TribeologyBlog.com – Episode #562 – It All Makes Sense AFTER We Go Down The Rabbit’s Hole.

Quote: “Not everything has a name. Some things lead us into a realm beyond words.”

Tuesday: Content and Consistency

 

Here we are again! Tuesday and we’re talking about the C’s “C”ontent and “C”onsistency.

So what on earth is content?  Well, keeping the quote in mind, “not everything has a name. Somethings lead us into a realm beyond words.” is the PERFECT quote to define content.

When I say you need to create content on a consistent basis, I’m in general referring to text.  But what else is content… Ready?

Writtten
Video
Audio
Photos
Infographics

Now… I’m certain there are more!  But with written, you have tweets, posts, blogs, and download content.  This continues with Video as recorded, live, slideshows, PowerPoints, Boomerangs, interviews, tutorials. Audio, speaking, stories, soap operas… this goes on and on .

When you say you’ve got nothing to write, you may be right!  Haha get it… right/write… (roll eyes).   But you could have a photo, or spoken something.  Mix it up!

You can repost, too!  It’s always best to create original content, but YES you can repost something that your audience would find interesting.  For example, at our marina, I bet our tribe would LOVE a screenshot of the sunny weather forecast… unless, of course, they’re sitting in a meeting!  However, it’s relevant content we didn’t create.

But here’s the interesting thing about content that really relates to the second half of the quote… we’re going into the “realm beyond words”…

Ready?

I was chatting with my 14 year old niece the other day.  She’s working on a high school business competition and had a question about the internet marketing.  She has her target for the hypothetical product (which by the way is a million dollar idea).  She knows the target is middle school students.

She automatically thought… Snap Chat and Instagram.  Sure, that’s a great way to garner attention… but it’s not a great content curation plan.

Let’s jump down the rabbit’s hole.  YES, these two platforms are excellent for this age, but they are complete and total “one and done” thinking and we want infinity.

I  mentioned to her that she needs a YouTube Channel. Then I taught her the basic guideline that you might find helpful… and that’s to create your videos, then use Snap Chat and Instagram to lead to YouTube.  This brought us into a chat about how YouTube is the number two search engine and when you put it there it’s always there!  It’s searchable and will drive traffic.

Remember in your situation Instagram/Snapchat might NOT be the best feeders… you have to determine that by demographics.

OK

Let’s go a little further down the hole… and soon it will make sense.

Each platform is starting to mature into it’s ideal use.  They are not all equal.  Let’s do this one example.  We make a video.  But remember earlier I said we have live, recorded, interviews, soap operas, etc… At the same time there is a demographic component to your platform of choice there is also an ideal platform for the format of your video.

Here goes:

Instagram: reality shows
Facebook: Talk show
YourTube: Sitcom / teaching
Podcast: Radio

In my nieces situation, because YouTube is long term and easily searchable, and the programming is something you watch again and again, just like you would watch a favorite sitcom over and over. Regardless of how old it is. It’s a great platform to host her videos.

You see… rarely will you look up an old episode of Oprah thus, it’s really best “in the moment” and that’s Facebook’s specialty, think about it, how far down on your feed do you look?  A day, three days, a month… nope, not a month, that’s old!

And Instagram… that’s your reality show, just look at the crazy things for a minute people do… yikes!

So as I was helping my niece, I hope I helped you.  Pick your medium (written/video/audio) and then merge with the best social platform… is it a “one and done” piece of content or is it an “infinity” content… that will help you decide where to highlight it for the BEST interaction.

If you like this post, let me know… hit the like button – it helps me understand what to write about.  ALSO go over to the app store and install my FREE app, Infinitypreneur.

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #556 – Go To Your “Go To”

“The road to success and greatness is always paved with consistent hard work.” DJohnson.

Tuesday: Content and Consistency

 

I have nothing to write about… I don’t want to write anything… UGH, no one cares if I write something… I’ve got other things to do.

Have you ever used one of these excuses?  Be truthful!  You have.  I know I have.

I’ve felt like this as recent as last Saturday!  I just felt like I had NOTHING to say.

But guess what?  When you decide that your tribe is important, you don’t get the luxury of breaking consistency.  Now, that doesn’t mean that you will have a “jump out of bed, throw open the curtains, and yell ‘Hello Morning, here’s a big hug”

Heck no.  When you make the commitment to consistency with your content, you must be consistent but there will be moments when you want to pull the covers back over your head and hide from the sun.

However, just because you want to… doesn’t mean you can.  You made the commitment to consistency so here are two tips to make life a little easier on those “I don’t want to write days.”

  1.  Predetermine your “schedule” for example, I have one “topic” for each day of the week, and on that day you will find a post that relates to the topic.  If you are writing more than once a week, have a theme for the day.
  2. Create a fall back list.  Something you can dig out of the vault and find inspiration.  This can be your company history, highlight your services, answer the top 5 questions clients ask, talk about an award you won.  Make a list of 10 items.  You will appreciate having this list.

