Quote: “Shifting customer needs are common in today’s marketplace.”
I think this quote is the understatement of the year.
Traditionally when we have thought about shifting customer needs we have concerned ourselves with trends or seasons…right?
There are people that remember the mortgage crisis or even the attacks of September 11… well, those are the shifting customer needs we are discussing right now.
In a seasonal trend, you take mittens off the shelf and replace with swim suits. It’s pretty manageable. You will understand that the calendar dictates your next move…
But now… right now, what the heck are you suppose to do?
A month ago we were just past Valentines Day and heading toward St. Patrick’s Day… change your color scheme from red to green. Your customer need shifted from heart candy to green beer… well, you get my point.
But shifting from February 25 economy roaring to March 25 shelter in place… all of this without a mass tragedy one time rip the band aid off occurrence… it’s surreal, right?
So what do your customers need?
Your customers need stability. They are living in an insecure world. You feel it… and you experience it.
But how do you give that stability… well, look at your core business and what do you actually sell? Do you dance lessons which are a way to foster the growth and confidence of the child? You can still provide that. You may be giving video lessons… but how can you help the parent? Can you provide an article and extra assignment for the parent to do a practice check list?
Think of your basic product – not what you sell but WHY you sell. WHY does someone actually buy your product or service.
Focus on that WHY and provide more love and attention in this area. This is how you bond with your Infinity Customers and keep them around until we all achieve certainty
#doinginfinity
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe! Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinitypreneur Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Quote: “Everybody can be great because anybody can serve.” Martin Luther King Jr.
The virus is awful. Schools closed, restaurants closed, businesses closed.
There are lots of memes on the internet… OK, my favorite is the one that says, “in about 3 weeks we’ll find out what everyone’s natural hair color is” Yep, my roots are already showing, ugh.
But here’s the deal.
After all the “fun” of being stuck in your home turns to crazy walls closing in on you… what can you do as a business to help serve your customers?
Look at this example…
What a super helpful post! It’s great for the company to provide easy goodwill. They sped up the film to demonstrate the exercises and added subtitles. What a great idea.
How can you do something like this?
At our marina we have ice on our lake… but what we are doing is promoting businesses that are part of our community by sharing information with our tribe such as which are still open for take-out.
There is something you can do to help your community. Whether this is your own customers or by sharing your audience.
Serve when you can!
#doinginfinity
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe! Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinitypreneur Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Quote: “Marketing without data is like driving with your eyes closed”.
Have you ever driven with your eyes closed? Oh gosh I hope not! But there are times you just drive… and end up somewhere not even remembering any part of your journey, right?!?
Totally!
But, this is a really bad idea, especially with marketing! Yet, I think this is kind of a common practice.
We often find ourselves going on autopilot. We throw a sale against the wall and hope it sells. After the event we count the cash and go on with our day.
It’s time to get strategic with your plans. And there’s no time like the presence.
One simple piece of advice, people are still buying. If you quit advertising no one knows you exist.
Same happens in reverse… if all of your competition quits advertising, and you increase your advertising you’ll be the only one around and top of mind.
Use your metrics of how much makes sense based on sales achieved, but don’t stop.
Do not stop getting your message out there…. I know we’re in a big crisis. But keep going.
This is the perfect opportunity to have a strong Infinity Marketing Machine… crank it up! Keeping top of mind is key to success once the crisis passes.
What if you don’t have an Infinity Marketing Machine or email list, no time like the present to start! Right now, collect emails!
So what should you do today?
1- collect emails -even if this means putting a note on the counter to “sign up for our list”
2- create a message that tells your story about the situation…what are you doing, what have you done, keep it up beat and happy. But, don’t sell. it’s not time yet.
There you go, two things to do that you can start measuring for watching your success grow. You can watch the number you add to your list and soon compare to a week ago, a month ago, a year ago…
Next is your email you create. Your email service provider will give you numbers on open rates and click through rates…
I guess that’s three things you can measure!
#doinginfinity
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe! Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinitypreneur Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Instagram is a great way to show off the items you offer for sale… I mean, look at this great desk!
Take another look at it…
Now read the caption.
It’s NOT for sale! It easily could be a product photo shot – but instead it’s a Thank You!
A thank you not for someone giving to them as a gift… it’s a thank you to the movers who they paid money for and did not need to give a “shout out” to – but they did! They wanted to thank the company that moved the desk.
Thank the people that serve you…
Speaking of serving… the writer mentioned they never could have done it without the movers because it’s a heavy desk. The movers served her, sure she paid, but the overwhelming gratitude for having her desk placed in this spot of her studio thrilled her!
What’s the take away? Why am I mentioning it?
Do you like this person, even if you have no idea what their business is… they are thankful, polite, and HAPPY.
If you love this you will be attracted to this tribe.
SO… although they did not plan this as a tribe building post – it was just created because the writer was genuinely thankful, but a post like this has the ability to be a tremendous tribe building tool.
Get out there and get your happy on!
#doinginfinity
Tomorrow… come back for my episode on “Try This”! PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinitypreneur Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here: start here!
Thanks!
