Tag: small business marketing ideas

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Success tips

TribeologyBlog.com – Episode 665 – How to Plan Your Success.

Quote: “Dream it. Plan it. Work on it.”

Tuesday: Content and Consistency

 

Yesterday I wrote about the need to start.  To just get out here and “do” — it’s important to come up with the ideas… AND it’s important to start.

However…

What happens between “start” and “do” is a whole lot of “what”

Shortly after the excitement of your blog or vlog starts your realize… OMG this is a whole lot of content and I have no idea how I’m going to keep up.

This is where the “Plan it” part of today’s quote becomes super duper important.

Last week I talked about your “Programming” and to develop a weekly schedule where each day highlights a different umbrella topic.

Yet you still have issues getting your content done… and we could be referring to your social media posts!

If it feels like you’re constantly writing or creating or posting – how do you get away from this slow death by content creation?

You learn to set aside once a week or once a month to PLAN.

At this time you grab a calendar, you put topics on the calendar, and you write – you plow through it and get everything or the week or month done all at one time.

This way you can see what’s coming at you.  Surprisingly, you have a better chance of remembering special events, “national days of”, and budgeting for holiday sales.  When you use a content calendar and I mean USE the calendar – you free your time up to enjoy the process of content creation.

So…. today’s goal is to get a calendar and plan your posts for the next week. This includes writing the posts, right now, all at one time.

It’s time to plan!  GO.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, branding, marketing, Real world, Success tips

TribeologyBlog.com – Episode 656 – One Easy Way to Increase Your Sales

Quote: “The way you dress is an expression of your personality.”

Friday: Big Money Small Change

 

Here’s a great “small change” idea… dress for success!

It works for your personal appearance, so why wouldn’t it work with your products?  Well, it does!

When you take a little extra time to “spruce” up your appearance you will make more money!  The packaging is your silent salesperson… but that doesn’t mean they need to stay quiet.

Take a second look at your products and determine what you can do to give them a face lift.

I love the way this necklace looks!  It’s a neat piece of jewelry but it’s enhanced by the thoughtful packaging.

If you were shopping for a gift, especially someone with a May birthday, the necklace is nice, but the card it’s attached to makes you WANT to give this as a gift.

Start to view your packaging as the way you “dress” your products.  This also applies to your photos… update and express your style by telling stories with your photos!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, branding, Creative, Loyalty, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 653 – Ground Speed and Happy Places

Quote:  “Find your tribe. There are definitely people who will understand you.”

Tuesday:  Content and Consistency

 

Do you ever feel like no one understands you… or that maybe you’re worried when you create your blog posts that you’ll “miss the mark”?

Don’t worry about it.

Remember… when you are creating your gift of content your goal is to build trust.  The way to build trust is to speak directly to the people you WANT to attract.

When you speak to everyone you speak to no one.  Think about it… if a political candidate speaks to “everyone” they’re not remembered, but those that pick a “controversial” stance will be remembered.

The same goes for your tribe.

For example sometimes when you speak to your tribe, you speak to just your insiders and the content is ONLY for the people that “know” the tribe secrets.

Here’s how I came to realize this trick.  Apparently in 1964 Ford came out with the Mustang.  It started a trend of small, spots cars that became a category, the pony car.

Well, of course they’re called pony cars, the Ford Mustang got it all rolling, and a Mustang is a horse.  Except, when it isn’t.

Get this…

The Ford Mustang was actually named after the P-51 fighter bomber that made it’s debut in the US Army Air Corp (US Air Force) in 1940.

Alrightie… What does that have to do with something that is just for the tribe?  Well, have you ever looked at the flight tracker during an airline flight?  The speed will be converted to “ground speed” for you.

Again… what does this have to do with Tribe Building?

In the rented 2019 Mustang convertible we drove on our last trip to Florida, my member of the Mustang tribe (the husband), suddenly started laughing.  I asked him what it was and, grinning, he pointed at the speedometer which was displaying our “ground speed.”

mustang2

It was that moment when you wonder if you should actually ask, “What?” or just leave your husband be in his “happy place”.

