Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Friday: Big Money Small Change
Quote: “Randomly Written Gibberish”
So there I am at the restroom at Target and total conflict.
More than once I’ve shown examples of how awesome restroom advertising can be. You have a captive audience in the restroom and typically it’s a complete lack of competition for messaging.
Rarely do I point out the bad execution examples… but here you go.
What the heck are you suppose to type in for a URL?
Don’t Do This!
I totally want to use the emoji of the smack yourself in the face. You want someone to work for your and you use a symbol in a URL?
How many people will look for this as an emoji… or an eyeball… or not even a clue.
The argument can be made that if you’re too dumb to figure out how to apply, maybe you shouldn’t have a job.
But seriously. It’s “clever” but in the super important part of your ad, don’t mess with it! Just use text.
When you do this you can actually cost yourself sales, or in this case potential employees. You want to create “Big Money Small Change” moments… not “Big Money and Zero Results” advertising!
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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