TribeologyBlog.com – Episode 903 – Do You Want to Learn a New Skill for Marketing?

Thursday: Infinity Customer

Quote:  Better to be a nerd than one of the herd!

Nerd Alert!  It’s time to jump in and lead your tribe.

What’s so nerdy about that?

Well… Leading a tribe means you have a tribe that follows you, not just customer but a tribe.

It’s easy to find customers.  Seriously, when you place an ad you are actually buying them.  You’re paying to find them… think about it.

That means, if you are building a tribe you are not buying them. You are earning their trust with consistent content.  If you do not provide content, they’ll leave.

You cannot force them to stay!  If someone wants out of your tribe, they’ll leave.

This is what being a nerd is all about.  You are learning an entirely new skill for marketing.  Attracting customers that transform into a tribe that you regularly communicate with is new.

It’s an easy concept, but it’s far from easy to keep up the consistency – however, if you want to go from “one and done” to “Infinity” which means you quit buying your customers with advertising and start providing products the tribe wants to buy… well, it’s time to get your nerd on!

It’s time to stop doing what everyone else does and simply buy ads, and time to learn just how valuable it is to transform customer into a tribe!

That’s right…

Jump in there and lead your tribe.  Today – provide one great post with information they crave.  Think about what your core value is… the reason you are creating a tribe and write.  Now, go for it.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

flat-lay-tee-mockup-of-a-fashionable-outfit-26331(4)

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 842 – The Hip Bone Is Connected to the Tribe Building Bone… Really It Is!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

 

Quote: “Be your own motivation.”

 

One of the hardest thing to do when you are creating content is not actually writing or filming one episode… it’s the 72nd… in a row.   Being consistent, despite your best effort, is a chore.

Knowing that… how the heck do you deal with it?

Well, there is a part of you that has to WANT to create content.  (roll eyes).  Yep it’s that simple.  But in simplicity is a terribly complicated issue and that’s “what is your motivation.”

However, I’ve always felt it better to understand “WHY” instead of “WHAT” — For example, if you’ve been following the journey of my mom in the past couple months, you know she took a fall and broke her ankle.

She’s spent quite a bit of time on bed rest and also in a wheelchair due to the non-weight bearing doctor’s orders.  As it heals.. she now has lots of physical therapy exercises.

PT exercises are great, if you do them.  And they’re painful, hard, and kind of seem “pointless”… right?  At the beginning when you’re laying on your side doing leg lifts they seem silly.

My mom knew she should do the exercises, but wasn’t super “on board” with the entire process.  Her “what” is to walk.  She will do the exercises because she wants to walk… but WHY is she doing the specific exercises?  I’m not referring to the why of spending time with grandchildren, or going golfing with friends… I’m talking even more basic.

Why the heck am I doing THIS exercise where I clench my glutes or clentch my lower stomach muscles?  It’s my friggin ankle that’s the problem….  Don’t laugh… if you’ve hurt ANYTHING, like your back, hip, foot… you’ve done this tummy/butt clentcher PT exercise and at the time it seems bewildering.

My mom today said, “this just seems so dumb.”  And I realized she had no idea WHY the exercise was important to her “what” goal of walking.  As soon as she understood that core strength starts with the tummy/butt clenches and core strength is vital to making the hips move for walking… BOOM.  She had a new motivation.

Now that’s a long example, however, when you’re writing content… it’s not that you’re torturing yourself to write or even film an episode just because you want to be consistent… NOPE.  It’s about the communication aspect with your tribe.  They NEED to hear from you to develop a level of trust with you and the consistency is super duper important because if they’re going to invest time with you they want to make sure you’ll stick around!

Much like the butt bone is connected to the hip bone is connected to the walking bone… the content bone is connected to the consistency bone that’s connected to the trust bone.

And all of that is connected to the tribe building bone.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Life is Tough So Are You” Collection

mockup-of-a-pullover-hoodie-with-christmas-decorations-around-it-30635(3).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode #574 – You are Making Noise… EVEN WHEN IT’S QUIET!

“Progress is often silent – not loud.”

Tuesday: Content and Consistency

 

Have you ever gone to a sporting event and on the big screen there’s an exciting graphic that reads, “Let’s Make Some Noise!” and the crowd starts to cheer and go crazy?

OH, if we only had that when we write a newsletter. haha

Have you noticed the trend that you send out a newsletter and you hear crickets… lots of empty noise.  You begin to wonder if anything you do makes a difference?

You spend all sorts of time writing a blog post or a full newsletter and you are able, via your stats, to see people open it, but you have NO idea if anything you’re doing makes a difference.

We are all there!

But guess what… last weekend we were working our booth at the Boat Show and received the nicest compliment from a visitor.  She asked, “are you the Tonka Thursday people?”

We started a newsletter about 18 months ago.  We send it out every week.  The focus is on activities happening around our lake for the upcoming weekend.  Some weekends are more difficult than others to come up with content.

BUT

We create a newsletter.

This woman was thrilled to have “found” us at the show.  She has a cabin on the lake so she does not get a local paper.  But she glows with excitement talking about receiving our newsletter.  She said, “I look forward to it.”

The gal that puts in the hard work of creating it was right there in the booth to hear this feedback.  This is a moment you never forget.  The moment you hear your hard work matters to someone on a personal level!

We had another customer that stopped by, and I knew he had read the newsletter because he mentioned a photo we used.  I remarked that he read it… he said, “I always read it”

I’ve even had people that are out of state for the winter (smart people since it’s suppose to be -27 tonight) but they are “snow birds” and it’s a way for them to stay connected to the area and to us!

You are doing valuable tribe building, especially when it’s silent on your end.  Every communication you create builds a bond because you are sharing your vibe.  It does make a difference.

So get out there and make some noise!

 

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review