So I played and said, “What??”.

I was confused of course, because I’m not a member of the tribe and that message was for him, not me.  He then gave me the “five minute” explanation… on and on… for the next half hour.

Insert voice of The Peanuts teacher…

BTW… the top was down, it was warm and sunny, and I earned a great blog post topic to share with you!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, DoingInfinity, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 629 – Why You Must Keep Your Foot on the Gas

Quote: “Consistency. It either keeps you where you are or gets you where you want to go!”

Tuesday: Content and Consistency

 

Today’s quote is amazing.  By doing the same thing you can either stay where you are or get you somewhere you want to go!

Is that possible?

Well, if you ride in a car and keep the speed at 55MPH you will get where you want to go!  You keep the speed consistent AND you travel forward.

Let’s think about consistency in the context of content.

IF you want to attract and shape your tribe you must communicate on a regular basis.

Therefore, just like the speed of your car sticking to 55 MPH if you consistently stick to a regular posting schedule, say 3 times a week, you will get to your goal of a tribe that is loyal and follows you.

This is important!

If you take your foot off the gas, let’s say, you stop posting, your may coast for a little while, but ultimately you will stop and your goal of “getting somewhere” like bonding your tribe, goes away, too!

Consistency is the number one, most important thing, you can do AND control to transform customers into a tribe.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, Customers, DoingInfinity, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 626 – You Need an Infinity Product

Quote: “Your income is directly related to your philosophy, not the economy.”

Friday: Big Money Small Change

What is your Infinity Product?  Since I’m spending the week reviewing a few of my favorite posts – I thought this one would be fun… the Infinity Product mixed with the concept of profit centers will help insulate you from economic forces… so read on and enjoy!

Repost from 8/11/17 – E157

What you believe, you achieve.  If you believe you have money, you will.  If you believe you are poor, you are.  And remember there is a huge difference between being broke and being poor.  This all comes down to what you believe.

Well, what you believe and the action you take based on that belief.

Think about it, if income were based on the economy, no one would make money in an economic downturn.  There are people that make money regardless of if the economy is good or bad.  In fact some make a tremendous amount when the economy is bad.  And by economy, every business has a national economy and a local economy.  If you are a weather dependent business, you realize that the national economy could be stellar, but if there’s no snow and you own a ski resort…  your local economy sucks.  Which begs the point, how is it your philosophy?

Profit Centers are the ability to get all those eggs out of one basket.

It is today’s reality that we can reach unlimited local economies.  Granted you can’t move your ski resort (or make it show).  So, what can you do?  Sell season passes prior to the start of the season, think of it like a subscription based business, you pay regardless of if you use the product.  Next, enhance your online presence.  If you have a retail store with wholesale relationships, sell online.  Start to diversify so weather is less of a factor.  During a good weather season the main profit center feeds the others, but in a bad weather season, the secondary profit centers need to mitigate the risk.

Finally, if you want to elevate your income potential you have to become an Infinity Product business.  This is not just making money while you sleep.  We all can do that.  Put a product online and the next morning you wake up to sales.  That’s cool.  And I love it.  But you still need to make the product and ship it.  There’s a lot of work that goes into that “money while you sleep” concept.

What I’m talking about is your business needs a component that grows unlimited.  Stop for a moment and think about Amazon.  It is unlimited in it’s size potential, it’s kind of like the joke… “I was surfing the internet and reached the end”.  It’s impossible to reach the end of the internet, much like it’s impossible for Amazon to stop growing.   Amazon does not have a stopping point because more vendors will continue to join and sell things.  They are not inhibited by physical limitations.  They are different from a physical shopping mall… when all 100 store fronts filled up, the mall’s income potential (via rent) is reached.  What is your Amazon product?

Just to be clear, I’m not saying “what is the product you are going to sell on Amazon?”  I’m saying, “what is the product you are going to create to add to your business that has an unlimited in growth potential such as Amazon?”

