TribeologyBlog.com – Episode #531 – Why Climb to the Top If You Just Slip on Slime?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Ability can take you to the top, but it takes character to keep you there.” ZigZiglar

Monday: Character (Subject Matter Expert)

 

Have you ever watched one of the real crime shows on TV, not the fiction shows, but the based on real life incidents and thought… “if they just used their skill for good, ugh”

It’s this type of situation that today’s inspiration represents.

You can have all the ability (or skill) in the world and it will accelerate your rise to the top of your industry… but you do need to have character to stay there.

This is why you have crime shows!  🙂  OK, probably a whole bunch of reasons for the crime shows, but not having character is what causes a rapid fall

OR

That really uneasy feeling you get when you encounter someone dishonest (slimy) – you simply do not trust them.  There are times you can’t exactly put your finger on what “it” is… just a feeling.

Here’s the scoop.  The reason I say there are 5 C’s to your Infinity Marketing Machine and emphasize that Character is one of the 5 is that you must build trust.  Your whole goal in transitioning from “one and done” to “infinity” is to get your customers to know, like, and trust you. This transformation will cause you to go from customers to a tribe.

You will never achieve a long term tribe if you are slimy.  Slimy is one of those words that does not fit with trust.  Therefore, you must do everything you can to build trust.  This includes a strong focus on your online character and profiles.

This also includes your actions!  You must adopt an attitude of service. Tribeology is based on serving your tribe… sure you are the “Vibe behind your tribe” but you are also there because they allow you to be.  This is an privilege, cherish it as such.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #506 – Chalkboards are the New Social Media?

Saturday: Try This

Ideas like this make me smile.  The reason I’m so happy with this idea is because of multi-benefit it creates!

It is also super simple!

Get a chalk board… or a dry erase board… or one of those neon boards.

Next, hang it up in your store or your office.

Get into a pattern of writing a “thought of the day”

Finally, post on social media sites.

Here’img_8043.pngs the multi-functional part… You create content, you create content EASILY, your “real world” visitors and staff get the benefit of the positive vibe AND you get the extra mileage of posting online!

You can also do modified version of a “special of the day”… “featured <thing> like a dress, car, dancer” really anything that relates to your business can because your local star of the day!

It’s just a fun idea with so many possibilities.

TRY THIS!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E490 – Four for One Please.

“Be careful of your thoughts, they may become words at any moment”

Tuesday: Content and Consistency

Today’s inspiration has inspired me in several ways so I’m going to have some fun.  Tuesday is when we focus on two C’s of the Infinity Marketing Machine – that’s Content and Consistency.  These two are vital to creating great information to transition your customers into a loyal tribe.

Tribes like one leader that motivates them.  It’s important for you to have a strong sense of where you are going as a business to have customers follow you, and support you.  If we look at today’s inspiration it has several hidden meanings.

If I say it out loud, depending on your mood you could interpret it as a “get motivated” set of words.  Seriously, you better be careful your thoughts can become words!  If you have negative thoughts… “Ugh, I don’t want to slip on the ice” and thing you’re sitting on the ground.  OR “I will get the orders done and shipped today” and you do!  Your words are vital to your day.  I like the phrase, “what you believe you achieve.”

Next… when we read today’s inspiration we learn that our thoughts translate into words that can be interpreted very different depending on the listener.  At our marina we sell inner tubes and rafts.  We sell them inflated because our customers are heading on the boat and it is a huge convenience for them!

We also sell gasoline.

When we sell a tube, we need to replace it on the display.  We do this by taking a new tube out of a package and using our air compressor.  I refuse to say “blow up a tube” we “inflate a tube”.  This is critical because of my aforementioned “what you believe you achieve”.  Maybe it’s strange, but we sell gasoline!  Let’s eliminate the phrase “blow up” ok?!?

Now, the funny thing is… I’m very aware of this phrase, but you know what happened last week?  I was at the doctor to have the sun damage on my skin checked.  He asked, “what do you use?” and I said “suntan lotion”.   He had the exact same look of disgust as I do when someone says, “blow up a tube”.  He said, “sun block or sun screen” — HA!  Yes, I got my philosophy thrown against me… be careful of the words you choose.

Finally, my third example of a meaning behind today’s inspiration is this… take it as a challenge.  Careful… your thoughts can become your words!  You sit and look at a blank paper or blank screen, but as soon as you type or write your words it becomes a blog post!  So go for it.

What you see is not always what you get.  We just discussed that today’s inspiration can be a motivational quote.  It can be a challenge to get you to write a blog post.  It can also be a word choice selector and that words to one mean something different to another.  And finally these three examples show that we create a fourth example that the first read needs a second so you don’t operate on assumptions.

Today, do all four in one!  Be inspired to write a post that is motivating, but think about your word choice so you don’t catch someone off guard!

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infintypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 482 – Doggy In the Window… or Picture Frame.

Saturday: Try This

I had a good time at the dog food store yesterday.  It’s always fun to see what stuff they sell for dogs.

I’ve talked about it before, but I’ll repeat it… there’s an entire store devoted to dog food.  When you really want to see amazing marketing, just walk into one of these stores.

When it comes right down to the basics, you could buy food for your dog at the grocery store, and I don’t mean bagged kibble.  It’s just like human food.  But, there’s now a huge industry for the whoof whoof and thus, an entire store full of dog food!

So back to the “Try This” portion of the blog.

When I checked out I noticed on the counter a simple piece of paper.  Email your dog’s photo to the store manager and they’ll put on the in store photo frame!