So what did I do on Saturday to get a post done?  Well, I went to my “go to” photos of “try this” things I’ve found at businesses, and the candy one inspired me.

The “go to” list works, create one!

 

#doinginfinity

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #550 – Tired of Blanket Results? I’m Not!

QUOTE: “Opportunities are everywhere; in tough or ordinary things of life too!”

Tuesday: Content and Consistency

 

Happy New Year!  It’s a time of new possibilities and exciting fresh starts… so you know what I’m going to do?

I’m going to take a look back at the last 8 days of 2018… why?  Well, I’m just that kind of person. haha

Nah, I really want to show you how to take something very ordinary and make it into a big opportunity.  Last week on Tuesday, our Content & Consistency day I showed you how I turned a tree into multiple content sources.

Well… here’s the extraordinary part of the tree…

I reused it!  Well… I repurposed it into a New Years Theme with a ball drop.

OK, it’s a little more than that.  What I did over the past 8 days was put my Tribeology Guidelines to the test and orchestrated a special event.  My challenge was this… it’s winter and my site Pontoon Girl is focused on boating.  Sure, some parts of the USA are warm enough to boat… but where I am we have over a foot of ice on the lake.

Yet… my results over 8 days:
101 New Pontoon Girls!
89 trusted me with BOTH email and mailing address
21 NEW installs of the Pontoon Girl App
47 Social Media Shares
A compounded social conversion rate of 459.1%
$110.00 in Sales
Over 100 new follows on Facebook!

The sales were icing on the cake, my goal was to increase my mailing list.  Which I did!  I grew my list by 28.9% in eight days which is incredible… and in this situation it’s a “summer vibe” lifestyle that grew in the middle of the winter!

How did I do it?
I hosted a contest and make it into a special event.  The grand prize was a Pontoon Girl blanket!  However, your skeptical side should say… yes, but these are not loyal followers, they signed up just to enter the contest.

My messaging to attract people to my tribe had the same focus.  I focused on people interested in pontoon boats and I showed them the same love (vibe) they normally receive from me… the “next step” was the contest.  Therefore, I have a healthy list of people who’s first point of entry was simply wanting to join the Pontoon Girl vibe.

 

Why the Tree and Ball Drop?  This allowed me to make it timely and fun.  It generated excitement.  It also showcased the vibe of ME which as we know when you focus on Tribeology you must become the vibe behind your tribe.

My advice.  Content and Consistency does not need to be boring or ordinary.  When you plan you can take your content to the next level, but always be ready to capture your leads to convert from “one and done” to Infinity!

So moving forward into 2019 and the Boat Show season, I have 100 new people to attract even more Pontoon Girls!

#doinginfinity

Happy 2019!

 

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #544 – The Content Multiplier, My Merry Christmas Gift To You!

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“To become distinguished in your industry, you have to constantly manage, master, & maximize your time.” OAnyado

Tuesday: Content & Consistency

MERRY CHRISTMAS!  Do you like the “red and green” header graphic for today?  I am a little in the Christmas Spirit.

Today we’re creating content and I wanted to show you want I did with one simple tree… yes a tree.

I’ve been able to create about 20 different pieces of content from one Christmas Tree and it is something everyone can do… if you plan.  Now, by plan I don’t mean several hours. Infact it took about one hour to assemble the tree and take photos.  The videos took a little longer…

However, the ability to turn the cute little tree into a special event is something I wanted to share with you!

Above you’ll see my “Pontoon Girl Mini-Tree”! Pontoon Girl is my brand devoted to the “Pontoon Girl Lifestyle”.  So what I did for fun was created a special “Pontoon Girl Tree”!

A couple weeks ago I wrote an article in my weekly newsletter that talked about creating a mini-tree to bring the nautical lifestyle inside your home if you’re not lucky enough to boat year round.  That’s why I created this cute little tree.

Why am I mentioning it here?

Well… this has turned into a “special event” – it’s a special event that have utilized to create many magic moments of content.

Here are some of the in-progress photos….

Next I took a bunch of the photos and created a slide/movie presentation… I’ve posted on YouTube.  And this allows me to use in emails AND on Facebook.

Then for fun I created other boomerang videos, too!

 

Finally… I have bundled this cute little tree with my PontoonGirlContest.com which is a drawing for a free Pontoon Girl Blanket.   THIS is my ultimate goal.  I had fun creating the tree.  It was based on a topic that is already familiar with my tribe… but really, getting new people in to my tribe involves the contest.

Look I used the tree as the backdrop for the blanket!

img_6908

You can do this “reuse content” strategy, too!

Sometime stop and think… when you take one photo…. can you multiply it into a special event type of content generating machine?

It’s been very fun… a little hectic seeing as how it’s Christmas… but well worth it!

BTW:  One final tip… I have purchased a new domain PontoonGirlContest.com for a specific reason.  Longevity.  Whether you read this in 2018 or several months, or years from now the domain can be valid.  I’m creating the site with a contest page that can update with a new contest versus creating a page and using bit.ly it’s a personal preference. However, if you look “long game” this is a great strategy.

