Category: 2-Tuesday – Content & Consistency

Posted on in 2-Tuesday - Content & Consistency, Blog content, Business owner motivation, Content, Creative, Customers, DoingInfinity, marketing, Real world, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode 901 – Infinity Sellers Put a New Spin on Useful Information

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “Absorb what is useful, discard what is not, add what is uniquely your own.” Bruce Lee

 

It’s very hard to create something new.  I mean entirely new.

We think an iPhone is super cool because it came into our lives in what… like 2007?  But what is an iPhone… it’s a cell phone, camera, alarm clock, stop watch, note pad, video camera, level, flash light, music machine… it goes on and on… but nothing is new, it got rid of old technology and put it’s own spin on useful things!

Use this example in terms of the content you provide.

Nothing is new.

Even in my tribe building ideas… an email list is just a database.  Email is a newsletter.  and sending is just mail… this is nothing new!   It’s just gets rid of the unwanted things and puts a new spin on useful things.

When you create content you can find sourcing all over the internet.  Again, nothing is new but the standout articles put a new spin on useful information.

So using this skill, here’s what I did.  I wrote a free guide. Now I’m a little strange, I like writing research reports. It’s an odd “like” but I do enjoy it.  So I wrote a new workbook about marketing for your small store.

Again, nothing new.

But I was writing it as I had my TV on in the background.  And my channel switched to the Hallmark Channel.

I know, it seems strange that it changees on it’s own, but it does.

So there I am watching a Hallmark Movie, and you know you can’t change the channel because regardless of how cheesy the story line, they mesmerize you!

But I noticed something… they have a “romantic” view of marketing…  I’d say delusional view of marketing.  Who has the opportunity to spend thousands of dollars to host a ball to feature your new chocolate chip cookies?  OK I’m all about the chocolate chip cookies, but not for thousands in promotions.

I say set up an email list and sell the cookies to the tribe.  OR keep the cookies and eat them and sell something else.  (can you tell I’m hungry?)

OK but here’s the point.  It annoyed me this marketing that “always works” – UGHHHHH you know how much skill goes into a good campaign, heck yes you do…. you have created your own campaigns the do not involve a ball!

So there it was… my spin for my marketing workbook…   Infinity Sellers – Where Your Small Store Marketing and a Hallmark Movie Collide.

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Grab your own copy for free… it’s about 30 pages.  (I told you I like research reports) – it’s an instant download… You can find the information all over the internet, but I put it together into one book with a cute little spin, because I like Hallmark Movies.  OK I just admitted it.

Whew.

So now – create your very own content based off of useful information, just put a clever spin on it!   OH and go grab my free guide at InfinitySellers.com

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 895 – The Marketing Secret for Finding More Followers

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “The key to victory is not just to be good, but to be consistently good.”

 

Have you ever stood at the free throw line, bounced the ball, and shot… and made it?

DANG!

Best feeling ever… right?

So why don’t you play professional basketball?  I mean you made a free throw…

It’s because you won’t put in the work to make consistent free throws!

Everyone can do something good… once… but the key to success is the to be good consistently!  This is what takes practice and discipline.

When you create your core product or service at your business you spent a great deal of time perfecting it… and you still do this.  The reason you are successful is because you continue to be consistent with your results.

The same is true for your Infinity Marketing Machine… you need to be consistent with your content.  It’s important to share information with your tribe regularly.  Otherwise they will miss you and they’ll leave.

As you plan your day, take five minutes to develp your consistency plan.  Will you post once a week, three times a week… and what time of day… be very specific.  Being consistent once a week is more valuable than posting four times a week this week, none next week, and twice in one day the following week.

You need to be consistent!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

IMG_5916

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Business owner motivation, Content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 890 – Stop Silent Clapping.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “Consistency is hardest when no one is clapping for you.”

 

There’s a funny thing that happens when you practice and perform.  There’s a moment people clap for you.

I was a competitive baton twirler for 17 years.

