Category: 2-Tuesday – Content & Consistency

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, marketing, Sales, Success tips

TribeologyBlog.com – Episode 943 – Make an Old Sale

 

Tuesday Blog Topic: Content and Consistency –

Quote: “You don’t close a sale, you open a relationship”

 

Have you ever bought anything big?  I remember the last car I purchased… that’s a big purchase.

I bought it and from that moment I said “yes” it was like getting comforted from the sale to the close.

There was the lounge with free soda. The really cool finance room with the desktop that was actually a giant screen computer.  OK it was cool.

Walking out to see my car.  DANG I love new car smell… even in a pre owned car.

And the handshake, presentation of the keys, and wave good bye.

Then what?

What happens next?

HOW do you help your customers make the transition from the wave goodbye to the next thing?

Do you have a next thing?  Most people don’t… but imagine what would happen if you checked in with your customers just to see how they are doing… or every month you sent an email or postcard…

After all, these are people that are familiar with you and like you… so they will buy from you again. 

It’s never too late to rekindle that relationship… as you are trying to drum up business, start with the relationship.  Go through your old records, and talk with someone… offer a “come back” special… What will it cost?  The price of your time, the cost of the discount… but then again what will you gain… new business?

YEP!

Get out there and make an old sale!

As for my car… my sales person sends an email once a month…

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, infinity marketing machine, Loyalty, marketing, Real world, Success tips

TribeologyBlog.com – Episode 937 – Talk To Your Customers OR Someone Else Will.

Tuesday Blog Topic: Content and Consistency –

Quote:  “You have to take action to make it happen” – Jenny Hunt

 

How’s it going?  If you’re like anyone else I’ve talked to today it’s almost minute by minute.

The virus situation has left everyone without a direction.

Well, not everyone.  There are plenty of people that are ready to roll in this type of crisis.

I’m not talking about the people hoarding products.  I’m talking about the people who have been there before…

And by “been there before” I’m referring to a crisis.

It seems like there are two camps. Those that have given up or bought into the bad, and those that are fighting.  I think it has to do more with the stages of grief.  But let’s just say in a time when things are out of your control you need to find something to control.

That’s when the fight in you needs to take over.

One great quote, that you’ve probably hear before, is “the money is in the list” – that means your list of contacts provide you money.

What if you had a list, right now, that you could email and share a special product you made with them.  Something they desire and want to buy…

That is what you are working for… and if you don’t have a list, start!

Take this opportunity to attract people to your business.  Just because you are “closed” or because the phone has stopped ringing… it doesn’t mean that people have stopped buying.

They are just as lost as you and looking for a leader.

Start attracting them by sharing information they desire.  When they get this information you build trust.  I sent an email earlier today to our core customers and it’s sitting at about a 61% open rate… it will grow. 

I’m working on a couple of big projects to help bond this group and build loyalty.  It’s not designed to sell them more, it’s designed to keep them.

If you’re not talking to your customers… someone else will.

Get out there and decide to build the bond.  This will get better, don’t wait until it does, start the chatting now.

Even if it’s just 4 people on your list, just talk to them.  This is a long term plan but it’s a great way to build an asset at your business.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Real world, Sales, Success tips

TribeologyBlog.com – Episode 931 – Content is the Reason for Search Engines

Tuesday Blog Topic: Content and Consistency –

Quote:  “Content is the reason search began in the first place” Lee Odden

 

Have you ever done a search?  Probably a silly question because one of the first things you learn to do online is visit Google.  Well, in my case it was Netscape.   I still remember that first search.  I remember thinking this world wide web thing is going to be big.

OK, that was 1996.

But what about now?

Have you ever searched your own company or keywords that your customers are using to solve their problem?  Does your company appear?

Does this matter?

It does matter.  You want businesses to find you!  The ideal is to do just like the example above and use keywords that your customers would select to search.  That means this exercise forces you to get in their heads and narrow down what is important to them and solve that problem.

But how do you solve their problem?

If their problem is they have a boat and they need somewhere to store it in the winter, they are not interested in your summer information about restaurants to boat up to… or are they interested?

