Tag: small business marketing ideas

Posted on in 1-Monday - Subject Matter Expert, branding, Content, marketing, Success tips

TribeologyBlog.com – Episode 829 – Learning Credibility From the Big Bad Wolf

Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.

Monday: Subject Matter Expert

Quote: “Fear makes the wolf bigger than he is.”

 

The fun of today’s post is thinking about the Big Bad Wolf.  If we look at the quote there’s the motivational message of, don’t let fear make your mind run wild.

It’s a great message.

You need to be cautious that you don’t let fear get the best of you and prevent you from doing amazing things!  The wolf may be bad… but he’s not unstoppable.

But now let’s twist this quote and focus on the big bad wolf.

What do we know about the Big Bad Wolf?  Well, he lives to harass pigs and has impressive lung power.

He’s got a strong brand.

You’ve never met the Big Bad Wolf and yet you’re afraid of him.  But while you’re afraid of him, please recognize, he’s a Subject Matter Expert.  He goes through life displaying his talent in house demolition… His reputation precedes him and causes you to buy strong construction materials, like brick, if you happen to be building a home in the area.

Ironic, eh? You never think of the Big Bad Wolf as an expert… but he’s got skills AND he markets them pretty darn well.

His skills in home demolition with his brand of “big bad wolf” make you take notice and as today’s quote shows… we have a habit of fearing him much larger than needed, and he’s only a story!

So how do you get you brand to be as strong (but nicer) than the Big Bad Wolf — well, like the wolf, you advertise by featuring your strength.  Get out there and build a reputation through success.

Granted the wolf did it with “word of mouth” and the fear of having your house blown down and getting eaten… I don’t think that’s a great way to build your credibility.  I think a much better way is with reviews!

And… all you have to do is ask your customers.

When a third party endorses you that has actually used your product or service… wow.  That’s a fantastic credibility builder.

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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Posted on in 7- Sunday - Week in Review, Blog content, Business owner motivation, Content, DoingInfinity, marketing, Real world, Success tips, week in review

TribeologyBlog.com – Week in Review – Episodes #793 to #798

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #793 – Be the Expert… NOW

Tuesday – Content & Consistency – Episode #794 – Feel Dumb Asking Questions?

Wednesday – Midweek Motivation – Episode #795 – Are You Sure You Want to Achieve Your Goal?

Thursday – Infinity Customer – Episode #796 – Wake Up #BK2E

Friday – Big Money – Episode #797 – Create an Event

Saturday – Try This! – Episode #798 – Cheers to Helping People Drink!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Posted on in 7- Sunday - Week in Review, Blog content, Content, Creative, marketing, Real world, Success tips, week in review

TribeologyBlog.com – Week in Review – Episodes #787 to #792

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #787 – Baseball, Hotdogs, Apple Pie, and…

Tuesday – Content & Consistency – Episode #788 – How to Create Magic With Your Tribe…

Wednesday – Midweek Motivation – Episode #789 – How to Get Out of the, “I’m NOT Having Any Fun” Corner.

Thursday – Infinity Customer – Episode #790 – Get Email Results by Lifting Weights? Yes!

Friday – Big Money – Episode #791 – Use the Blank Space

Saturday – Try This! – Episode #792 – Don’t Try This!

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

Posted on in 6- Saturday - Try This!, Blog content, Content, marketing, Real world, Success tips

TribeologyBlog.com – Episode 792 – Don’t Try This!

Saturday: Try This!

I love visiting the whole Disneyworld resort.  The parks are fine – I’m not really into them… but I absolutely love visiting the hotels.

That’s probably strange.

But hear me out — it’s a great way to see how to create a theme and have total immersion.  By total immersion I mean the menu items, the attire worn at the front desk, the flowers, and furniture…

You are completely dropped into a theme.

So for this Saturday you can use the “try this” tip as creating a theme from start to finish.

BUT

I wanted to share an opposite of “Try This” and make it a “Don’t Try This”

Look at this photo…

We walked down the hall toward the restrooms and on the left side was this space…

Anyone recognize it?

YES!  It’s an old phone bank.  I actually remember visiting this hotel when they had payphones on the walls!

But now it’s this… a strange space with blank panels in the areas where the phones used to be.  But that’s it.

Why?