That’s a long time to do anything… but to stick with a sport and compete for almost two decades, yikes.  That’s a heck of a lot of alone time in a gym.  Alone time spent getting hit in the head, chin, elbow… let’s just say getting hit in your funny bone is not funny.  But the worse is getting hit behind your ear.  Still makes me wince.

But enough about that.

The clapping… let’s get to the clapping.

It’s fun to end your performance and have a crowd clap.  But that’s kind of what they have to do… right?  Come on, admit it.  You’ve been to performances of your kids, or friends with kids, and you’re like, “um that kinda sucked but I’ll clap because that’s what we do”

Then there’s actually appreciative clapping.  It is fun to be “mid routine” and have an audience appreciate the difficulty or surprise element of what you do to spontaneously clap.  Seriously, it’s cool.

You know what’s even better?

When your peers recognize it.  I competed nationally.  And one time, ONE time… I was actually recognized for a trick by the crowd of my peers.  That was beyond cool, still makes me pretty grateful.

Why am I telling you this?

Well, clap for people.  It’s a simple gesture on your part that means a heck of a lot to the person on stage that’s spent countless hours to get to the point of performing for you.

But more important is that YOU put in the countless hours on your talent driving your business so someday maybe someone will clap for you.

You are at your business, working hard, sun up to sun down, every day… right?  You put your heart and soul into what you do and rarely does anyone clap.  (I mean have you ever clapped for your dentist after a tooth cleaning?  I doubt it.)

Realize that you won’t hear clapping from anyone for doing your job – but you just might get some praise, and extra smile, or a warm feeling from going above and beyond.

This is when your tribe will bond with you — that bond is “clapping”.  They like you. They appreciate you.  They trust you.  This comes from the hours you put into your business AND from sharing the journey with them through your content in emails and posts.

Content is important… it might not feel like it as you create it, but there’s a lot of silent clapping that goes on when people read it.

 

PS:  Your task for today is to give someone else a silent clap simply by recognizing their efforts.  For example: I was at a sandwich line the other day and the vegetables, meats, and sauces were organized to perfection.  I’m seriously they were beautiful… and it’s “just” a sandwich line… but I made a remark of how someone put a lot of effort in to the display.

The person who did it was making my sandwich.  Dang… I got an ear to ear grin!

All I’m saying is quit being silent with your clapping and start recognizing the effort others are doing for you.  Pretty soon you’ll hear the clapping for your efforts, too!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 884 – How Content Can Inspire Change…

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “Do not be afraid to try new things!”

 

When it comes to content, don’t be afraid to try a new topic…

This week I have a presentation on the Clean Marina program we started in our state.  Now full disclaimer, I’m not an environmentalist and have very little interest in the topic.

However…

I have had the pleasure of snorkeling at the Great Barrier Reef in Australia.  And it was AMAZING.

There were colors that I still can’t explain.  And at that moment, I knew it needed to be protected.  I’m not sure how so I’m glad there are others out there that devote their lives to it.

So what does this have to do with content?  Well, I was writing my speech and decided to use the opportunity to discuss how they type of sunscreen you use affects both humans and animal life.

This presentation is for marina owners/operators, a.k.a. we are there to make money.  But I took about 30 seconds to show one co-worker the difference between a chemical sunscreen that allows UV rays to soak into your skin and then block them versus a mineral sunscreen that blocks the UV rays from penetrating the skin.

That’s a game changer.  Simple to understand…

So I took another minute to show that one drop of oxybenzone (chemical sunscreen) in 6 pools can kill coral larvae.  Our snorkel instructor in 2008 went over in great detail the reason only mineral block was used on his boat.

I get it.  Now my coworker gets it.  And I believe a room full of marina operators will get it and that’s who can impact many many people that swim.

Content can bring change, but sometimes you need to get out of your own way to share the information.

Think about your business and one area that is impacted but is usually someone else’s job to educate and inform, and write a quick post about it!

And start using Mineral Based Sunscreens!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 878 – Bring Your Avatar To Life

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “Change the world one person at a time.”

 

Why are you creating content?  Why do you spend time creating a post… or better… why are you creating an Infinity Marketing Machine?

