TribeologyBlog.com – Week in Review – Episodes #756 to #761

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #756 – Pay for Expertise

Tuesday – Content & Consistency – Episode #757 – The Reason Building a Tribe is the Easiest Form of Social Media Marketing

Wednesday – Midweek Motivation – Episode #758 – You’ve Gotta Do Something

Thursday – Infinity Customer – Episode #759 – Create an Asset. Repeat.

Friday – Big Money – Episode #760 – How to Give Customers What They Want

Saturday – Try This! – Episode #761 – Touching Results

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

TribeologyBlog.com – Episode 761 – Touching Results

Saturday: Try This

 

This is an amazing idea and it’s something you can do!

This is an immediate feedback opportunity.  Ask one question at the time someone checks out… and put it on a touch screen.

I stopped at a local convenience store and this popped up when the sale cashed out…

It’s a super simple question… how was the experience… just touch the red dot.

There’s no explanation of how to even use the touch screen.

It’s simple and the gal at the counter says they get lots of people that participate.  Imagine the trend statistics this creates.  You can see how your customers feel, immediately and make changes right away.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 753 – Is Your Customer Video On Point?

Quote: “Get closer than ever to your customer, so close that you tell them what they need we’ll before they realize it themselves.” Steve Jobbs

Thursday: Infinity Customer

Today’s quote is the heart of what we do here.

Our goal is to create a tribe of people we want to work with… by providing great content on a consistent basis that transforms our customers from “one and done” to “infinity”.

It’s is when they are Infinity Customers that we can live today’s quote.

The moment we know what they need long before they do is when we’ve achieved success in building our tribe…

Let’s take a look at this.

Well, two looks…

I just got done watching a video on YouTube.  It was a suggested video on getting fitted for your first pair of pointe shoes.

I’m not a ballerina.  Although I’ve been on pointe once.  Since I think that’s French, it might be “en pointe” or some other variation… but I’m getting distracted as usual.

My sister danced and studied ballet.  One time I crammed my feet into her shoes, two sizes smaller, to see what pointe was like.  I know, anyone that really studies ballet is cringing now… There are lots of things you need to do before you get to pointe and you can really hurt yourself (so I’ve heard) – but I’m still alive… and my 2 minutes in those shoes probably did more damage to them than me.

BUT

Here’s my pointe (get it) — ahhhhhh… I just watched a 15 minute video on how to fit a pair of pointe shoes.  Why?  OMG… it was fascinating.

This woman had a traditional dance store prior to 2014.  It sold EVERYTHING from tutu’s, leotards, and pointe shoes… to everything else you need.

Then in 2014 she said, boom, we’re done.  All we do is pointe shoes.  We go on site to create a custom fit shoe that is proper…. you can visit their store and that’s it.  Pointe shoes.

From a business perspective it was intriguing.  There is a whole ton of knowledge you need to get a proper shoe.  The length of your achilles, the bend of your arch, the width of your toes… it went on and on.  I never knew so many factors created the fit.

But here’s the deal.  She’s got a tribe.  A tribe of beautiful feet showcased in her shoes.

The care and knowledge she shares in this one video is immense.   While you may be able to buy a pair of shoes after watching… you want the whole package.  You want HER to fit your shoes (or your daughters) – you want to visit that shoppe.  This is an event!

OK. You get my point — showcase your knowledge in a video to build the bond of your tribe.

But I said we’ve got to take two looks at this whole video thing… so what’s the second thing.

OK here’s the second thing… how the heck did YouTube know I would enjoy watching this video?  That’s the creepy thought of the day.  The suggested videos are getting a little too good… I haven’t looked up pointe shoes… yet I just spent 15 minutes watching it.

I do believe that YouTube knows me so well they suggested their product prior to me even knowing I wanted it.

Kinda Creepy!

But I still love this store.

Now go make your On Point video.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 749 – Coffee and T Shirts? YES!

Saturday: Try This!

 

I love profit centers.

