TribeologyBlog.com – Episode 832 – The Important Reason to Develop an Avatar

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote: “If you think everyone is your customer, then no one is your customer.”

“I have 12,000,000 in my search, is that too many?” asked this woman in our business group.

Yep.  That’s waaaaaay to large.

The reason it’s too large is that everyone cannot possibly be your customer!  If you happen to be creating your searches online you’ve got to narrow the group.

It’s the same in person, except it’s a different reason.

Online:  Online you narrow because it takes several “touches” to get someone to react.  A “touch” is exposure to your message.  Likely it will take 11 views (touches) of your ad to get a reaction – if your group is 12,000,000 it’s very hard to have 11 views to one person!

In-person: However, the in person the reason “everyone” cannot be your customer is because you can’t satisfy everyone.  It’s impossible.

The reason it’s impossible is because of personalities.

Dig deep… if you go to buy a car and absolutely cringe when you think of having to negotiate a price, you would never ever want to have a customer that constantly wants to low-ball you!

When you take the time to identify your ideal customer you will attract customers that mesh well with your personality.

This is the group that will become your infinity customers and ultimately become your tribe.

Now here’s the fun “full circle” of the post… when you develop your ideal customer via the age range, gender, hobbies, interests, etc, you will help yourself in the “online” 12,000,000 dilemma my friend found herself in.  The avatar becomes the way to significantly reduce your search group to a manageable group to achieve your number of “touches”.

How cool is that?

Developing and avatar helps you in-person and online!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 830 – Why You Need to Make a Commitment

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Tuesday: Content and Consistency

 

Quote: “Content Marketing is a Commitment not a Campaign” – Jon Buscall

 

How’s your social campaign doing?  Do you have it scheduled… I mean it’s like an advertising campaign, right…

Wrong.

The fun part about building a tribe is to nurture it.  This is so much different from an advertising campaign.

Advertising campaigns you place ads and look for results.  The best result being an increase in sales.

With a tribe building process you want results.  And you’ll see financial results.  But it’s going to look different from advertising.  You’ll be focused on sending out information that your customers want, and sometimes need without even knowing it.

You are building loyalty that an advertising campaign will never achieve.

The opportunity to turn a customer from “one and done” into an Infinity Customer is a privilege.  You GET the opportunity to talk to them over and over — on a regular basis.

This is when we need to be consistent.

We need to make the commitment to our customer to provide regular content that they want!  This is how we get them to know, like, and trust us!

It’s so much different from advertising…

Just like the quote says, your tribe building efforts are a commitment not a campaign.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “I Set Goals and Crush ’em” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 827 – Think Differently

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

 

Friday: Big Money Small Change

 

Quote: “You are only one decision away from a totally different life.”

 

I came across this great idea in my feed… and as the quote states, “you’re only one decision away from a totally different life” – so what is this one decision?

Think Differently.

You have a product – but how can you repackage or rebrand and reach an entirely different market?

Look at this example…

The company uses it’s bracelet customizer to make individual bracelets in colors and charms you desire… but this is one step further.

They suggest that the customizer be used to create a bracelet for social causes.  The example is for a fundraiser for a kidney transplant.

It’s an easy way for a product to be used as a fundraiser – but think about the upsell for a minute.  Instead of selling one bracelet – you sell 50.

Hummmmmmmm

That’s how to think differently for a big money small change idea!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 826 – What is the Real Value of a Book?

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Quote: “Price is what you pay. Value is what you get.”― Warren Buffett

 

It’s one of my favorite topics.  Price vs. value.

If you buy a book what’s it worth?

The answer varies, Books are around $25 — however, I just looked on ebay.  If you buy a Harry Potter first edition it’s $1,500.  There is also a set of Napoleon Hill manuscripts for $550,000.

These books have a cover, pages, and binding.

The ironic thing is, we typically want new, and new is more expensive… yet the new book is $25 and the old books are $550,000.

So which book is the best value?

I suppose you could buy the Harry Potter or Napoleon Hill book(s) and resell them and make a profit.  So your value could vary.

But what about the words on the inside of the pages.  What if the $25 book is a book with 3,000 ideas to make money and you use one to make $40, and another to make $300, and another to make $2,500.  The value of this book becomes much higher than the materials comprising the book.

Price vs. Value is a worthwhile conversation.

