ProfitCenterCoach.com – Episode #514 – Blogging is Easy With This One Simple Secret…

Grab my free guide: The 5 C’s of the Infinity Marketing Machine

“Daily, consistent, focused, faithful expectation raises the miracle power of achieving your dreams.”

Tuesday: Content and Consistency

 

Yesterday we discussed the importance of continually learning.  You need to read and keep yourself informed of happenings and trends in your industry…

But

More Important you must share this information.

That seems easier said versus actually doing.  Here’s why…

YOU’RE BUSY!

There’s nothing wrong with that… you are running a business. Who on earth has the time to write content (or speak or video).

Well, you need to find a way.  Because, that consistent communication is VITAL to the success of your Infinity Marketing  Machine.

Now… Here’s an idea.

Think of your content as programming.

What aspect of your business do you enjoy talking about that you can create a weekly “show” about?  And by show I mean post.

Look at what I do… I celebrate the 5 C’s of the Infinity Marketing Machine.  Monday is Subject Matter Expert, Tuesday is Content and Consistency, Wednesday is Midweek Motivation, Thursday is Infinity Customer, Friday is Big Money, Saturday is Try This, and Sunday is the Week in Review.

That’s it.  I know, on each day of the week, my general topic.

That takes a whole bunch of stress out of my content creation.  I look at my blog as programming.

For you… do a week in review, have a customer highlight, and that leaves 5 more.  Just think about what you can discuss on a weekly basis!  This will give your readers an inside connection to who you are and what your business is all about.

It makes you appear organized, knowledgeable, and gives you the expert status you desire!

Today… come up with your content “programming” – you’ll be happy you did!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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ProfitCenterCoach.com – Episode 511 – Water the Fake Plants to Grow Real Cash.

“My fake plants died because I did not pretend to water them.”~ Mitch Hedberg

Friday: Big Money Small Change

Let’s take a look at a post I saw online this past summer.

It’s celebrating National Ice Cream Day and it’s a cookie store.  Does the store sell ice cream?  Nope.

Just in case you don’t think you can make money promoting a “National Day Of…” that does not relate directly to your business… look at this

 

As you get more creative with your post think of this one… I love this company. The gal is an artist with frosting.  Look at how adorable these cookies are!  They taste yummie too.

But they don’t sell ice cream.  However, looking at the photo, you see just how creative they are with their marketing.

Here’s a challenge:

Today is National Indiana day… that should be easy for some of you in Indiana… or that have customers from Indiana.

Today is also National Fast Food — that might be a little more difficult… but imagine if you can see a fast food place out the window from your desk?  It’s OK to wish them a Happy Fast Food Day.  Even exercise facilities have “cheat days”!

I’ve got to tell you, Monday is National Carbonated Beverage with Caffeine Day!  YES… I’ll celebrate that one!  But maybe you have a soda machine you visit… it’s OK to make a silly post to just show you’re human.

What I’m trying to say is don’t let your fake plants die because you haven’t pretend watered them.  Let your tribe celebrate with you!  Sometimes silly works.  (PS:  From the dork files… when I was a kid, my parents went out of town and left me the job of watering the plants, hummm much to my surprise, many were fake!  Still watered them… oops)

So don’t actually water fake plants, but doing small things like showing your “behind the scenes” will pay off via loyalty with your tribe.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

ProfitCenterCoach.com – Episode #510 – Your Tribe Is Your Best Sales Team.

“Your client satisfaction is a direct reflection of your client experience.”

Thursday: Infinity Customers

You’ve heard this before, but I’m going to use it as the topic for today.  Collect reviews.

Our marina just “iced over” last Saturday, that means the lake froze.  So it’s kind of a depressing 6 months until the ice melts.  Well… depressing if you hate snow, cold, frozen, everything!  Those that like winter are pretty excited.

They are odd. 🙂

We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy.  We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!

This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season.  And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!

Last year we used Shutterfly to make a very nice picture book.  So there’s tip one for today, make a photo book!  It’s a great way to have something for people to flip through at a trade show.

However, last week we had a fun idea.

Let’s see if we can get a Testimonial from someone… anyone.  Today we started reading the words of our customers.

OH MY.  It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.

I’m going to highly recommend this!  This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos.  It’s making this book come to life!

Sure, it’s nice to see photos of the boats.  But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.

So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.

Be specific.  Know what you are looking for before you ask.

If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge.  Send them an email or pick up the phone and call them. But do not do a generic or blanket request.  You are asking for targeted information and help. Your tribe will help, but be specific and grateful.

You will love the results.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #508 – Recycle the Sunset… or Is It a Sunrise?

“books always speak of other books, and every story tells a story that has already been told.” Umberto Eco

When you create content, just remember… the sun will rise and the sun will set every day… yet, each day is different.  So while the story can be about the sunrise, there’s always something different to talk about.

While I had the sunrise on my mind… I pulled up the photo for today’s inspiration and noticed that if you type sunrise in the search, then you do another search and type sunset, they exact same photos come up.

