Category: Blog content

ProfitCenterCoach.com – E461 – Quit Living in an Echo Chamber

“Speak Freely”

Wednesday: Midweek Motivation

Yesterday I shared the power of Storytelling.  So using my own advice, let me share a story from a trip to DC!

 

“It’s OK, speak freely” said the retail clerk at the train station.  Instantly a huge wave of relief came over me.

Washington DC is an amazing city.  If you get the opportunity to visit, it’s a “must see” bucket list destination.  The monuments look just like they do on TV!  haha.

Seriously!

Have you ever had that experience of seeing a picture of a landmark “over and over”, for example, the Eiffel Tower or Central Park, and then you visit and think WOW it’s just like in the movies!

Side note: the Eiffel Tower was MUCH bigger than I thought it would be. I’m not sure why I thought it would be small, but it’s really really big, something to stay awake for!

My other observation is that Central Park is full of hills!  You know when you see the crime show and they find the body in Central Park, it’s always in a flat area… yeah, that’s total fiction, the park is all hills! Some are really big, too!

OK back to the train station.  Back in 2010 I was buying Benjamin Franklin’s “Common Sense” it’s a small pamphlet written in the 1700s.  I thumbed through it and knew I had to buy it.  You should read it.  I was amazed the words are as relevant today as when it was written nearly 300 years ago.

The gal took my credit card and made a comment about the book, and I started to answer, then I caught my tongue.  She looked at me and said, “speak freely”.

It was refreshing.  Not just that it was OK to give an opinion but that she wanted to hear the opinion.

I think we have forgotten this skill.

Please. Speak Freely.

PS:  don’t worry that if you share your opinion that you’ll lose a sale and go out of business.  People will disagree with you!  It’s OK.  This ties in to building a tribe of people that know and like you.  Let’s not be disrespectful. Please listen with your ears, not your mouth.  If you shout someone down you’ll find yourself isolated in an echo chamber.  Our goal with the Infinity Marketing machine is to attract people that like us, that’s totally different from attracting people like us.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customers”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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by Categories: 3- Wednesday - Midweek Motivation, Blog content, Business owner motivation, Content, marketing, Real world, Success tips, Tribe BuildingTags: , , , , Leave a comment

ProfitCenterCoach.com – E460 – Five is for Fire

“Storytelling is a powerful communication tool to get your message across.”

Tuesday: Content and Creation

 

Yesterday our Store Manager said, “Shoot… my assignment is due by 7pm”.  She’s in college… It was 3:00pm.  The assignment was for her Sign Language class.

The goal of the assignment is to take the numbers 1 to 10 and tell a story.  Oh, it had a twist.  The story she needed to create had to associate a word with a similar motion to the number… so it’s like a “one bun” “two shoe” rhyme, but in sign language, the signs look similar so it’s equally as memorable.

She was so stressed, then finally started telling the story of a cute fire fighter.  For example the number 5 is all fingers extended palm facing your nose.  To make the sign for fire you fan your finger in the motion of flames.  The more the story came together, the more excited she got!

Her story taught the numbers and it did it in a fun memorable way.  Her goal was to teach the numbers.  She had a goal and an outcome and she met her deadline.

Did you see what I did?  I told a story.

More important, for your content creation purpose, I taught you that having a goal and an outcome are important for your story.

Goal: teach the numbers in sign language.  Outcome: told a story.

When you want to teach your customers something.  Remember we’re always teaching.  We teach about our products/services.  The best way to teach is through story.

You just learned a creative way to create content via story telling AND you learned how to sign FIRE along with the number 5!

Today: create a post, but use a story.  Come up with your desired goal and outcome and wrap it in a nice little story to teach your customers!

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

by Categories: 2-Tuesday - Content & Consistency, Blog content, Content, DoingInfinity, marketing, Real world, Success tipsTags: , , , Leave a comment

ProfitCenterCoach.com – Week in Review – Episodes #453 to #458

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #453 – A Trick to Help You Create Blog Posts

Tuesday – Content & Consistency – Episode #454 –Are You an Impatient Butterfly?

Wednesday – Midweek Motivation – Episode #455 – How to Be a Beginner and Expert at the Same Time

Thursday – Infinity Customer – Episode #456 – The Reason You Follow is Also the Reason You Lead

Friday – Big Money – Episode #457 – Ask for the Sale

Saturday – Try This! – Episode #458 – Sell Air.

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here! 

by Categories: 6- Saturday - Try This!, Blog content, Business owner motivation, infinity marketing machine, marketing, Success tips, week in reviewTags: , , , Leave a comment

ProfitCenterCoach.com – Episode #454 – Are You an Impatient Butterfly?

“Stop rushing the process. Instead, perfect the art.”

Tuesday: Content and Consistency

 

Question: How do you write what your tribe wants to read?

My Answer: I don’t think you do… I think you write what YOU want to write.  But I do have a mini-formula that will soon reveal itself.

OK, here’s what I mean by writing what YOU want… I think you write from your heart. You write what inspires you and you simply let it flow.  Get the ideas in your head to flow right on the paper (or keyboard) – adopt a mindset that “it’s important to share”.

Now, here’s the deal.  Focus less on the sentence structure and focus more on message.  When that happens you can focus on a title to grab attention. When that happens, you can include a call to action.

