“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.”
Monday: Subject Matter Expert
Get up. Run business. Go to sleep. Repeat.
I’m willing to bet that there’s a lot of knowledge that happens between “get up” and “go to sleep”. haha
This knowledge is the information that you need to focus on for positioning yourself as a Subject Matter Expert. And we need to be a Subject Matter Expert in our industry because being the thought leader for our customers transitions them to a tribe. And when they become a tribe you will experience loyalty.
That’s why this is important!
But I found today’s inspiration and it made me laugh because we’d never put a tomato in a fruit salad… but how many times have you almost done something “dumb”… OR better yet, how many times has someone else nearly done something dumb but you stopped them?!?
The way you build trust with your tribe is to show them where the pitfalls are! You want to prevent them from doing something dumb. I like to mention this point because sometimes people feel funny about listing their credentials or starting a blog. But… your ability to serve your tribe by preventing them from doing something incorrect (dumb) or your ability to shorten their learning curve is a great benefit to spending the time to be a thought leader.
Remember, this does take time. You are working on your business, so taking the time to write web pages or a blog might seem irrelevant. However, if you prevent someone from putting tomatoes on their fruit salad, isn’t it worth it?
Alright – maybe that’s not your number one concern… so if your knowledge brings more customers in your door… isn’t it worth it?
The reason I bring this up… I was talking about our crew with my parents (the owners of our family marina) – anyway, my dad was asking about how I recruited our crew this summer. He knew about the open house event we hosted in April, but he wanted to know HOW we found the people that we invited to the open house. My answer… “Snapchat”.
You see, I was able to share my knowledge with my dad and explain how powerful social media can be. I used the real world example of our open house. He still doesn’t completely understand what Snapchat is… but he does fully understand that using a newspaper ad to attract our high school crew is just like putting tomatoes on your fruit salad!
Tomorrow… come back for this week’s episode on “Content and Consistency”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!