Category: Blog content

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, infinity marketing machine, Loyalty, marketing, Real world, Success tips

TribeologyBlog.com – Episode 937 – Talk To Your Customers OR Someone Else Will.

Tuesday Blog Topic: Content and Consistency –

Quote:  “You have to take action to make it happen” – Jenny Hunt

 

How’s it going?  If you’re like anyone else I’ve talked to today it’s almost minute by minute.

The virus situation has left everyone without a direction.

Well, not everyone.  There are plenty of people that are ready to roll in this type of crisis.

I’m not talking about the people hoarding products.  I’m talking about the people who have been there before…

And by “been there before” I’m referring to a crisis.

It seems like there are two camps. Those that have given up or bought into the bad, and those that are fighting.  I think it has to do more with the stages of grief.  But let’s just say in a time when things are out of your control you need to find something to control.

That’s when the fight in you needs to take over.

One great quote, that you’ve probably hear before, is “the money is in the list” – that means your list of contacts provide you money.

What if you had a list, right now, that you could email and share a special product you made with them.  Something they desire and want to buy…

That is what you are working for… and if you don’t have a list, start!

Take this opportunity to attract people to your business.  Just because you are “closed” or because the phone has stopped ringing… it doesn’t mean that people have stopped buying.

They are just as lost as you and looking for a leader.

Start attracting them by sharing information they desire.  When they get this information you build trust.  I sent an email earlier today to our core customers and it’s sitting at about a 61% open rate… it will grow. 

I’m working on a couple of big projects to help bond this group and build loyalty.  It’s not designed to sell them more, it’s designed to keep them.

If you’re not talking to your customers… someone else will.

Get out there and decide to build the bond.  This will get better, don’t wait until it does, start the chatting now.

Even if it’s just 4 people on your list, just talk to them.  This is a long term plan but it’s a great way to build an asset at your business.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

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Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, infinity marketing machine, infinity product, marketing, Real world, Success tips

TribeologyBlog.com – Week in Review – Episodes #930 – #935

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Monday – Subject Matter Expert – Episode #930 – Do What Ross Says…

Tuesday – Content & Consistency – Episode #931 – Content is the Reason for Search Engines

Wednesday – Midweek Motivation – Episode #932 – Knock Down the Pins

Thursday – Infinity Customer – Episode #933 – Don’t Stop and By All Means Start!

Friday – Big Money – Episode #934 – How Can You Serve?

Saturday – Try This! – Episode #935 – Pi is the Answer

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode 931 – Content is the Reason for Search Engines

Tuesday Blog Topic: Content and Consistency –

Quote:  “Content is the reason search began in the first place” Lee Odden

 

Have you ever done a search?  Probably a silly question because one of the first things you learn to do online is visit Google.  Well, in my case it was Netscape.   I still remember that first search.  I remember thinking this world wide web thing is going to be big.

OK, that was 1996.

But what about now?

Have you ever searched your own company or keywords that your customers are using to solve their problem?  Does your company appear?

Does this matter?

It does matter.  You want businesses to find you!  The ideal is to do just like the example above and use keywords that your customers would select to search.  That means this exercise forces you to get in their heads and narrow down what is important to them and solve that problem.

But how do you solve their problem?

If their problem is they have a boat and they need somewhere to store it in the winter, they are not interested in your summer information about restaurants to boat up to… or are they interested?

This is the reason for content.

Content is the reason search engines exist.  Remember my Netscape encounter.  I sat there and the gal said, “what do you want to know?” implying that I could put any words in and get a result.  And in the early days, you’d actually type one or two words.

Well, if someone wants to know where to store their boat in the winter the ideal thing is to have an article on your webpage that talks about winter boat storage.  But it might also help to have a page of frequently asked questions about winter boat storage with your short answers.  AND then have a page dedicated to the individual answer in detail that links to the FAQ page.

The reason to put this type of content on your website is it gives you even more ways to attract customers.  Remember the a fore mentioned “boat up to restaurants” article.  If someone searches and somehow something in your article attracts winter storage boats, they will land on your main site and if you have the navigation in place it is a one click solution.

