TribeologyBlog.com – Episode 723 – Be Intentional With Your Brand

Quote: “Products are made in the factory, but Brands are created in the mind.”

Thursday: Infinity Customer

 

Think about walking into a McDonalds, can you see the counter, the menu, the fries in the background?  How about the colors, the golden arches, the trays… You know what to expect and you get it.

It doesn’t matter if you’re in a small town or a large city, the brand is consistent.  The menu is nearly the same… I went to McDonalds in Japan and they had Green Tea shakes and the McBento along with the Big Mac… so there is a little local flair everywhere… but for the most part there is the same menu.

Now think of Starbucks.

What do you smell, what do you hear, is it warm or cool, busy or calm – what is the vibe?  There’s a little difference neighborhood to neighborhood… but again, it’s a pretty consistent experience.

The brand of these two businesses is predictable, but when you have a couple thousand storefronts the brand needs to happen.

But what about your brand?

What do you transmit to your customers without trying?  Or what should you start trying?

Two quick ideas… 1) consistent communication – this comes from your colors/style/look and feel.

You might be thinking, but I only have one storefront, how consistent do I need to be?  Well, if your website is white with flowers and lovely happy photos… but your store front is dark and smells like mildew you’ve got a consistency problem!

the message of consistency crosses from brochures, to your storefront, to your website, to what you drive and shirt you wear.  The logo needs to remain the same along with the colors and vibe!

The second idea is that your personality can shine…. My writing style is ME.  I use capitalization and …’s regularly — My lack of proper sentences probably drives some people crazy, so if they don’t hang out here, that’s OK.

You’ve got to mesh with the vibe.

You need to consider the brand the personality of the business.  It’s supported via your social posts and your emails you use to communicate.

Here’s the deal…

If you are a medical device company for heart transplants, you better sound like a doctor.  If you are a restaurant that caters to children’s birthday parties, sounding like a fact based doctor isn’t going to promote a fun party atmosphere.

The goal for your customers is to be conscious of the consistency of your overall look and feel along with promoting the vibe/personality of your business.

This is how you work on a brand, every day!

The brand doesn’t just “happen” it’s created for your customer.

Today, audit your look/feel to see if you are creating a consistent vibe, and follow up with a post that reinforces this vibe!

 

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #713 to #718

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #713 – Start Sharing Your Expertise

Tuesday – Content & Consistency – Episode #714 – When Marketing Doesn’t Feel Like Marketing

Wednesday – Midweek Motivation – Episode #715 – How to Recognize When It’s Time To Take a Break

Thursday – Infinity Customer – Episode #716 – What Do Tarriff’s and Profit Centers Have to Do With Each Other?

Friday – Big Money – Episode #717 – Get Personal

Saturday – Try This! – Episode #718 – Tell Your Story

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TibeologyBlog.com – Episode 717 – Get Personal

Quote: “Do Good.”

Friday: Big Money Small Change

 

Yesterday I was checking out my feed and it was fun to “get lost” and start looking at the profile of a couple teachers.

I know, it’s odd, but I haven’t been in 4th grade for a loooooong time.  I was doing research to see what teachers think/do/wear… etc.

Needless to say, it was fascinating.

But the thing that “got me” was that they are genuinely helpful.  The four I researched often shared tips and hints with how to improve the lives of their students.

More than any other type of “business” you could genuinely understand the caring nature of the people.

Then I came across this post

Wow. Right?

If you’re not hungry, or you’re not in a classroom – this just isn’t a problem you think about.

But what a great way to help your tribe.  You’re not calling out an individual, you’re not pointing a spotlight on a particular helping facility.

You are creating information that makes YOU valuable to your tribe.

It’s a great example of how to build loyalty with your tribe by providing information they desire.

I’m not a teacher, but this one post “got me” I totally understood the person leading this tribe.  Nice person.

Today – get personal and share the information your tribe needs!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 716 – What Do Tariffs and Profit Centers Have to Do with Each Other?

Quote:  “If the path before you is clear, you’re probably on someone else’s.”

Thursday: Infinity Customers

 

Two days two interesting conversations.   Yesterday, a woman asked the question… if tariff’s go up what happens to my prices?  Today I chatted with a different woman about the advantages of an Infinity Product.

How are these two conversations related?  Because you need to be ready for anything.

My first convo about tariffs… here’s the deal, you can’t be so wrapped up in one profit center that things out of your control could destroy you… this also means weather, social media changes, tax changes, consumer preferences.

Don’t believe me on consumer preferences… I have a set of rhinestone stickers that go on the bottom of shoes for a wedding… one set says “I Do” the other set says “Me Too”… interesting.

Alright, so how do you combat tarriffs or taxes… you need to spread your risk.  Think of a convenience store attached to a repair facility.  Each function has a different purpose, if it’s raining and no one is using the car wash, people will buy gasoline and stop inside for milk.  It may seem like a tiny thing, but regardless of weather there is something they can sell.

You need to do this too.

Regardless of X you need to make money.

Then there’s today’s conversation – it’s the infinity product convo. I was explaining that every business needs an infinity product… that regardless of what business you have, you need the product that consistently produces itself without lots of effort.

