TribeologyBlog.com – Episode 670 – The Friday of Summer

Quote: “Let the world know why you’re here and do it with passion”

Monday: Subject Matter Expert

Share your expertise! After all, what’s the point of being an expert if you don’t tell others how you did it?

You might be wondering why you’d work so hard to get to the level of an expert… then just share it all an be at a competitive advantage.

Well… is that it? Is this as good as you get?  If you are done learning, technically you’re done being a Subject Matter Expert.

Part of being a Subject Matter Expert is your willingness to continue to learn and explore because you have passion about a chosen area.

Therefore, helping others by sharing your knowledge does not weaken you, it strengthens your following AND you will increase your knowledge with the feedback from the ideas that your students share on their learning journey.

You will learn from those who follow you.  That’s part of the treat.

How do I know this?

I brought a woman out on our dock last week, I was giving her a tour of our marina.  She mentioned that, “It’s the Friday of Summer”– I asked, “what?”

She went on to say, there was an anticipation in the air at the marina.  It was like a Friday night of a weekend… but bigger… it was the Friday of Summer.

Her description was pretty cool.  I’m an expert in our marina and how it works, ways to enjoy our lake, and the marketing and messaging… but you know what… I learned from her.  Then I shared it in our weekly email newsletter.

Being a Subject Matter Expert requires you to share your knowledge. Don’t ever be afraid to do it, you will learn something from each interaction you create.  When you’re willing to share you will learn.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 667 – Quality is a Habit

Quote: “Quality is not an act but a habit.” Aristotle

Thursday:  Infinity Customer

 

Tomorrow I want you to create a post for Facebook and Instagram, I need to you to create a blog post and make sure to record your vlog.  Get to work on your free download PDF that you can use to create interest and capture emails.

OH emails…

Make sure to get that email done too.

Now I need you to do all of this every day.

If anyone told you this… as a new person, just starting out with your social media presence, you’d quit before you start!

BUT… if you started with one post on Facebook every day and got used to doing that, soon you’d be able to tweak the post to use on Instagram.  It wouldn’t take much to actually switch from Facebook to your blog post in longer form and then create a “highlight” post back to Facebook…  That could lead to reading your blog on a podcast or vlog…

Are you getting the idea?

Your habit of that one simple Facebook post opens the door to sooooooo much more that becomes very manageable.

It’s your repetition that makes your customers bond with you.  The repetition transforms the “one and done” into “infinity”.   It’s just that the repetition is the act of writing the content, not the actual content itself… because posting the exact same post day after day would be lame.

However, to create the amazing content to build the bond you’ve got to develop the habit!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 662 – Cookies to Attract Attention!

Quote:  ”Count the memories, not the calories”

Friday: Big Money Small Change

 

Use food as a bribe.  hahaha

This visual Instagram post teaches a valuable lesson – you can publicize an event without actually creating a “who what when where” type of visual.

The cookies… yes, the cookies do it all for you.  I mean, don’t they look awesome?!?!  So much so that it caught my attention while I was scrolling.

Here’s what happened next… I needed to know if this was a cookie company or what the heck it is… it’s actually a company that creates ice skating costumes!  The cookies will be given away at their table at a flea market.

NEAT!

You get to know that YOU can have the cookies by visiting their special event.  It’s a very creative way to get all of the details to your customers without being predictable. It’s a great way to stop people in their tracks.

This is a great way to get a big money impact with a small money change!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 661 – Over and Over

Quote: “Remember… No matter how good your feedback is, you always start over with the next customer!!”

Thursday: Infinity Customer

Do you remember being in school and your football team reached the end of the season… you had a great team they won a lot, in fact, they qualified for regionals…  Then a year passes and the team starts playing again and they picked up where they left off playing for the regional championship, right?

WRONG.

The next year they start over.

This is exactly the same thing you have with your customers.  You might have a wonderful experience with a customer and the next one hates you.

Often I have this conversation, and I learned it working in college admissions,  but I won’t say bad things about our competition.  I had a customer a week ago tell me how awful our competitor is… well, not even the competitor, the actual owner… who is a friend. My standard answer is, plenty of people don’t like me either.

It’s true.

The reason?  Well, they’re not my ideal customer.

Your ideal customer will mesh with your rules and expectations – if they do not, you have conflict and sometimes bad experiences.  That’s why it’s so important to carefully identify your ideal customer from the start!