Once you have this content tree in place you can use it as links from your email.  Write an email that discusses winter storage and link to the FAQ page. 

You can also create a “post a day” that features one of the FAQ questions each day… then link to your long answer page.

This type of content provides many uses for content that is valuable to your customers so as you are growing your content try this option.

Today: Identify the area of your business you want to grow.  Make an FAQ of all the questions you can think of… then answer the questions.  To see an example, check out the FAQ page for our Boat Club.

Remember, content is the reason people search… so if you are looking to improve your search results you need to improve your content.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

flat-lay-tee-mockup-of-a-fashionable-outfit-26331(3)

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, email marketing, infinity marketing machine, marketing, Real world, Sales, Success tips, week in review

TribeologyBlog.com – Week in Review – Episodes #924 – #929

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Monday – Subject Matter Expert – Episode #924 – What Do Your Customers Need To Hear From You Today?

Tuesday – Content & Consistency – Episode #925 – Bring Your Best Message To Your Customers!

Wednesday – Midweek Motivation – Episode #926 – Ask Better Questions

Thursday – Infinity Customer – Episode #927 – Careful or Your Customer Will Hear What You Say

Friday – Big Money – Episode #928 – Are You Happy?

Saturday – Try This! – Episode #929 – Melted Ice Cream Doesn’t Sell

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 5- Friday - Big Money, Blog content, Business owner motivation, Content, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode 929 – Melted Ice Cream Doesn’t Sell

Saturday Blog Topic – Try This!

Imagine this.  You stop at the restaurant for dinner… and then they have a special on take home ice cream pints!

BUT you have at least an hour before you get home because there are several errands along the way.

What to do?

LOOK AT THIS!

Problem solved.  Bundle a deal with a cooler and ice cream packs! 

What a way to serve your customers.  Yes, you’ll make more money… but you’re also serving them.  They want to bring a treat home to their family, this way you actually help them spoil their family.

Take this idea and figure out how you can make some memories and help your customers use your product or service at an entirely new level.

The easiest way to figure out how this works for your business is to put yourself in the place of the customer and think of how THEY use your product/service.

Maybe you’ll figure out how to keep the ice cream from melting!

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

unisex-t-shirt-mockup-featuring-a-trendy-woman-leaning-on-a-classic-car-22793(3)

 

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 5- Friday - Big Money, Blog content, Business owner motivation, DoingInfinity, marketing, Social marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 928 – Are You Happy?

Friday Blog Topic: Big Money Small Change –

Quote: “Thankful people are Happy!”

Instagram is a great way to show off the items you offer for sale… I mean, look at this great desk!

Take another look at it…

Now read the caption.

It’s NOT for sale!  It easily could be a product photo shot – but instead it’s a Thank You!

A thank you not for someone giving to them as a gift… it’s a thank you to the movers who they paid money for and did not need to give a “shout out” to – but they did!  They wanted to thank the company that moved the desk.

Thank the people that serve you…

Speaking of serving… the writer mentioned they never could have done it without the movers because it’s a heavy desk.  The movers served her, sure she paid, but the overwhelming gratitude for having her desk placed in this spot of her studio thrilled her!

What’s the take away?  Why am I mentioning it?

Do you like this person, even if you have no idea what their business is… they are thankful, polite, and HAPPY.

If you love this you will be attracted to this tribe. 

SO… although they did not plan this as a tribe building post – it was just created because the writer was genuinely thankful, but a post like this has the ability to be a tremendous tribe building tool.

Get out there and get your happy on!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinitypreneur
Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

man-wearing-a-round-neck-tee-mockup-while-reading-a-magazine-a17855

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 1-Monday - Subject Matter Expert, Blog content, Business owner motivation, Content, infinity marketing machine, infinity product, marketing, Social proof, Success tips, Tribe Building

TribeologyBlog.com – Episode 924 – What Do Your Customers Need to Hear From You Today?

Monday Topic: Credibility —

Quote: “You need a vision that is so big that it is compelling, not only to others, but to you.”

