TribeologyBlog.com – Episode #617 – Choose Success?

Quote: Success is never an accident. It’s a choice.

Tuesday: Content and Consistency

It’s time for Content & Consistency… and guess what?!? My message is the same… be consistent.

But it’s a little more than that.  Let’s think about consistency for a quick moment.

You could never be an Olympic athlete or even play on the High School sports team unless you regularly practice.  You regularly develop you skills.

Your content is exactly the same!

I know… you may not see the value, because… you feel like you’re talking to yourself.

Guess what, you might be right now, but soon someone will search and find the post, video, or podcast episode you created.

Think about it.  While you are creating for today – it’s not “one and done” because when you post it becomes searchable.

This is the magic of the Infinity Marketing Machine!

When you create it compounds.  So it’s not just one article sitting is space… it’s every day compounded on the previous day… so I’m on episode 617… how crazy is that.  That give someone the opportunity to find over 600 posts I’ve written.

If you started last month and wrote twice a week you’d have 8 posts… when you write it becomes more natural.  It becomes easier.  And you build a voice to better relate to your audience… in essence your consistency builds your vibe!

An amazing vibe does not just happen, it is created, crafted, and practiced… and just like the athlete you cannot excel without practice.  So today’s quote is true… Success is never an accident, it’s a choice.

Here’s the fun thing… last week I said you need to “live Tribeology” – well… the success of Tribeology is based on your vibe… and we just discovered that your vibe is based off of practice.

Choose Success!

What content will you create today?

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #610 – Why I’m Going To Discuss How to Make a Hair Appointment Online.

Quote: “Always have a plan and stick to it.”

Tuesday: Content and Consistency

The reason you have a plan is not to keep you on track when things go well, it’s for when things go rough.  I mean… if you’re going along “according to plan” you really don’t need the plan… or do you?

Well… pretend that today I chose the topic, “how to schedule a hair appointment using an online program”…

And then I went bullet point by bullet point on how to use a new online system.

This would make absolutely zero sense in context of our Tuesday Topic, “Content and Consistency”.  Although, I made an online hair appointment today, and it was very easy.  But in terms of my crafting an entire post about it is, well, odd.

This is why you need a plan.  You may think, “well teaching, bullet point by bullet point is content, and today’s topic is content, therefore I’ll write about how to create an appointment”

However, if you look at my Content Mission Statement you’ll quickly realize this would be a bad topic choice, for my audience.

WOAH

What is a Content Mission Statement?  It’s a statement that defines the content you will provide to your audience.  Basically, it is information they strongly desire and you are qualified to share with them.

There are three basic elements…

  1. Identify your core audience
  2. Determine what will be delivered
  3. Discuss how will they benefit

For example:  Empowering women with tips and tricks to stream line their time management skills.

Now… if that was my Content Mission Statement, WOW, my blog post which “bullet point by bullet point” discussed how to make an online hair appointment would make for an amazing content fit!

Get it?

This is what I want you to do today… define your Content Mission Statement to focus every single blog, podcast, post, or tweet you create.  What ever message you craft must receive a great big, “YES” when you ask, “Does this fulfill my Content Mission Statement?”

For the record, a blog post that discusses “how” a post about “how to schedule a hair appointment” does fulfill my Content Mission Statement… Seeeee my title doen’t seem so strange anymore, eh?!?!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #604 – How Can a Smile Face Beach Ball be Considered Content?

Quote: “Go the Extra mile, it’s NEVER crowded”

Tuesday: Content and Consistency

 

Content is typically thought of as the words you speak or write… but then again we have photos so content doesn’t have to contain words.

So does content tell a story?  It can, but you can also create content that causes a vote… I mean, what else is a survey!

Your content is completely subjective and it’s about connection.  It could be through music or video.  There are lots of ways to create the connection you desire.

So what about your packaging.  Does packaging qualify as content.

Let me answer that with a question, have you ever seen an “unboxing”?

OH my we’ve actually created a word to describe the act of opening a package.

YIKES!

If there’s a word, you better pay attention to it.  So YES packaging is content, and it can create content.

The big difference you have over is this… you can create a personal connection via your packaging. Your vibe will translate through your thank you note, stickers, stuffing.

Amazon has that smile on the outside of the box, but typically nothing vibe worthy on the inside.

Therefore…this is an area you can knock your customers socks off!  I mean… here’s the deal… Amazon is affecting your pricing, you might as well capitalize on your vibe.  It will help with your return customers… I mean Infinity Customers!

Include a treat, a small momento, it could be a piece of candy, a rubber duck, a key chain.  It should not be expensive, it does not need to be a logo based item, but it must evoke your vibe.

