– Episode 494 – Bond With Your Area

Saturday: Try This!

Make a connection.  Recently I stayed at a nearby hotel.  It’s just a chain hotel but the neat thing they have done is selected decor that bonds with our resort area.

They have selected to do it via historical photos.  Sure, some visitors may not notice they are specific to the area because they look like art.

But…. if you have a connection to the area you quickly realize they are actually “old time” lake photos.  The one below is the steamboat docks in Excelsior from the 1800’s.  The docks are still there, but the steam boats have been swapped out for large dinner cruise boats.

Other examples I’ve seen in our area include the two grocery stores have named the aisles after the bays on our lake.  There are at least two other hotels that have named their ball rooms after the bays.

So whether it’s aisle names, photos, restaurant food names, or even specials…select your area attractions or even school colors/mascots! There are many ways to show your customers that you are part of the community.  We strive to attract customers that know, like, and trust us… when you strengthen the bond you will build loyalty.  This is critical to your Infinity Marketing Machine!

Try This!


Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Advertisements – Episode 456 – The Reason You Follow is also the Reason You Lead.

“Lead, follow, or get out the way.”

Thursday: Infinity Customers

Who do you follow?  Think about the people, brands, celebrities, products, businesses?  Which ones do you love…

Now ask yourself why do you follow them?  Why do you feel such a connection with the entity that you follow it?

You see, I’ve heard you can follow something as simple as cereal.  Growing up I used to love a trip to the grocery store to visit the cereal aisle.  That was always cool.  Way better than the spices (yawn, boring).  But I bet you can follow a spices page…

So why do we do this?

Because we want to belong.  I follow my favorite hotel in Florida.  Why?  Each time I see the pool, I envision myself floating in it!  I imagine that people who follow spices think of smells or tastes?  OK, I have no idea… that’s just to strange for me.  But hey, I’m not part of that tribe!

And that’s the point.

As a follower you want to belong.  That’s why you give permission for a toilet paper company to send you information.

Now reverse engineer this… do YOU offer an “experience” that people want to follow?  And I don’t just mean online. Do they want to west a T shirt with your logo?  At the heart of it, are you a good leader?  Remember, you are the vibe behind your tribe.

This vibe is a critical portion of your Infinity Marketing Machine.  The reason is that you want people to hang out with you and consume the content you provide. When they stick around they become loyal and that loyalty translates into more sales.

That’s what we all want… more sales!

Your vibe can be created. It is a combination of your policies and procedures mixed with your products and services tied together with your history and story!

This vibe is critical to your Infinity Marketing Machine.  The stronger and more defined your vibe the better your results will be.

Take some time today to see what vibe you already have… and then decide if it’s what you really want to be leading!  If it’s not… change it.


Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here


Quit Thinking Small – Episode #450

“Quit Thinking Small” Roxanne Rockvam

Thursday: Infinity Customers

The goal with the Infinity Marketing Machine is to create your own tribe.  This is the group of customers that know, like, and trust you!  When you’ve gained “the big three” you are able to suggest different products… and make more money.

The road to “the big three” takes time and consistent effort… and that’s when small business owners hit a wall.

I remember reading a social media “how to” book that said, “prepare to spend 15 hours a week on blah blah blah”.  I burst out laughing… who has time!  This quickly became a “how not to” book for social media marketing!

That’s when I decided there’s got to be a better way — thus, I developed the Infinity Marketing Machine.

But recently it’s felt like something has been missing.  Yes, you build this machine and you create customers that become loyal tribe members… however, I’m convinced we need a mind shift.  We need to “Quit Thinking Small”.

I’ve always had this feeling deep in my gut that “small business” has a negative vibe.  Sure the physical size of businesses are not “large” and most focus around one or two  entrepreneurs, physically it’s small.  BUT, just for fun,  I looked up synonyms for “small” and the list included, puny, pitiful, petty, little, diminutive, meager, slight… it kept going.  Do you have a puny business?  How about a diminutive business?  Worst yet… is it a “cute” business… I hate that one!

Now… here are a few of the antonyms of small:  great, important, substantial, unrestricted… doesn’t a “great business”, or “important business” sound better?

Here’s where I’m going…

Quit Thinking Small and Start Doing Infinity

OLD MINDSET:  Products + Customers = Small Businesses

NEW MINDSET: Infinity Products + Infinity Customers = Infinity Businesses

When you produce a product that is ongoing without an upper limit and when you convert your customers from “one and done” to Infinity through my process of tribeology.  You have transitioned from entrepreneur to Infinitypreneur!

Quit Thinking Small.

Tomorrow… come back for this week’s episode on “Big Money”!
PS:  Like my vibe? I want you to join my tribe! start here


Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #369 – Love Your Tribe… Back!

“Marketing is telling the world you’re a rockstar. Content marketing is showing the world you are.” Robert Rose

You know you should create original content for your followers… but you just can’t seem to get to it… well here’s your reason, your “why”, your “ah ha” moment to start creating regular content.  It’s the way you show your followers you choose them back!

You spend a whole bunch of time, energy, and money on creating  the illusion that your business has an amazing product or service.  That’s the marketing you do through all sorts of channels.  It’s your positioning.

I mean… how much time do you spend looking at ads or stocking the shelves in your store?  Lots… right?

Well, when you take the time to create original content for your followers you are actually living up to the reputation that you’ve spent all sorts of time creating.  It’s the thing that makes your vision possible!  It gives your business a personality and makes it approachable.

I’ve said it often, people want to do business with people… the original content you create is not just to provide information, but it is to build the foundation and vibe of your tribe!  It’s your opportunity to relate with people.  This ability to relate is actually your way to attract them!

When you meet someone in person there’s a whole bunch of things, both verbal and non verbal that people pick up and decide if they want to be a part of your movement.  Well, online you have your postings/blog/videos/emails… these can be used to share your personality and mission!

When you change to the Infinity Marketing Machine you are working to create a group (tribe) that loves you… the content you provide allows you to love them back!


Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here


Action Steps
1- Choose your tribe back!  Create a post, today… that gives a little behind the scenes magic… something that makes you human.  You know… something that shows you love them!
2- Install my free app! (

Listen to Episode #369 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!