Tag: small business marketing ideas

Posted on in 7- Sunday - Week in Review, Blog content, Content, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #762 to #767

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #762 – Give Something Away for Free Because Your Time is Valuable

Tuesday – Content & Consistency – Episode #763 – No Short Cuts Here…

Wednesday – Midweek Motivation – Episode #764 – Go BIG

Thursday – Infinity Customer – Episode #765 – Focus on Today and Repeat.

Friday – Big Money – Episode #766 – How to Make Money by Embracing Your Inner Grouchy Kitty

Saturday – Try This! – Episode #767 – Increase Sales With This Simple Idea

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 2-Tuesday - Content & Consistency, Business owner motivation, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 763 – No Short Cuts Here…

Quote: “There is no such thing as Shortcut when it comes to Success.”

Tuesday: Content & Consistency

 

How do I make more money at my small business?  Great question.  One way is by creating an email list and selling them things they want.

Sounds great, right?

Yes it does… and yes it works!

But let’s look at today’s quote: There’s no such thing as a shortcut when it comes to success.”

BOOM.

Yes… it’s simple to create a list.  But the selling things they want is a little more complicated – and I don’t mean the picking of the products.  I mean the consistency and long haul you need to create a community.

You see the list is the beginning.

The list is a tool.  It’s the way… but it’s not the end.  You need to provide consistent content that the group desires.  Your content is the thing they crave. It’s the reason they come back, a.k.a. open your emails.

There’s no point to collecting emails if you contact the customers only when you want to sell something.

It’s OK to contact them when you want to sell something… and you should… it’s just that you should also make polite small talk with them on a consistent basis.

The small talk is the key.  Give them cool ideas and encouragement to engage with you!

This is how you will achieve success.  The method of the Infinity Marketing Machine is simple but it is not without effort.  However, when you put the effort in, you will be rewarded.

And it’s fun!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Posted on in 1-Monday - Subject Matter Expert, marketing, Social proof, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 762 – Give Something Away for Free Because Your Time is Valuable

Quote: “If you’re good at something, never do it for free”

Monday:  Credibility – Subject Matter Expert

 

Here’s a funny scenario and you might be guilty of both sides of it.

You bring your car into get fixed and complain about the cost of a repair exclaiming that $150 an hour is outrageous.   Or maybe the same situation but you’re bewildered at an attorney charging $400 an hour.

Remember. You’re not paying for this hour… you’re paying for the 20,000 hours of study, training, tradeoff’s, and EXPERIENCE that the mechanic or attorney have accumulated to that moment.

You might have this internal struggle as you create your own pricing, especially if you creating a handmade product or offering a service.  The struggle comes from when someone complains about your pricing. 🙂

But you need to get paid what you are worth… and that doesn’t mean what you’re worth today – but what your experience is from over the years.

NOW… this is the tricky part because when we do email marketing we say create a freemium!  Do work and put it together in a PDF or video and give it for free!

Here’s the deal, it’s not exactly free. You are getting compensated, and I don’t mean with future sales, although that is the goal.  You are getting compensated, it’s just not a currency exchange it’s an email exchange.

The reason I wanted to spend time on this issue is to show it’s value.  You want to create the “freemium” but you haven’t because you’re worried about putting your expertise “out there” for free… don’t get caught up in the “free” part –  yes you are sharing some pretty amazing information – but you are doing this to acquire and grow your tribe.

Remember building credibility among your customers is a great way to improve loyalty and transform them into a strong tribe.

That means… today you should create your freemium and get it out there for your future tribe members to learn from your expertise!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 6- Saturday - Try This!, Blog content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 755 – Do You Have Time for an Oil Change?

Saturday: Try This!

Earlier this week I traveled “downtown”.  I live in the suburbs so going downtown is always slightly overwhelming…

So imagine me driving up and down the aisles of the super narrow parking ramp that’s below the sky scraper… it’s like making corners where you simply assume you’ll make it without hitting any other cars but you’re just not sure.

So I took a left and there was an odd set up – cars parked and a shelving unit with lots of auto parts… I’m like “what the heck?”

I parked, looking back, I’m pretty sure I wasn’t suppose to park there… but I did.  I got out of my car and encountered this at the elevator.

What a fantastic idea.  You can get your oil changed right in the parking ramp.  OK maybe I’m a little late to the game on the parking ramp oil change thing… but think about how you can use this idea at your business.

No… don’t start an oil change profit center.

BUT do start a make it super convenient where your customer is at location.  There are two ways to do this… offer a service when they visit you OR off your service off sight.

The oil change is offering your service off site.

An onsite service would be like the old school days when you could drop your film to be developed off at the grocery store.  In today’s terms, it would be like offing a service for clients to drop off dry cleaning…

That gives you two things to think about.

What service can you bring off site OR what can you bring on site to make life more convenient for your customers.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 4- Thursday - Infinity Customers, Blog content, DoingInfinity, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 753 – Is Your Customer Video On Point?

