TribeologyBlog.com – Episode 655 – Start Thinking Infinity. Start Thinking Infinity. (get it?)

Quote:  “We are what we repeatedly do.” – Aristotle

Thursday: Content and Consistency

 

Yesterday I went to the eye Doctor… the fun part of the trip was trying on frames.  The funny part is that OP currently has 80s style sun glasses… it’s like a blast from the past.  A warm friendly blast.

That got me thinking of old commercials, mainly because they used an old magazine ad to promote their new line of frames.

Anyway…

Do you remember the “Rinse and Repeat” commercial for shampoo?  Even if you don’t remember the original airing, its one of those brilliant moments in marketing that’s been studied and taught ever since the 80s.

The woman gets done washing her hair, rinses her hair, then repeats the process… thus, using more of the product, and causing larger consumption.

Well, the rinse and repeat also works for Infinity Products.  The over and over characteristic is what we are striving for in our business.

Sure… we have our regular “main” product – but I’m going out on a limb and saying… YOU NEED a profit center that is a “rinse and repeat” Infinity Product.  Something that has no upper limit that you can easily replicate.

Especially if you have a small footprint you’re working in… you need to maximize your available space!

For example, if you have visitors… let’s say in a resort… souvenirs are amazing.  T shirts are hot sellers.  BUT, it’s hard to have many designs and keep lots of sizes… what happens if you buy a heat press, design transfers, and white T shirts and then make on demand?!  You eliminate LOTS of inventory space but still give your guests what they want to buy!

An Infinity Product can also be something like a gym/club membership.  Is there something in your business that you can market or create that gives a club atmosphere that people will pay for?

Here’s the fun part… you may be thinking physical “real world” club… but how about an online “VIP” club where you form a private Facebook Group and you host weekly information sessions, etc… what CAN you do that will allow you to create another profit center with steady monthly income?

We started a boat club about 10 years ago as our Infinity Product… it’s worked great we buy a boat, well a fleet of them, and sell memberships for seasonal use.  It allows us to maximize our space and increase our profits.

Start thinking infinity!  Repeat. Start thinking infinity! Repeat.

There is a way to create an infinity product at your business.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 653 – Ground Speed and Happy Places

Quote:  “Find your tribe. There are definitely people who will understand you.”

Tuesday:  Content and Consistency

 

Do you ever feel like no one understands you… or that maybe you’re worried when you create your blog posts that you’ll “miss the mark”?

Don’t worry about it.

Remember… when you are creating your gift of content your goal is to build trust.  The way to build trust is to speak directly to the people you WANT to attract.

When you speak to everyone you speak to no one.  Think about it… if a political candidate speaks to “everyone” they’re not remembered, but those that pick a “controversial” stance will be remembered.

The same goes for your tribe.

For example sometimes when you speak to your tribe, you speak to just your insiders and the content is ONLY for the people that “know” the tribe secrets.

Here’s how I came to realize this trick.  Apparently in 1964 Ford came out with the Mustang.  It started a trend of small, spots cars that became a category, the pony car.

Well, of course they’re called pony cars, the Ford Mustang got it all rolling, and a Mustang is a horse.  Except, when it isn’t.

Get this…

The Ford Mustang was actually named after the P-51 fighter bomber that made it’s debut in the US Army Air Corp (US Air Force) in 1940.

Alrightie… What does that have to do with something that is just for the tribe?  Well, have you ever looked at the flight tracker during an airline flight?  The speed will be converted to “ground speed” for you.

Again… what does this have to do with Tribe Building?

In the rented 2019 Mustang convertible we drove on our last trip to Florida, my member of the Mustang tribe (the husband), suddenly started laughing.  I asked him what it was and, grinning, he pointed at the speedometer which was displaying our “ground speed.”

mustang2

It was that moment when you wonder if you should actually ask, “What?” or just leave your husband be in his “happy place”.

So I played and said, “What??”.

I was confused of course, because I’m not a member of the tribe and that message was for him, not me.  He then gave me the “five minute” explanation… on and on… for the next half hour.

Insert voice of The Peanuts teacher…

BTW… the top was down, it was warm and sunny, and I earned a great blog post topic to share with you!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 652 – What is the Most Amazing Part of the Technology Revolution?

Quote:  “Experience is the name that everyone gives to their mistakes.” – Oscar Wilde

Monday:  Subject Matter Expert

 

Learn by doing.  This is how we’ve done it for years.

We go to school, learn, then at sometime we’re suppose to “do”.  We make mistakes… that’s when people say that we learn from mistakes and that’s experience.

Well, I’ve got a different take on this and it has to do with that feeling that everything is speeding up.

I believe that everything is speeding up… it seems like learning curves are steeper and yet we continue to smash new levels of greatness in record time.

Let me explain.  I competed in baton twirling for 17 years, most was in the 80s to early 90s.  Right around 1984 the “compact” video camera became available. Now by compact I mean you put the unit on your shoulder and recorded on a VHS tape.

Well, that ability to record finally allowed athletes to see themselves!  I remember being able to watch my own practice and finally understanding what teachers and coaches were yelling at me to fix.

Yet the funny thing is, I have ZERO videos of me competing!

