TribeologyBlog.com – Episode 778 – Your New Question

Quote: “If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins.

Thursday: Infinity Customer

 

Are you looking to increase your sales?  Then why are you doing the same thing the same way… today’s quote even reminds us of that!

Before I tried tribe building, I was doing the traditional thing… I was buying products and selling them…

Just like I do now.

It seems like a good idea, right?  I mean to increase sales you need to find people that “want what you have” and are willing to give you money for it.

BUT…

Instead of spending increased money on advertising I started growing a tribe.

This will take time and effort, but the great thing is when you commit to the effort you will gain a big result.  You’ll develop a group of people that want to hang out with you!

These people will bring a common energy and that’s when they transform to a tribe.

The fun begins to happen at this point.  The big benefit to attracting a tribe is when you’re sitting around and decide, “I want to make more money what should I sell?”

Wait.

Wrong question…

When you attract a tribe you no longer ask, “What should I sell?” your new question becomes, “What does my tribe need?”

There’s an entire group of people following you… they’re hanging out with you… but they don’t care what you want to sell them. Nope. They care about what they need!

When you answer this question, then you will have an opportunity to make money.

SO… today, ask yourself, “What does my tribe need?” and then go out and find a product or service to fulfill that need!  That’s when you will make money.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 773 – Why is Coffee Important?

Saturday: Try This!

When you have friends arrive at your home and they ring the doorbell… do you leave them outside?  NO… you open the door and invite them in.

Why?

Because you want to welcome them…

What else do you do?  Take their coat, show them where to sit… offer them something to drink

WHAAAAT?

Of course.  “Would you like coffee?” or  “I have some soda or water… would you like some?”

Right – -you give them something to help make them feel welcome.

Look at what I found – it’s an awesome beverage stand at the office supply store…

It’s a free coffee and water bar.  You just help yourself.

This is a terrific amenity.  It allows you to slow down and enjoy your visit to the store… much in the same way your guest feels in your home.

Get it?

By offering customers a free beverage for their visit you’ve welcomed them into your “home”.

This is total real world tribe building! And it’s all for the price of a cup of coffee.

Try This!

#doinginfinity

PS:  Sorry for the delay in posting — my mom broke her ankle last night.  She’s doing well… much better than I would be, it was pretty nasty.   A special thanks to the two men that found her in the yard, gave her immediate care, and got a hold of me… and also to the entire ER staff!  Amazing.

 

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 772 – Build Your Tribe By Selling Them Stuff

Quote: “Don’t judge each day by the harvest you reap but by the seeds that you plant”

Friday: Big Money Small Change

 

There’s something about a vibe…  look at this post!  It’s a totally cute product and as you flip through your feed, you may zoom past it — but stop.  Let’s focus on what we can learn from the post.

This dance studio has a store.  They sell more than dance essentials, like shoes or leotards.  Their style is trendy.  And they love pink!  Well pink is actually the branded color of the studio.

We learned all of this from their post.

AND that’s not even the main point of their post… the post is to let you know that this super cute product that was picked out just for their tribe has arrived and to hurry!

When you’re looking for a great post idea – look beyond a typical product post — use the post as your opportunity to support and strengthen your bond with your tribe.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 771 – Why It’s OK to Learn as You Go

Quote: “We learn the way on the way.”

Thursday: Infinity Customers

 

Are you afraid?  Does it make you nervous to jump into email marketing?

Fear not!  Just start!

The crazy thing about this quote is that it’s true!  We learn our way as we go along.  Sure we need some sort of plan and training.  I mean there are some technical skills to acquire and laws to understand…

BUT

Much of what we are all doing is an art.  It’s trial and error.  However, with email you own your list. That’s what makes the “trial and error” acceptable.

Rallying and entertaining a tribe is fun because you’re attracting people you want to be around.  But more important is the opportunity you have to work with them tomorrow, the next day and so on…

You control the message you’ll send them AND you control vehicle.  When you create a list for email you’re in control, this is so much different from Facebook… you don’t control Facebook.  If they change a rule, dude, you can be out of business.

When you create an email list you send to everyone… now that doesn’t mean 100% will open, some messages will land in junk boxes… but you “own” the list.  I selected to say “own” in quotations because, while the name is on your list, if you’re hanging out with me we adopt a working philosophy that it’s a privilege to communicate with our list.

Anyway…

My point is this… start to view your list as an ATM.  When you respect your followers and then spoil them by providing great information they desire… dang, you get to offer them products over and over and over.  If you want to raise a little money, offer a product… this really works.

