Episode #200 – Elevate Your Subject Matter Expert Status With These Three Tips

“Procrastinate Now – Don’t put it off” – sounds silly, but there’s a little truth in it when it comes to creating your Subject Matter Expert status online.   You are a Subject Matter Expert and at the same time you have to constantly enhance your resume to be a Subject Matter Expert.  Think about that, the expert needs to keep fresh on knowledge… sounds a lot like starting your goal of procrastinating now!

If you want a bigger presence online, it’s time to claim your corner of the internet.  It’s the best way to control your destiny.  This type of social credibility is a powerful tool.  It helps to give people seeking you out an idea that you are real.  Now, you automatically create it when you put a website online for your business.  But, what I’m referring to in this post is YOU.

You need to build the credibility of yourself, as an individual, here’s why.

No matter what you do in a business or in a job, one day you will be done with that chapter of your life.  You need to move on to other things.  I keep saying… YOU.  If you plan to do consulting in the field you are currently working in, wouldn’t it make sense to start building your credibility now?  Sure it would.

It will help you now and it will help your 5 years from now self.

  • A couple ways to help accomplish this goal is to start by participating in your industry leadership. This will start by attending conferences and networking, but eventually you may choose to submit proposals for presentations or even serving on boards.  It’s a great way to get your name known within the industry.  This may even bring opportunities to contribute written articles for publications.   All of these help to boost your credibility.

 

  • The faster way is to use social media to share your thoughts on your topic/industry. Post happenings or current events in your industry.  Form opinions about upcoming issues and share your vision for the future. People within the industry and outside the industry will follow.  This following builds your credibility.

 

  • Finally, let’s blog or podcast. This is one of my favorite topics.  Create an area of information on the web that is all about your knowledge.  Do this by writing or speaking!  You can easily share information and it becomes searchable.  When people are looking for a thought leader they’ll find you.

Again, being a thought leader in your industry is a great way to get the exposure needed to elevate you above the rest of the crowd and build the credibility online that helps in your real world business.  Start to build this part of your Subject Matter Expert status, today.

 

SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine

PS: Make sure to “like” this post… and follow me!  (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here)

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Action Steps
1- Find a way that you can utilize your industry association(s) to elevate your profile. Is there a networking or volunteering opportunity available?  If there is… do it!  Look, seek, and ask… find a way to build you credibility to elevate your subject matter status online.
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #200 of the Two Minute Commute audio blog Podcast

 

Episode #121 – Commit. My Blog, Day 91… in a Row!

“Commit first, figure the rest out later.”

Make a decision.  That’s all you have to do.  There’s something you’ve been putting off… now’s the time to rush forward.  Go for it!

If only it were that simple.  Well, it kinda is.

Take the time to research your path but give yourself a time limit to start the journey.  And once you start, commit to it.  That’s the big thing!

Take blogging for an example.

A while ago, I decided the “practice what I preach” is the best coaching method for me.  When I coach baton twirlers, I stick to the philosophy of never asking for something I haven’t done or wouldn’t do myself… now as tricks advance of course I must modify… but it’s always a great starting point and great motivator to be able to lead by example.

Therefore, when I say you need to be consistent on your blogging, I learned you have to lead by example.  Prior to March of this year, I heard all the advice.  “You need to be consistent”, “Don’t let your audience down”, “Post regularly”… and it goes on and on.  The only problem was, I never tried it.

The thing that “clicked” for consistency with me…, or should I say the inspirational phrase that resonated with me, was the “When is the best time to plant a tree?  20 years ago… when is the second best time? Now.”   It’s the, if you post twice a week, next month at this time you’ll have 8 posts!  Well… today… this is post 91 in a row.  Therefore I have 91 pages of content.

What does that mean?

When someone types in “small business advice” in Google, I now have 91more chances to make an impression.  I have 91 pages of tips and motivation for small business owners that can be found.  Is it the best advice on the planet? HA!  My other philosophy is that it’s a big world and there’s ALWAYS someone else smarter, faster, prettier, and more clever than you.  So no.  But that isn’t going to stop me and it shouldn’t stop you.

Focus on what really matters.  It’s not best, but it’s your unique perspective.  We live in an information society, and that impacts you and your business because both now depend on the sharing of information.  You must present yourself as a subject matter expert and provide value before the sale.  You must win your loyal fans right now, before they will do business with you.  Therefore… you must blog.

If no one in your competition circle is blogging, well guess what… start YESTERDAY.  Put yourself at a competitive advantage.  If the term blog is scary, just write articles that are 2 to 3 paragraphs surrounding a consistent theme.  (haha)  But honestly, that ‘s all a blog is…

IF you do not have the knowledge base or desire to write in your industry… it’s OK, you don’t have to… you need to focus on the Subject Matter Expert status of you as an individual.  I’ve used this example before, if you’re a an account and don’t want to write twice a week about accounting topics, but you love baking… blog about that!  When someone looks for an accountant they will find your blog and it helps to make you approachable AND real.  This is why you blog (or write 2 to 3 paragraphs around a consistent theme).  If you truly don’t want to write… start a podcast or Vlog… but Whatever you choose to communicate about… make the decision to start and…

COMMIT.

PS: if you love my post, give it a “like”!

Action Step
1- Start a blog.  (If it doesn’t work you can change topics later) but start!
2- Brainstorm the ten topics for this blog… easiest way to do this is to pick one aspect – let’s say you were the baker/accountant – you could pick apple pie and find 10 things about apple pie; variation of apples, what serves with it, funny things your kids have said while eating pie… get it?
3- Install my free app! (SmallBusinessClubApp.com)

Listen to Episode #121 of the Two Minute Commute audio blog Podcast

Love this saying?  Buy it on a 12″ x 12″ Canvas “Social Square” wall hanging!

Two ways to get more Small Business Tips …
A- Install our Free App (SmallBusinessClubApp.com –Apple or Android )
B- Subscribe to my blog at BigFishIdeas.com

Episode #45 – Plant a Tree Today, Start Your Blog

When will you start your blog?  If you had started a year ago, blogging once a week, you’d have 52 posts today!  Just like planting a tree, the best time to have done it was in the past, but the second best time is today.   Take action, start your blog today… a month from now you’ll be glad you did!

If you’re worried about HOW to start a blog, don’t let that stop you, just start writing. Even if it’s just in a notebook or in your Word program.  If you have the content, someone else can set up the technology for you.  You just need to start, today.  It’s becoming more and more important to the changing world of Social Media Marketing.  If you read the article I wrote on Subject Matter Expert, blogging takes on a whole new importance.

Action Steps
1- Read my article, Subject Matter Expert at BigFishIdeas.com
2-Start a Blog (or at least start writing)

Listen to Episode #45 of the “Two Minute Commute”