This is EASY and IMPACTFUL!

It’s major marketing at the local level.

It’s also tribe building.  People love to see photos of their dog.  This makes their dog ultra cool!

Try This!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 480 – Do These Three Things to Build Your Brand Strength.

“Stop promoting your business and start promoting your brand.”

Thursday: Infinity Customer

When you think of a Cheetah, what comes to mind?  Yes – the pattern of it’s coat.  Now imagine a Zebra, or a Giraffe, How about a Cow… then a Dalmatian?  The cow and dalmatian both have spots, yet if you see a photo of just the coats, you can tell the difference!

This is a great way to think about your brand.

Think about how the coat defines the animal… now, what “coat” defines your business?

Your brand is not a logo, but your logo represents your brand.  The brand is the feeling you evoke with your customers.

The better your customers relate or identify with your brand, the more loyal they become and that results in the transformation of customers to tribe.

So… you need to define what your brand is because if you don’t your customers will!

I want you to take a moment to define these three things to help you build that basic foundation for your brand.

1) Target Audience – who is your target audience. Get specific. Come up with an ideal customer profile.  Do this for each profit center in your business.  It helps to get very specific.

2)  Unique Selling Proposition (USP) – What is the one thing you do better than your competition.  OK, you may have more than one or there may be one for each profit center.  But it’s important to define this so you can promote it.  For example, our winter boat storage is scheduled on our customers agenda.  Many of our competitors tell the customer when their reservation date is, we let the customer decide.  This is a USP.

3) Live Up to It – If you show photos of a brand new hotel room and customers show up to find a dingy worn out room you are not living up to your brand.  If you say you do something you must follow through… OTHERWISE your brand becomes dishonest and that’s a huge problem.

Today, as you build your Infinity Marketing Machine, really focus on your tribe building skills by jotting down your answers in the three categories.  It’s critical to help you focus your messaging which attracts customers that stick around a long time!

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – E461 – Quit Living in an Echo Chamber

“Speak Freely”

Wednesday: Midweek Motivation

Yesterday I shared the power of Storytelling.  So using my own advice, let me share a story from a trip to DC!

 

“It’s OK, speak freely” said the retail clerk at the train station.  Instantly a huge wave of relief came over me.

Washington DC is an amazing city.  If you get the opportunity to visit, it’s a “must see” bucket list destination.  The monuments look just like they do on TV!  haha.

Seriously!

Have you ever had that experience of seeing a picture of a landmark “over and over”, for example, the Eiffel Tower or Central Park, and then you visit and think WOW it’s just like in the movies!

Side note: the Eiffel Tower was MUCH bigger than I thought it would be. I’m not sure why I thought it would be small, but it’s really really big, something to stay awake for!

My other observation is that Central Park is full of hills!  You know when you see the crime show and they find the body in Central Park, it’s always in a flat area… yeah, that’s total fiction, the park is all hills! Some are really big, too!

OK back to the train station.  Back in 2010 I was buying Benjamin Franklin’s “Common Sense” it’s a small pamphlet written in the 1700s.  I thumbed through it and knew I had to buy it.  You should read it.  I was amazed the words are as relevant today as when it was written nearly 300 years ago.

The gal took my credit card and made a comment about the book, and I started to answer, then I caught my tongue.  She looked at me and said, “speak freely”.

It was refreshing.  Not just that it was OK to give an opinion but that she wanted to hear the opinion.

I think we have forgotten this skill.

Please. Speak Freely.

PS:  don’t worry that if you share your opinion that you’ll lose a sale and go out of business.  People will disagree with you!  It’s OK.  This ties in to building a tribe of people that know and like you.  Let’s not be disrespectful. Please listen with your ears, not your mouth.  If you shout someone down you’ll find yourself isolated in an echo chamber.  Our goal with the Infinity Marketing machine is to attract people that like us, that’s totally different from attracting people like us.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customers”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 456 – The Reason You Follow is also the Reason You Lead.

“Lead, follow, or get out the way.”

Thursday: Infinity Customers

Who do you follow?  Think about the people, brands, celebrities, products, businesses?  Which ones do you love…

Now ask yourself why do you follow them?  Why do you feel such a connection with the entity that you follow it?

You see, I’ve heard you can follow something as simple as cereal.  Growing up I used to love a trip to the grocery store to visit the cereal aisle.  That was always cool.  Way better than the spices (yawn, boring).  But I bet you can follow a spices page…

So why do we do this?

Because we want to belong.  I follow my favorite hotel in Florida.  Why?  Each time I see the pool, I envision myself floating in it!  I imagine that people who follow spices think of smells or tastes?  OK, I have no idea… that’s just to strange for me.  But hey, I’m not part of that tribe!

And that’s the point.

As a follower you want to belong.  That’s why you give permission for a toilet paper company to send you information.

Now reverse engineer this… do YOU offer an “experience” that people want to follow?  And I don’t just mean online. Do they want to west a T shirt with your logo?  At the heart of it, are you a good leader?  Remember, you are the vibe behind your tribe.

This vibe is a critical portion of your Infinity Marketing Machine.  The reason is that you want people to hang out with you and consume the content you provide. When they stick around they become loyal and that loyalty translates into more sales.

That’s what we all want… more sales!

Your vibe can be created. It is a combination of your policies and procedures mixed with your products and services tied together with your history and story!

This vibe is critical to your Infinity Marketing Machine.  The stronger and more defined your vibe the better your results will be.

Take some time today to see what vibe you already have… and then decide if it’s what you really want to be leading!  If it’s not… change it.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review