Tag: small business marketing ideas

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, Customers, DoingInfinity, marketing, Real world, Success tips, week in review

TribeologyBlog.com – Week in Review – Episodes #713 to #718

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #713 – Start Sharing Your Expertise

Tuesday – Content & Consistency – Episode #714 – When Marketing Doesn’t Feel Like Marketing

Wednesday – Midweek Motivation – Episode #715 – How to Recognize When It’s Time To Take a Break

Thursday – Infinity Customer – Episode #716 – What Do Tarriff’s and Profit Centers Have to Do With Each Other?

Friday – Big Money – Episode #717 – Get Personal

Saturday – Try This! – Episode #718 – Tell Your Story

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, marketing, Real world, Success tips, week in review

TribeologyBlog.com – Week in Review – Episodes #700 to #706

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #701 – Share the Stuff Between Your Ears

Tuesday – Content & Consistency – Episode #702 – Posts You Will Use Over and Over

Wednesday – Midweek Motivation – Episode #702 – It’s Good to Be Right

Thursday – Infinity Customer – Episode #704 – Crazy Break Up Girlfriend

Friday – Big Money – Episode #705 – What Does Your Photo Say?

Saturday – Try This! – Episode #706 – Sell One AND All

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Posted on in 1-Monday - Subject Matter Expert, Business owner motivation, Customers, marketing, Real world, subject matter expert, Success tips

TribeologyBlog.com – Episode 694 – Hidden Credibility

Quote: You can have Reasons or Results – choose.”

Monday- Subject Matter Expert

 

Never miss your moment.  It’s easy to wait. It’s easy to say,”I’ll do it tomorrow” -but these are reasons.

You want results.

Your customers also need results.

What type of results can you show as a Subject Matter Expert?  This is more than education and professional certifications. While those are important, it’s not a result.

Results are those things that you have done that few others have… for example, if I wrote a booklet about applying for scholarships.  Is it useful to know that I’ve got a degree in Marketing?

Heck no.  This is absolutely zero bearing on my credibility.  In fact, it’s confusing.  It’s does not give a valuable reason to buy the book.

However…

If you learned I have read over 1,000 scholarship applications as an admissions counselor for 5 years… would that make a difference in your purchase?

Heck yes!  You want to read the book.

Your results are important to building your subject matter expert status.  You need to discover what skills you have that are valuable to your customer and share it.

Another example…  We have a couple negative reviews on our social profile.  But here’s the  deal, we have 8 different profit centers and the one that gets slammed is when people damage a rental boat.  Typically alcohol is involved.  And because the boater are novices, damage happens.

Well they get mad and take out their frustration online.

I had someone call and question me about the reviews… When I pointed out that we host several hundred cruises every year… and that on each boat there are 10 people… and the online reviews go back 10 years… that’s well over 80,000 people we’ve served and in the course of 10 years we have 12 negative reviews, that’s not bad.

The person agreed.

But you see… that’s a results based credibility booster.  You need to start to think outside the box to find the hidden credibility that makes you… you!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, marketing, Success tips

TribeologyBlog.com – Episode 665 – How to Plan Your Success.

Quote: “Dream it. Plan it. Work on it.”

Tuesday: Content and Consistency

 

Yesterday I wrote about the need to start.  To just get out here and “do” — it’s important to come up with the ideas… AND it’s important to start.

However…

What happens between “start” and “do” is a whole lot of “what”

Shortly after the excitement of your blog or vlog starts your realize… OMG this is a whole lot of content and I have no idea how I’m going to keep up.

This is where the “Plan it” part of today’s quote becomes super duper important.

Last week I talked about your “Programming” and to develop a weekly schedule where each day highlights a different umbrella topic.

Yet you still have issues getting your content done… and we could be referring to your social media posts!

If it feels like you’re constantly writing or creating or posting – how do you get away from this slow death by content creation?

You learn to set aside once a week or once a month to PLAN.

At this time you grab a calendar, you put topics on the calendar, and you write – you plow through it and get everything or the week or month done all at one time.

This way you can see what’s coming at you.  Surprisingly, you have a better chance of remembering special events, “national days of”, and budgeting for holiday sales.  When you use a content calendar and I mean USE the calendar – you free your time up to enjoy the process of content creation.

