TribeologyBlog.com – Episode 924 – What Do Your Customers Need to Hear From You Today?

Monday Topic: Credibility —

Quote: “You need a vision that is so big that it is compelling, not only to others, but to you.”

 

In the middle of December I signed up for an online course.  Since it’s Monday I thought this would be an excellent topic.  It’s a “walk the walk” type of story…

Monday is the day we discuss how to increase our social proof.  We want to have our customers “know like and trust us” and an amazing way to do this is to position ourselves as leaders of the tribe.

But to be the leader we must have information to lead… so back to my original statement… back in December I signed up for an online course.

I’ve wanted to create a course to create students of the Infinity Marketing Machine.  I know I teach the concept in this blog… but the importance of registering for a course and going deep into how it can help you at your business is an exciting idea to me.

But, I’m not a classically trained teacher. I’m a marketer.  Sure we tell stories and seek to understand the needs and wants of our customers, but teaching is a different art. Thus, I’ve been stuck in the middle of a bunch of ideas without a focus.

The course I registered for helped to focus the idea, and then I started learning.  Oh my, the instructors are amazing.  I love writing research reports… I know that sounds like a crazy thing, but it’s something I enjoy.

But the missing piece was to get out of my own way and think of what a student would need.  The ability to go back to what made me excited to start out and discover the Infinity Marketing Machine and figure out how to teach that.

Well… the “Infinity Product” was born, sort of, it’s been a busy 6 weeks of messaging, tweaking, and putting together an amazing product to help people really understand how an infinity product will benefit the customers/tribe at their own business.

It’s been fun… but I realized today – while I’m done with a lot of it, I have a whole bunch more to go!

That’s why today’s quote was so much fun. 

“You need a vision that is so big that it is compelling, not only to others, but to you.”

Well… I’m freaked out by my vision, just like you are when I encourage you to create content on a consistent basis.  When teach that you need to lead and continue to do things to build your credibility… it’s scary to put yourself out there. 

But congratulations, I’m happy you are!  So today, put yourself in your customer’s shoes.  Think about what they need from you to see you as a leader.  Do they need to hear a story of your most recent accomplishment, an article you just read, a seminar you attended about a new law or regulation affecting your industry.

What do your customers need to hear from you?

Now give it to them.

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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TribeologyBlog.com – Week in Review – Episodes #914 – #919

Sunday Topic: Blog Week in Review –

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #914 – The Effort Is the Success

Tuesday – Content & Consistency – Episode #915 – What Are Easy Content Marketing Ideas?

Wednesday – Midweek Motivation – Episode #916 – Get Out of Your Own Head

Thursday – Infinity Customer – Episode #917 – How to Find Your Best Sales Team

Friday – Big Money – Episode #918 – Short and Shocking!

Saturday – Try This! – Episode #919 – Buy Three… Get My Tip Free

 

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

 

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 914 – The Effort is the Success

Monday Topic: Credibility —

Quote: “Let your effort eliminate your need for excuses.”

 

The perfect way to stop making excuses is to actually do the work… seems obvious, right?  Well, sometimes it’s not that obvious and here’s why.

We all fall in to a trap of saying, “I’m just not good at…”  Let’s say posting consistently.

It’s “hard” to create content and keep up with it.  You know you should, yet… there you are making excuses like I had to order product, I had a customer to call, I needed to do X, Y or Z or maybe all of those.

Then someone says how much success they’ve had with their content program and you reply, “yeah, I’m just not good at creating content”

Which is actually not true.  You are good at the content, you’re not good at the habit!

You know your business better than anyone else AND you know your customers better than anyone else.

That means creating the content should be fun, exciting, and interesting.  This really isn’t a chore… the chore is the actual consistency of doing it.  Sure you may have other obligations in your life but the best way to improve at the consistency of this task is to actually do it.

It’s a lot like losing weight… it’s easier to eat the cookies than to walk the mile, right? 

OR finances… it’s easier to use the credit card than it is to save up for the purchase.

Recognize the need to let your effort shine through.  This is what your tribe needs, they need your success and leadership.  But it’s hard to lead if you’re silent.

The best way to position yourself as the subject matter expert… the leader of this tribe is to lead.  The effort IS the success. 

 

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode #906 – Why is November 17 important?

Monday Topic: Credibility —

Quote: “Start by doing what’s necessary; then what’s possible; and suddenly you are doing the impossible”

 

I was reading a blog post the other day about, “How to Become a Millionaire in 5 Years or Less.”

The title intrigued me.  And to my surprise it did not say “win the lottery” – so what did it say?

It was surprising that it didn’t say the traditional “start a business”, “save money”, etc.  That is what I expected.

What the article focused on were things such as, find a good mentor, create a vision of wealth, find clarity, focus on results instead of habits…but the one thing that caught my attention causing me to read the entire article, a couple times was…

Develop a 90 day process to measure the past and multiply the future.  This is very interesting.  I like to goal set/achieve… but the future pace is quite a concept.

Start by looking over the past quarter at your “wins” – what are the big accomplishments?  Once you establish this, HOW did they come together?

