TribeologyBlog.com – Episode 628 – Why Become a Subject Matter Expert?

Quote: “Never become so much of an expert that you stop gaining expertise.” – DWaitley

Monday: Subject Matter Expert

 

Why do you need to position yourself as a Subject Matter Expert?  Because it builds credibility.  It’s as simple as that!

Now I get it that it’s “uncomfortable” to brag about yourself, but it’s not really bragging… you’re leading.  Leaders need to sell themselves.  Think of a politician, they need to give many speeches that share their platform, they hand out a flier that shows their accolades, they develop a website that also lists accomplishments. WHY? so they earn trust that they will perform the job they are seeking.

You are doing the same thing!

Whether it’s a real world business or your online presence in a store or website, there needs to be a section devoted to YOU – thus, the “about me” page.

This is where you have an opportunity to “sell” yourself.  The reason you do this is because people want to buy from people!  They do not want to buy from businesses… that’s where the small business has HUGE opportunities!

You are given the advantage of being approachable.  Therefore… USE IT!

It might seem awkward at first, but think of it in “real world” terms… when you introduce yourself or you talk with a customer, do you ever mention things about yourself that lend to your expertise?  Such as, how many years you’ve been in business or hang a diploma/certification on the wall?  These things give social proof as to WHY someone should trust you…

I’m going to give you another reason… when you position yourself as a subject matter expert you “own it” – if you choose to sell your business, do you think “that’s it”?  Let’s say you’ve owned a dance studio for 25 years… you build a mailing list, you’ve got a reputation for excellent dance productions… but you’re done.  Business sold.

Now what?

Well… you still have all the knowledge of creating dance recitals, ordering costumes, motivating teams for competition, coordinating team travel… but without positioning yourself as an expert over the 25 years, you start from ZERO after you sell the business.

NOW… if you have a blog DURING the 25 years under your own name and then you go to sell the business… you still have 25 years worth of blogging, stories, and PROOF of your expertise…  This is VALUABLE!!! You can consult, create a book, or online seminars.  You continue with your personal brand.

Separate yourself from your business and create your subject matter expert status! This is SUPER important!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 516 – Let Your Tribe Draw the Conclusion

Quote “Be patient with yourself and others.”

Monday: Subject Matter Expert

You don’t have to know everything right from the start.  That’s a hard concept to grasp, especially if you’re used to working in your area of expertise day in and day out.

But it’s OK.

I’ve been mentioning that I’m taking 4 different seminar style courses right now… OH my, there’s so much I’m learning – it’s great!

But one particular concept to realize is that you need to let your tribe draw the conclusion.  It’s much kinder than “You can lead the horse to water but you can’t make him drink” – but it’s essentially the same thought.

Lead your audience to your solution -but let them draw the conclusion.  Do you understand the difference…?

We have a solution and a conclusion.  You can tell them they’ll get clean clothes by using your laundry soap, but they’ll draw the conclusion when they test or see it for themselves.

Let them figure it out – give them the information and pause.  Yes… we HATE silence (well, I like silence) – anyway… back to topic.

Provide the information for your tribe.  Let them understand your passion – but do your best to give them the information, to deliver the information, with your experience but from the mindset of their current situation.

What the heck does that mean?

It’s not really dumbing it down – but let’s use that because I can’t think of a better word.

A doctor comes in to tell you the results of your test.  They have gone to school for a long time… they have worked in the field for many years… and they know the test results without hesitation.

However, this does not mean they should talk with you as a doctor – they should go back to that mindset of a patient hearing news for the first time.  When they deliver the message from a mind-set of a beginner, the advanced knowledge will be received much better.

Your credibility and character will earn trust when you are able to share your message and guide your tribe to the solution, but they draw the conclusion.  It’s pretty powerful.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #615 – Are Your Pages on the Same Page?

Quote: “Be Extraordinary Enjoy the Ordinary”

Saturday: Try This!

 

So today’s “Try This!” tip is something I’m pretty familiar with because it’s at our marina.

A little later today we’re hosting an open house.  This is a great opportunity for our customers to visit the marina without having to take time off at this time of year.

However, it does pose a little problem because it’s winter and there is ice on the lake but we are selling summer recreation.

So what to do?

We put our boats from our Boat Club Fleet on display in our warehouse and invite people to visit.  But we go a little further to help explain the boats.

The reason we have discovered this little trick is that each boat has a “show piece” photo and that is the one that we use on every brochure.

when the customers visit it’s hard to visualize which boat is the one they love from the brochure because the boats are not floating and they are not “in action” driving.  By associating the boat with a photo, it reassures the customer they are looking at the boat they desire.

This helps build trust AND it helps build anticipation.

Look for opportunities where you can help bring the brochure or website to life in your store… I guess the simplest way is to keep profile photos current with human appearances.  If you were a heavy, dark haired, glasses wearing person and you lose weight highlight your hair and get contact lenses… meaning… you no longer look like your photo – Update it!

When your website matches your business you build trust.  So make sure all of your “pages” are on the same “page”.

Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #607 – Show Success from Start to Finish

Quote: “That some achieve great success, is proof to all that others can achieve it as well.” Abraham Lincoln

Friday: Big Money Small Change

 

I love days when we quote Abraham Lincoln.

Why?

Because it shows how timeless wisdom can be!  I’m using it to help explain the importance telling a story, telling your business success story!

This post needs no words.  Just look at it!

Congratulations to this woman, 30 lbs in six weeks. WOW!  Awesome for her…

But also, awesome to this fitness studio.  Not just for showing her a process to be successful in her transformation… but for sharing it in a simple way with their social feed.

Look, it doesn’t need words to say how she did it.  It’s super simple.

And, it’s super effective!

This is a classic transformation/before and after type success story. Think of a way you can do this!  If you are an orthodontist it’s a great visual process.  What about a before/after for house painting… we can do it at the marina for before/after on boat bottom cleaning.

This is such a small way to gain big results that we often over look it!

Business is designed to help other people by providing a product or service to better the life of someone else, therefore, business it’s self is a before/after.  So compile a list and utilize this tool.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 591 – The Reason It’s Important to Have a “Voice and Stage”

Quote: “Never give up on your dream because of the time it will take to accomplish it. The time will pass anyway”

Monday: Subject Matter Expert

 

Tic Tock… what’s that?  OH it’s time.

I love to hear people when they say, I don’t have time.   Especially when it has to do with strengthening their knowledge.  “I don’t have time to go to classes to learn X” and yet… they have time to complain.  OR better yet, in three years when they reap the benefit of taking the classes to learn X they will STILL have the time to complain.

It doesn’t make sense.

When you want your business to grow you need to market yourself.  We regularly go over this “why” behind this statement, so I’ll review it… we need to market ourselves because people want to do business with people.

Therefore, you need to put yourself out there.  There’s a funny thing that happens when you “put yourself out there” and that is that you automatically become a public presence.

Now… that doesn’t mean an expert.

Let’s look at Hollywood and politics.  I’m not going to use names but why on earth does anyone think that someone who stars in movies has any basis for political guidance.

I guess it doesn’t matter “why on earth” the fact is, they have a voice and they have a stage.  (I ripped that off from my favorite singer/songwriter Kenny Chesney which is pretty amazing because I really like Debbie Gibson, too. It was the 80s)  Back to the quote “voice and stage” – I heard an interview with Kenny Chesney speaking of the hurricanes that hit the islands.

He didn’t know what he could do to help, but he had a “voice and a stage” hummmmmm….

Kinda powerful.

Back to the lame-o stars and politics.  Oh boy, by nature of their work they also have a voice and stage.  They choose to use it for political purposes.

What the heck does this have to do with you and today’s inspiration?  The purpose of your business is to give you the ability to exist and thrive doing something you enjoy.  As such, what happens when that all disappears?

OH chrimmity, not in the morbid sense…  but maybe you’ll get bored.

Then what?

Let’s say you’ve sold Real Estate for 30 years… and you’re burned out.  That doesn’t make the knowledge disappear.  However, if you’ve positioned yourself as a Subject Matter Expert, with a blog and taken the TIME to continually invest in youself, you could “quit” selling homes and start consulting.  OR if you’re a teacher, doctor, sales person, there are so many possibilities for your “after” career

BUT

You need to start now.

Think of positioning yourself as your “spring board” to the next thing… continue to work at what you are doing, but utilize your TIME to invest in yourself so you can SPRING to the next possibility… because you never know when that could happen!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #555 – The Important Reason Why You Need to Create Confidence to Build Confidence!

“The man who has confidence in himself gains the confidence of others.” Hasidic Proverb

Monday:  Subject Matter Expert

I picked today’s quote to help us all understand the important reason behind WHY we need to position ourselves as Subject Matter Experts.

Confidence.

Confidence is a simple word that is terribly complex.  We want to appear confident but at the same time not so confident that we are arrogant.  However, there is the danger of underselling our accomplishments in an effort to humble that creates a compeetitive disadvantage.

That’s why today’s inspiration is fantastic.

Use it as a tool to inspire confidence in your ability to inspire confidence!  (I couldn’t resist)

The first C of the Infinity Marketing Machine is “C”redibility.  It its our ability to create social proof with our tribe. We position ourselves as experts so that it builds the fundamental “trust” of know, like, and trust that is vital to bonding a tribe to you.

BUT… we know this.  We know that we should position ourselves as Subject Matter Experts.   We know that we should write a blog and “beef up” our About Me pages.  We know that we should share our knowledge… however, it’s uncomfortable OR seems like a time waster because we think, “who wants to know about me???”

It’s not about what you think, it’s about what your potential customers and potential future tribe thinks… they have ZERO confidence in you if you don’t tell them.

SO TELL THEM.

Spend the time to build the confidence that they need in you, and in turn you’ll find confidence in yourself.  And when you have confidence in yourself, others will have confidence in you… it’s like a big infinity loop.

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review