Tribeology.com – Episode #525 – What is the Reason You MUST Share Your Why?

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“Positive expectations are the mark of the superior personality.”

Monday: Subject Matter Expert

You must let people know what to expect from you so that they will understand what they are getting when they hire you!  This is the reason you MUST share your why.

The best place to share your “why” is on your About Me page.  Seriously, I’m a believer in sharing your awards, titles, and accolades.  I think this is crucial.

However… what is your why?

WHY are you doing what ever it is from the time you get up till you go to sleep… meaning what the heck makes you YOU?

Our entire goal with Tribeology is to transform our customers from “one and done” to sticking with us until “Infinity” this is ONLY accomplished when the customer knows, likes, and trusts you…

In other words… to know, like, and trust you – they must KNOW you.  You’ve got to share your “why” – this is somewhat unnerving.  After all, if I say, “I’m a chocolate chip cookie expert that loves walking my chubby doodle named Mr. Pancake” are you going to want to read my blog?

Here’s the deal… if you think it’s strange, you are not a good fit for my blog.  I may have won the Best Profit Center Competition two times and increased revenue by $100,000 in 15 weeks at our family business… however, knowing that my dog is overweight and I’m obsessed with chocolate chip cookies, just might be strange to you – therefore, you will not be comfortable in my vibe, and never mesh with my tribe.

Remember, in addition to awards and accomplishments, make sure to share your personality in your About Me sections because the goal is to ATTRACT your ideal clients… because if we are not specific about who we are attracting, we will attract no one.

That’s true!

So… today… go and share the wonder and joy that is you!  Rewrite your About Me like you sat down next to someone at lunch you’ve never met and tell them who you are… first person, conversation style, and yes… you can humble brag.

GO!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode #524 – Looks Like a Great Place to Eat…

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

I got Pizza!  And I got a blog post!  That’s the best ever… it’s great when I can go out in public and see a business doing exactly what I post about.

This pizza place has great pizza, and that’s from eating it.  But look at their entry way… they have award after award after award.

You know it’s a good place to grab a slice without even eating there.  Now, here’s the neat thing… these awards are from the local paper.  We have something called a “readers choice” award where the readers of the paper vote for “the best” — well, when you win you receive a certificate that you can frame.

However, there is an option to buy a nice award for your store.

Look at their wall!  The impression of the formal plaque is outstanding.  It makes a much bigger impression than a simple certificate.

Publicize your awards and take your award to the next level!   After all, it’s the first “C” of our 5 C’s to the Infinity Marketing Machine… Credibility!  Show off your credibility by displaying your awards. 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #510 – Your Tribe Is Your Best Sales Team.

“Your client satisfaction is a direct reflection of your client experience.”

Thursday: Infinity Customers

You’ve heard this before, but I’m going to use it as the topic for today.  Collect reviews.

Our marina just “iced over” last Saturday, that means the lake froze.  So it’s kind of a depressing 6 months until the ice melts.  Well… depressing if you hate snow, cold, frozen, everything!  Those that like winter are pretty excited.

They are odd. 🙂

We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy.  We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!

This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season.  And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!

Last year we used Shutterfly to make a very nice picture book.  So there’s tip one for today, make a photo book!  It’s a great way to have something for people to flip through at a trade show.

However, last week we had a fun idea.

Let’s see if we can get a Testimonial from someone… anyone.  Today we started reading the words of our customers.

OH MY.  It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.

I’m going to highly recommend this!  This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos.  It’s making this book come to life!

Sure, it’s nice to see photos of the boats.  But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.

So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.

Be specific.  Know what you are looking for before you ask.

If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge.  Send them an email or pick up the phone and call them. But do not do a generic or blanket request.  You are asking for targeted information and help. Your tribe will help, but be specific and grateful.

You will love the results.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 489 – Third Party Proof is the Online Substitute for First Hand Interaction

“Excellence is not Being The Best; It is Doing The Best.”

Monday Topic: Character (Subject Matter Expert)

Welcome to Monday!  We’re starting the week with us.

I know… you’re thinking, “she’s way too happy for a Monday morning” — well you’re right!  Time to get up and think positive thoughts about ourselves.

It’s time to promote yourself.

This is a very important skill to learn and practice because you need to get the word out about YOU.  The reason behind this is to build credibility online.

If you had a customer in front of you they would be able to ask questions and gauge your honesty by your answers, not just what you say… but how you say it.

Online, you need to build your Subject Matter Expertise.  This is the magic that is you… meaning 3rd party things that help tell your story.  For example, your educational training, this could be a degree or certificate.  Both are earned from a 3rd party institution.

You could include newspaper or magazine articles that show your credibility.  Again, written by a source, other than you, helps to tell your story.  Here’s a story about how I’ve implemented the Infinity Marketing Machine at our family marina… cool, eh?  I like to think that when you read it, it adds to my social proof!

Awards are a great source of 3rd party proof, too.  Show the photo of you on stage or the trophy you won.  These are all helpful things to show a total story about you and your excellence.

