TribeologyBlog.com – Episode 858 – ALERT: Santa Plays Favorites… Really He Does!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

Santa makes everyone feel special – yet sometimes he makes certain people feel MORE special than others.

WHAT?!?!?

Santa Plays favorites?

YES, he does.

I was at the mall earlier this week and I saw a very modern addition to Santa’s home.  He installed a fast pass lane.

Now the funny thing is, I’m a close friend of Santa.  I worked at his house when I was in college and once a Santa’s Helper, always a Santa’s helper.

As such I have a little inside scoop into how he keeps his home.

Typically, everyone is treated the same with great amounts of hospitality.

Then this week I saw this!!!

So Santa Plays Favorites… right?

Well, maybe not.  Maybe he just understands how busy people are and he REALLY wants to make sure he sees all the good girls and boys – or better yet, maybe there are a few on the naughty and nice list that he MUST see, so he created a Fast Pass lane that you can schedule a specific time to visit.

Now the great thing is, you can learn from Santa and find the way to do this yourself.  Do you have a process for checking-in that could be “pre done” online or do you have a way to call in your order for food, or can you use a door lock with a code to let people access your building or home instead of waiting for you…  there are lots and lots of ways to create a “fast pass”.

AND when you create these opportunities to “plan ahead” your customers will LOVE you!   I mean I think the best thing ever created is the ability to order online at Subway and just pick up my sandwich!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 828 – Why Free Things Are Amazing

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

This totally made my day.  I’m totally serious, I had a happy grin because I got this for free!

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If you wear contacts you know what this is… travel size eye solution!  BUT there’s also a new contact case inside.

Anytime you get a new contact case it’s amazing!  I equate it to getting a new toothbrush at your visit to the dentist office…

But NO tooth drilling here.

I happened to stop at my local convenience store to get gasoline and soda.  That’s when I saw it… an entire table with a bunch of stuff on it.  Just random health and beauty aids laying on a table with a sign in magic marker that said, one free with purchase.

This made me buy MORE stuff like chips…

Ya know, I’m still a little exited about this!

I’m sure they were re-merchandising and not wanting to throw stuff out – but it was awesome!  Like a little surprise party… you should try this.  If you have stuff to get rid of just throw it on table with a note that says “One free with purchase”

That’s it.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

unisex-t-shirt-mockup-featuring-a-trendy-woman-leaning-on-a-classic-car-22793(3).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

 

TribeologyBlog.com – Episode 731 – Add A Profit Center to Make More Money

Saturday: Try This

Start a new profit center… and start it small.

Earlier this year I noticed this place card on the table at the restaurant and just had to share it.  In a area where you would expect to find the “special of the day” or a list of drinks you have an advertisement for swag!

This is a restaurant that’s enhanced it’s revenue with a new and unrelated profit center.  They sell food… and T Shirts.

AND they tell you about it during the time you’re most captivated.  There aren’t many times you actually read anything put in front of you other than waiting in line for a bathroom… right?!

So, there are TWO take-aways from this week’s “Try This” — one, add a new profit center, and two, promote things in the areas of your business where you have a captive audience.

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #386 – The Interactive Stop.

Saturday Try This!

Add an Ipad or tablet to your waiting area!   And by waiting area, I mean any area your customer has spare time.  This could be outside a restroom area, or near a cash register… or even add a tablet in an area you need a sales person but simply don’t have a human.

We did this last summer in our retail store!  We used this technology to help us with a “consistency of message”  opportunity.  We needed to make sure specific information about our rental boats was given to our customers.  Well, via the internet we created a 45 second YouTube video that we are able to access by a wireless connection.

We live in an exciting time with all of the technologies at hand!  I mean, sure sometimes it frustrates us… but when a small business can by a simple tablet for $35.00… yes… we bought it for $35.00 and it can be linked to the wireless connection we already pay for… and we use a video that we created with an iphone… I mean think of how many technologies make it “easy” to create a video that you can show a customer on demand.

NOW ask yourself, why aren’t you utilizing this AMAZING opportunity?!?!?

Try this!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Add an interactive opportunity to your store.  It’s a great way to help your customers love your business.
2- Install my free app! (SmallBusinessClubApp.com)

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #349 – A New Twist on Branding!

Saturday Try This!

How can you surprise your customers? There are a thousand answers for your one business… but when I was at the ESPN restaurant at Disney… my chicken sandwich became that “wow moment” because it was branded!

How cool is this?!?!

It was not a “buffalo” themed sandwich… the restaurant is not western themed restaurant… and yet, my sandwich had the ESPN brand right on it! I wasn’t expecting it to be branded.  If the sandwich had a non-branded bun I would not have missed it — BUT, by taking that little extra effort, it made my sandwich special!

What happens with a special sandwich? It causes a conversation… I mean look!  You were not at my lunch table… yet you’re experiencing it!  You get to see this very cool sandwich and you can comment on it!

One brand… turns into one photo… turns into a blog post… turns into a “try this” idea… that causes countless other people to think of how they can adapt this type of “WOW moment” at their business… all from one chef deciding to brand a bun on a sandwich.  That’s pretty “impactful”!

TRY THIS!

PS:  if you want more great ideas like the one in this post, just fill out this form, and I’ll send them to you…  start here

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

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Action Steps
1- take the super ordinary and make it a “WOW moment” – it could be a blank wall in the bathroom… the empty space at the check out counter… or even the hamburger bun.  Just find that “thing” at your business and go for it!
2- Install my free app! (SmallBusinessClubApp.com)

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #331 – The Fun is in the Details!

Your business is an experience.  Whether you believe this or not… YOUR BUSINESS IS AN EXPERIENCE!

Here’s why this is true…

When you visit someone’s home is it an experience?  How about when you visit your friend’s office?  Better yet… tell me all about the feeling you get visiting the dentist’s office… yeah, the dentist office!  From the moment you wake up, then get in your car, to walking into the office… then of course the sound of the music, the feel of the magazines on the waiting table, the “NEXT” that summons you to the door that opens to the hallway you walk down, until you see the chair.  The creek of the vinyl as you sit, the feel of the bib as the chain clasps behind your neck, and finally the sound of the drill.

OH yes!  The experience is real!

Notice how I left out the spit sink?  haha

Here’s the deal.  Your business creates an experience.  So… what experience do you create?  What is your music, scent, ambiance?  You must be aware of all these things in the “real world” because as you build your online world it must match what your customer experiences in person.

I loved this chalkboard that announced specials for the hotel beach experience they offered.  They used a boogie board that doubled as a chalkboard… so even though you were in the hallway when you saw it, it automatically evoked an experience!  It’s very simple and extremely effective.  Look for these little details to build your businesses experience.

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Be on the look out for a way to support the experience your business creates.  This could be a picture frame that holds the weather… maybe it’s a video playing on the counter… maybe a certain scent air freshner… find it!
2- Install my free app! (SmallBusinessClubApp.com)

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!