TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 722 – Habits Start by Starting!

Quote:  “We first make our habits, and then our habits make us.” ~ John Dryde

Wednesday: Midweek Motivation

 

Today is your habit forming chance to make a difference. I’ve learned that habits make all the difference in my ability to “level up”.

This blog is a great example, I’d love for you to get motivation from — not just the words on the is page, but the daily post habit! I started out to see if I could do one month – one solid month of writing every day…

That happened.

Then I tried for three months… again,smashed that!

I decided (notice the word decided) – I decided to do one solid year… now I’ve past two solid years of daily posts.

The habit has transformed me… I can in a quick turn around write an article.  And I love that!

My most recent habit — I started “stretching”.  This seems like an “easy” habit — not so much, it HURTS.  But the silly thing is, after about the 3rd day in a row, I notice my back felt better.  I’m not at 100% on the “every day” habit, but, I’m getting closer AND more bendy.

Today – is the first day of your new habit… what will it be?  More water, saving your change, paying cash, meditating, stretching… writing a blog?

Just start

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 721 – One Year of Special Content

Quote: “It’s not about ideas. It’s about making ideas happen.” Scott Belsky

Tuesday: Content and Consistency

 

How can you serve your customer?  How can you lead your tribe? Two different ways to say the same thing.

Often I’ll write on Tuesdays with the message that you need to create content your tribe wants and needs… and I leave you to figure it out.

Most people jump on the post bandwagon and that’s great! It’s always useful to have posts to keep in touch.

But you can provide more!

The good news is I’m not going to leave you at that… haha

If you look at each of my posts, depending on the day I have a Free Download — it’a a PDF that has useful information related to the daily topic.

So how can you use this type of idea?

Start to develop information that can be downloaded and used later.  This could be recipes, fact sheets, or print outs. Something I’d like to do is create a “boating invitation” which our pontoon rental customers would receive that they could email to their friends.  That would be totally useful (I think I should probably make time to do it!)

OK…

So what can you do?

Think about how you can use these in your business for your tribe..

Create a downloadable report that compares new or old products… make a check list of what to do or bring, make a calendar or planning pages, Lesson plans, a video training series, template, a challenge, spread sheet/calculator, round-up on a topic, beautiful photo to frame, resource list (like area restaurants), wallpaper for your phone… and on and on!

That’s 12 new ideas for greater impact downloads and tribe bonding giveaways!  That gives you one idea for each month for an entire year!

Can you think of how to use each idea at your small business?  YES!  Take that idea and run… spoil your tribe.

Till tomorrow… I’m off to make my invitations!

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 720 – How to Use Your Education to Change Your World.

Quote: “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela

Monday: Subject Matter Expert

 

What do you think when you read today’s quote?  Do you think, people with education change the world… then get a little queasy when you think about your education and resentful.

Or maybe you have a great deal of education and wonder why you haven’t lived up to the quote.

Well, here’s the deal… let’s break down the quote and show you how super valuable it is.

One of the biggest components of your foundation as a Subject Matter Expert is your education.  BOTH formal and informal.  Any learning you’ve done to gain the expertise you have is valid.  If you’ve read books, attended seminars, taken classroom learning… what ever it is that you’ve done to learn what  you know, that’s education.

Do you see how Education is your most powerful weapon?

What makes you, YOU… the fundamental learning you’ve done, this is powerful!

Now the next part of the quote, it’s to change the world.

What is the world you are trying to change?  Is it world peace or is it to sell your product that makes someone’s life better?

The definition of “world” is quite subjective.  But if you’re here to learn about Tribeology and creating an Infinity Marketing Machine to make your business better… then… your “world” is your customers.

Your everyday goal is to make their world a better place anyway!   You’re already using your education to make the world a better place…

I’m here to get you to do this at the next level.  Start your blog or podcast, NOW.  Use your knowledge (education) to position yourself as a Subject Matter Expert among your tribe (world).

It’s time.

Start.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #713 to #718

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #713 – Start Sharing Your Expertise

Tuesday – Content & Consistency – Episode #714 – When Marketing Doesn’t Feel Like Marketing

Wednesday – Midweek Motivation – Episode #715 – How to Recognize When It’s Time To Take a Break

Thursday – Infinity Customer – Episode #716 – What Do Tarriff’s and Profit Centers Have to Do With Each Other?

Friday – Big Money – Episode #717 – Get Personal

Saturday – Try This! – Episode #718 – Tell Your Story

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 718 – Tell Your Story

Quote: “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley

Saturday: Try This!

Yesterday I said you need to get personal… and that was by really sharing you.

Well… here’s one way you can do this.  This photo is a menu of a restaurant.  It was hanging out side and the neat thing is the paragraph. on the far right.

It’s a simple paragraph but it has a big impact on building a bond with the people deciding if they should eat at this restaurant.

It’s the restaurant owners’s story!

I’ve often said you need to share your story… and sometimes it’s hard to figure out how to do this.

Do you put it on your website?  YES.

You can also find many other places to include it — the normal places are where people stop and read!  OR stop and watch.

Where ever someone has time to wait, they have time to consume things that personalize your story.

How will you use today’s tip?  Start by writing it.  Like the example of the menu… you only need one paragraph.

One paragraph is your start.  Just get it written.

Next place it on your website.

When you have it on your website – then find somewhere to put it in the “real world” – whether it’s your brochure, menu, or bathroom area.

Try This!

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TibeologyBlog.com – Episode 717 – Get Personal

Quote: “Do Good.”

Friday: Big Money Small Change

 

Yesterday I was checking out my feed and it was fun to “get lost” and start looking at the profile of a couple teachers.

I know, it’s odd, but I haven’t been in 4th grade for a loooooong time.  I was doing research to see what teachers think/do/wear… etc.

Needless to say, it was fascinating.

But the thing that “got me” was that they are genuinely helpful.  The four I researched often shared tips and hints with how to improve the lives of their students.

More than any other type of “business” you could genuinely understand the caring nature of the people.

Then I came across this post

Wow. Right?

If you’re not hungry, or you’re not in a classroom – this just isn’t a problem you think about.

But what a great way to help your tribe.  You’re not calling out an individual, you’re not pointing a spotlight on a particular helping facility.

You are creating information that makes YOU valuable to your tribe.

It’s a great example of how to build loyalty with your tribe by providing information they desire.

I’m not a teacher, but this one post “got me” I totally understood the person leading this tribe.  Nice person.

Today – get personal and share the information your tribe needs!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review