Why?

It was against the rules of competition to use video cameras to record performances, including your own!  It’s really sad…now…  I wish I had those performances on tape.

Anyway.  This also affected the sport.  It improved gradually.  You’d watch a competitor and try to figure out HOW they did a trick… but unless they were gracious enough to teach you, it simply was a mystery.

Flash ahead to 2019.

You can search YouTube and there is channel after channel with twirlers breaking down tricks.  You can watch advance twirler performances and go frame by frame to figure out the secrets.

As a result, the sport has not only progressed more quickly to bigger, impressive, extravagant skills… it’s nearly unrecognizable.  What was considered an elite twirler in my day is now two rungs down on the competitive ladder.

But more important is the ROLE of those that share and how it affects your business.  When you share your expertise you reduce the learning curve of your customer… when you reduce the learning curve of your customer they elevate their status quicker.  As a result YOU become more valuable as the expert they refer.

Those that guard their knowledge will be passed by… those that share their knowledge will position themselves as Subject Matter Experts.  Your new reality is that there are no longer secrets.  AND your hunch is correct… things have sped up.

While we still learn from our mistakes, and we still learn by doing, we no longer have the same “trial and error” time.  Subject Matter Experts help pave the way by sharing the secrets AND that’s the most amazing part of this technology revolution.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

 

TribeologyBlog.com – Week in Review – Episodes #646 to #651

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #646 – Build Loyalty with Leadership

Tuesday – Content & Consistency – Episode #647 – Create Content at the Next Level

Wednesday – Midweek Motivation – Episode #648 – Pick One!

Thursday – Infinity Customer – Episode #649 – What Happens When Tuesday and Thursday Collide?

Friday – Big Money – Episode #650 – Make Money with a Stroll Down Memory Lane

Saturday – Try This! – Episode #651 – Shop the Shops!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 651 – Shop the Shops!

Quote: “Creativity is thinking up new things. Innovation is doing new things” Theodore Levitt

Saturday: Try This!

 

Do you take action?  I love the reminder of today’s inspiration…the reminder is to not stop at thinking of new ideas…. you must actually do new things!

One of the best places to find innovation with marketing is Disney World.  During your next visit… remember…there’s always a next visit.

On your next visit “Shop the Shops” — I’m not kidding… you don’t have to buy – but I do encourage you to shop.

When you do, oh my… inspiration can hit.. your creativity can sky rocket and believe it or not you will do things.

Look at this clever idea.

This is NOT a pizza or doughnut display…

This is a T shirt display!

That would be creative if the display stopped at atmosphere.  BUT IT DOESN’T!  It’s innovative!  These boxes contain T shirts that have either a Pizza or Doughnut theme in their design!

When you take a T shirt and carry out it’s theme to the packaging — WOW!

Try This!

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

#doinginfinity

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 650 – Make Money With A Stroll Down Memory Lane.

Quote: “Change is a good thing. How you grow from it is a great thing.”

Friday: Big Money Small Change

 

When old is new again!  This is a great strategy for bringing in traffic to your site. AND we all need traffic… right?

YES!

This was a post I saw yesterday… it has a video drive of the University of Illinois campus from 1994 on the left and a 2019 view on the right.

I’ve never been to campus – but it’s really fun to watch!  You do get to see how much the campus has changed.  It reminded me of my time in school.

So why do this?

It’s a total tribe builder!  Bring up those memories!  What ever your history is… share it.  Now the one thing I’d tell you to do to enhance your post is to add a link for a product you sell.

Imagine if on this post they linked to a sweatshirt?  With 373 shares at the time I screen shot… WOW lots of opportunities to click and buy!  Right?!?!?!!

Take a stroll down memory lane and make a little money.

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 649 – What Happens When Tuesday and Thursday Collide?

Quote: “The Selling side of the business needs to lead with content & relationship building”

Thursday: Infinity Customer

 

Isn’t today’s quote AMAZING?!!!

YES… you must lead with content and relationship building… it’s like our Tuesday and Thursday topics collide!

This means the content you create is a very important foundation to your future success.  When you switch your mindset from selling to relationships it becomes much easier to create the content that once seemed irrelevant.

You work to get your “tasks” done each day – whether it’s shipping, billing, or even cleaning… and then you need to sit down and create some magnificent form of writing and HA it seems like a tortured task vs. important relationship gift.

Your customers need this content to transform to a tribe.  It’s the thing that makes you different.

Why is this important?

Well… do you enjoy receiving email after email where someone is only selling you something?  See… I hate it.  I truly hate opening an email where it’s all about “this on sale” “get it before it’s gone” –

BUT…

I love getting emails that teach me.  When I learn something new I feel closer to the leader. They automatically elevate our relationship to a higher position.

And when you think about it… our relationship is totally one sided!  Sure, I feel something via the message, but the person writing is not writing “to” me… they might be thinking of the “idea” of me… but they are not creating an individual message just for me!

This is what you need to do with your “selling”.  Instead of “bargain, bargain, bargain” write to make each person feel special individually with content they want!  Anticipate their needs, give them a treasure, and make them feel special.

This is how you transform your customers “one and done” from “infinity”

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review