Price is what a customer pays, but value is what they will receive from purchasing.

Focus on value.

When communicating with your customers fill in the blanks to satisfy what they are looking for, provide value.

Think of you and your competitors as a the paper and cover of a book – but where you will shine is as the ideas in the book!  Make yourself worth more than the paper, give your customer value.

When you provide the most value to your customer the customer turns into the tribe you want. You want people to hang out with you, giving them value, more value they they seek is an excellent way to turn customers into infinity customers!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 822 – Set the Stage

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

Have Fun!

I love this idea. It’s the ability to set the stage and create a fun memory.

This photo is actually from a restaurant – but there’s a long narrow hallway on the approach to the main dining and host stand.

It’s the perfect opportunity to set the stage.  As a reminder “set the stage” is the time to draw your customers into your experience.

One of the best examples of this is an amusement park ride at Disney World.  The waiting lines wind around and around but at the same time they use lighting and sound to help you get into the spirit of the ride.

This hallway set a quirky vibe by having oversized scrabble pieces on the wall… it’s the opportunity for customers to spell words, take photos, in essence… be quirky, too!

How can you help “set the stage” for your customers?  Can you theme signage, use words on your website that draw or direct your customer to the right experience…

At the marina we offer a bottle of water and orientation session to help our customers make the transition from the hustle of driving to the relaxation of a boat ride.

Set the stage!  Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

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Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 816 – The First Ones Free…

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Saturday: Try This

 

On a recent trip to Disney I came across this board full of pins… It’s a Ship’s Wheel designed board to match the theme of the hotel…

The clever part is, it’s to promote the pin trading program of the Disney Parks.

The ironic thing is… there is no sign describing what to do, what the board is for, it just happens to be there.

The only suggestion is that you restrict to two pins per guest per day… I find it clever because you are not required to put a pin on the board to take one, however, that would be the idea of the program.

It doesn’t cost money to take a pin.

Although it is at the entrance to the gift store where you can buy more pins, it’s not in the general area of the pins.

The board is just “there” – it exists.  And people use it.

I love the idea because Disney actually made a product that consumers buy that is fun, engaging, and only used on vacation… I mean you don’t pin trade at your house… just at Disney… and it builds a solid tribe of people who are recognizable throughout your vacation.

But this concept of the free board of pins.  How can you use that?  They do it at the grocery store with free samples…

How can you utilize a free sample at your business… a free guide, a free top 10 list, a free _____ – figure out the way to get people “hooked”!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

Visit the “Perfectly Imperfect” Collection

two-t-shirts-mockup-on-hangers-against-a-transparent-backdrop-a15758(7).png

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.

TribeologyBlog.com – Episode 814 – Teach Your Customer HOW To Use Your Business…

Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.

 

Thursday: Infinity Customer

Today’s Quote: “I cannot teach anybody anything, I can only make them think.” -Socrates

 

Have you ever thought about teaching your customers?

Odd question, right… we normally think a customer comes and buys stuff then leaves.  With the Infinity Marketing Machine we teach that we want the customer to stay and join our tribe.

Well… I got an email today and it made me think… is Etsy a tribe?  After all, as a seller you list items for sale, and that’s it right?

But it’s in Etsy’s best interest to have you sell things so you continue to list things.

I think that means they want you around for a while, so sellers on Etsy are a tribe. 🙂

The email today got me thinking about how we can all teach our customers things… the email I received from Etsy was a wonderful Top 8 hints to selling on Etsy.   Here it is:  Etsy seller handbook  It’s actually teaching you HOW to use their product.

This type of content, right now, as we head into the holiday selling season is critical to the success of the small businesses on Etsy and in turn critical to the infinity customer factor that Etsy has with it’s sellers.

Make Sense?

What’s good for their sellers is good for Etsy.

So at your business, within your tribe, ask yourself, “What’s good for my tribe?”  Teach them HOW to use your product, business, parking lot — make things easy so they want to stick around for a long long time!

 

PS:  Happy Halloween!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Entrepreneur Gift Store at TheEntrepreneurInMeSays.com

t-shirt-mockup-of-a-woman-holding-a-travel-mug-outside-a-restaurant-29314

Check our our Tribeology Entrepreneur Store at TheEntrepreneurInMeSays.com full of gifts and motivation items to “keep you going”.