TribeologyBlog.com – Episode 655 – Start Thinking Infinity. Start Thinking Infinity. (get it?)

Quote:  “We are what we repeatedly do.” – Aristotle

Thursday: Content and Consistency

 

Yesterday I went to the eye Doctor… the fun part of the trip was trying on frames.  The funny part is that OP currently has 80s style sun glasses… it’s like a blast from the past.  A warm friendly blast.

That got me thinking of old commercials, mainly because they used an old magazine ad to promote their new line of frames.

Anyway…

Do you remember the “Rinse and Repeat” commercial for shampoo?  Even if you don’t remember the original airing, its one of those brilliant moments in marketing that’s been studied and taught ever since the 80s.

The woman gets done washing her hair, rinses her hair, then repeats the process… thus, using more of the product, and causing larger consumption.

Well, the rinse and repeat also works for Infinity Products.  The over and over characteristic is what we are striving for in our business.

Sure… we have our regular “main” product – but I’m going out on a limb and saying… YOU NEED a profit center that is a “rinse and repeat” Infinity Product.  Something that has no upper limit that you can easily replicate.

Especially if you have a small footprint you’re working in… you need to maximize your available space!

For example, if you have visitors… let’s say in a resort… souvenirs are amazing.  T shirts are hot sellers.  BUT, it’s hard to have many designs and keep lots of sizes… what happens if you buy a heat press, design transfers, and white T shirts and then make on demand?!  You eliminate LOTS of inventory space but still give your guests what they want to buy!

An Infinity Product can also be something like a gym/club membership.  Is there something in your business that you can market or create that gives a club atmosphere that people will pay for?

Here’s the fun part… you may be thinking physical “real world” club… but how about an online “VIP” club where you form a private Facebook Group and you host weekly information sessions, etc… what CAN you do that will allow you to create another profit center with steady monthly income?

We started a boat club about 10 years ago as our Infinity Product… it’s worked great we buy a boat, well a fleet of them, and sell memberships for seasonal use.  It allows us to maximize our space and increase our profits.

Start thinking infinity!  Repeat. Start thinking infinity! Repeat.

There is a way to create an infinity product at your business.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 649 – What Happens When Tuesday and Thursday Collide?

Quote: “The Selling side of the business needs to lead with content & relationship building”

Thursday: Infinity Customer

 

Isn’t today’s quote AMAZING?!!!

YES… you must lead with content and relationship building… it’s like our Tuesday and Thursday topics collide!

This means the content you create is a very important foundation to your future success.  When you switch your mindset from selling to relationships it becomes much easier to create the content that once seemed irrelevant.

You work to get your “tasks” done each day – whether it’s shipping, billing, or even cleaning… and then you need to sit down and create some magnificent form of writing and HA it seems like a tortured task vs. important relationship gift.

Your customers need this content to transform to a tribe.  It’s the thing that makes you different.

Why is this important?

Well… do you enjoy receiving email after email where someone is only selling you something?  See… I hate it.  I truly hate opening an email where it’s all about “this on sale” “get it before it’s gone” –

BUT…

I love getting emails that teach me.  When I learn something new I feel closer to the leader. They automatically elevate our relationship to a higher position.

And when you think about it… our relationship is totally one sided!  Sure, I feel something via the message, but the person writing is not writing “to” me… they might be thinking of the “idea” of me… but they are not creating an individual message just for me!

This is what you need to do with your “selling”.  Instead of “bargain, bargain, bargain” write to make each person feel special individually with content they want!  Anticipate their needs, give them a treasure, and make them feel special.

This is how you transform your customers “one and done” from “infinity”

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 647 – Create Content at the Next Level.

Quote: “We teach people how to remember, we never teach them how to grow.” Oscar Wilde

Tuesday: Content and Consistency

 

Are you using your blog, emails, and posts as opportunities to teach your customers?  How about teaching them to grow?

Creating content is important for bonding with your tribe.  But this does not

If you teach them that every Tuesday you have a sale for 50% off… you will affect full price sales.  You actually teach them to only pay a discount.

But if you teach them every Tuesday you have a DIY or “How To” tip you teach them value.   They will bond with your brand, but instead of being viewed as a “bargain hunter” site you become a go-to for useful information.

Both pieces of content are consistent.  They both come out on Tuesday – but one teaches to not pay full price and wait for the guaranteed discount, while the other teaches VALUE and shows you are invested in their growth.

This is how you bond with your tribe.

Create content that is valuable to your customers personal development by educating them and fostering their growth!

You will become valuable part of their week and that’s a high compliment.

Give this technique a try with your content creation.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 646 – Build Loyalty With Leadership

Quote: “I’ve searched all the parks in all the cities and found no statues of committees.” — G.K. Chesterton

Monday: Subject Matter Expert

 

I love today’s inspiration… I mean, seriously!  How many places have you gone to when you’ve seen a statue dedicated to the entire board? hahaha

It doesn’t happen.

