ProfitCenterCoach.com – E460 – Five is for Fire

“Storytelling is a powerful communication tool to get your message across.”

Tuesday: Content and Creation

 

Yesterday our Store Manager said, “Shoot… my assignment is due by 7pm”.  She’s in college… It was 3:00pm.  The assignment was for her Sign Language class.

The goal of the assignment is to take the numbers 1 to 10 and tell a story.  Oh, it had a twist.  The story she needed to create had to associate a word with a similar motion to the number… so it’s like a “one bun” “two shoe” rhyme, but in sign language, the signs look similar so it’s equally as memorable.

She was so stressed, then finally started telling the story of a cute fire fighter.  For example the number 5 is all fingers extended palm facing your nose.  To make the sign for fire you fan your finger in the motion of flames.  The more the story came together, the more excited she got!

Her story taught the numbers and it did it in a fun memorable way.  Her goal was to teach the numbers.  She had a goal and an outcome and she met her deadline.

Did you see what I did?  I told a story.

More important, for your content creation purpose, I taught you that having a goal and an outcome are important for your story.

Goal: teach the numbers in sign language.  Outcome: told a story.

When you want to teach your customers something.  Remember we’re always teaching.  We teach about our products/services.  The best way to teach is through story.

You just learned a creative way to create content via story telling AND you learned how to sign FIRE along with the number 5!

Today: create a post, but use a story.  Come up with your desired goal and outcome and wrap it in a nice little story to teach your customers!

#doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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ProfitCenterCoach.com – Episode #459 – These Three Tips Improve Your Online Credibility, Today.

“Don’t find yourself. Create yourself.”

Monday: Character

Do you wait for things to happen to you or do you make things happen?

Today’s inspiration is all about your answer to this question.  If you wait for things to happen, you are not in control.  When it comes to creating yourself… you must be in control.

Here are three tips to gaining control with the image you present online.

1)  Linked In.  – Go into your profile and update!  Make sure to be creative.  This is your chance to show people what you’re made of!  Honors and awards need to be included, this is a vital avenue to character and showcasing that you are a Subject Matter Expert.

Now…. if you don’t have “awards” or have a unique field without awards, you can still build expertise in your followers.  This is why McDonalds has “billions and billions” served!  When I worked in college admissions I served on a scholarship committee… but does it sound better to say, “I’ve read over 1,000 scholarship applications”… be creative.

2)  Website – About Me.  Use this space to share who you are!  It’s similar to the Linked In profile – but different in that you want to share your personality.   Include photos and add recent “coolness” – You’ll include awards/honors and leadership activities — but you’ll also want to show your story.

Your story is what makes you… YOU.  Include how you developed your talents that brought you to open a business.  Let your readers understand who you are.  I said, “personality” earlier… and it’s important to show that side.  But story are the words that got you where you are today.

3)  Write something!  If you’re not up to a blog… yet… then at least come up with your big list of questions.  Start with one giant list.  It’s going to be related to one profit center.   Remember profit centers are areas of your business that generate income.  For our marina we have a boat club, winter storage, and a store.  They interrelate but they also stand alone!

So… take the time to write down every question you’ve ever been asked by a prospective client.  The reason this builds credibility is that people reading online will have those exact questions.  When they find the person that can answer their questions, they’ve found an expert.

There you go.  Three things to immediately build your character… that are not difficult to do today!

Sounds like you’ve got some work to do!  But it will be worth it to build your character – the first C of the Infinity Marketing Machine.

#doinginfinity

Tomorrow… come back for my episode on “Content & Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 457 – Ask for the Sale.

“Chase the vision, not the money. The money will end up following you.” Tony Hsieh

Friday: Big Money Small Change

Sometimes the best advice is the most obvious.

When you are trying to make more money… ask for the sale!  Today I was on the phone trying to sign up someone for our winter boat storage.  I finished my pitch… there was a pause… I said, “would you like to sign up?” and the answer was, yes!

Normally our customers “think about it” and call back… but it’s a good reminder to just ask.

Now here’s a fun little tid bit, the equivalent online is your call to action.

Just like your phone conversation or letter in the mail… ever leave your post or email without a call to action. Consider it your opportunity to “ask for the sale.”

Your call to action might be your “buy here” button – but again… don’t simply leave it up to the text on the button.

Set the stage.  Even something like, “Imagine your life in 5 years if you buy ____” gear it toward your situation, but do something that helps your customer “hear” your suggestion.

It seems silly to mention “The Next Step” but it’s often overlooked!

Here’s my next step for you… today – create a post where you have a “next step” don’t want to make a post — then do it in your phone call.  See what happens!

Worked for me… 🙂

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

ProfitCenterCoach.com – Episode 456 – The Reason You Follow is also the Reason You Lead.

“Lead, follow, or get out the way.”

Thursday: Infinity Customers

Who do you follow?  Think about the people, brands, celebrities, products, businesses?  Which ones do you love…

Now ask yourself why do you follow them?  Why do you feel such a connection with the entity that you follow it?

You see, I’ve heard you can follow something as simple as cereal.  Growing up I used to love a trip to the grocery store to visit the cereal aisle.  That was always cool.  Way better than the spices (yawn, boring).  But I bet you can follow a spices page…

So why do we do this?

