TribeologyBlog.com – Episode 872 – Forklift Magic

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: Find your niche and fully exploit your unique strengths.

 

Yesterday we talked about being a Subject Matter Expert in a specialty.   The same advice holds for the content you create and customers you attract.

You need to find your niche.

The best thing you can do is find your unique selling proposition (USP) – the USP is the thing that makes you… YOU.

My dog is a unique soul.  He has many “moods” and regularly goes to doggy day care.  I love it because he gets really tired.

However, just like a human… there are days that Mr. Pancake is moody.  I’m not kidding — he doesn’t want to listen and occasionally I’ve said, “nope… no day care today” – but there are times, I’ll bring him and just say, “it’s a Pancake kind of day”.

The employees all know what that means.

I refer to it as “the magic that is Pancake”

Well… you need to find your magic.  The USP is your magic!  It’s the thing that makes your business special.

Maybe it’s a clean bathroom… or a bathroom with music… or a bathroom that tells jokes.  I went to a restaurant in California that had a joke track playing instead of music.  It was awesome.

It could be the theme, vibe, or feeling you get when you visit a business.

At the marina, our USP is our forklifts.  We have a service where we launch boats, like a valet service, but we do it with a one-hours notice.  However, when you visit, you will see the forklifts… for kids it’s a big deal… for adults – they’re also impressed.

But forklifts are the thing that make our marina different from other marinas around our lake.

When we make content we focus on forklifts.  It is the magic that is us.   Our literature has forklifts, our website has forklifts, our letterhead… and even our sweatshirts.

Find your USP, make it your magic, and include it in your content!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

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TribeologyBlog.com – Episode 871 – You May Not Even Know What You Do Well is Actually Unique!

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “I cannot give you a formula for success, but I can give you the formula for failure, which is: Try to please everybody.” – HBSwope

 

Can you be a Subject Matter Expert for a Bakery?  Maybe.

There are lots and lots of different types of bakeries.  Off the top of my head there’s the bakery at a restaurant, the bakery in the grocery store, a mass bakery that send cookies across the country, the bakery that creates wedding cakes, and a cupcake store.

They all create baked goods.

So… my original question, can you be a Subject Matter Expert for a Bakery?  I argue that you can but not as a whole for the entire industry, but for a specialty… yes. Absolutely.

If your bakery does not serve pie, you cannot be a Subject Matter Expert of pies, however, if you have won an award for a cupcake flavor or cake design, you are an expert.

Someone outside of the industry has recognized you.

Even without the awards your secret power is hidden in one aspect or specialty of your business.

so… yes, everyone can be a Subject Matter Expert and the beauty of this entire discussion is that the internet is so large AND easy to access that there’s a niche for you.

You just must be willing to do it.

If you feel overwhelmed by saying your an expert at the bakery… try being an expert at creating woven crusts on pies… or two toned frosting for cupcakes… or, you get my point.

In your industry there is a need for your expertise – this is what you need to communicate and it will attract your tribe.

Today, take 10 minutes, use a brainstorm session, and explore each of your profit centers… ask, “what do I do really well?”

You don’t have to reveal your “secret sauce” but there is a process or procedure that is unique to you, emphasize this and attract your ideal customers that also understand the importance of this process/innovation.

It’s an excellent way to find your Unique Selling Point or Unique Selling Proposition.

Now, actually do this… it’s very easy to read and think, yeah…that’s a good idea.  But pick up your phone, set a 10 minute timer… or just yell at siri and ask her to set a timer… start brainstorming!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

IMG_5883

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.