Tribeology.com – Episode 521 – Talent is Everywhere.

Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine

 

“What you lack in talent can be made up with desire, hustle and giving 110% all of the time”

Wednesday: Midweek Motivation

 

Give it your all 110% of the time is a great idea, but it’s exhausting.  How about expanding your own definition of talent?  Today, I went on an adventure to court.

I know… just a day in the life… but we have a disagreement with our asphalt job so, when disagreements are unresolved… court happens.

Anyway — I was sitting in court and looked down at the floor.  The floors are perfectly vacuumed – I mean the carpet goes up on the baseboard, too – it was clean… in the corners!  Then I looked on the baseboard AND it was dust free.

This was in the area where the public sits and waits… I thought to myself, wow someone has some amazing talent and pride to make it this clean.  I appreciated it.

Next… We stopped at McDonald’s and the gal that took our order was speaking Spanish to the customer in front of us, then took our order in English.  But the first group came back and asked a question in Spanish and while she was talking to us in English, she talked to him… it was amazing – what a gift of languages.  Talent, raw talent.

It may be such a thing that the “hustle/grind” that exhausts us could slow down a bit if we looked at our gifts as talent and recognized them as talents and gifts and started to put them to work.  What I’m saying is, cut yourself some slack… you are talented and surrounded by talent.

#doinginfinity

Tomorrow… come back for my episode on “Infinity Customer”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

ProfitCenterCoach.com – Week in Review – Episodes #507 to #512

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #507 – What Does Driving a Barge Have to Do With Your Content Marketing Plan?

Tuesday – Content & Consistency – Episode #508 – Recycle the Sunset… or is it a Sunrise?

Wednesday – Midweek Motivation – Episode #509 – Act While Your Mind is Stretched

Thursday – Infinity Customer – Episode #510 – Your Tribe is Your Best Sales Team

Friday – Big Money – Episode #511 – Water the Fake Plants to Grow Real Cash

Saturday – Try This! – Episode #512 – Volunteer Your Space

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

ProfitCenterCoach.com – Episode #512 – Volunteer Your Space

If you’re looking for a better way to “social media” at your business… grab your free copy of my guide #doinginfinity.

Saturday: Try This

It’s important to be a good citizen in your community… but it does get overwhelming with the constant asking for donations.

You want to help… but at a certain point you do have to look out for your business.

So what can you do?

Offer your space!  I don’t mean your physical space in your building…

Is there a way you can put a sticker on your box or a flier in your bag… how about a flier in a bill you send out.  There a lots of ways you can help spread the word!

Today I was picking up a pizza and the top of their box were stickers for two upcoming up events… one is a free movie sponsored by the fire department and the other is a fundraiser for teens.

Both are a great way to help out the organization.  You can say “yes” without hurting your own finances, and you share with your tribe a useful way they can take part in something fun, too!

Try This!

#doinginfinity

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

The View from the Top – ProfitCenterCoach.com – Episode 428

“It’s not about ideas. It’s about making ideas happen.” Scott Belsky

Saturday: Try This

This is a cool idea… and look how easy it is.

Last Monday I was standing at the green house checkout.  I was buying flowers and I noticed this really cool map on the counter.

It was huge!   They made this really cool aerial map of their business… but it was simply the aerial layout from Google of their business.

They laminated over it so you could set items on top… but if you need to drive “around back” it was super easy for the checker-outer person to point out where “around back” is!

Technology has become so advanced in regards to maps and directions that you should take a second look at how you can use it in your business… because this was a pretty cool example.

Try This!

Thanks for reading… If you like my vibe, subscribe to my tribe!  start here

 

img_4241-e1533957776558.jpg

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

 

ProfitCenterCoach.com – Episode 421 – Give ’em What They Want.

“Listen to anyone with an original idea, no matter how absurd it may sound at first.”— William McKnight, 3M

Friday: Big Money Small Change

Ring…Ring… – it’s 7:28am, who on earth?  Yep. My dad was calling.  It’s one of the perks of a family business, “Hi dad…” – no hello, no how’s it going… just, “Where is the life caulk?”

This was the good part of the conversation. Incase you’re wondering, Life Caulk is a brand of waterproof sealant for boats, our guys in the repair shop we’re looking for some.

My conversation continued into…
Where is the life caulk?
Is it in a box?
Where is the box?
What else is in the box?

I’m like… “Dad there is no box… if the life caulk is not next to the silicone seal, we are out” – oh my, it’s like I killed his cat… (that was a joke, he doesn’t have a cat and doesn’t like cats) – but he went totally deep end about being out of life caulk.