So…. today’s goal is to get a calendar and plan your posts for the next week. This includes writing the posts, right now, all at one time.

It’s time to plan!  GO.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 5- Friday - Big Money, big money, branding, marketing, Real world, Success tips

TribeologyBlog.com – Episode 656 – One Easy Way to Increase Your Sales

Quote: “The way you dress is an expression of your personality.”

Friday: Big Money Small Change

 

Here’s a great “small change” idea… dress for success!

It works for your personal appearance, so why wouldn’t it work with your products?  Well, it does!

When you take a little extra time to “spruce” up your appearance you will make more money!  The packaging is your silent salesperson… but that doesn’t mean they need to stay quiet.

Take a second look at your products and determine what you can do to give them a face lift.

I love the way this necklace looks!  It’s a neat piece of jewelry but it’s enhanced by the thoughtful packaging.

If you were shopping for a gift, especially someone with a May birthday, the necklace is nice, but the card it’s attached to makes you WANT to give this as a gift.

Start to view your packaging as the way you “dress” your products.  This also applies to your photos… update and express your style by telling stories with your photos!

 

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, branding, Creative, Loyalty, marketing, Real world, Success tips, Tribe Building

TribeologyBlog.com – Episode 653 – Ground Speed and Happy Places

Quote:  “Find your tribe. There are definitely people who will understand you.”

Tuesday:  Content and Consistency

 

Do you ever feel like no one understands you… or that maybe you’re worried when you create your blog posts that you’ll “miss the mark”?

Don’t worry about it.

Remember… when you are creating your gift of content your goal is to build trust.  The way to build trust is to speak directly to the people you WANT to attract.

When you speak to everyone you speak to no one.  Think about it… if a political candidate speaks to “everyone” they’re not remembered, but those that pick a “controversial” stance will be remembered.

The same goes for your tribe.

For example sometimes when you speak to your tribe, you speak to just your insiders and the content is ONLY for the people that “know” the tribe secrets.

Here’s how I came to realize this trick.  Apparently in 1964 Ford came out with the Mustang.  It started a trend of small, spots cars that became a category, the pony car.

Well, of course they’re called pony cars, the Ford Mustang got it all rolling, and a Mustang is a horse.  Except, when it isn’t.

Get this…

The Ford Mustang was actually named after the P-51 fighter bomber that made it’s debut in the US Army Air Corp (US Air Force) in 1940.

Alrightie… What does that have to do with something that is just for the tribe?  Well, have you ever looked at the flight tracker during an airline flight?  The speed will be converted to “ground speed” for you.

Again… what does this have to do with Tribe Building?

In the rented 2019 Mustang convertible we drove on our last trip to Florida, my member of the Mustang tribe (the husband), suddenly started laughing.  I asked him what it was and, grinning, he pointed at the speedometer which was displaying our “ground speed.”

mustang2

It was that moment when you wonder if you should actually ask, “What?” or just leave your husband be in his “happy place”.

So I played and said, “What??”.

I was confused of course, because I’m not a member of the tribe and that message was for him, not me.  He then gave me the “five minute” explanation… on and on… for the next half hour.

Insert voice of The Peanuts teacher…

BTW… the top was down, it was warm and sunny, and I earned a great blog post topic to share with you!

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 2-Tuesday - Content & Consistency, Blog content, Content, DoingInfinity, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 629 – Why You Must Keep Your Foot on the Gas

Quote: “Consistency. It either keeps you where you are or gets you where you want to go!”

Tuesday: Content and Consistency

 

Today’s quote is amazing.  By doing the same thing you can either stay where you are or get you somewhere you want to go!

Is that possible?

Well, if you ride in a car and keep the speed at 55MPH you will get where you want to go!  You keep the speed consistent AND you travel forward.

Let’s think about consistency in the context of content.

IF you want to attract and shape your tribe you must communicate on a regular basis.

Therefore, just like the speed of your car sticking to 55 MPH if you consistently stick to a regular posting schedule, say 3 times a week, you will get to your goal of a tribe that is loyal and follows you.

This is important!

If you take your foot off the gas, let’s say, you stop posting, your may coast for a little while, but ultimately you will stop and your goal of “getting somewhere” like bonding your tribe, goes away, too!

Consistency is the number one, most important thing, you can do AND control to transform customers into a tribe.

 

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review