So where does this leave us?

Take the time to identify your ideal customer… think of the person you enjoy serving.  The person that makes you want to unlock your door each day.  What does this person do for a living, how do you find more of them, and more important, why do you like working with them?

At a minimum… they pay their bill.  No sense in doing business with someone that doesn’t pay their bill, is a slow pay, or that you have to chase down to give you money.

When you determine your ideal customer you will never have a problem making a decision for products and services, all you have to do is say, “would customer X buy this?” – if no… then don’t carry it.

It really is that simple.

Your goal is to create that person that returns over and over… make “that person” one you really enjoy!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 658 – How Being Relatable Boosts Credibility

Quote: “I learned the value of hard work by working hard.” -Margaret Mead

Monday: Subject Matter Expert

 

What is credibility? We need to be very concerned with it to build trust with our followers, but what is it?

Credibility is anything that lends proof to your abilities.

The most common type of “proof” is an award.  Whether you’re top sales person or your industry “…of the year” – when an award comes from a third party source it’s like having an independent source say, “this person is amazing”.  That’s why awards are great.

But what if you don’t have any awards… then what?

Well, you can use your creativity to still find social proof.

What’s McDonald’s slogan… 1 Billion served?  haha… I think right on their sign it says, “billions and billions served” — well if a billion people have eaten there, it must be good, right?  So how many people have YOU served?  This is one great way to gain credibility.

You can list your education certificates and degrees, but you can also list the conferences and seminars you’ve attended.  If you speak at the conference, that’s HUGE credibility.  that means an organization thinks your knowledge is superior that they want you to teach their attendees!

Finally… another great way to say “BOOM” and capture your piece of credibility is to say what your sales are.  I recently started to learn from a new mentor… she’s sold a whole bunch online, she just said 40 million (in the course of her history) – but it’s amazing because she’s just as excited to make $600.  I was blown away at the 40 million, but honestly, the enthusiasm at $600 is real.  I can set a goal at 40 million, but I can relate to $600.

It’s a great lesson to learn and understand… when you are relatable you automatically gain credibility.

Go Be Relatable.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 657 – How Small Details Make A Difference.

Quote: Life is a journey. Enjoy the ride!

Saturday: Try This

 

Enjoy, relax, take your time.  What does this mean?  This means be comfortable.

I enjoy being comfortable, I’m assuming you do… too.

Your customers also enjoy being comfortable.  Therefore, it’s important to consider ways to make them feel more at home.

This could be as simple as making sure your website has it’s certificate up to date, or having reading glasses for use to see small print on contracts or receipts.

Well…

This was a dream!  The grocery cart at Winn Dixie has actual cup holders fused to the handle area.  This small addition really makes it easy to enjoy your beverage while shopping the store.

Small attentions to detail make a difference!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 649 – What Happens When Tuesday and Thursday Collide?

Quote: “The Selling side of the business needs to lead with content & relationship building”

Thursday: Infinity Customer

 

Isn’t today’s quote AMAZING?!!!

YES… you must lead with content and relationship building… it’s like our Tuesday and Thursday topics collide!

This means the content you create is a very important foundation to your future success.  When you switch your mindset from selling to relationships it becomes much easier to create the content that once seemed irrelevant.

You work to get your “tasks” done each day – whether it’s shipping, billing, or even cleaning… and then you need to sit down and create some magnificent form of writing and HA it seems like a tortured task vs. important relationship gift.

Your customers need this content to transform to a tribe.  It’s the thing that makes you different.

Why is this important?

Well… do you enjoy receiving email after email where someone is only selling you something?  See… I hate it.  I truly hate opening an email where it’s all about “this on sale” “get it before it’s gone” –

BUT…

I love getting emails that teach me.  When I learn something new I feel closer to the leader. They automatically elevate our relationship to a higher position.

And when you think about it… our relationship is totally one sided!  Sure, I feel something via the message, but the person writing is not writing “to” me… they might be thinking of the “idea” of me… but they are not creating an individual message just for me!

This is what you need to do with your “selling”.  Instead of “bargain, bargain, bargain” write to make each person feel special individually with content they want!  Anticipate their needs, give them a treasure, and make them feel special.

This is how you transform your customers “one and done” from “infinity”

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review