TribeologyBlog.com – Episode 671 – Make Your Posts Sparklie and Fluffy!

Quote: “Social media is about sociology and psychology more than technology.” Brian Solis

Tuesday: Content and Consistency

 

When should I post?

Have you ever asked this question?  You search and ponder, you may even go through statistics to narrow down the best time…

But guess what?

The time of day is not nearly as important as what it is you post!

Quit stressing about the technology.  If you want to make an impact you need to post — and when you post you need to think about what and how you are posting.  Not where and when.

After all, and excuse my language, but if you’re creating crap does it matter what time you post?  Yeah… probably not!

Knowing this, what type of content do you create?  Things that appeal to your customers.

Like our quote says… sociology and psychology make all the difference.  The simplest way to narrow it down is to communicate like you do with your friends.

When you evoke emotions, ask questions, and show photos that draw you in… you are creating valuable and relatable content.  The other thing to consider is that you choose words that are conversational — don’t say it has 10 rhinestones or has a down filling — say it’s sparklie or fluffy.  Evoke the emotion!

There are many other advantages of psychology in your posts – but for now – start with emotions and don’t worry about the time of day you post!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 665 – How to Plan Your Success.

Quote: “Dream it. Plan it. Work on it.”

Tuesday: Content and Consistency

 

Yesterday I wrote about the need to start.  To just get out here and “do” — it’s important to come up with the ideas… AND it’s important to start.

However…

What happens between “start” and “do” is a whole lot of “what”

Shortly after the excitement of your blog or vlog starts your realize… OMG this is a whole lot of content and I have no idea how I’m going to keep up.

This is where the “Plan it” part of today’s quote becomes super duper important.

Last week I talked about your “Programming” and to develop a weekly schedule where each day highlights a different umbrella topic.

Yet you still have issues getting your content done… and we could be referring to your social media posts!

If it feels like you’re constantly writing or creating or posting – how do you get away from this slow death by content creation?

You learn to set aside once a week or once a month to PLAN.

At this time you grab a calendar, you put topics on the calendar, and you write – you plow through it and get everything or the week or month done all at one time.

This way you can see what’s coming at you.  Surprisingly, you have a better chance of remembering special events, “national days of”, and budgeting for holiday sales.  When you use a content calendar and I mean USE the calendar – you free your time up to enjoy the process of content creation.

So…. today’s goal is to get a calendar and plan your posts for the next week. This includes writing the posts, right now, all at one time.

It’s time to plan!  GO.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 659 – Why You Need a Content Plan…

Quote: “Without a strategy… Content is just stuff and the world has enough stuff…”

Tuesday: Content and Consistency

 

How much stuff do you have?  Me… I’ve got a whole bunch.  I think I just need to stop and take everything outside, and if it doesn’t bring me joy, throw it out.

Haha

Did you get it?  Bring me joy – if you’ve watched the internet you’ve probably seen the gal that folds clothes and gets them to fit in tiny little boxes.  Well, she decides if something brings her joy – if it doesn’t she get’s rid of it.

A… She’s teeny tiny so her clothes have an advantage at folding into the super small box
2… Clearly she’s not from a northern climate because there’s no way a wool sweater is fitting in the tiny box, and honestly, the wool sweater brings me warmth, not joy, although I am happy that I’m not cold, but flip flops bring me true joy… except that they have no use in the winter… yet I need both.

Which brings me full circle to “I have a whole bunch of stuff”.

Your content is a bit like my flip flops and sweater.  They both have a practical purpose.  One keeps me warm, one protects my feet… but if you wear at the same time you’d look really strange and be either too hot or too cold… you need balance.

So how do you balance content and prevent “stuff”.

You need a plan!

This is critical and it will help focus you.  You need to figure out what is most important to your followers…. what do they want to know about, what do they NEED to know about?

In the case of this blog I use my 5 C’s of the Infinity Marketing Machine that transforms “one and done” into “infinity”  They are: credibility, content, consistency, customers, and cash.  Each day has a different topic with a few few others…

This is a strategy that works – you can do this too!