So while you might feel like you’re learning as you go… guess what… you are!

(and that’s OK)

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 766 – How to Make Money by Embracing Your Inner Grouchy Kitty.

Quote: “I wish I was a unicorn — so I can stab idiots with my horn”

Friday: Big Money Small Change

If you love this quote… follow my blog!

WHY?

Because today is “Big Money Small Change Day” and I’m here to prove a point. (get it)

Share your personality!

The one thing that’s the hardest point (haha) to get across to people when they start their Infinity Marketing Machine… especially when they are “old school” meaning they grew up loving anything John Hughes… the hardest point in your writing is to share your personality.

I’m not kidding (well I am, see… I’m a smart alec)

But my point (again.. haha) is that you need to share your personality through your posts and writing. This is difficult for those that did graduate in the 80s because we were taught to write within strict parameters.

In fact, we did not have fun.

I like to write with… (dot dot dots) and USE ALL CAPS – I even make up words.  But this is my personality.  If you love the 80s, and have zany personality with puns, etc… then follow me — because this is your tribe.

NOW… outside of actually telling you to follow me — you should feel comfortable reading someone else’s post and think… yeah that person is pretty cool… I think I “get” them.

And this is what spurred my magical post…

GET IT?  There are LOTS of yoga studios.  Depending on your style, you could be earthy, trendy, retro, intense, peaceful… but there is a studio for you that matches you.

I was flipping through my posts on Instagram and this video of this ornery “cat” caught my attention.  The “kitty” looks angry… then it strikes at the camera.

The caption is perfect.

IF you “get” this post – you want to do yoga with her… You want to be a part of her tribe.  I don’t do yoga but I totally understand her!

This is the easiest way to attract your tribe — be yourself in your posts, show your personality and if you’re a grouchy kitty — embrace it!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 760 – How To Give Your Customers What They Want

Quote: “What will you do to step out of your comfort zone today?”

Friday: Big Money Small Change

What can you do today to jump out of your comfort zone?  How about going behind the scenes with your post.

Sometimes it might be a little scary to let your customers see your behind the scenes… but sometimes it’s fun.

Everyone likes to feel special.  And one of the best ways to do this is to give them a sneak peek.

Look at this post…

What a great way to use a special event, the photo shoot, to give your customers a unique view of HOW the photo is created.

Everyone has bought pizza.   But rarely do you think about the photo shoot and it gives you a great way to see the product in a whole new light – pun intended!

Will it translate into sale…

It’s a cool way to say “hey look at our product” without saying “buy buy buy”

It’s also very inexpensive to do this marketing tip.  Just remember that people love a sneak peek!  Give them what they want.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 759 – Create an Asset. Repeat.

Quote: “Find what works. Repeat.”

Thursday: Infinity Customer

 

If it’s working – repeat.  Then repeat. And then repeat again.

Wouldn’t it be funny if I just left it there.

Yeah… you’re here for more.  🙂

If you’re dumbfounded by how social media works – stop trying to figure it out. You are focusing on something that doesn’t matter.

It doesn’t enhance the bottom line.

WHAAAAAT?

What is the freaking purpose of social media?  To be social.  It’s the personality of your business.

So if you’re trying to “convert” your social media – that’s silly.  It’s like trying to convert your personality.

You need to focus on what makes you money…

It’s that simple.

Selling.  Selling makes you money.

SO, now what are you going to sell?  STUFF.

But it’s a little more than that… it’s stuff that your tribe wants.

AND that’s even a little misleading – you need a tribe.

Is the tribe based on social media… kinda.

Your tribe is the group of customers you enjoy working with and the ones you are working hard to convert from “one and done” to “infinity” these are the people you show attention to…

Sure, you can do this on social media – but when you do this you are growing your “tribe” on a platform you don’t own.  You don’t own Facebook or YouTube or Instagram… so when you create an entire following you’re at risk of the rules changing and losing access to all that hard work.

YES.  You want to use social – but you do not want to depend on it.

It’s better business to grow your tribe via email because you control that list!  You keep all of the email addresses, similar to a phone number, and you can contact them consistently as you desire.

You contact them over and over and over.

This contact includes offering “stuff” you want to sell.

Since you already know HOW to sell and you know WHAT to sell — this is the genius part of the Infinity Marketing Machine, you create the WHO to sell to… and unlike a social platform, you control the actual asset which is the list!

If it makes you feel better… all of your hard work is creating an actual asset!

Start attracting customers that want to hear from you via email.

Repeat.

Send content they want to receive.

Repeat.

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review