Because we want to belong.  I follow my favorite hotel in Florida.  Why?  Each time I see the pool, I envision myself floating in it!  I imagine that people who follow spices think of smells or tastes?  OK, I have no idea… that’s just to strange for me.  But hey, I’m not part of that tribe!

And that’s the point.

As a follower you want to belong.  That’s why you give permission for a toilet paper company to send you information.

Now reverse engineer this… do YOU offer an “experience” that people want to follow?  And I don’t just mean online. Do they want to west a T shirt with your logo?  At the heart of it, are you a good leader?  Remember, you are the vibe behind your tribe.

This vibe is a critical portion of your Infinity Marketing Machine.  The reason is that you want people to hang out with you and consume the content you provide. When they stick around they become loyal and that loyalty translates into more sales.

That’s what we all want… more sales!

Your vibe can be created. It is a combination of your policies and procedures mixed with your products and services tied together with your history and story!

This vibe is critical to your Infinity Marketing Machine.  The stronger and more defined your vibe the better your results will be.

Take some time today to see what vibe you already have… and then decide if it’s what you really want to be leading!  If it’s not… change it.

#doinginfinity

Tomorrow… come back for my episode on “Big Money Small Change”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode #454 – Are You an Impatient Butterfly?

“Stop rushing the process. Instead, perfect the art.”

Tuesday: Content and Consistency

 

Question: How do you write what your tribe wants to read?

My Answer: I don’t think you do… I think you write what YOU want to write.  But I do have a mini-formula that will soon reveal itself.

OK, here’s what I mean by writing what YOU want… I think you write from your heart. You write what inspires you and you simply let it flow.  Get the ideas in your head to flow right on the paper (or keyboard) – adopt a mindset that “it’s important to share”.

Now, here’s the deal.  Focus less on the sentence structure and focus more on message.  When that happens you can focus on a title to grab attention. When that happens, you can include a call to action.

You want your readers to do something… but you have to attract them… and in the middle of all that is… your message.  If you skip a step your message gets lost!

Check this out:

  1.  I create a great message and call to action… but the title is bland.  No one reads it.
  2. I create a great title and message… but no call to action.  It’s read and forgotten.
  3. I create a great title and great call to action… but fluffy message. You lose credibility.

When you change your mindset to creating posts that are helpful and appreciated by your tribe all you have to do is: create a title to attract, create a message that’s useful, and create a call to action to help them.

That’s it.
Easy.

Your map to creating a “perfect” post is simple.  But this does not mean you can rush the process, after all, it is an art.  If we’re impatient, we only have caterpillars.  The world needs beautiful butterflies, not impatient ones.

Take a moment, use this mini-formula, and write one great post… TODAY! Use my Title, Message, Call to Action formula — and don’t forget the hashtag #doinginfinity

Tomorrow… come back for my episode on “Midweek Motivation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 453 – A Trick To Help You Create Blog Posts

“When you get, give. When you learn, teach.” – Maya Angelo

Monday: Character

The goal of turning our social media efforts into an Infinity Marketing Machine is accomplished by getting our audience to know, like, and trust us.

The question becomes, “How do we do this?”

When you convert your effort to creating an Infinity Marketing Machine All communication with your customers centers around this main goal.  You want all communications to build trust and get people to know us that’s how they will like us!

I’ve often said we do this through creating consistent content that is useful to our followers.  BUT, it’s a little more than just content.  It’s about the credibility of the person  creating the content!

Sure you can create a site where you constantly repost items from experts… but all that makes you is a good reposter-er… you want to be more than that!  You want to be one of the experts.

When you position yourself as an expert you will enhance your following.  This may seem daunting… but you can do this with something as simple as a Linked-In or Facebook Profile.

Use these two “ready to go” traffic generators.  Just build and enhance your profiles.  Include your talents/skills and honors/awards.  Also post your own creative content.

That’s a little tricky for some people.  I think it’s because we use the word “expert” and follow it with “create content” – that means you are blogging or vlogging information for potential customers to see!  That gets scary… until you think of this trick.

Reread today’s inspiration: “When you get, give. When you learn, teach.” – Maya Angelo

The second half… “When you learn, teach.”

If you can hold a conversation about your product, service, or industry then you can write or create a video about it.  Take what you have LEARNED and spin it into a TEACHING moment.

Just like this blog post… all I’m doing is sharing information I’ve learned.  I’m teaching you what I know!  I love learning more and more about being an Infinitypreneur but… it’s even better to teach you!

Instead of thinking of “positioning yourself as an expert” think of yourself as “Teaching what you know”!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #447 to #452

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #447 – Is Snapchat a Fruit or Vegetable?

Tuesday – Content & Consistency – Episode #448 – Show Your Inner Rockstar

Wednesday – Midweek Motivation – Episode #449 – Debbie vs. Stewart

Thursday – Infinity Customer – Episode #450 – Quit Thinking Small

Friday – Big Money – Episode #451 – Hashtag… Important – #DoingInfinity

Saturday – Try This! – Episode #452 – A Shopping Destination

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here