This could be a heat press that you use to create T shirts, a gym membership to your exercise equipment, or even a digital book that you sell online.

What ever it happens to be, add it.  This will also help you develop another revenue stream to… again spread your risk for things you can’t control!

So yes, profit centers and tariff’s go together quite nicely.

Today – figure out which profit centers you have and ask how they help to spread your risk!  Then think about what infinity product as a profit center you can add to again, help spread your risk.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 710 – Sell Something to Build Your List

Quote: “Never let a stumble in the road be the end of the journey.”

Thursday: Infinity Customer

 

Happy 4th of July!

Have you ever tripped?  You’re walking along and… you don’t fall down… but you stumble, look around, laugh a little… and stop walking, never to walk again.

Of course not.

You keep walking.

It’s the same thing you do with your social marketing efforts.  When you create an email and you get really lame results, you never send another email.

Ugh. NO!

Send another email.  Just keep trying – this is normal… you tweak you try again.

Now that you’re in the try again mode, try this… recruit people for your email list by selling them things.

What?

Well, for example I sell personalized dog collars. Instead of running an ad for dog collars and hoping for the best…  what happens if you sell a “I love My Golden Retriever” T Shirt?  You make sure that you have a check box for your email AND you make sure you put your flier in the envelope.  You nurture this person because they like dogs!  Instead of a random ad to lots of people, you target the same people with a product and they pay to be a part of your email program.

This might sound “out there” or you might try it and trip… but it’s a core function of developing an infinity customer.  You attract people and offer products they want to buy!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 708 – Trust Your Journey

Quote: “Stay patient and trust your journey.”

Tuesday: Content and Consistency

 

Have you ever wondered why I devote an entire day to “Content and Consistency”?  It’s because you need to utilize both of these skills in tandem.

You must have content

And

You must have consistency.

 

Your content needs to be relevant and important to your readers.  You need consistency to build trust with your tribe.

This ties back to yesterday’s post about your need to be a subject matter expert.  The more stature you have in your industry the better your message will have social proof.  The social proof also builds trust.

These are very important factors.

You might ask, why do this?  I mean, as long as you post something now and again, it’s OK, right?  Better than nothing?

It doesn’t exactly work like that… the way you can tell is if you “used to” have an email list and you tried sending something to it, you understand that you’ve send the equivalent of spam… no one remembers you and they wonder why the heck you’re sending them something.

When you make the decision to build a list you need to be “all in” your efforts will be rewarded, but if you hesitate it sure won’t help.  It won’t help because your tribe will miss you, it won’t help because it hurts your efforts, and it won’t help because your goal is to make money.  The sooner you go “all in” the sooner you’ll make money!

So what is this post about?

It’s a content piece for me, but it’s the type of content piece that communicates a message for you. It helps you understand my two pillars of “content and consistency”.  Instead of lecturing, it’s the opportunity to share, my goal is to show you the value of the two together.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 704 – Crazy Break Up Girlfriend

Quote: “The thing about smart people is they sound crazy to dumb people” SteveJobs

Thursday: Infinity Customer

 

Today’s quote makes me wonder if I’m dumb.

OR

If I’m in a cranky mood.

Because I hear the quotes like, “the customer is always right” and I think that’s absurd.

Then I was searching for a quote for today and I came across

Quote A: “If we don’t take care of our customers, someone else will.”

Followed by

Quote B: “Your most unhappy customers are your greatest source of learning.”

Here’s the deal. You can’t make someone like you.  And this is where I think I’m either really dumb or really smart.

Why?

I have one customer that is awful.  And if you want to use a dating analogy… she’s turned into the crazy break up girlfriend that won’t go away.  “Oh I left my sweater, even though it’s 80 outside” – “Oh I ordered the water that is dry”

Just insane.

It brings me to Quote B… “If we don’t take care of our customers, someone else will.”  This person leaves me saying, please… please… someone else take care of her.

Again, I don’t think that’s the intent of the quote, but that is the message that spoke to me.

That’s why when I saw Quote B,

“Your most unhappy customers are your greatest source of learning”… yeah, they really are… but once again my take is a little different.

Because…

YOU DON’T HAVE TO WORK WITH EVERYONE

This is your take away from Quote B… learn to attract customers you WANT to work with or you will end up with crazy “bad break up girl” customers.

How do you attract customers you want to work with?

Create your ideal avatar of the perfect world customer, figure out where they hang out, and attract them!

I know this might sound a little “customer prevention department” and honestly it is… but put yourself out of your misery!

My concept of the Infinity Customer is to create an environment that nurtures a relationship for long term journey… do you want crazy “break up girl” on your long term journey?  OMG… NO!

That brings us full circle.

Today’s Quote: “The thing about smart people is they sound crazy to dumb people”  So I’m not sure if I’m dumb and should believe the actual spoken words of Quotes A and B because they sound absolutely absurd to me… OR if I’m smart and other people look at me like I’m dumb because I go with the hidden message of quotes A and B.

UGHHHHHHH

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review