So look at the photo… do you think it’s a sunset or sunrise?  I’m guessing your answer probably has some deep seeded psychological “tell” but it proves a point.  You can have the same story from many angles… OR… as you are trying to create valuable content… why not create a “best of” list, guide, or book for your tribe!

I did last night.

This was a fun project that I put together to explain the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Sign up and I’ll email you a FREE download.

It will give you an idea of how to take different posts and repackage!  AND it will be a great reminder for how to improve your tribe building effort at your business.

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

ProfitCenterCoach.com – Episode #507 – What Does Driving a Barge Have To Do With Your Content Marketing Plan?

“Content marketing is great for SEO but also for building credibility.”

Monday: Credibility (Subject Matter Expert)

Today the inspiration talks about content marketing and how it’s great for SEO – but the at the end we get a hook on “building credibility”.

Let’s chat about Credibility.   I pick Mondays because I like to ease into the week by talking about ourselves!  haha  Sometimes that’s hard.

Here’s the deal.

The sooner you get out of your own way, the better!  And I’m going to use a real world example from last week.

The bulk of my “real world” experience comes from our family marina.  Well… last week my dad had a full knee replacement.  I know, ouch.  He’s doing well.  But while he’s recovering, I’m the point person for all things going on at the marina.

It’s now November, in Minnesota, and should be “calm”.  We just got all of the boats out and we’re waiting for the lake to freeze.   On Halloween we closed the gas dock for the summer, just over 10 days ago.

Historically the lake freezes mid to lake November, usually around Thanksgiving, two years ago it was the day before Christmas, but that was really late.

OK, so imagine my surprise when the owner of the barge company came in last week on Tuesday and said he needs to bring the barge over on Thursday or Friday because the lake is going to freeze by the end of the week!

The original plan was to bring it over at Thanksgiving.

But this meant we needed to get part of the dock pulled in preparation for the barge.

Again, at this point 6 days earlier we were still pumping gas, now I’m being told the lake is going to freeze.

hummmmmmmmmm…

This is why you need to be an expert and you need to rely on experts!

This seemed so out of the realm of possibilities to me, then again, we do not measure lake temperature.  They do.

I needed to stop. Think. Process. AND realize, they’re the expert.

Now… look at these two photos.

img_5939
Thursday Afternoon – water!

img_5952
Saturday Morning – ice!  #experts

Do you have this expert status command with your clients?  When you speak, will they do what I did with the barge company…?

Will your customers:
Stop.
Think.
Process.
AND realize that you are an expert?

This is why you need to position yourself ONLINE as a subject matter expert in your field.  You need to become the “go to” person/expert/business!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

img_5957

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #506 – Chalkboards are the New Social Media?

Saturday: Try This

Ideas like this make me smile.  The reason I’m so happy with this idea is because of multi-benefit it creates!

It is also super simple!

Get a chalk board… or a dry erase board… or one of those neon boards.

Next, hang it up in your store or your office.

Get into a pattern of writing a “thought of the day”

Finally, post on social media sites.

Here’img_8043.pngs the multi-functional part… You create content, you create content EASILY, your “real world” visitors and staff get the benefit of the positive vibe AND you get the extra mileage of posting online!

You can also do modified version of a “special of the day”… “featured <thing> like a dress, car, dancer” really anything that relates to your business can because your local star of the day!

It’s just a fun idea with so many possibilities.

TRY THIS!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 505 – Making Your Customer Wait is a Good Thing.

It’s what you look forward to that best drives you forward. – Tony Curl

Friday: Big Money Small Change

I was looking through my phone for today’s topic for small changes you can implement now at your business.

The biggest thing????

Anticipation.

Did you ever have an old Polaroid camera… you’d snap the photo and then put the photo on the counter and wait… wait… wait and after about 90 seconds you could see your image?!?  There was something magical about the waiting.

This type of waiting is a good thing… it makes you bond with the “thing”.  (that’s my technical term) haha.

But it’s true.  You spend your time waiting so you’ve already invested a piece of you in the process.

Therefore, build anticipation with everything you do.  It’s going to help build loyalty.  I like to say “it’s part of the show” — now, this may seem difficult, but it can be very simple.

Last year before the Boat Show started I needed to make an “in person” stop to pay for the weekly parking permit.  The arena was alive with activity… I found the location of our booth space and took a picture, then marked up the photo with “Our Booth #1418 Coming Soon”

Our customers, along with most Minnesotans fighting cabin fever, love to visit the boat show and think of summer.

But it’s more fun to see the show before it’s set up, it’s a “behind the scenes” view… it’s a great way to connect on your Facebook page… and it builds anticipation!

You can do this when a new shipment of products arrive, just snap a picture of the shipping containers and a “guess what arrived” note.

These things are so simple, and they go a long way toward building loyalty!

One final example is a brand new iPhone.