Whether you post in a blog or simply use social media, creating your strategy will help BOTH your content and consistency.

Today – make your strategy… don’t get too hung up on the details, just make a decision… you can tweak it later.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 653 – Ground Speed and Happy Places

Quote:  “Find your tribe. There are definitely people who will understand you.”

Tuesday:  Content and Consistency

 

Do you ever feel like no one understands you… or that maybe you’re worried when you create your blog posts that you’ll “miss the mark”?

Don’t worry about it.

Remember… when you are creating your gift of content your goal is to build trust.  The way to build trust is to speak directly to the people you WANT to attract.

When you speak to everyone you speak to no one.  Think about it… if a political candidate speaks to “everyone” they’re not remembered, but those that pick a “controversial” stance will be remembered.

The same goes for your tribe.

For example sometimes when you speak to your tribe, you speak to just your insiders and the content is ONLY for the people that “know” the tribe secrets.

Here’s how I came to realize this trick.  Apparently in 1964 Ford came out with the Mustang.  It started a trend of small, spots cars that became a category, the pony car.

Well, of course they’re called pony cars, the Ford Mustang got it all rolling, and a Mustang is a horse.  Except, when it isn’t.

Get this…

The Ford Mustang was actually named after the P-51 fighter bomber that made it’s debut in the US Army Air Corp (US Air Force) in 1940.

Alrightie… What does that have to do with something that is just for the tribe?  Well, have you ever looked at the flight tracker during an airline flight?  The speed will be converted to “ground speed” for you.

Again… what does this have to do with Tribe Building?

In the rented 2019 Mustang convertible we drove on our last trip to Florida, my member of the Mustang tribe (the husband), suddenly started laughing.  I asked him what it was and, grinning, he pointed at the speedometer which was displaying our “ground speed.”

mustang2

It was that moment when you wonder if you should actually ask, “What?” or just leave your husband be in his “happy place”.

So I played and said, “What??”.

I was confused of course, because I’m not a member of the tribe and that message was for him, not me.  He then gave me the “five minute” explanation… on and on… for the next half hour.

Insert voice of The Peanuts teacher…

BTW… the top was down, it was warm and sunny, and I earned a great blog post topic to share with you!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 647 – Create Content at the Next Level.

Quote: “We teach people how to remember, we never teach them how to grow.” Oscar Wilde

Tuesday: Content and Consistency

 

Are you using your blog, emails, and posts as opportunities to teach your customers?  How about teaching them to grow?

Creating content is important for bonding with your tribe.  But this does not

If you teach them that every Tuesday you have a sale for 50% off… you will affect full price sales.  You actually teach them to only pay a discount.

But if you teach them every Tuesday you have a DIY or “How To” tip you teach them value.   They will bond with your brand, but instead of being viewed as a “bargain hunter” site you become a go-to for useful information.

Both pieces of content are consistent.  They both come out on Tuesday – but one teaches to not pay full price and wait for the guaranteed discount, while the other teaches VALUE and shows you are invested in their growth.

This is how you bond with your tribe.

Create content that is valuable to your customers personal development by educating them and fostering their growth!

You will become valuable part of their week and that’s a high compliment.

Give this technique a try with your content creation.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 641 – Pick Your Buckets!

Quote: “If you are consistent, you will get results.”

Tuesday: Content and Consistency

 

Yesterday I started my interview season… and it got me thinking about consistency, more specific what does consistency mean.

A great way to conduct an interview is to keep a list of questions and ask each candidate the same questions.  It helps you develop a baseline from which to compare their compatibility and find the best rise to the top.

Well… while the questions are the same, and you get the general topics covered.  That is where consistency ends.  The answers change the course of the interview wildly.

And the same happens when you provide content to your audience.

Let’s use today’s quote as your guide.  Let’s say I ask, what does the quote“If you are consistent, you will get results.” mean to you?

You will answer in a different way than I would answer.

So while the question is consistent, the answers will go all over the map.  That’s the fun of consistency in content.