Could you imagine if you sold movie memorabilia and inside the shipping box you included a bag of microwave popcorn with your thank you note?  That would be so cool!

I don’t have an online store associated with our marina.  I had one around 2006…  but if it were open right now, I’d include a thank you note and a smile face beach ball.  Why?  Our city has a smile face on the water tower and you can see the smile face on your way to our marina via the water!  AND it’s something you can use on the boat.

The smile face beach ball evokes emotion, becomes a vibe, and causes people to talk… it becomes your “no words needed” content.  If you include a hashtag sign in the box you’ll also receive social interaction.  Again, more content!  Gosh, this makes me want to open an online store for the boat yard!

Go the extra mile and think about what you can do as you expand your view of content!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 598 – How Can You Win if You Don’t Focus on Winning?

Quote: “Focus on the process and the outcome takes care of itself”

Tuesday: Content and Consistency

 

Focus on winning.  The basketball team is on the floor playing ball and they are focused on winning… do they win?

Probably not.

WHAT!?!!?!??

If you focus on winning you rarely win. I mean, what does winning mean?  The basketball team focuses on seeing the clock winding down, 3…2…1 we won!

NO!

The basketball focuses on team work.  They focus on the plays they practiced. They focus on preparation, like if their shoes are tied. They focus on the process.

If you want to win at tribe building, you must focus on my process.

Here’s my process.

Turn customers from “one and done” into “Infinity Customers” these are people that Know, Like, and Trust you.  You have earned this trust via the 5 C’s of Tribeology: Credibility, Content, Consistency, Customers, Cash.    When you have transformed the customers into this wonderful, magnificent tribe you will then be able to focus on offering products to them instead of searching for people to buy your products!

That’s it.

That’s the process.

Each day on this blog I focus on a different “C”.  Today is “Content and Consistency” – therefore, today I’m sharing a tip.  The tip is you yourself need to focus on “the process” to build your tribe.

If your focus is on “making money” it is the same as the basketball team “winning”.  Instead, focus on the process.

When you focus on the process, the money will follow.

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #586 – No Pity-Likes Here…

“Content should ask people to do something and reward them for it.”

Tuesday: Content and Consistency

 

“Learn More”

“Contact Us.”

“Buy Now.”

We’ve all seen these words on buttons on ads and webpages.

But why?

Because they are a call to action!  You see a button and it says something… it’s like having someone standing at the door and saying welcome while holding the door open for you.

Your content should have the same goal and objective.  It should be like you are holding a door open for your tribe to stop by and hang out with you.

Our inspiration for today wants you to ask people to do something and reward them for it.  So what is my goal?  My goal the blog is to get you to do three things.  Like the post. Follow the blog.  And download the free gift on the page.

However… This is not a pity-like, pity-follow, or pity-download.  If and only if you learn something important THEN take action.  I want you to learn things about building a tribe.  I want you to be inspired to take action.

You will arrive at the words… but your reward is the knowledge.

As such, this is exactly how you should formulate your content.  Your goal is the same as mine. Attract people to visit your blog or post and reward them for their effort by giving them great ideas!

Today as you write your next post or full blog, think about this.  How can you serve your audience? Simply REWARD them with amazing content.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #580 – You Want to Create Posts, But Don’t Know When… Here’s the Secret!

QUOTE: “Successful people make sure everything they do in the short term is consistent with where they want to be in the long term.” – Brian Tracy

Tuesday: Content and Consistency

 

Just like yesterday’s post, I happened to be browsing an online group that I’m in and found a great post.  The person asked a question regarding a new blog.  They don’t have a blog but they want to start one.  However, they’re worried that only one post will look lame.

You may think that… however, it won’t!

This person was wondering if they should post more often, just to get content up and running.  Nah… that may be a nice short term gain.

HOWEVER, we’re here for long term wins.

As I’ve said in previous blog posts, if you post a bunch, let’s say Monday, Wednesday, Thursday, then don’t post again until Tuesday… followed by three in a row then next Monday.  You look like a crazy poster!

You need consistency, you need to teach your audience when to expect you!

This is critical.  The biggest thing is to maintain the schedule.  Now, I post everyday and that’s a bunch – but I used to post once a week and I couldn’t get into the swing of it.  It was hard.  When I post daily, it’s just a part of my rhythm.

Now, that is a whole bunch to ask of someone, and that’s not my intention, I just say, pick your schedule and stick to it.

You see, the date/time is stamped on your post so if you only have one – but it’s within the past week, your visitors will understand it’s a new blog!  If that “one” post is from 3 years ago, they’ll know the blog is dead.

Pick your platform, pick your schedule, and post!

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review