Do you think Apple is incompetent that their box opens so slow?  OR, brilliant because it drives you nutz!  You just bought a cool new phone and you really want to see it, but it takes an extra 9 seconds for the bottom and top of the box to separate.

New Phone Day is the BEST DAY EVER!

So look to ways to build anticipation, you have them, so might as well use them!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 503 – Success or Hesitation, the Choice is Yours!

“Talent alone won’t make you a success.  Neither will being in the right place at the right time, unless you are ready.  The most important question is: ‘Are you ready?'” Johnny Carson

Wednesday: Midweek Motivation

So are you ready?

I think you’re reading my blog because you are ready.  You may not feel ready. But you are…

Here’s how I came to that conclusion.

You somehow found me… probably because you were looking to improve your social media presence for your business.  And it’s because you were looking for a better way that you are the type of person who takes control and is… ready!

This makes all the difference in your success because when you’re ready to take action and that opportunity comes along you can act right then and there.

If you’re not ready… and that big opportunity comes along you look for an excuse as to why it won’t work.  Silly as that sounds.  You sabotage yourself with negative thoughts and non-actions.

We’re all familiar with the action.  It’s the action of “NO ACTION” otherwise known as hesitation that kills dreams.

Make sense? When you are “not ready” you hesitate.  So today, look for opportunities, but more important, be ready.  Decide right now that you are ready to take actions.

NO more hesitating – you came here for a reason… that reason is to succeed!  You can only succeed when you take action.

 

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 502 – Achilles Tendons, Corn on the Cob, and Guns and Roses.

“Patience, persistence and perspiration make an unbeatable combination for success.” Napoleon Hill

Tuesday: Content and Consistency

Yesterday I talked about how I hate running… today I’m going to talk about perspiration.  Hummm…. I subliminally must want to work out.  You see, I’ve had a problem with my Achilles tendon for over 18 months.   Here’s the problem, it hurts, I do the exercises, it feels better, then I stop.  Then it hurts, I do the exercises, it feels better, then I stop.  This goes on and on.

The good news is… I’m consistent!

Here’s the scoop  about what my painful Achilles, it should teach us that we need PATIENCE.

My plan for the past 6 weeks has been to do the exercises whether I “think” I need them or not.  I’m not perfect at it… but I’ve been much more consistent.  And being the stubborn person I am, I hate to admit it, the exercises do work.

Whew. I got through that!

How does this relate to content creation and your Infinity Marketing Machine?  You need to be patient, persistent, and put the work in… you might not sweat, but this does take consistent effort.  However, patience is the part we forget to put in the mix.

Patience is needed when you feel like you’re creating a post and you get one “like” OR even zero “likes”.  Patience is needed when you create a magnificent and informative passion page for your website and no one reads it that day.  Patience is needed when you create an email with an “buy now” offer and no one buys anything!  Ugh.

The reason this needs patience is you cannot quit. You can adjust and modify.  But don’t quit.

Remember, one part of content creation and content marketing is your new role as a farmer. You plant your articles and in the future your traffic will grow.  No one would put a seed in the ground and expect an ear of corn at the end of the day.  However, if you plant the seed, by the time August rolls around you’re eating corn on the cob!

Traffic has the same effect.  Create the article and later you’ll receive traffic.

Patience. We all need patience.  I feel a Guns and Roses song approaching.

hahaha

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infintypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #501 – No Matter How Much You Hate It, Become An Expert at Running.

“Embrace Your Expertise”

Monday: Character (Subject Matter Expert)

It’s ironic.  We focus on our weakness and then wonder why we don’t excel.

I’ve always wondered why we do this, especially with tests.  I can remember taking tests in school and the next day you’d get the graded test back… and immediately you’d look at the grade, then focus on all the answers you got wrong.

Why do we focus on this?

I also remember being really terrible at running and having my gym teacher tell me I need to focus on running… at this point I was a State Champion at baton twirling, a sport which requires zero running.  Yet… my teacher wanted me to focus my effort on running.

That seemed crazy to me.  I hate running. I’m not good at it.  I loved baton twirling. I was good at it.  So why on earth would my teacher say to focus on running… that’s dumb.

We need to focus on what we do really well, and pay other people to do the stuff we are awful at.

It’s that simple.  Minus the running, but there are days it would be awesome if you could pay someone to exercise for you! 🙂

But seriously, I think these early years of upside down and backward messaging screws us up later in life when we need to market ourselves as experts.

Think about a job interview… I know you have your own business so you don’t do that… but you have had one in the past.  They are horrible and uncomfortable because you’re there to “sell” yourself as an expert.

Well… we still do this in our everyday representations as a business owner.  You meet with people, share knowledge, and sell yourself!  Therefore, you must step past the shortcomings of your youth, the “work on your weaknesses” and spend time focusing on the “wrong test answers” and instead…

Believe you are an expert, right down in your soul!

You are an expert.

Today, use this new superpower and talk to someone KNOWING you are an expert.

Embrace Your Expertise.

 

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review