This is why you need a content plan!

The content plan keeps you on track.  Think of content like buckets.  Buckets that you an fill with articles or posts.  For example I use the 5 buckets… credibility, content, consistency, customers, and cash — Each day has a topic and I write within the topic.

This consistency helps you as a reader to anticipate what “tomorrow” will bring… it’s comfortable.  It’s a surprise as to “what” the post will be, but you have comfort in understanding “why” the information is provided!

Stop and do this.

Make your broad topics.  Select 3 to 6 buckets that you know you can fill and then all you have to do is fill them!

SO make it your goal for today to pick your buckets!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #635 – Don’t Use Marketing for Evil

Quote: “I will NOT use marketing for evil. “

Tuesday: Content and Consistency

Just a little reminder today, when you create content… make sure to do so ethically.  Never use marketing for evil.  It’s easy to do… but don’t.

For example…

One of my favorite movies is, “How to Lose a Guy in 10 Days.” – it’s a brilliant little rom-com about the dumb things that women do in relationships.  It’s actually a great dating “how to” by seeing the real life “how not to’s” in action.

The lead character is inspired by her friend’s dating faux pas.  The friend is needy, clingy, you get the point.  The lead writes an article for a magazine where she attracts a man, then repels him doing the “needy clingy” things herself.  Thus, “How to Lose a Guy in 10 Days.”

There’s more to the movie, I won’t spoil it.

But you understand.

Create your market (attract the man) and then sell your product (implement magazine article tactics).

OK.

Is this evil?  The Man is the unknowing recipient of the scheme… I know. It’s a cute movie.

But is this using marketing for evil?’

You be the judge.  It is legal.

Next topic…

I just got done watching a podcast interview between Glenn Beck and Abby Johnson.  The podcast is over an hour long and when I initially started, I thought, “there’s no way I’ll watch the whole thing.”

I watched the whole darn thing because it was so intriguing.

I’m done watching and yet I’m still processing it… and I think I will be processing for some time to come.

Here’s why.

“Do not use marketing for evil.”

These words are swirling in my head.

I’ve heard this statement before.

Many times.

However… the world is at such a point where you can target, down to the mile, your ideal customers.

But let me repeat, “DO NOT USE MARKETING FOR EVIL.”

This post is going to be a long one, but I operate from this mantra, I’ve heard this mantra, I believe this mantra.  What this Mantra has always meant to me is… do not manipulate.  Thus my conundrum with “How to Lose a Guy in 10 Days” – although the lead’s attraction tactics were traditional, the intent was, well… manipulative. Dare I say, evil.

Let’s say manipulative… and as you know, it’s super easy to manipulate.

Why do I say that? Read the book “Influence” by Robert Cialdini.  Just one book will teach you how easy it is to use psychological triggers to sell.

And let’s be honest, we’re all capitalists.  We want to make money. We have our own businesses… but the “Do not use marketing for evil” is such that… we do not sell to those that do not want, can’t afford, or it is not a good fit.  That was my belief in this statement…

Until…

Wholy F.   The podcast.

Chocolate chip cookies. Chocolate chip cookies. Chocolate chip cookies.  (I’m clearing my head).

Let’s say you want to sell chocolate chip cookies at the mall.  You offer free samples, you provide free smells of fresh baked cookies, you wrap them up in adorable little packages of love.  Right?  You actively attract your ideal client with aroma and love.

Sounds legit.

Now let’s say we combine our marketing plan with a weight loss clinic.    The weight loss clinic wants more clients.  So they say, “hey cookie empire, your clients are ideal for us.  Let’s partner up.”

The clinic continues with their plan, “We’ll pay you a finder’s fee if you share your customer list.  But in the meantime, we will be the ones paying for your ‘free’ cookies at the mall.’  AND give them this 50% off coupon for their cookie order if they sign up for your email list.  Your ‘Cookie of the month’ arrives in their mail box FREE… we will pay for it. Then guess what, when swimsuit weather is just around the corner, we’re going to start promoting our weight loss clinic to them.”