The reason it doesn’t happen is because a committee of one gets things done… yeah, that’s a cheesy quote, too.  But it’s true.

When you are “moving forward” (notice the air quotes) because often you feel bogged down by all the opinions around you, so when you’re “moving forward” remember you are the one that is in charge of your business!

You have to make the ultimate decision as to the direction you take your business and that means you must lead.

This is why the concept of framing your decisions as a “Subject Matter Expert” become critical.

If you are able to step back and make your decisions from this framework you will develop a loyal following and that’s what we’re here for!

Tribe building via content, trust, and expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #640 to #645

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #640 – Eliminate Your Customer’s Pain

Tuesday – Content & Consistency – Episode #641 – Pick Your Buckets!

Wednesday – Midweek Motivation – Episode #642 – Don’t Stop!

Thursday – Infinity Customer – Episode #643 – UGHHHH Time to Attract Your Ideal Customers

Friday – Big Money – Episode #644 – Several X Several

Saturday – Try This! – Episode #645 – Disney Style Check List

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 644 – Several X Several

Quote: “Find your JOY & share it!”

Friday: Big Money Small Change

 

I want to make a viral post.  There’s a good goal, let me hold back my laughter.

The coveted viral post is one that happens… sure you can use a few principles to help it out, such as timely posts… but let me throw a curve ball at you.

Our goal is to create a tribe that “knows, likes, and trusts” us… right?!  Well, when you create a post… how about planning for “viral” in a mini sort of way.

By planning I mean include your “next step” message -whether that’s visit a special product or offer on your website… enter a contest… click a link… you know – the action step you desire.

But what do you do for mini-viral?

Include your customers!

This adorable dog is celebrating his birthday… do you think for a minute that his pet parents let this photo go out without “liking” and “sharing” – No way!

I have a dog and if someone did this for him… OH BOY it would be shared everywhere! It’s so super cool.

So do this… not every one of your customers will share this post – but several will.   Now multiply that by several posts and guesss what you have several x several!  I have no idea what the number will be – but instead of trying for one viral post… you could really make an impact with “several x several”!

And this is FREE!!!  Can’t get any more “big money small change” than that!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #635 – Don’t Use Marketing for Evil

Quote: “I will NOT use marketing for evil. “

Tuesday: Content and Consistency

Just a little reminder today, when you create content… make sure to do so ethically.  Never use marketing for evil.  It’s easy to do… but don’t.

For example…

One of my favorite movies is, “How to Lose a Guy in 10 Days.” – it’s a brilliant little rom-com about the dumb things that women do in relationships.  It’s actually a great dating “how to” by seeing the real life “how not to’s” in action.

The lead character is inspired by her friend’s dating faux pas.  The friend is needy, clingy, you get the point.  The lead writes an article for a magazine where she attracts a man, then repels him doing the “needy clingy” things herself.  Thus, “How to Lose a Guy in 10 Days.”

There’s more to the movie, I won’t spoil it.

But you understand.

Create your market (attract the man) and then sell your product (implement magazine article tactics).

OK.

Is this evil?  The Man is the unknowing recipient of the scheme… I know. It’s a cute movie.

But is this using marketing for evil?’

You be the judge.  It is legal.

Next topic…

I just got done watching a podcast interview between Glenn Beck and Abby Johnson.  The podcast is over an hour long and when I initially started, I thought, “there’s no way I’ll watch the whole thing.”

I watched the whole darn thing because it was so intriguing.

I’m done watching and yet I’m still processing it… and I think I will be processing for some time to come.

Here’s why.

“Do not use marketing for evil.”

These words are swirling in my head.

I’ve heard this statement before.

Many times.

However… the world is at such a point where you can target, down to the mile, your ideal customers.

But let me repeat, “DO NOT USE MARKETING FOR EVIL.”

This post is going to be a long one, but I operate from this mantra, I’ve heard this mantra, I believe this mantra.  What this Mantra has always meant to me is… do not manipulate.  Thus my conundrum with “How to Lose a Guy in 10 Days” – although the lead’s attraction tactics were traditional, the intent was, well… manipulative. Dare I say, evil.

Let’s say manipulative… and as you know, it’s super easy to manipulate.

Why do I say that? Read the book “Influence” by Robert Cialdini.  Just one book will teach you how easy it is to use psychological triggers to sell.

And let’s be honest, we’re all capitalists.  We want to make money. We have our own businesses… but the “Do not use marketing for evil” is such that… we do not sell to those that do not want, can’t afford, or it is not a good fit.  That was my belief in this statement…

Until…

Wholy F.   The podcast.

Chocolate chip cookies. Chocolate chip cookies. Chocolate chip cookies.  (I’m clearing my head).