Alright back to cookies and family.

Merry Christmas!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

img_6936

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #538 – What is the Reason Your Customers Hang Around?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“When you start with what’s at stake for the buyer, you earn the right to their attention” JSorofman

Tuesday: Content and Consistency

Have you ever struggled to find “something” to post about?  I’m guessing everyone just said, “yes” – I know I have… and I do.

Quick reminder, the reason we’re writing content and we’re creating it consistently is to successfully transform our customers into a tribe.  This happens when they know, like, and trust us.

Last week I went over the purpose of content is to build trust.

And… that’s a great purpose to write content, but I still go to my original question, “have you ever struggled to find ‘something’ to post about?  Well… it’s great to understand that we need to post to earn trust it doesn’t make it any easier.

HOWEVER

If we switch our focus to concentrate on our customer, our future tribe… this whole content thing becomes a whole lot easier.

Here’s what I mean.

Focus on what your customer NEEDS.  What is “at stake” in their world as it relates to you?  If you own a dance studio, topics about dance classes are great, however, reinforcing the decision to get a child involved for socialization, harnessing energy, or reducing screen time, get to the core of what’s at stake for Mom and Dad!

I encourage you to make a list of the reasons people use your product or service and use these action words as the focus of your posts.  If you have a solid list of 10 words, you’ll never be at a loss for creating amazing content that will earn the attention of your tribe!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #532 – Create Something to Share.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Sometimes you need to think about the result, not about the process…”

Tuesday: Content and Consistency

You need to create consistent content for your tribe.  In fact, even before they become a tribe you must position yourself as the Subject Matter Expert in your field so your tribe has someone to follow!  The best way to accomplish this is via original content.

However…

This is easier said than done!

I know, I’ve said it before, content is your gift.  It’s your way of sharing information with your tribe that they really want to hear… but you’re tired and burned out and someone just yelled at your and writing anything sounds like the worst thing on the planet… let alone getting in front of a camera with my happy face to tell the world how great my business is… so then what?

DO IT ANYWAY.

Remember, not every piece of content you product will be your best.  It’s simply impossible… but, your tribe will love you anyway.  Actually, they’ll appreciate hearing from you.  If you don’t show up they’ll miss you.  This is the reason you need to create your content consistently.

Thinking of today’s inspiration… what is the result of our content?

Hummmmmm…… Our goal is to build trust with customers.  Trust happens when they “trust” we’ll show up on their newsfeed or in their email box.  Trust happens when we share our knowledge.

Another Hummmm…. Our other goal is to find customers that know and like us…. well, when we write they learn a little about us (like me and my obsession with chocolate chip cookies)…. and we like them because of their crazy personalities.  (Or nice sweet reserved personalities – not me) – but you get my point, when you produce content regularly, the outcome is that your customers begin to know you and like you.

Therefore, our ultimate goal is to transition customers to a tribe that knows, likes, and trusts us AND all three of these things happens with CONSISTENT content… let’s focus on the result and get out there and create something to share.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #526 – How Do You Level Up Consistency?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Appearances make impressions, but it’s the personality that makes an impact.”

Tuesday: Content and Consistency

I just spent about 20 minutes looking through the Vineyard Vines Christmas Catalog.  How is that possible? Because it’s an enjoyable experience… that’s how!

OK.  I’ll admit. I love the clothes.

But I’d love it if you got on their mailing list to take a look at how they use their brand to form a tribe.

It starts with their pink whale.  The pink whale that they are not afraid to dress up in different patterns and outfits.  I’m referring to their logo… On the T shirt page it has the hockey whale next to Hawaiian shirt wearing whale.  It might seem like a strange contrast of hobbies for December… but it works.

Their vibe is the “Good Life” with their emphasis on sports and travel.

Here’s a fun twist to their catalog they regularly use their own staff as models.  Sure you’ll have the professional pretty people in the size zero clothes… but on the next page are the girls from marketing with a pineapple drink in their hand, or the guy from creative climbing a palm tree.  They are wearing the clothes they sell, but more important their tribe is getting a “behind the scenes” view of the company.

A final observation is the page with the heavy fleece pull overs and the description, “we can’t even begin to explain how soft this is… you’ll just have to feel it for yourself.” – It’s not soft like puppies on a cloud… it’s “you’ll have to feel it for yourself” that’s bold.  And you know what… I do want to feel it for myself!  haha

I’m mentioning this catalog as a mentor to your tribe building skill.  Look up their website and study what their vibe is all about.

YES it’s Tuesday and we need to create consistent content.  We need to show up at regular intervals in our followers email or social media feeds.

BUT MORE IMPORTANT

Let’s reread today’s inspiration: “Appearances make impressions, but it’s the personality that makes an impact.”   Show your personality!  It is what makes an impact.

Use “Content and Consistency” as your tool to share your VIBE!

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review