Is this smart business, manipulative, or evil?

Are they actually manifesting the problem of weight gain?  SURE, the customer voluntarily bought and consumed the cookies.  SURE, the smells were free and they signed up and received the 50% offer all on their own.  SURE you provided everything you promised… and more!   But you know it’s impossible to resist a fresh baked gooey hot melted chocolate chip cookie.

Right?

It’s legal.

But is this evil?

I know it’s breakfast time.  So… don’t stop reading.

This is going to be an eye opener.  So we’re going back to the podcast. I want you to listen starting at 11 minutes in on the show.

I want you to hear pure evil.

Shoot, I gave it away.

Well, now that the cat’s out of the bag, let’s just jump in.  At 11 minutes you’ll start to hear the marketing plan for Planned Parenthood.

On one level it’s genius.  On the other, it’s the moment you realize that evil really exists in our everyday world.  Their plan is so pure and genuine there are no other words to describe it, other than evil.  I’m not going to debate the merits of pro-life/pro-choice.

I’m talking about their business model.

Their product is an abortion.

So from a marketing perspective, to sell this product you must identify your target audience.

Hummmmmmmmmm

I’m going to say women of child bearing years.

One step further… I’m going to say our anti-market is men.  In fact, the further we can distance men from the discussion the better.  Their input is actually harmful to our sales.

Another anti-market would also be parents.  We must do what we can to eliminate parents from the discussion.  Again, their input is actually harmful to our sales.

Are you seeing the strategic marketing?

Here’s why you need to listen for yourself starting at minute 11.

Put your thinking caps on, where is their niche?  Where are the people that are soooooo ready for their product?

Answer… College women?

  1. NO. NO!

The college women are the consumers of their product.

I want to know who is READY for their product.

Answer…. Sweet, little, innocent children who will consume their message in the public schools when it’s wrapped in an adorable helpful little package called, “sex education”.  These 5, 6, 7 year olds simply do not have the cogitative skills to question authority or draw their own independent conclusions, these are your market.

Remember, marketing is about long game.

When you get into the schools and teach “health” or “sex education” with the same representative, year after year, you build trust with the children.

OMG… the children “KNOW, LIKE, TRUST” the representative.

Ever heard those words before?

It’s getting sick, isn’t it.

As this trusted person, you give the child birth control.  The example, starts at minute 11, please listen for yourself… the example is that Planned Parenthood KNOWS (plans) that the child will have an oops moment, and forget to take a birth control pill.

And they just created their need for an abortion.

THIS IS EVIL.

It’s simply pure evil.

Thank you for giving me the opportunity to share today’s journey, we’ve gone from a cute movie, to yummie cookies, to helpful sex education person.

My take away is this.  I want you to listen starting at 11 minutes, and go through the whole podcast.  Understand what their business model is…

In fact, the last two questions are actually the most important marketing lessons that Abby discusses, from her first-hand experience. Here goes, she says that no woman in a pregnancy crisis will walk up to a woman holding a sign screaming that she’s a murderer. Kinda makes sense, eh?

In fact, it actually does the opposite; the women go away from the screaming murderer message, to the worker inside that shows them a safe comfortable place.

Remember that.

Screaming doesn’t work to attract, it repels. When you SCREAM your marketing message, you will repel potential customers and get the opposite reaction.

Parents know this…

Yet, day after day, these (air quotes) “pro-life” protesters yell, scream, belittle.  When asked why the protestors use their screaming tactics, they believe God sent them to spread their message. That makes me wonder, if God understands marketing… trust me, I’m not challenging God’s Marketing Prowess… I’m thinking that maybe… like birth control pills start the process; paid (or allowed) screaming protesters seal the deal.

Lots and lots of evil at work.

And it’s legal.

Just remember.

Perception, messaging, and manipulation are everywhere.

But please don’t participate.

The better you get at your marketing skill, the more you will recognize the line in the sand.

DON’T USE MARKETING FOR EVIL.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Promise me.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review