It’s a lot of work to come up with a theme in the hopes that a tribe will be attracted to what you say… so much so that they will buy items from you.

So why do it?

Well the last part of the statement, of “buy items from you” might have something to do with it…

It’s fun to share information via your email or social media… but it can get very overwhelming to create content without a plan… then the “you know you should do it” guilt starts to overwhelm you… then you quit.

Today’s quote may help put content into perspective for you.

We ant to create content that us useful to our customers and draws them into our tribe… well, what may help is to think about that ONE person and talk to just them.

Talk to one person and change their life.

Create content for one person and change their life.

Make that one person the most important person in your day.  You can do this.

The hard part about putting content out that is the behind the scenes or you struggle and “throw something out there” is that you are creating content for you.  You are doing because YOU feel like you need to.

Switch gears and write something for that one person on your list… sure others will read it too, but it is specifically targeting that imaginary avatar.

Well, bring the avatar to life.

Do it by writing and creating content for them!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

IMG_5938

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 872 – Forklift Magic

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: Find your niche and fully exploit your unique strengths.

 

Yesterday we talked about being a Subject Matter Expert in a specialty.   The same advice holds for the content you create and customers you attract.

You need to find your niche.

The best thing you can do is find your unique selling proposition (USP) – the USP is the thing that makes you… YOU.

My dog is a unique soul.  He has many “moods” and regularly goes to doggy day care.  I love it because he gets really tired.

However, just like a human… there are days that Mr. Pancake is moody.  I’m not kidding — he doesn’t want to listen and occasionally I’ve said, “nope… no day care today” – but there are times, I’ll bring him and just say, “it’s a Pancake kind of day”.

The employees all know what that means.

I refer to it as “the magic that is Pancake”

Well… you need to find your magic.  The USP is your magic!  It’s the thing that makes your business special.

Maybe it’s a clean bathroom… or a bathroom with music… or a bathroom that tells jokes.  I went to a restaurant in California that had a joke track playing instead of music.  It was awesome.

It could be the theme, vibe, or feeling you get when you visit a business.

At the marina, our USP is our forklifts.  We have a service where we launch boats, like a valet service, but we do it with a one-hours notice.  However, when you visit, you will see the forklifts… for kids it’s a big deal… for adults – they’re also impressed.

But forklifts are the thing that make our marina different from other marinas around our lake.

When we make content we focus on forklifts.  It is the magic that is us.   Our literature has forklifts, our website has forklifts, our letterhead… and even our sweatshirts.

Find your USP, make it your magic, and include it in your content!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, marketing, Success tips

TribeologyBlog.com – Episode 866 – Sometimes You’ll Flop

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “The key to victory is not just to be good, but to be consistently good.”

 

The other day I was watching YouTube… OK, it wasn’t so much I was watching YouTube — it was more like something came up in my feed, then something else came up in my feed, and then I was watching double trampoline world championships.

I don’t consider this binge watching…

It’s more like you just get sucked into one thing and another and all of a sudden you’re like “what the F am I watching?”

I suppose this could be a post about content… but I’m going with the consistency angle.

While intrigued at the double trampoline competition — and this is it… they use the 80’s style aerobic mini-tramps that Richard Simmons used to bounce on… but they do these absolutely amazing super whallop twisting turning flipping thingies!

Then they land on the second trampoline and do it again!

But sometimes they fall.

World Champion Level SUPER tumblers… fall.

It’s like watching an Olympic Skater…. fall, a basketball player miss a free throw, the golfer who has the ball hang on the corner of the cup…

Failure happens.

But failure can only happen when you try, but typically when you consistently try the failure becomes less and less… you consistently become better and better!

This means… that you need to be consistent in your content.  Sometimes you’ll have a flop.

The post won’t get the response you think it should or hoped it would… but just like the trampoline fails – you will bounce back… (haha – that was a pun)

But seriously, be consistent, keep going – not everything will be amazing.  But with consistency you will produce better content that will bond your tribe!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314(8).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.