For example, if you had an increase in income… HOW did it happen…. meaning what widget sold and then HOW did you sell it?  Were you making more offers…

This may seem elementary but the goal to a million in the article mindset was to then take that previous success, focus on it and do it again.  Seems simple, right?

Why is this important? Because today is our credibility topic and your success and understanding of how you achieve that success will project into all of your areas of business, from a simple conversation with a customer to a blog post you write.

So today, even though it’s not the end of the quarter, review the last 90 days.  Go back to November 17… yep, just before Thanksgiving and write down the answers to the following…

1- What went well for you?
2- What would you identify as the top three wins?
3- What are the take-aways from the wins?
4- What in the last 90 days made you super happy?
5- Where do you need to simply STOP and do something else?

If you want to post in the comments, let’s hear it.  If you’re more comfortable writing your list on your own… that’s great too. But please do this exercise!  If you keep doing the same thing as yesterday, you’ll get yesterday today… but maybe if you target #2, #3 and #5 today you’ll get powerful results. 

It’s worth a try, right?!?!

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 900 – Compete with Yourself and You Will Always Win!

Monday Topic: Credibility —

Quote: “The greatest achievement is to outperform yourself.” – Denis Waitley

First… thank you!  It’s episode 900… wow!  I’m so grateful you’re here with me on this journey !

On to the blog….

It’s very tempting to compete with other people. And you might ask yourself, “what the heck who else would I compete with?”

Well… it’s important to compete with those that you are equal to in skill. I know that might sound strange because it’s always the goal to exceed your best.

HA!

And that’s the key — YOUR personal best.

One great example of this is the story of what my cousin told me about a student in her yoga class. This gal had felt defeated when she couldn’t touch her toes with her legs straight out in front of her while seated.

I mean the woman next to her, who had only been to class three times could touch her toes with ease. She felt, that with all the practice she was doing she was getting no where and she asked my cousin what she was doing wrong.

My cousin answered, “nothing… have you looked at her body, she’s got short legs, you’ve got long legs”

And that’s how simple it is to get lost in competition.

It’s important to compete so you can improve your skill for the benefit of your tribe. But never get lost in the “all about me winning” trap

It’s Monday and I take the time to talk about credibility and positioning yourself as a Subject Matter Expert… yes, this is super important. Awards are the ideal way to have social proof for your tribe.

That endorsement from a third party as “best in class” for your business is HUGE. However, there is a balance. And that balance is not to get lost in the completion of comparison.

You are successful for emphasizing your strengths and not competing with a business in your area of weakness. Focus on your strengths and improve your abilities, every day and you will win!

#doingininfinity

 

infinitypreneur.com
What is Tribeology?  Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 894 – The Effortless Way To Increase Loyalty With Your Tribe

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Leader loyalty strengthens when the relationship is based on TRUST!”

 

Remember back to your dating days… that time when you “put yourself out there” to meet someone to spend the rest of your life with…  maybe it worked, maybe it didn’t.

But why didn’t the date or worse yet… why didn’t the relationship work?

Most excuses come down to trust.  Think about it, if some cheated, spent money on the credit cards without you knowing… both are trust issues.

The funny thing is, as we are developing or Infinity Marketing Machine we have 5 C’s to work with – Credibility, Content, Consistency, Customers, Cash… well, the very first C and every Monday we talk about Credibility.

Credibility is your trustworthiness.  Even when we focus on your status as a Subject Matter Expert – at the base we are still focused on trust.

Your trust with your tribe.

If you have a good leader… you will follow.  If you have a bad leader… you question EVERYTHING.

When you have trust, you have loyalty.

Building trust is the effortless way to loyalty.  But that does not mean building trust is effortless.  It’s actually far from it.

To build trust you must have credibility and often one great way to do this is to receive honors and awards from third party sources.

An excellent opportunity is with your local Chamber of Commerce or your local newspaper that runs a “best of” series each year.  Get customers to vote for you or your business.

Another opportunity is with testimonials.  Now, a testimonial is a little different from a review.  They are typically more positive because you’ve asked a customer for their words.  A review… yikes… that is uncontrollable.  Hopefully good, but sometimes not.  🙂

As you get going with your Monday, think about building trust.

Look at your local paper and Chamber of Commerce and find out what awards you might apply for, and then also ask for testimonials from key customers to use in brochures or on your website.

Both ideas are fantastic avenues to great social proof!

Both are excellent resources for building trust.

And trust is the number one way to loyalty… and loyalty transforms customers to a tribe.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 889 – Why You Need Credibility Goals

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Men acquire a particular quality by constantly acting in a particular way.” Aristotle

 

I remember attending a conference  a couple years back… and by “a couple years” I mean at least 4 years.  The crazy thing is I remember something the speaker said.

She said, “How many of you have an employee that is cranky, hostile, lazy, or just mean?”

Everyone in the room had their hand in the air in agreement.

Then she said, “… Annnnd you’re paying this person to act this way?. hummmm”

That’s how she started her presentation.

Again, how many presentations have you watched or attended and what do you remember of the sessions from at least 4 years ago?