With the careful attention to detail it seems odd to have a void.   It could be closed off for storage… it could have chairs or benches as a waiting area… I mean there are lots of other things.  But this?  It’s just unused void.

Take a look at your business and just see if you’re void.  Maybe it’s on a webpage or even your brochure.  But use the Disney experience as your guide and…

Don’t Try This!

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Posted on in 7- Sunday - Week in Review, Blog content, Content, email marketing, infinity marketing machine, marketing, Real world, Success tips, Tribe Building, week in review

TribeologyBlog.com – Week in Review – Episodes #762 to #767

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #762 – Give Something Away for Free Because Your Time is Valuable

Tuesday – Content & Consistency – Episode #763 – No Short Cuts Here…

Wednesday – Midweek Motivation – Episode #764 – Go BIG

Thursday – Infinity Customer – Episode #765 – Focus on Today and Repeat.

Friday – Big Money – Episode #766 – How to Make Money by Embracing Your Inner Grouchy Kitty

Saturday – Try This! – Episode #767 – Increase Sales With This Simple Idea

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here! 

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Posted on in 2-Tuesday - Content & Consistency, Business owner motivation, infinity marketing machine, marketing, Success tips, Tribe Building

TribeologyBlog.com – Episode 763 – No Short Cuts Here…

Quote: “There is no such thing as Shortcut when it comes to Success.”

Tuesday: Content & Consistency

 

How do I make more money at my small business?  Great question.  One way is by creating an email list and selling them things they want.

Sounds great, right?

Yes it does… and yes it works!

But let’s look at today’s quote: There’s no such thing as a shortcut when it comes to success.”

BOOM.

Yes… it’s simple to create a list.  But the selling things they want is a little more complicated – and I don’t mean the picking of the products.  I mean the consistency and long haul you need to create a community.

You see the list is the beginning.

The list is a tool.  It’s the way… but it’s not the end.  You need to provide consistent content that the group desires.  Your content is the thing they crave. It’s the reason they come back, a.k.a. open your emails.

There’s no point to collecting emails if you contact the customers only when you want to sell something.

It’s OK to contact them when you want to sell something… and you should… it’s just that you should also make polite small talk with them on a consistent basis.

The small talk is the key.  Give them cool ideas and encouragement to engage with you!

This is how you will achieve success.  The method of the Infinity Marketing Machine is simple but it is not without effort.  However, when you put the effort in, you will be rewarded.

And it’s fun!

#doinginfinity

Tomorrow… come back for my episode “Midweek Motivation”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!

Infinitypreneur.com

Posted on in 1-Monday - Subject Matter Expert, marketing, Social proof, subject matter expert, Success tips, Tribe Building

TribeologyBlog.com – Episode 762 – Give Something Away for Free Because Your Time is Valuable

Quote: “If you’re good at something, never do it for free”

Monday:  Credibility – Subject Matter Expert

 

Here’s a funny scenario and you might be guilty of both sides of it.

You bring your car into get fixed and complain about the cost of a repair exclaiming that $150 an hour is outrageous.   Or maybe the same situation but you’re bewildered at an attorney charging $400 an hour.

Remember. You’re not paying for this hour… you’re paying for the 20,000 hours of study, training, tradeoff’s, and EXPERIENCE that the mechanic or attorney have accumulated to that moment.

You might have this internal struggle as you create your own pricing, especially if you creating a handmade product or offering a service.  The struggle comes from when someone complains about your pricing. 🙂

But you need to get paid what you are worth… and that doesn’t mean what you’re worth today – but what your experience is from over the years.

NOW… this is the tricky part because when we do email marketing we say create a freemium!  Do work and put it together in a PDF or video and give it for free!

Here’s the deal, it’s not exactly free. You are getting compensated, and I don’t mean with future sales, although that is the goal.  You are getting compensated, it’s just not a currency exchange it’s an email exchange.

The reason I wanted to spend time on this issue is to show it’s value.  You want to create the “freemium” but you haven’t because you’re worried about putting your expertise “out there” for free… don’t get caught up in the “free” part –  yes you are sharing some pretty amazing information – but you are doing this to acquire and grow your tribe.

Remember building credibility among your customers is a great way to improve loyalty and transform them into a strong tribe.

That means… today you should create your freemium and get it out there for your future tribe members to learn from your expertise!

 

#doinginfinity

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review