’re “moving forward” remember you are the one that is in charge of your business!

You have to make the ultimate decision as to the direction you take your business and that means you must lead.

This is why the concept of framing your decisions as a “Subject Matter Expert” become critical.

If you are able to step back and make your decisions from this framework you will develop a loyal following and that’s what we’re here for!

Tribe building via content, trust, and expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, Customers, marketing, Success tips

TribeologyBlog.com – Episode 640 – Eliminate Your Customer’s Pain

Quote:  “A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell

Monday: Subject Matter Expert

 

Every business owner is a leader.  Even if you don’t think of yourself as a leader… you are!

It’s hard to believe but when you place an ad and customers call you, you’ve already started the process toward leader and follower.

When you start to look at the relationship, especially your role as a leader, you will find it much easier to think of yourself as a Subject Matter Expert.

The purpose of being a Subject Matter Expert is to build trust among your customers and help them transition to being a part of your tribe.  This comes from sharing your knowledge, whether in a blog, vlog, or podcast.

Information becomes a gift!  A little surprise in their day.  Think about the times you’ve searched for anything online.  Like this morning.  I woke up and had pain in my leg.  I was able to search and find a “Subject Matter Expert” that taught stretching exercises… and guess what… relieved my pain.

What is it you can do for your tribe?  How can you ease their pain?  I’m getting right down to the base of the issue… but you are eliminating pain.  Even if you are a dance studio and it’s a happy interaction!  Ultimately, the parent wants their “pain” of not knowing the best activity for their child to be solved!

You can solve this.

But only if you’re willing to lead…

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Content, Customers, Loyalty, marketing, subject matter expert, Success tips

TribeogyBlog.com – Episode 634 – When a 5 Star Hotel Rates a Three!

Quote: “No amount of money can buy someone credibility” – DMclaughlin

Monday: Subject Matter Expert

 

Becoming a Subject Matter Expert takes time and money.  BUT, money won’t buy your credibility.

Think about that.

It’s like taking photos of a hotel room at a 5 star hotel, putting them on your 3 star hotel’s website and rationalizing that, well, it LOOKS like we’re a 5 star hotel.

Great idea, until…

The guest that reserved your room shows up and BOOM they’re mad you lied.  Your hotel loses all credibility.

You tried to buy credibility with “nice” photos — it’s just too bad they were not YOUR photos.

If you had just been true to yourself and sold your best attributes you would have earned credibility.

It’s really that simple.

Time and information earns credibility — but if you short cut it by trying to buy your way it will backfire.

If in doubt, think of the hotel example!

Now that you know this little rule, what do you plan to do about it?  Will you take this information and create a post on Facebook or upload a video on Instagram?

Now’s your chance… get out there, put your time in, and share your brilliance. 🙂

 

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, goals, marketing, Social proof, subject matter expert, Tribe Building

TribeologyBlog.com – Episode 628 – Why Become a Subject Matter Expert?

Quote: “Never become so much of an expert that you stop gaining expertise.” – DWaitley

Monday: Subject Matter Expert

 

Why do you need to position yourself as a Subject Matter Expert?  Because it builds credibility.  It’s as simple as that!

Now I get it that it’s “uncomfortable” to brag about yourself, but it’s not really bragging… you’re leading.  Leaders need to sell themselves.  Think of a politician, they need to give many speeches that share their platform, they hand out a flier that shows their accolades, they develop a website that also lists accomplishments. WHY? so they earn trust that they will perform the job they are seeking.

You are doing the same thing!

Whether it’s a real world business or your online presence in a store or website, there needs to be a section devoted to YOU – thus, the “about me” page.

This is where you have an opportunity to “sell” yourself.  The reason you do this is because people want to buy from people!  They do not want to buy from businesses… that’s where the small business has HUGE opportunities!

You are given the advantage of being approachable.  Therefore… USE IT!

It might seem awkward at first, but think of it in “real world” terms… when you introduce yourself or you talk with a customer, do you ever mention things about yourself that lend to your expertise?  Such as, how many years you’ve been in business or hang a diploma/certification on the wall?  These things give social proof as to WHY someone should trust you…

I’m going to give you another reason… when you position yourself as a subject matter expert you “own it” – if you choose to sell your business, do you think “that’s it”?  Let’s say you’ve owned a dance studio for 25 years… you build a mailing list, you’ve got a reputation for excellent dance productions… but you’re done.  Business sold.

Now what?

Well… you still have all the knowledge of creating dance recitals, ordering costumes, motivating teams for competition, coordinating team travel… but without positioning yourself as an expert over the 25 years, you start from ZERO after you sell the business.

NOW… if you have a blog DURING the 25 years under your own name and then you go to sell the business… you still have 25 years worth of blogging, stories, and PROOF of your expertise…  This is VALUABLE!!! You can consult, create a book, or online seminars.  You continue with your personal brand.

Separate yourself from your business and create your subject matter expert status! This is SUPER important!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review