– Episode 630 – Keep Going… It’s a Great Way to Learn Patience.

Quote “Delay Is Not Defeat…”

Wednesday: Midweek Motivation


Ahhhh the ultimate test of patience is understanding that Delay is not Defeat.  Often I have to remind myself of this small, quick, little, phrase when things just don’t seem to be moving fast enough!

You know those days… the days you feel like the cartoon character running from the anvil that’s about to hit you in the head but you’re stuck running in place.

OH this is how I felt yesterday.

I was trying to get in contact with our tech support for our new website… you see it’s our scheduling site for pontoon rentals.  Well, they updated the pricing but forgot to update the calendar for July.

Therefore, I had people making reservations for July 4 on Wednesday instead of July 4 which is really on Thursday!  UGHHH.  It’s one of those moments you just get to wait.  “patiently”.  There’s nothing you can do… you know you have a problem, you know it will be solved, it’s not a defeat… it’s just a delay.

So hang in there!


Tomorrow… come back for my episode on “Infinity Customer”!

PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called go sign up for the newsletter for FREE.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #191

You can learn to create customers that create customers.  It starts by recognizing your ideal customer.

The way to determine your ideal customer is to think of your ultimate customer, right now!  Who is this person… now this is a very important exercise to complete.  It is particularly important on the days when you are bummed out because you have a difficult customer and working together is a chore.

Avoid the chore.

Focus now, on who the ideal customer is for your working style.  Imagine if that one customer you absolutely love to work with suddenly multiplied into 6 people, how awesome would your day be?   This is what I’m referring to, take the time to put down onto paper what makes the idea person ideal…

Do they pay on time, love your style, give you creative freedom, tell their friends… once you can figure out why you enjoy their business you can go after who they are.

Remember one of the coolest things on Facebook is that you can advertise and get very specific on your targeting.  If you choose to create an ad meant to bring customers to your business and these customers are men age 27 to 25 that live 10 miles from your business that have bought a new house in the last 6 months, you can find them.  Personally, that’s a little overwhelming to me, but you really can do this.   This “who” profile is important, but the “why” is even more important.

You need to get into the head of your ideal customer.  Really figure out why they need your product or service.   You don’t sell financial planning.  You sell the “why” they need financial planning, for example the photo of their entire family on the beach in the Caribbean or a the dream of graduating from college.  These are the reasons they’re using your services.

Developing your imagery around the “why” and using the targeted demographic information of your ideal customer will magically make them appear.  Really, it will!

Give it a shot.  You need to enjoy working with the people that select your services, otherwise it’s silly to take all of the risks of a business owner, if you can’t stand the people showing up at your door!

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)


Action Steps
1- Create an ideal customer using a current customer as a guide, determine their demographics.
2- Get into their head and figure out “why” they need your product and create your words and imagery to sell your product to them!
3- Install my free app! (

Listen to Episode #191 of the Two Minute Commute audio blog Podcast