Quote: “Get closer than ever to your customer, so close that you tell them what they need we’ll before they realize it themselves.” Steve Jobbs

Thursday: Infinity Customer

Today’s quote is the heart of what we do here.

Our goal is to create a tribe of people we want to work with… by providing great content on a consistent basis that transforms our customers from “one and done” to “infinity”.

It’s is when they are Infinity Customers that we can live today’s quote.

The moment we know what they need long before they do is when we’ve achieved success in building our tribe…

Let’s take a look at this.

Well, two looks…

I just got done watching a video on YouTube.  It was a suggested video on getting fitted for your first pair of pointe shoes.

I’m not a ballerina.  Although I’ve been on pointe once.  Since I think that’s French, it might be “en pointe” or some other variation… but I’m getting distracted as usual.

My sister danced and studied ballet.  One time I crammed my feet into her shoes, two sizes smaller, to see what pointe was like.  I know, anyone that really studies ballet is cringing now… There are lots of things you need to do before you get to pointe and you can really hurt yourself (so I’ve heard) – but I’m still alive… and my 2 minutes in those shoes probably did more damage to them than me.

BUT

Here’s my pointe (get it) — ahhhhhh… I just watched a 15 minute video on how to fit a pair of pointe shoes.  Why?  OMG… it was fascinating.

This woman had a traditional dance store prior to 2014.  It sold EVERYTHING from tutu’s, leotards, and pointe shoes… to everything else you need.

Then in 2014 she said, boom, we’re done.  All we do is pointe shoes.  We go on site to create a custom fit shoe that is proper…. you can visit their store and that’s it.  Pointe shoes.

From a business perspective it was intriguing.  There is a whole ton of knowledge you need to get a proper shoe.  The length of your achilles, the bend of your arch, the width of your toes… it went on and on.  I never knew so many factors created the fit.

But here’s the deal.  She’s got a tribe.  A tribe of beautiful feet showcased in her shoes.

The care and knowledge she shares in this one video is immense.   While you may be able to buy a pair of shoes after watching… you want the whole package.  You want HER to fit your shoes (or your daughters) – you want to visit that shoppe.  This is an event!

OK. You get my point — showcase your knowledge in a video to build the bond of your tribe.

But I said we’ve got to take two looks at this whole video thing… so what’s the second thing.

OK here’s the second thing… how the heck did YouTube know I would enjoy watching this video?  That’s the creepy thought of the day.  The suggested videos are getting a little too good… I haven’t looked up pointe shoes… yet I just spent 15 minutes watching it.

I do believe that YouTube knows me so well they suggested their product prior to me even knowing I wanted it.

Kinda Creepy!

But I still love this store.

Now go make your On Point video.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Customers, infinity marketing machine, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Week in Review – Episodes #732 to #737

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #732 – Why Do You Want to Compete for Local Awards?

Tuesday – Content & Consistency – Episode #733 – Is this a Plain or Chocolate Milk Moment?

Wednesday – Midweek Motivation – Episode #734 – Sometimes the High Road Sucks

Thursday – Infinity Customer – Episode #735 – What Are You Really Selling?

Friday – Big Money – Episode #736 – What Are Your Plans This Weekend?

Saturday – Try This! – Episode #737 – Picture This!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Posted on in 3- Wednesday - Midweek Motivation, Business owner motivation, Customers, marketing, Real world, Success tips

TribeologyBlog.com – Episode 734 – Sometimes the High Road Sucks

Quote: Want to avoid the crowd? Always take the high road.

Wednesday: Midweek Motivation

It’s easy to yell back.  It’s easy to put someone down.  But it takes some serious skill to rise above the ugly.

Some days are harder at your business than others…  Let’s use the example of online reviews to illustrate how the concept of the “high road” is important.

In the WAR of online reviews… the least crazy person sounds most credible.  For example… I have a bad review from a guy… it was 3 years after the incident that he posted… Well… since he’ll never see this blog.  I would love to write, “Yeah, how’s the DWI… since you were so drunk I called the cops as you drove away” — but is that necessary?  It would feel good to make that my reply (oh whi am I kidding, that felt good to type) but again, he’ll never read it here and I feel comfortable using it as an example for you.

It makes more sense to let him rant and just not comment.  I know, some would disagree and say you need to comment… there are times that silence IS a response.

Another example, the last couple weeks have been SUPER difficult for me. Lots and lots of math and cross checking.  You own a business, you know that means something ain’t adding up… which is typically an inventory shrinkage problem.  It sucks, you have things like this that happen, but guess what, the high road is difficult because the argument, put downs, and mud slinging is easier.

However

Sometimes you need to grin and suck it up.  In other words, take the high road.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!


PS:  Like my vibe? I want you to join my tribe!  I love motivation and inspirational quotes… I have another site called PineapplesInProgress.com go sign up for the newsletter for FREE.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review