Let’s say you want to sell chocolate chip cookies at the mall.  You offer free samples, you provide free smells of fresh baked cookies, you wrap them up in adorable little packages of love.  Right?  You actively attract your ideal client with aroma and love.

Sounds legit.

Now let’s say we combine our marketing plan with a weight loss clinic.    The weight loss clinic wants more clients.  So they say, “hey cookie empire, your clients are ideal for us.  Let’s partner up.”

The clinic continues with their plan, “We’ll pay you a finder’s fee if you share your customer list.  But in the meantime, we will be the ones paying for your ‘free’ cookies at the mall.’  AND give them this 50% off coupon for their cookie order if they sign up for your email list.  Your ‘Cookie of the month’ arrives in their mail box FREE… we will pay for it. Then guess what, when swimsuit weather is just around the corner, we’re going to start promoting our weight loss clinic to them.”

Is this smart business, manipulative, or evil?

Are they actually manifesting the problem of weight gain?  SURE, the customer voluntarily bought and consumed the cookies.  SURE, the smells were free and they signed up and received the 50% offer all on their own.  SURE you provided everything you promised… and more!   But you know it’s impossible to resist a fresh baked gooey hot melted chocolate chip cookie.

Right?

It’s legal.

But is this evil?

I know it’s breakfast time.  So… don’t stop reading.

This is going to be an eye opener.  So we’re going back to the podcast. I want you to listen starting at 11 minutes in on the show.

I want you to hear pure evil.

Shoot, I gave it away.

Well, now that the cat’s out of the bag, let’s just jump in.  At 11 minutes you’ll start to hear the marketing plan for Planned Parenthood.

On one level it’s genius.  On the other, it’s the moment you realize that evil really exists in our everyday world.  Their plan is so pure and genuine there are no other words to describe it, other than evil.  I’m not going to debate the merits of pro-life/pro-choice.

I’m talking about their business model.

Their product is an abortion.

So from a marketing perspective, to sell this product you must identify your target audience.

Hummmmmmmmmm

I’m going to say women of child bearing years.

One step further… I’m going to say our anti-market is men.  In fact, the further we can distance men from the discussion the better.  Their input is actually harmful to our sales.

Another anti-market would also be parents.  We must do what we can to eliminate parents from the discussion.  Again, their input is actually harmful to our sales.

Are you seeing the strategic marketing?

Here’s why you need to listen for yourself starting at minute 11.

Put your thinking caps on, where is their niche?  Where are the people that are soooooo ready for their product?

Answer… College women?

  1. NO. NO!

The college women are the consumers of their product.

I want to know who is READY for their product.

Answer…. Sweet, little, innocent children who will consume their message in the public schools when it’s wrapped in an adorable helpful little package called, “sex education”.  These 5, 6, 7 year olds simply do not have the cogitative skills to question authority or draw their own independent conclusions, these are your market.

Remember, marketing is about long game.

When you get into the schools and teach “health” or “sex education” with the same representative, year after year, you build trust with the children.

OMG… the children “KNOW, LIKE, TRUST” the representative.

Ever heard those words before?

It’s getting sick, isn’t it.

As this trusted person, you give the child birth control.  The example, starts at minute 11, please listen for yourself… the example is that Planned Parenthood KNOWS (plans) that the child will have an oops moment, and forget to take a birth control pill.

And they just created their need for an abortion.

THIS IS EVIL.

It’s simply pure evil.

Thank you for giving me the opportunity to share today’s journey, we’ve gone from a cute movie, to yummie cookies, to helpful sex education person.

My take away is this.  I want you to listen starting at 11 minutes, and go through the whole podcast.  Understand what their business model is…

In fact, the last two questions are actually the most important marketing lessons that Abby discusses, from her first-hand experience. Here goes, she says that no woman in a pregnancy crisis will walk up to a woman holding a sign screaming that she’s a murderer. Kinda makes sense, eh?

In fact, it actually does the opposite; the women go away from the screaming murderer message, to the worker inside that shows them a safe comfortable place.

Remember that.

Screaming doesn’t work to attract, it repels. When you SCREAM your marketing message, you will repel potential customers and get the opposite reaction.

Parents know this…

Yet, day after day, these (air quotes) “pro-life” protesters yell, scream, belittle.  When asked why the protestors use their screaming tactics, they believe God sent them to spread their message. That makes me wonder, if God understands marketing… trust me, I’m not challenging God’s Marketing Prowess… I’m thinking that maybe… like birth control pills start the process; paid (or allowed) screaming protesters seal the deal.

Lots and lots of evil at work.

And it’s legal.

Just remember.

Perception, messaging, and manipulation are everywhere.

But please don’t participate.

The better you get at your marketing skill, the more you will recognize the line in the sand.

DON’T USE MARKETING FOR EVIL.

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Promise me.

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review