Remember, just like today’s inspiration state, excellence is not being best, it’s doing the best.  HOWEVER, to do your best… sometimes you need to prove how you are the best and that comes from boasting your Subject Matter Expertise.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #471 – Your Proof is Your Proof.

“Don’t brag about your work. Let your success speak for itself”

Monday: Character

Here’s a question to ponder… how do you brag without bragging?

Use PROOF!

I picked up Mr. Pancake at the doggie daycare and I realized something… they’re really good at what they do.  This particular day care is probably one of the best in the country.  The woman who started it was a VP of a major hotel chain, but always wanted to create a country club for dog… thus a pretty amazing dog care.

You know how I know… Mr. Pancake is STILL tired.  yea!!!!

On Monday’s we talk about Subject Matter Expert and showcasing your credibility to build trust with your customers via Character… the first C of the Infinity Marketing Machine.

Well…Here’s what happens when you walk into the doggy day care.  You see hundreds of photos of individual dogs in their swimming pool.  The photos are in frames all over the main reception area.

This type of humble brag shows testimonials of those that can’t speak.  The photos show dogs simply enjoying themselves in the beautiful clean water of their pool.

The pool is their showcase.

Another feature of this doggy daycare is their reception area.  Yes, it’s complete with a front desk and gift shop.  The merchandise is for the women.  It’s a boutique.  Not a dog bone to be purchased… well there were bone shaped throw pillows.

Knowing the back story that the owner came from the hotel industry is proven with the aspects of the reservation desk, gift store and “check in”/”check out” hours.  This is all bragging about the credibility of the service you’ll receive.

You see… sometimes your proof is you actually doing.

Let’s say you own a wedding planning business and your degree is accounting.  Your credibility is proven by having error free accurate bills.  If you send out delayed bills or bills with errors, it does translate to the rest of your business, especially if you are a classically trained accounting major.  This means you must be good at weddings and accounting!

Traditionally I talk about enhancing your Linked In Profile or other social media platforms to increase your social proof.  Today I thought it would be worth a reminder that your character is defined via your follow through.  Letting your success speak for itself is a great way to brag without bragging.  It’s your brand!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode 465 – Important to Remember

Being an “expert” today does not guarantee your mastery tomorrow.”

Monday: Character

Today’s inspiration is a little depressing, isn’t it?  Just because you’re an expert today doesn’t mean you’ll be a master tomorrow!

You’ve got to keep up with your skills.

Think about it.

How useful is it to know how to use a rotary phone?  (I just saw a meme with some teenage boys trying to operate a phone) How about a Polaroid camera?  I took a photo of two crew members with a Polaroid… it was hilarious, they had shocked faces with the flash, and giggled watching the photo come to life.  Me… it was crazy to think that this was the first time they every saw this technology.

What other skills do you have that are outdated?  Next question… how closely related are these to your current business?

Let me give you another example… I was surfing a site centered around technology for schools.  Again, technology for schools.  They’re site was not even responsive for mobile!  It makes me wonder if the site is a fraud.  It could be the best product in the world but something directly related to the core function of the business, that is technology, is not “top notch”.

It is like when an overweight doctor tells you that you need to lose weight.

You really need to be careful that in your area of expertise you are representing your brand, well!  If you are a financial planner with a conservative investment philosophy, you should not drive a Bentley.  Now, if you are top notch attorney your brand might be supported by a Bentley.

I’ll tell you this… a couple years ago I needed to go into the city, a.k.a., drive to downtown Minneapolis.  There I was walking through the City Center building and I felt out of place!  I felt as out of place as when my customers show up in full suits.  I was wearing khaki shorts and a Nautica windbreaker!  Not exactly “downtown” clothes.

I’m mentioning this because you need to be aware of your branding, all the time.  This includes the brand that is you!  Each thing you do helps or hurts your brand.  Things like “old” certifications on your wall.   Sure, social proof is created by hanging a certificate on your wall… but do people really need to know you’re certified in Windows 3.0?

So don’t just keep up with your education and skills via conferences, seminars, and classes — but keep up with your social proof by having current certificates on your walls and online.  It’s easy to forget BUT soooooo important to remember!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Hashtag… Important! – Episode 451 – #doinginfinity

“The dream is free. The hustle is sold separately.”

Friday: “Big Money Small Change”

On Friday and Saturday I love highlighting new or cool marketing things I’ve discovered from brands I use or that followers send to me…

Yesterday I opened my mail.  My dog collar arrived in a branded mail bag.  Inside the bag was the collar and a nice thank you post card.

One of my side hustles is that I embroider dog collars!  It’s fun to create a personalized collar for my customers.  I enclose a custom note and wrap the collar so it’s like receiving a gift in the mail.

Well… yesterday I received the gift!

This note was really cute.  But the detail I want you to notice is the lower left corner of the note…

Can you see it?

“We’d love to see your pet! #lupinepet”

Right on the thank you note it has the company hashtag!  Fantastic idea.  Super easy, and quite frankly, it’s free!  I think this is something we all should start doing!

Create a custom hashtag for your business (and for your events)

PS:  Please share your real world business success stories with us: #doinginfinity

Tomorrow… come back for this week’s episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here