#doinginfinity
Big Money Small Change Success Character + Content/Consistency + Goals/Motivation + Customers = Tribeology
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Tomorrow… come back for this week’s episode on “Subject Matter Expert”! PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Yesterday’s post was about being timely. So I thought, let’s put this into action.
Today is National Oreo Cookie Day! And next to chocolate chip cookies, Oreo’s are my favorite.
How did I celebrate? Well… I did have some Oreos… but I also shared the joy.
The fun part was this… I created an Infinity Product! I selected a mug that I could sell over and over. It’s a “magic” mug. It’s the type of mug that you put the hot liquid in and it transforms from a solid black mug into a white mug with a design reveal.
As you can see… on the side is a tray of Oreo Cookies! I took this as a sign I was on the right promotion path.
Well… I used the mug for three different styles of designs. The fun thing was I used nearly the same words for my celebration of Oreo Cookie Day for my different tribes.
It’s been a fun promotion that they’ve enjoyed.
As you are creating your promotions, take a look at the National Day Of calendar and create a theme celebration using an InfinityProduct.com – it’s a fun way to introduce a new product to your customers.
Try This!
#doinginfinity
Tomorrow… come back for my episode on “Week in Review”! PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Quote: “To stay motivated, we have to find satisfaction in the journey and not just the destination.”
There is something about enjoying the journey. If you don’t enjoy the journey why do it?
Think about road trips. I remember a road trip to Florida a couple years ago, I thought I’d hate it… after all, Minnesota is a long way from Florida.
BUT… it was fun. When the road trip was though about as part of the trip it because a fun activity.
Sure hopping on a plane is easier. 3.5 hours from Minnesota and you are enjoying palm trees… it takes a good 18 hours by car before the first palm tree is seen. And that can be a hard drive.
But stopping along the way, just to enjoy the present is an entirely different experience from the lonely highway passing you by.
Keep this thought in mind as you are creating content and building relationships with your customers.
If you are creating content simply to create it and have something to post… it will be a lonely journey.
But if you switch your focus to bonding with your customers and creating amazing topics, tips, hints, behind the scenes sneak peeks…they will grow with you and become part of your journey.
This completely transforms your conversation.
So get out there and enjoy your journey. Start with today.
If you had a customer standing in front of you, right now, what would you talk about? What is happening at your business or what is happening in your industry that they need to know…
Take that answer swirling in your head and write it out for them… but write as if you are talking to one person, hanging out in your car on the way to Florida… if you’re in Florida… head north.
But make sure you chat, chat, chat!
#doinginfinity
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe! Free Gift: Here’s a FREE guide to show MY results from using Infinity!
Infinitypreneur Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Sometimes learning a new skill is a grind. You are not naturally drawn to it. This is me and learning Japanese. Yes, I speak Japanese. It’s fun to say that, but I’m not really good at it. In fact, someone told me my Japanese was “cute” there is absolutely no compliment in that!
So why am I telling you this.
I enjoyed learning Japanese and found it to be a challenge, but it was also a huge sense of accomplishment when I started to understand.
This is also what I thought about print on demand products. It’s a little challenge but once you understand the concept it’s so amazing! You can make money from this skill right when you learn it.
I’m still waiting to make money from my Japanese language skills…. hahahaha
Print on demand is the ability to create digital products that become real products at the moment they are purchased. It’s the coolest concept.
You don’t need to hold inventory to make money! In fact, holding inventory ties up your money. When you change your mindset that this is possible, wow!
It might be hard to grasp… but let’s look at music.
When you download a song, you aren’t actually buying a record anymore… you bought a file. A digital thing.
The difference in a song and a T shirt is how the file is used. The T shirt with your design is created the moment someone pays money and says, that’s a neat design. Again, it’s not like there are a million records waiting for purchase… nope, they don’t exist until you purchase.
So mugs, T shirts, Sweatshirts, socks, bags… this can all be added to your offerings for customers or even in your small store retail space. It’s an amazing way to add a profit center to your business without investing a great deal of money.
Much like Japanese, there was a learning curve… OK this is nothing like Japanese, I can teach you to create products in an hour. That’s why I made InfinityProduct.com to help you learn from all of my mistakes. Just hit the ground running! Start selling right away….
It will be fun to join you on this journey, in an hour from now you can have a huge boost of confidence from learning a new skill and start putting money in your bank account. Check my complete program at infinityproduct.com
Quote: “The 18-to-34 age group is now making 54% of its purchases online”
Wouldn’t it be fun if I used today’s quote and taught you all about the purchasing power of the 18-34 group? Quite frankly, I’d love to know more about it.
But the mere fact that over half of their purchases are done on line is mind boggling!
Well… here’s the point.
When you are struggling to come up with a topic. Try a fact.
It makes for a great scroll stopper. Did you stop scrolling to learn more about the fact?
It makes for a great topic builder for you… yes, if you pick the right fact you can get a whole post about it.
But most important, it makes for a great information resource for your tribe.
Even though I didn’t explore the topic of the 18-34 year old age group and their leap across the half way mark for shopping online… you got a better piece of information.
You received a tip that will help you going forward in communicating with your tribe.
Take the opportunity to share a fact, statistic, or fun tip with your audience. They will appreciate the information and you will appreciate the auto topic!
#doinginfinity
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe! FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!