 

In the middle of December I signed up for an online course.  Since it’s Monday I thought this would be an excellent topic.  It’s a “walk the walk” type of story…

Monday is the day we discuss how to increase our social proof.  We want to have our customers “know like and trust us” and an amazing way to do this is to position ourselves as leaders of the tribe.

But to be the leader we must have information to lead… so back to my original statement… back in December I signed up for an online course.

I’ve wanted to create a course to create students of the Infinity Marketing Machine.  I know I teach the concept in this blog… but the importance of registering for a course and going deep into how it can help you at your business is an exciting idea to me.

But, I’m not a classically trained teacher. I’m a marketer.  Sure we tell stories and seek to understand the needs and wants of our customers, but teaching is a different art. Thus, I’ve been stuck in the middle of a bunch of ideas without a focus.

The course I registered for helped to focus the idea, and then I started learning.  Oh my, the instructors are amazing.  I love writing research reports… I know that sounds like a crazy thing, but it’s something I enjoy.

But the missing piece was to get out of my own way and think of what a student would need.  The ability to go back to what made me excited to start out and discover the Infinity Marketing Machine and figure out how to teach that.

Well… the “Infinity Product” was born, sort of, it’s been a busy 6 weeks of messaging, tweaking, and putting together an amazing product to help people really understand how an infinity product will benefit the customers/tribe at their own business.

It’s been fun… but I realized today – while I’m done with a lot of it, I have a whole bunch more to go!

That’s why today’s quote was so much fun. 

“You need a vision that is so big that it is compelling, not only to others, but to you.”

Well… I’m freaked out by my vision, just like you are when I encourage you to create content on a consistent basis.  When teach that you need to lead and continue to do things to build your credibility… it’s scary to put yourself out there. 

But congratulations, I’m happy you are!  So today, put yourself in your customer’s shoes.  Think about what they need from you to see you as a leader.  Do they need to hear a story of your most recent accomplishment, an article you just read, a seminar you attended about a new law or regulation affecting your industry.

What do your customers need to hear from you?

Now give it to them.

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-cool-woman-sitting-on-a-motorcycle-2261-el1

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 7- Sunday - Week in Review, Blog content, Content, DoingInfinity, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #920 – #925

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Monday – Subject Matter Expert – Episode #920 – How Do You Gain Expertise?

Tuesday – Content & Consistency – Episode #921 – The Information Behind the Fact

Wednesday – Midweek Motivation – Episode #922 – Run Toward The Cookies

Thursday – Infinity Customer – Episode #923 – How Writing Content is Like a Road Trip

Friday – Big Money – Episode #924 – An Extra Day and Extra Dollar

Saturday – Try This! – Episode #925 – Introducing Oreo Cookie Day!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 6- Saturday - Try This!, Blog content, DoingInfinity, infinity product, marketing, Real world, Success tips

TribeologyBlog.com – Episode 923 – Introducing Oreo Cookie Day!

Saturday Blog Topic – Try This!

Yesterday’s post was about being timely.  So I thought, let’s put this into action.

Today is National Oreo Cookie Day!  And next to chocolate chip cookies, Oreo’s are my favorite.

How did I celebrate?  Well… I did have some Oreos… but I also shared the joy.

The fun part was this… I created an Infinity Product!  I selected a mug that I could sell over and over.  It’s a “magic” mug. It’s the type of mug that you put the hot liquid in and it transforms from a solid black mug into a white mug with a design reveal.

As you can see… on the side is a tray of Oreo Cookies!  I took this as a sign I was on the right promotion path.

Well… I used the mug for three different styles of designs.  The fun thing was I used nearly the same words for my celebration of Oreo Cookie Day for my different tribes.

It’s been a fun promotion that they’ve enjoyed.

As you are creating your promotions, take a look at the National Day Of calendar and create a theme celebration using an InfinityProduct.com – it’s a fun way to introduce a new product to your customers.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

folded-t-shirt-mockup-lying-next-to-a-camera-and-clothes-on-a-bed-a16941(1)

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

(more…)