This is the reason for content.

Content is the reason search engines exist.  Remember my Netscape encounter.  I sat there and the gal said, “what do you want to know?” implying that I could put any words in and get a result.  And in the early days, you’d actually type one or two words.

Well, if someone wants to know where to store their boat in the winter the ideal thing is to have an article on your webpage that talks about winter boat storage.  But it might also help to have a page of frequently asked questions about winter boat storage with your short answers.  AND then have a page dedicated to the individual answer in detail that links to the FAQ page.

The reason to put this type of content on your website is it gives you even more ways to attract customers.  Remember the a fore mentioned “boat up to restaurants” article.  If someone searches and somehow something in your article attracts winter storage boats, they will land on your main site and if you have the navigation in place it is a one click solution.

Once you have this content tree in place you can use it as links from your email.  Write an email that discusses winter storage and link to the FAQ page. 

You can also create a “post a day” that features one of the FAQ questions each day… then link to your long answer page.

This type of content provides many uses for content that is valuable to your customers so as you are growing your content try this option.

Today: Identify the area of your business you want to grow.  Make an FAQ of all the questions you can think of… then answer the questions.  To see an example, check out the FAQ page for our Boat Club.

Remember, content is the reason people search… so if you are looking to improve your search results you need to improve your content.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Bonus Series, Creative, DoingInfinity, infinity product, marketing, Real world, Success tips, Tribe Building

The effortless way to online sales that changes your mindset and build confidence.

Sometimes learning a new skill is a grind. You are not naturally drawn to it. This is me and learning Japanese. Yes, I speak Japanese. It’s fun to say that, but I’m not really good at it. In fact, someone told me my Japanese was “cute” there is absolutely no compliment in that!

So why am I telling you this.

I enjoyed learning Japanese and found it to be a challenge, but it was also a huge sense of accomplishment when I started to understand.

This is also what I thought about print on demand products. It’s a little challenge but once you understand the concept it’s so amazing! You can make money from this skill right when you learn it.

I’m still waiting to make money from my Japanese language skills…. hahahaha

Print on demand is the ability to create digital products that become real products at the moment they are purchased. It’s the coolest concept.

You don’t need to hold inventory to make money! In fact, holding inventory ties up your money. When you change your mindset that this is possible, wow!

It might be hard to grasp… but let’s look at music.

When you download a song, you aren’t actually buying a record anymore… you bought a file. A digital thing.

The difference in a song and a T shirt is how the file is used. The T shirt with your design is created the moment someone pays money and says, that’s a neat design. Again, it’s not like there are a million records waiting for purchase… nope, they don’t exist until you purchase.

So mugs, T shirts, Sweatshirts, socks, bags… this can all be added to your offerings for customers or even in your small store retail space. It’s an amazing way to add a profit center to your business without investing a great deal of money.

Much like Japanese, there was a learning curve… OK this is nothing like Japanese, I can teach you to create products in an hour. That’s why I made InfinityProduct.com to help you learn from all of my mistakes. Just hit the ground running! Start selling right away….

It will be fun to join you on this journey, in an hour from now you can have a huge boost of confidence from learning a new skill and start putting money in your bank account. Check my complete program at infinityproduct.com

#doinginfinity

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

 

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, Customers, DoingInfinity, marketing, Social marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 921 – The Information Behind the Fact

Tuesday Blog Topic: Content and Consistency –

Quote: “The 18-to-34 age group is now making 54% of its purchases online”

Wouldn’t it be fun if I used today’s quote and taught you all about the purchasing power of the 18-34 group?  Quite frankly, I’d love to know more about it.

But the mere fact that over half of their purchases are done on line is mind boggling!

Well… here’s the point.

When you are struggling to come up with a topic.  Try a fact.  

It makes for a great scroll stopper. Did you stop scrolling to learn more about the fact?

It makes for a great topic builder for you…  yes, if you pick the right fact you can get a whole post about it.

But most important, it makes for a great information resource for your tribe.