You want your readers to do something… but you have to attract them… and in the middle of all that is… your message.  If you skip a step your message gets lost!

Check this out:

  1.  I create a great message and call to action… but the title is bland.  No one reads it.
  2. I create a great title and message… but no call to action.  It’s read and forgotten.
  3. I create a great title and great call to action… but fluffy message. You lose credibility.

When you change your mindset to creating posts that are helpful and appreciated by your tribe all you have to do is: create a title to attract, create a message that’s useful, and create a call to action to help them.

That’s it.
Easy.

Your map to creating a “perfect” post is simple.  But this does not mean you can rush the process, after all, it is an art.  If we’re impatient, we only have caterpillars.  The world needs beautiful butterflies, not impatient ones.

Take a moment, use this mini-formula, and write one great post… TODAY! Use my Title, Message, Call to Action formula — and don’t forget the hashtag #doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

by Categories: 2-Tuesday - Content & Consistency, Blog content, branding, Content, DoingInfinity, marketing, Real world, Success tips, Tribe BuildingTags: , , , 1 Comment

ProfitCenterCoach.com – Episode 453 – A Trick To Help You Create Blog Posts

“When you get, give. When you learn, teach.” – Maya Angelo

Monday: Character

The goal of turning our social media efforts into an Infinity Marketing Machine is accomplished by getting our audience to know, like, and trust us.

The question becomes, “How do we do this?”

When you convert your effort to creating an Infinity Marketing Machine All communication with your customers centers around this main goal.  You want all communications to build trust and get people to know us that’s how they will like us!

I’ve often said we do this through creating consistent content that is useful to our followers.  BUT, it’s a little more than just content.  It’s about the credibility of the person  creating the content!

Sure you can create a site where you constantly repost items from experts… but all that makes you is a good reposter-er… you want to be more than that!  You want to be one of the experts.

When you position yourself as an expert you will enhance your following.  This may seem daunting… but you can do this with something as simple as a Linked-In or Facebook Profile.

Use these two “ready to go” traffic generators.  Just build and enhance your profiles.  Include your talents/skills and honors/awards.  Also post your own creative content.

That’s a little tricky for some people.  I think it’s because we use the word “expert” and follow it with “create content” – that means you are blogging or vlogging information for potential customers to see!  That gets scary… until you think of this trick.

Reread today’s inspiration: “When you get, give. When you learn, teach.” – Maya Angelo

The second half… “When you learn, teach.”

If you can hold a conversation about your product, service, or industry then you can write or create a video about it.  Take what you have LEARNED and spin it into a TEACHING moment.

Just like this blog post… all I’m doing is sharing information I’ve learned.  I’m teaching you what I know!  I love learning more and more about being an Infinitypreneur but… it’s even better to teach you!

Instead of thinking of “positioning yourself as an expert” think of yourself as “Teaching what you know”!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

by Categories: 1-Monday - Subject Matter Expert, Blog content, Customers, DoingInfinity, infinity marketing machine, marketing, subject matter expert, Success tipsTags: , , , 1 Comment

ProfitCenterCoach.com – Week in Review – Episodes #447 to #452

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #447 – Is Snapchat a Fruit or Vegetable?

Tuesday – Content & Consistency – Episode #448 – Show Your Inner Rockstar

Wednesday – Midweek Motivation – Episode #449 – Debbie vs. Stewart

Thursday – Infinity Customer – Episode #450 – Quit Thinking Small

Friday – Big Money – Episode #451 – Hashtag… Important – #DoingInfinity

Saturday – Try This! – Episode #452 – A Shopping Destination

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here! 

 

by Categories: marketing, Blog content, Success tips, Content, branding, Business owner motivation, infinity marketing machine, 7- Sunday - Week in Review, DoingInfinityTags: , , , Leave a comment

ProfitCenterCoach.com – Episode #448 – Show Your Inner Rockstar

“Traditional marketing is telling the world you’re a rockstar. Content marketing is showing the world you are.” RRose

Tuesday: Content and Consistency

Yesterday I chatted a little bit about serving your followers. Today we’re going to dig a little deeper.

Providing content can seem like a daunting activity.  At times you may say something like “I have to write my blog” and then you correct yourself, “I get to write my blog”.  That way you take the drudgery out of it.  (Words mean things… haha)

BUT…

Reread today’s inspiration.

“Traditional marketing is telling the world you’re a rockstar.
Content marketing is showing the world you are.” RRose

Content now fulfills a very important role.  Content becomes your proof.

This can be a review, testimonial, web page, photo, third party article… it can be anything.  But most of all, it exists.

You may be struggling because you “have” to write something… but when you switch your thinking to, I “GET” to write something and you view this “something” as your social proof, you have purpose!  Content is your ability to communicate with your customers in a way that was once only dreamed of…

YES! Dreamed of!

Right now… I mean right now, you can open up Facebook and communicate LIVE with the world.  This was a privilege once reserved just for major TV networks that could access satellites!  But right now, you can do this… FOR FREE.

And you’re not????  Isn’t that odd.

Hint:  Add LIVE to your list of really cool content creator tools!  It’s a great way to provide useful content for your tribe.

Tomorrow… come back for this week’s episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here! 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

by Categories: 2-Tuesday - Content & Consistency, Blog content, Content, Customers, marketing, Social proof, Success tips, Thought Leader - Social Proof 1 Comment