When I walked into the grocery store the other day I noticed something different at the Coffee store.  Yes, there’s a full coffee shop inside the grocery store – this itself could qualify as a profit center… but if it’s a leased space… then the rent is a profit center

but anyway…

Look at this — just to the left of the main area you order coffee is a neat little bin with T shirts!  Titled ‘Bou Fashions.

What a great tribe building idea!

Get people to buy your vibe and wear it… when what you actually do is sell coffee.

How can you do this at your store, whether online or in person… is there a way to add a completely different type of product, like T-shirts are to coffee, and grow your tribe?

BTW… T shirts are hot. So honestly, adding apparel with your brand just might work at your business, too!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 747 – Did Your Light Bulb Just Go On?

Quote: “Price is what you pay. Value is what you get.”― Warren Buffett

Thursday: Infinity Customer

 

What is Price?  Normally if you think of a price it’s that number written on a sticker that tells you how many dollars you need to spend to take home a product.

You walk into the boutique and see an amazing lamp on the shelf.  It’s gold and has sparkle blue rhinestones around the shade and the cutest drawstring to pull instead of an on/off switch.   And hanging next to the drawstring is a tag that reads $9.95

You immediately buy it and go home.

The lamp is plugged in and you pull the drawstring annnnnnd nothing.  You spent 9.95 for nothing.  The lamp is adorable.  It brings you a little joy to see it, but you wanted it for your desk and now it’s just clutter.  You still can’t see your paperwork. That does not bring you joy.

What’s the value of your $9.95?  Not much.

So what is price?  It’s the exchange.  It’s what you give with the expectation of receiving some joy.

Your customers GIVE you their email with the expectation of receiving joy.

That brings me to our next questions… what is joy? That’s the value they receive. This value can be simple happiness from a cute puppy video… to super joy at a BOGO offer!  The email that you send is magic.

When you adjust your thinking from “ugh I have to send an email” to “I’m creating value” you’ll better understand the relationship you’re creating.

Although you are not receiving money for your “lamp” you do need to make sure that when the drawstring is pulled it lights up!  You must share value with your tribe.  This is the only way you can bond them and transform from “one and done” into Infinity!

The better your customers feel about the value they receive the more likely they are to trust you when you offer them an item for sale.  Value Matters!

Did your light bulb just go on?

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #738 to #741

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #738 – Why All Things Fake Will Be Punished

Tuesday – Content & Consistency – Episode #738 – Why You Need to Do Exciting Things

Wednesday – Midweek Motivation – Episode #738 – Just Keep Going

Thursday – Infinity Customer – Episode #739 – Building a Tribe Makes a Difference

Friday – Big Money – Episode #740 – A Different Type of Post

Saturday – Try This! – Episode #741 – The Walking Ad

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

TribeologyBlog.com – Episode 739 – Building A Tribe Makes A Difference

Quote: “Shifting customer needs are common in today’s marketplace…”

Thursday: Infinity Customer

 

The fun part of creating your Infinity Marketing Machine is that you can create a group of people that are drawn together for a common interest.

Providing information and helping them discover the best of what you do.  For example, I host boating information and it’s fun to share all of the fun of what there is to do in our area.

This gives us the opportunity to sell things to a group that knows, likes, and trusts us.

But there’s another benefit… it helps us understand what they like and don’t like.  Because you are providing information to them and get an interactive response… they like it or share it or even comment.

This is helpful information!

Instead of buying a product and placing an ad… you can talk about a new trend, watch your engagement, and if positive provide your product!

But… here’s the catch… customers needs are changing faster and faster.  The greatest benefit to creating your own following is that you have a better opportunity to discover these changes.

A couple years ago I bought a cool new product – a large folding water mat.  It was fantastic, flew off the shelves.  This year, I reordered… omg… they did not sell well. I needed to get very creative and I developed an offer to promote our mid-season discount for the boat club… join our boat club and receive a watermat!

This worked well.  Here’s the deal… I would not have had the opportunity to sell these mats quickly if I did not have a tribe!

Building a tribe makes a difference.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review