Even though I didn’t explore the topic of the 18-34 year old age group and their leap across the half way mark for shopping online… you got a better piece of information.

You received a tip that will help you going forward in communicating with your tribe.

Take the opportunity to share a fact, statistic, or fun tip with your audience.  They will appreciate the information and you will appreciate the auto topic!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, DoingInfinity, marketing, Success tips

TribeologyBlog.com – Episode 907 – What is SISO? Because You Want It!

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success” -DJohnson

 

If consistency leads to success… does it matter what you’re consistent at?  YES!

You need to be careful what you are doing consistently.  For Tribeology to work you need to develop a relationship with your customer to build loyalty and transform them into a tribe of people that trust you.

OK.

Here’s what I mean about why it matters at what you are consistent at…

I’m in the boating industry… sounds cool right?

Usually.

In Tribeology I teach that you need to post/email consistently.  It’s critical that you pick a time and adhere to it… if you are going to post once a week make sure it’s the same day and time…  This blog has a schedule and “usually” the posts arrive in the morning.

OK

SO back to that boating industry thing.

Let’s say I posted photos of aqua blue water with white sand beaches, palm tree sunsets, 75′ yachts, and a some navigational tips about over night float plans…

My customers would ditch me in about 4 seconds.

Why?

We have navy blue water in Minnesota… no palm trees, more cottonwood and pine, there are zero white sand beaches… they’re golden brown, the largest boat around here is 32′, and if you stay out over night on this lake… yeah, you really don’t.

Do you see what I mean?

The phrase GIGO comes to mind, Garbage In Garbage Out. 

I teach that posting consistently is appropriate, but the content is critical to your success.  You must know your audience’s likes/dislikes to give them the content they desire so your consistency is effective.

Otherwise you will just get GIGO and you want SISO Success In Success Out.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Business owner motivation, Content, Creative, Customers, DoingInfinity, marketing, Real world, Sales, Success tips, Tribe Building

TribeologyBlog.com – Episode 901 – Infinity Sellers Put a New Spin on Useful Information

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “Absorb what is useful, discard what is not, add what is uniquely your own.” Bruce Lee

 

It’s very hard to create something new.  I mean entirely new.

We think an iPhone is super cool because it came into our lives in what… like 2007?  But what is an iPhone… it’s a cell phone, camera, alarm clock, stop watch, note pad, video camera, level, flash light, music machine… it goes on and on… but nothing is new, it got rid of old technology and put it’s own spin on useful things!

Use this example in terms of the content you provide.

Nothing is new.

Even in my tribe building ideas… an email list is just a database.  Email is a newsletter.  and sending is just mail… this is nothing new!   It’s just gets rid of the unwanted things and puts a new spin on useful things.

When you create content you can find sourcing all over the internet.  Again, nothing is new but the standout articles put a new spin on useful information.

So using this skill, here’s what I did.  I wrote a free guide. Now I’m a little strange, I like writing research reports. It’s an odd “like” but I do enjoy it.  So I wrote a new workbook about marketing for your small store.

Again, nothing new.

But I was writing it as I had my TV on in the background.  And my channel switched to the Hallmark Channel.

I know, it seems strange that it changees on it’s own, but it does.

So there I am watching a Hallmark Movie, and you know you can’t change the channel because regardless of how cheesy the story line, they mesmerize you!

But I noticed something… they have a “romantic” view of marketing…  I’d say delusional view of marketing.  Who has the opportunity to spend thousands of dollars to host a ball to feature your new chocolate chip cookies?  OK I’m all about the chocolate chip cookies, but not for thousands in promotions.

I say set up an email list and sell the cookies to the tribe.  OR keep the cookies and eat them and sell something else.  (can you tell I’m hungry?)

OK but here’s the point.  It annoyed me this marketing that “always works” – UGHHHHH you know how much skill goes into a good campaign, heck yes you do…. you have created your own campaigns the do not involve a ball!

So there it was… my spin for my marketing workbook…   Infinity Sellers – Where Your Small Store Marketing and a Hallmark Movie Collide.