End result.  I reorganized and re merchandised our store in May and he still is not comfortable in it… but he does like the increase in sales, well if there’s life caulk! haha

For 20 years we had the same products displayed in our store.  It was a product mix geared toward weekend warriors that fix boats.  Well, our main foot traffic no longer does this.  20 years ago we had 6 pontoon boats for rent, now we have 15.  20 years ago we didn’t have a boat club, now we have 60 members.   We have many more people that are not boat owners and rather are visitors of our area.

This change has brought us into souvenirs! (While keeping life caulk)

The photo on the left is from late June.  I took the photo on the right yesterday… look there are empty spaces!!!  There’s no more stock “in back”.  The reason this is exciting is because it really is big money from a small change.  All we did was realize our foot traffic changed and then we purchased products they desired!

It’s time to take a look at what you’re doing and evaluate if it makes sense in your current situation.  You may be offering a product that no longer matches your customer base… take a minute and analyze this.

Who are your customers and what do they want?  Apparently at 7:28 am they want life caulk!  UGHHHH ok, I’m done.

If my blog is helping you… I love it! Come and join my group for more!  start here

Episode #396 – What On Earth Are You Attracting?

“Today is a New Beginning”

Hate your customers.  Find new ones.

Is it really that easy?  YES.

But you have to be willing to decide to do this… now this seems like an odd conversation right from the get go! I mean, why do you hate your customers?

Well… if you hate your customers, the why is the reason you hate them!  The reason you hate them is because you did not define what type of person you wanted to work with, then you needed money, and all sudden you’re working with people you hate.

Now… how is it possible that there are people you hate?  OH MY –these are the customers that make you want to lock the door as soon as you see them get out of their car.  It’s the person who’s voice on the phone makes nails on a chalkboard seem musical.  You have them, trust me.

For me… oh yes.  The reason I bring this up is the guy I had earlier this week.  He just couldn’t get past the issue that we did an emergency repair on his boat because it was an explosion risk.  Yes. Explosion as in turn the key… Russian roulette… boom.  I’ve never had ANYONE say anything but “thank you” for discovering this problem and fixing it- not this guy.  He coudn’t get out of his own way to realize that the repair was absolutely necessary.

So this is someone I have zero desire to work with and zero desire to attract… so now what?

Well, just like our inspiration says, “Today is a new day” – and as of right now I must work to attract people that are not him… infact, I must attract the “not him”.  The way to do this is to make a list.

A list?  YES – make a list of your ideal customer.  You need a “must have” and a “must not have” list of characteristics.  So clearly, “owns a mechanically sound boat” goes on the “must have” side while “poorly maintained boat” goes on the “must not have” side.  Then when you make your marketing materials you use these buzz words… such as, “Safe boating starts with a mechanically superior boat”  – then raise your prices.

Honestly, raising your prices often attracts a different client, one that can afford your services!  This alone may clear up your problem.

Remember we are here to switch from a “one and done” philosophy to an Infinity Marketing Machine… it’s critical that the very foundation of tribe building starts with your “must have” and “must not have” list of characteristics!  If you don’t… OMG you’re going to end up with an entire group of customers that stick around that do not mesh with your own values.  PLEASE DO THIS!  Take the time to focus on what you really want to attract in customers, it will make your business and life much much better!

Start Today!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

*************

Action Steps
1- Create your list of “must have” and “must not have” characteristics for attracting your ideal customers or clients!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #396 of the Two Minute Commute audio blog Podcast

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

Episode #333 – I Want to Rent a Boat In A Blizzard.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew David

Want to make some money?  Pick up a pen.

Alrightie, it’s not that simple… but there are results. When you choose to accept the relationship between content and money you will reap results!  Here’s why.

Trust brings money.

Back up one step and you find out that relationships build trust.

Back up one step further and you’ll find out that content builds relationships.

It’s all connected and if you are a bottom line small business owner that is “too busy” to create a blog or even one post… stop for a moment and look at the chain again…

content to relationships to trust = money!

I bring this up because it’s snowing!  Yes… Snowing = “content to relationships to trust = money” because you’ll never believe this… but I had a customer email today asking about making boat reservations.  He really did!  We have 36″ of ice on our lake, we’re in the middle of a blizzard, and the boating season is a good 2 months away!  But, none the less, I have someone writing about making a boat reservation…

This means… it’s time to send out the boating videos!  🙂  I have a ready made 8 week beginner boating tips series.  We created them with our crew.  Each is less than one minute, but it’s a great way to get ready for the season.  It’s also a great content piece.  It’s an 8 part series, so each week our customers will receive a new video, it was also really easy to create… use this tip at your business.  When do you have an “anticipation” time? What can you do to fill that time by providing content?  Two important questions to ponder!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

**************

Action Steps
1- Create a Series!  Look at an aspect of your business where there is delay between purchase and delivery.  Fill it with information that builds the anticipation!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #333 of the Two Minute Commute audio blog Podcast