ProfitCenterCoach.com – Day 24 – When Your Day Goes Off the Rails

“The ability to concentrate and to use time well is everything.” – Lee Iacocca

This is a great quote to remember before you need it!

And I wish I had remembered it before my night went off the rails!  I’m a big proponent of staying on track… but oh my goodness, totally missed the mark tonight.

I’ll make this short because I ran out of time, but here’s what happened.

I decided to start a project.  That means I was a little preoccupied.  At the same time one of our rental boats came in with a damaged prop and needed a new one.  As with normal procedure, the boat was pulled out of the water and our forklift driver generally removes and replaces with a new prop.

OMG.  The simple procedure turned into one road block after another… and sure enough, 30 minutes passed.

We can normally wrap up our closing process by around 8:15… we actually closed at 9:10… it was a nice night to be hanging out- but mannnnn as you can see the 30 minute delay quickly turned into an hour!

That’s why you really need to remember the quote for today.  Manage your time well, don’t let it manage you.  Concentrate!  Don’t let your day go off the rails! 🙂

 

Episode #136 – Automate Your Systems to Create More Time!

What’s so wrong with giving 110%?  Nothing.  It just makes me wonder why you weren’t giving your all the day before, and the day before that.

There’s nothing wrong with giving 110% unless it’s giving 110% to the wrong thing.  If you are baking a cake and it calls for one cup of milk, will 10% more hurt?  If you are following a recipe the extra 10% will hurt the end product.  Honestly, I’m not sure how… I buy finished cakes… but it will!  haha.

How about if you eat the cake and you eat 10% more what happens then?  If it’s the corner piece, YUMMM!  But seriously, 10% more, one time, probably won’t hurt, but if you do this every day and you better increase your exercise to 110%.  Haha.

Inspirational quotes are funny, taken at the surface level they’re fine… but dig a little deeper and you’ve got to think about them.  Because, what happens when you give something 110%?   You only have so much time.  The quote implies that you are giving 110% of your time.  Well, that has to come from somewhere!

That’s where I’ve been having fun this summer.  I’ve been working on systems and processes.  When you create systems and processes in your business you are creating your most valuable resource… time.  Something as simple as an FAQ page on your website will eliminate phone calls that consume time.  It’s the reason that when you call the drug store the voice tree lists the hours of operation.  It’s the reason that the first thing the cable TV trouble shooter asks you is, “is the TV plugged in”.

Your goal as a small business is to do what you do best and do it.  The reason you get bogged down and frustrated is because as the owner you have to do everything.  Take today’s inspiration and imagine if you could give even MORE time to the things you do best and less to the frustrating things.  It would be awesome… right?

Look for ways to automate your processes.  For example, add a vending machine, enhance your FAQ page, install keyless locks, automate your marketing.

Whaaaat?

Yes, automate your marketing.  So much of your marketing is able to auto generate that you need to do this!  About a month ago I started to include text messages in our auto marketing loop… best thing ever!

Has it given me more time.  Yes!  My incidents of unhappy “uninformed” customers has reduced because they receive “check list” reminders via text!

Look at your business and focus on the things you are asked over and over, make a list.  Take a look at your business and find the areas that are repetitive, make a list.  And look to the trouble spots, the places that customers get confused or angry, make a list.  Now with those three lists, either automate, farm out, or clarify on your website.  This will give you time to focus on what you do best!

PS: if you love my post, give it a “like”!

Action Step
1- Find your trouble spots, repetitive questions, and areas of tasks you do over and over…. make the lists
2- Analyze the lists and develop solutions to farm out, enhance the FAQ page, or automate your marketing!
3- Install my free app! (SmallBusinessClubApp.com)

Listen to Episode #136 of the Two Minute Commute audio blog Podcast

Love this inspirational quote?  View it on a 12″ x 12″ Canvas “Social Square” wall hanging!

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A- Install our Free App (SmallBusinessClubApp.com –Apple or Android )
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Episode #62 – You Can Have It All, Just Not All At the Same Time – Develop Realistic Expectations.

“Do what you can

With what you have

Where you are”

  • Theodore Roosevelt

 

Last week I saw Jillian Michaels speak at #Icon17.  Fantastic presentation.  She said one thing in particular that resonated with me.  It was something like, “you can have everything, just not all at once.” And I think we all need to start accepting this.

Technology has sped up everything.  I remember as a child having to wait 45 minutes for a TV dinner, prepared in an aluminum pan, to bake in the oven.  Now, four minutes and thirty seconds seems like an eternity.

In this particular scenario what have we done with the extra 40 minutes and 30 seconds?  Regularly I’ve said, I need more time, I bet you’ve said the same thing.  And yet, the microwave has shaved 40 minutes off of cooking time.

When Jillian Michaels said the line about having everything but not all at once she further explained that we have phases of life.  You may have the phase of family, business, money, caring for aging parents, health, and fitness.  It just doesn’t happen that you can have it all at one time.  Quit thinking you can.

Reality TV and online mini-series portray “stars” as having careers, product lines, children, and beautiful hair.  What they forget to show is the entire team behind the scenes that they can afford to pay to run their product line, style their hair, and take care of their children.  Sure they make decisions on the label for their wine, but are they sitting for 5 hours putting the label on the bottle?  No.  They might send out the press release with a photo of them walking the street with their baby on their hip, but did they wake up at 3am to feed the child? No.  It’s not real life.   We need to recognize the difference and adjust our expectations.

Small businesses are a huge commitment.  But even more is the trend toward hobby businesses.  The hobby business is one where you make a few extra dollars (or several) online creating, crafting, and selling something. And the game is, sell low to beat out other people for orders.  But if you cannot afford to pay someone else to create the product, it is not a business, it is a hobby.  If you cannot take an evening off or go on vacation and have the business continue profitability without you there because you do not have systems in place, you have a hobby.

Include the time/money ratio in your business model.  You must add on your time to the cost of the product, this is the labor cost.  What you’d pay someone else, needs to be factored in for your payment.

This quote is a great reminder because it’s like trying to be a salmon fisherman in Florida.  It cannot happen.  You might love Northern Minnesota, but having a pop-up ice cream stand in February won’t happen.  You must do what you can, with what you have, where you are.

If you want an expensive car, expensive house, but the hobby business causes you to work and you don’t enjoy the car.  You are not utilizing the “what you have” portion of the quote.  Look at scaling back, determining what you want, and understanding what Jillian Michasels truly means when you “can have it all, just not at one time”… and then realize she “has people”!

Remember, “Do what you can, with what you have, where you are.”  Develop realistic expectations and role models for success… otherwise you will drive yourself crazy!

PS: if you love my post… give it a “like”!

Action Step
1- Answer the following questions, “Am I doing what I can, with what I have, where I’m at… in life or location?”
2-Adjust.
3-Find a realistic mentor or role model – someone that your business goals and values aligns with.  Use this person as your guide.

Subscribe to my blog at BigFishIdeas.com

Listen to Episode #62 of the Two Minute Commute