ProfitCenterCoach.com – Episode 504 – Quit Advertising, Throw A Party Instead.

“Inviting people into your home is about them, and not you. . . “

When I’m creating marketing ideas the easy way to come up with the best ideas is to consider the customer as a guest.

Sometimes this is a tough leap to make… depending on your crowd… but when you visualize the customer in your house you get a completely different perspective on how to interact with them.

For example… if you invite someone to your home, and they show up, you invite them in.  I mean how rude would it be to leave them on the porch?!

Same for your business.  Every piece of advertising you create is an invitation to visit your “home” a.k.a. your business.

That means… when they show up, treat them well!  Make sure your store/or office front is clean, welcoming, and that you are happy to see them!

Remember, you INVITED them.

See the difference?  If you look at marketing/advertising as your way to INVITE people it’s completely different from placing an ad or writing a post.

I’ve spent a lot of time on this particular topic… because I really, really like it.  I created a mini-series.  The first of a three part series on the way to becoming a tribeologist!

Yes… how cool is that.

We start with the marketing party system, move to the mini-infinity, then complete pre-tribe.  These three things are going to transform your business, easily, into it’s own Infinity Marketing Machine – based on the concept of building a loyal tribe that knows, likes, and trusts you!

But it all starts with an invitation to your party.  The marketing that brings them in the door.

If you want to learn more… just click here.

Let’s throw a party and create our tribe!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #398 – Prom for Dogs?

Try This!

So how do you create interesting blog posts and email topics?  Look to the popular events of the season and apply it to your business!

It’s prom season and that means doggy daycare!  Really?  Seems a little odd to take a formal gown party for high school kids and celebrate at a doggy day care… but it works!

I received this email a couple days ago — it’s very clever. It made me think that just about any “season” can be adapted to a business. I mean if you can have a prom for dogs…

Here’s the fun part.  It’s a pretty simple promotion.  You need creativity and in the case of the dogs… a few treats, and “dog friendly games” – I almost want to travel across the country to find out exactly what that is… haha.

But seriously.  It’s a very fun way to attract people to your business, learn to look for creative ways to “throw a party” at your business.

Try this!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps

1-Look for ways to take an unusual celebration and make it “all your own” at your business… just like celebrating prom at a doggy day care!
2- Install my free app! (SmallBusinessClubApp.com)

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!