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Grab your own copy for free… it’s about 30 pages.  (I told you I like research reports) – it’s an instant download… You can find the information all over the internet, but I put it together into one book with a cute little spin, because I like Hallmark Movies.  OK I just admitted it.

Whew.

So now – create your very own content based off of useful information, just put a clever spin on it!   OH and go grab my free guide at InfinitySellers.com

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 895 – The Marketing Secret for Finding More Followers

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “The key to victory is not just to be good, but to be consistently good.”

 

Have you ever stood at the free throw line, bounced the ball, and shot… and made it?

DANG!

Best feeling ever… right?

So why don’t you play professional basketball?  I mean you made a free throw…

It’s because you won’t put in the work to make consistent free throws!

Everyone can do something good… once… but the key to success is the to be good consistently!  This is what takes practice and discipline.

When you create your core product or service at your business you spent a great deal of time perfecting it… and you still do this.  The reason you are successful is because you continue to be consistent with your results.

The same is true for your Infinity Marketing Machine… you need to be consistent with your content.  It’s important to share information with your tribe regularly.  Otherwise they will miss you and they’ll leave.

As you plan your day, take five minutes to develp your consistency plan.  Will you post once a week, three times a week… and what time of day… be very specific.  Being consistent once a week is more valuable than posting four times a week this week, none next week, and twice in one day the following week.

You need to be consistent!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

Posted on in 2-Tuesday - Content & Consistency, Blog content, Business owner motivation, Content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 890 – Stop Silent Clapping.

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

Quote: “Consistency is hardest when no one is clapping for you.”

 

There’s a funny thing that happens when you practice and perform.  There’s a moment people clap for you.

I was a competitive baton twirler for 17 years.

That’s a long time to do anything… but to stick with a sport and compete for almost two decades, yikes.  That’s a heck of a lot of alone time in a gym.  Alone time spent getting hit in the head, chin, elbow… let’s just say getting hit in your funny bone is not funny.  But the worse is getting hit behind your ear.  Still makes me wince.

But enough about that.

The clapping… let’s get to the clapping.

It’s fun to end your performance and have a crowd clap.  But that’s kind of what they have to do… right?  Come on, admit it.  You’ve been to performances of your kids, or friends with kids, and you’re like, “um that kinda sucked but I’ll clap because that’s what we do”

Then there’s actually appreciative clapping.  It is fun to be “mid routine” and have an audience appreciate the difficulty or surprise element of what you do to spontaneously clap.  Seriously, it’s cool.

You know what’s even better?

When your peers recognize it.  I competed nationally.  And one time, ONE time… I was actually recognized for a trick by the crowd of my peers.  That was beyond cool, still makes me pretty grateful.

Why am I telling you this?

Well, clap for people.  It’s a simple gesture on your part that means a heck of a lot to the person on stage that’s spent countless hours to get to the point of performing for you.

But more important is that YOU put in the countless hours on your talent driving your business so someday maybe someone will clap for you.

You are at your business, working hard, sun up to sun down, every day… right?  You put your heart and soul into what you do and rarely does anyone clap.  (I mean have you ever clapped for your dentist after a tooth cleaning?  I doubt it.)

Realize that you won’t hear clapping from anyone for doing your job – but you just might get some praise, and extra smile, or a warm feeling from going above and beyond.

This is when your tribe will bond with you — that bond is “clapping”.  They like you. They appreciate you.  They trust you.  This comes from the hours you put into your business AND from sharing the journey with them through your content in emails and posts.

Content is important… it might not feel like it as you create it, but there’s a lot of silent clapping that goes on when people read it.

 

PS:  Your task for today is to give someone else a silent clap simply by recognizing their efforts.  For example: I was at a sandwich line the other day and the vegetables, meats, and sauces were organized to perfection.  I’m seriously they were beautiful… and it’s “just” a sandwich line… but I made a remark of how someone put a lot of effort in to the display.

The person who did it was making my sandwich.  Dang… I got an ear to ear grin!

All I’m saying is quit being silent with your clapping and start recognizing the effort others are doing for you.  Pretty soon you’ll hear the clapping for your efforts, too!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.