To stir your creative juices… I have a real estate broker’s license in Illinois.  I live out of the State.  To participate in the continuing education requirement it used to involve my physically traveling to Illinois to sit in classroom training.  Therefore, the course was taught by one instructor with 30 students at $250 each.  OR… $7,500 per day ($250 x 30)…

The real estate school is a small business owned by the instructor who travels from area to area renting a classroom in cities around the State.  So in addition to promotion he has travel expenses, room rental cost, and a max number of students that fit in a class.  I took his class a couple years ago and I did not travel to Illinois.  He added a webinar format in compliance with Illinois license requirements.  Are you ready for the fun part?  The webinar was a simple video camera at the back of the classroom focused on him while he taught the standard course.  He had his 30 students in the room, but online there were 184 enrollees!!!!  He picked up an extra $46,000 (184 x $250) just by adding an unlimited growth product, otherwise known as an Infinity Product.

So I ask the question again…

What is your Infinity Product?

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Content, marketing, Real world, Success tips, week in review

TribeologyBlog.com – Week in Review – Episodes #591 to #596

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #591 – The Reason it’s Important to Have a “Voice and Stage”

Tuesday – Content & Consistency – Episode #592 – Do You Have a Hangry Elephant?

Wednesday – Midweek Motivation – Episode #593 – How I Saved 50% By Listening to My Gut – but I’m Still Hungry

Thursday – Infinity Customer – Episode #594 – How Can a Blizzard Be a Customer Reward?

Friday – Big Money – Episode #595 – Your Emergency Plan To Making Money

Saturday – Try This! – Episode #596 – Do You Love Surprises?

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, DoingInfinity, goals, marketing, Next big thing, Real world, Social proof, Success tips

TribeologyBlog.com – Episode 591 – The Reason It’s Important to Have a “Voice and Stage”

Quote: “Never give up on your dream because of the time it will take to accomplish it. The time will pass anyway”

Monday: Subject Matter Expert

 

Tic Tock… what’s that?  OH it’s time.

I love to hear people when they say, I don’t have time.   Especially when it has to do with strengthening their knowledge.  “I don’t have time to go to classes to learn X” and yet… they have time to complain.  OR better yet, in three years when they reap the benefit of taking the classes to learn X they will STILL have the time to complain.

It doesn’t make sense.

When you want your business to grow you need to market yourself.  We regularly go over this “why” behind this statement, so I’ll review it… we need to market ourselves because people want to do business with people.

Therefore, you need to put yourself out there.  There’s a funny thing that happens when you “put yourself out there” and that is that you automatically become a public presence.

Now… that doesn’t mean an expert.

Let’s look at Hollywood and politics.  I’m not going to use names but why on earth does anyone think that someone who stars in movies has any basis for political guidance.

I guess it doesn’t matter “why on earth” the fact is, they have a voice and they have a stage.  (I ripped that off from my favorite singer/songwriter Kenny Chesney which is pretty amazing because I really like Debbie Gibson, too. It was the 80s)  Back to the quote “voice and stage” – I heard an interview with Kenny Chesney speaking of the hurricanes that hit the islands.

He didn’t know what he could do to help, but he had a “voice and a stage” hummmmmm….

Kinda powerful.

Back to the lame-o stars and politics.  Oh boy, by nature of their work they also have a voice and stage.  They choose to use it for political purposes.

What the heck does this have to do with you and today’s inspiration?  The purpose of your business is to give you the ability to exist and thrive doing something you enjoy.  As such, what happens when that all disappears?

OH chrimmity, not in the morbid sense…  but maybe you’ll get bored.

Then what?

Let’s say you’ve sold Real Estate for 30 years… and you’re burned out.  That doesn’t make the knowledge disappear.  However, if you’ve positioned yourself as a Subject Matter Expert, with a blog and taken the TIME to continually invest in youself, you could “quit” selling homes and start consulting.  OR if you’re a teacher, doctor, sales person, there are so many possibilities for your “after” career

BUT

You need to start now.

Think of positioning yourself as your “spring board” to the next thing… continue to work at what you are doing, but utilize your TIME to invest in yourself so you can SPRING to the next possibility… because you never know when that could happen!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review