My point is… this was a very powerful and impactful statement.

But what if YOU’RE the cranky, hostile, lazy or mean person?

What?

Yes… you now own the business and others work for you… so I’m just sayin you may still have a problem.

But it’s more than that.  Even if your not cranky or mean… what if you come to work and you are not leading.  What if you are going through the motions with a “good enough” mentality.

Now, I assume that most of you reading this are interested in your businesses because you are seeking insight for improvement… otherwise, why read blogs.

Yet… today’s quote is still here for us to read.

“Men acquire a particular quality by constantly acting in a particular way.” Aristotle

How are you acting?

The reason I mention this today is because my system of creating a tribe and offering products is kinda a “new marketing” concept.

Last week I was at a boating conference and I worked out a wholesale/drop ship relationship.  I have no idea how much I’ll sell… but if I don’t have to carry inventory or pack up stuff to mail… I’m pretty excited.

To get to that agreement, I just said, “I build a tribe and offer items to buy” so I plan to create offers.  I have no idea how much will sell weekly, but it’s not a traditional store front where people find me and buy stuff.  (although I have that function too).

Both the sales rep and his manager just looked at me.

I could tell they were processing what I just said.  “I build a tribe and offer items for them to buy”  It didn’t freak them out.  It was just new.

But my reputation and consistent behavior was the reason they said “yes”.

As you are building your Infinity Marketing Machine pay attention to credibility, our Monday topic.

Sure… you are building your tribe and they need a credible leader… but you are also building relationships with mentors, distributors and sales people.  They need to trust you as well.

Your “About Me” section on your website can be a powerful tool.  Today, take a look at it and see what needs to be updated AND what you can do to enhance it.

Set those credibility goals and get to work!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 876 – Real World Example Of AwardMarketing

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

Yesterday I went visit our printer.  I’ve got a large print order coming soon and I wanted to give them a heads up…

They are in the process of remodeling their front reception area… and look at what they did…

They have their awards on display!  It’s so cool to see businesses show off their awards.

This is such a nice way to show credibility.  The funny thing is, when you see an award, you might not even know “why” it was won, but it’s just nice to see the recognition in the industry.

Try This!  (congrats on your award… check out my free booklet at awardmarketing.com )

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

 

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 835 – When Does a Thank You Build Credibility?

 

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Appreciation is the key to joy.”

How do you say, “thank you”?  OR How have you received a Thank You?

These are two very important questions.  Especially when it comes to credibility!

One of the 5C’s is credibility — it’s the ability to show social proof or endorsement from an outside source.  And this could be from education – both formal, and seminar, it can also come from certifications, reviews, and even the thumbs up you receive from a post you create.

But what about from a Thank You?

When you host an event, do you send a thank you?  Or even better if you receive a Thank You, have you ever thought of framing the letter?

The most common example of this is, and I just saw it last week in the hospital, is a corkboard with thank you notes pinned to it.

What that does is shows how many people appreciate your service enough to send the thanks… it also shows people USING your service that they too can have their thank you not pinned with the rest!

But what about  a certificate?

In the summer we host an event called National Marina Day and we have volunteers from the local law enforcement and civic groups — as a thank you, it could be a great idea to create a certificate and send it framed — anything framed goes on a wall…

Here’s a great example.  And it’s a VERY special Thank You.

My husband worked at the World Boy Scout Jambouree last Summer.  And recently received this framed art work of the limited edition patch to recognize the event as workers.

When you hang this in your office you automatically build credibility because people will ask about it or read the plate at the bottom.   If your customers are interested in the same type of volunteer or civic group, in this case, The Boy Scouts, then you have built an immediate bond… great for tribe building!

It’s a wonderful example of how to thank people AND how to use a thanks as credibility!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “Living My Best Life” Collection
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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 817 – Get Them To Realize You Have What They Want

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: Your attitude determines your outcome.

 

If you believe you can. You will.

If you believe you can’t. You won’t.

Now… how about your customers?  How do they know you will or won’t?  I mean the most important thing to your customers is NOT you… it’s them.

It’s the old “what’s in it for me” WIIFM — this means you must give them what they want!

So we’ve reached the obvious part of the blog.

Now the less obvious, how to get them to realize you have what they want… hummmmmmmmm

One hint, today is Subject Matter Expert day.  As such, the way to get them to realize you have what they want is to show them though your expertise.

Expertise, especially by another party, is a confidence builder.

Think about it.

When you make buying decisions doesn’t it help that the product is “product of the year” or that “it won best in show” or whatever.  It’s a winner.

To get to get them to REALIZE you have what they want… is best when you’re endorsed by a third party through awards!

People understand winners.

I mean, if you’re voted “best pancakes in town” or “5 star certified” – it means something, only my husband wonders how many other pancake emporiums were in the competition or if on a 5 star scale there happened to be a possible 15 stars… but that’s a topic for another day. 🙂

For now… attract your customers by winning awards.

PS: it’s fun, too!

I wrote a guide about this AwardMarketing.com — go grab it for free!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

The “Good Vibes Only” Collection
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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.