TribeologyBlog.com – Episode 710 – Sell Something to Build Your List

Quote: “Never let a stumble in the road be the end of the journey.”

Thursday: Infinity Customer

 

Happy 4th of July!

Have you ever tripped?  You’re walking along and… you don’t fall down… but you stumble, look around, laugh a little… and stop walking, never to walk again.

Of course not.

You keep walking.

It’s the same thing you do with your social marketing efforts.  When you create an email and you get really lame results, you never send another email.

Ugh. NO!

Send another email.  Just keep trying – this is normal… you tweak you try again.

Now that you’re in the try again mode, try this… recruit people for your email list by selling them things.

What?

Well, for example I sell personalized dog collars. Instead of running an ad for dog collars and hoping for the best…  what happens if you sell a “I love My Golden Retriever” T Shirt?  You make sure that you have a check box for your email AND you make sure you put your flier in the envelope.  You nurture this person because they like dogs!  Instead of a random ad to lots of people, you target the same people with a product and they pay to be a part of your email program.

This might sound “out there” or you might try it and trip… but it’s a core function of developing an infinity customer.  You attract people and offer products they want to buy!

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #607 – Show Success from Start to Finish

Quote: “That some achieve great success, is proof to all that others can achieve it as well.” Abraham Lincoln

Friday: Big Money Small Change

 

I love days when we quote Abraham Lincoln.

Why?

Because it shows how timeless wisdom can be!  I’m using it to help explain the importance telling a story, telling your business success story!

This post needs no words.  Just look at it!

Congratulations to this woman, 30 lbs in six weeks. WOW!  Awesome for her…

But also, awesome to this fitness studio.  Not just for showing her a process to be successful in her transformation… but for sharing it in a simple way with their social feed.

Look, it doesn’t need words to say how she did it.  It’s super simple.

And, it’s super effective!

This is a classic transformation/before and after type success story. Think of a way you can do this!  If you are an orthodontist it’s a great visual process.  What about a before/after for house painting… we can do it at the marina for before/after on boat bottom cleaning.

This is such a small way to gain big results that we often over look it!

Business is designed to help other people by providing a product or service to better the life of someone else, therefore, business it’s self is a before/after.  So compile a list and utilize this tool.

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode 591 – The Reason It’s Important to Have a “Voice and Stage”

Quote: “Never give up on your dream because of the time it will take to accomplish it. The time will pass anyway”

Monday: Subject Matter Expert

 

Tic Tock… what’s that?  OH it’s time.

I love to hear people when they say, I don’t have time.   Especially when it has to do with strengthening their knowledge.  “I don’t have time to go to classes to learn X” and yet… they have time to complain.  OR better yet, in three years when they reap the benefit of taking the classes to learn X they will STILL have the time to complain.

It doesn’t make sense.

When you want your business to grow you need to market yourself.  We regularly go over this “why” behind this statement, so I’ll review it… we need to market ourselves because people want to do business with people.

Therefore, you need to put yourself out there.  There’s a funny thing that happens when you “put yourself out there” and that is that you automatically become a public presence.

Now… that doesn’t mean an expert.

Let’s look at Hollywood and politics.  I’m not going to use names but why on earth does anyone think that someone who stars in movies has any basis for political guidance.

I guess it doesn’t matter “why on earth” the fact is, they have a voice and they have a stage.  (I ripped that off from my favorite singer/songwriter Kenny Chesney which is pretty amazing because I really like Debbie Gibson, too. It was the 80s)  Back to the quote “voice and stage” – I heard an interview with Kenny Chesney speaking of the hurricanes that hit the islands.

He didn’t know what he could do to help, but he had a “voice and a stage” hummmmmm….

Kinda powerful.

Back to the lame-o stars and politics.  Oh boy, by nature of their work they also have a voice and stage.  They choose to use it for political purposes.

What the heck does this have to do with you and today’s inspiration?  The purpose of your business is to give you the ability to exist and thrive doing something you enjoy.  As such, what happens when that all disappears?

OH chrimmity, not in the morbid sense…  but maybe you’ll get bored.

Then what?

Let’s say you’ve sold Real Estate for 30 years… and you’re burned out.  That doesn’t make the knowledge disappear.  However, if you’ve positioned yourself as a Subject Matter Expert, with a blog and taken the TIME to continually invest in youself, you could “quit” selling homes and start consulting.  OR if you’re a teacher, doctor, sales person, there are so many possibilities for your “after” career

BUT

You need to start now.

Think of positioning yourself as your “spring board” to the next thing… continue to work at what you are doing, but utilize your TIME to invest in yourself so you can SPRING to the next possibility… because you never know when that could happen!

 

#doinginfinity

 

Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Tribeology.com – Episode 530 – Promote Your Why.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Saturday: Try This

Are you in business for a “reason”?

You may see that question and say, “of course”.  I don’t want to work for someone, I have a passion for my product or service… the list goes on and on.

But is there a bigger why.  Look at this package of dog treats…

“This bag gives to shelter dogs” that’s the most important message on the package.  Sure it’s the Campfire Feast… but when you buy, is it because it’s campfire flavored dog treats or is it because you want to help shelter dog?

Most likely to help the shelter dogs.

This is important because if you are passionate about a “why” then use this dog treat bag as a role model.  They have positioned their “why” as the focal point of the business.

Now… I didn’t buy the bag, I simply took a photo, therefore, I’m not sure how much they give to shelter dogs… or what they give… but the message of giving is special.

This type of messaging is wonderful for attracting and growing your tribe, people who like the WHY are very loyal.

Try This.

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 500 – Help Someone Find You

“The moon is the first milestone on the road of the stars.” Arthur C Clarke

Saturday: Try This!

Which way are you coming from?

There used to be a time when people would call and ask for directions.  This relied on your staff having to give directions and your customer having to understand the directions.

NOW… “Hey Siri” or a Search gets you where you need to go.  I thought driving was the main source of automated directions, until I saw the new directories at the Mall of America.

Not only do you see where the store is… it has an animated arrow to guide you!

img_5123

It might be impossible to give your customers a guided arrow, however, what can you give them?  Bring someone with you, jump in your car, and film the journey from the main highway to your business.  Get out of the car and film the walk from car, to elevator, to front desk.

Prospective customers will appreciate this!

They are used to Google or Siri… but they can’t be everywhere (yet) – so help your customers find you!  Film the journey.  We did this at the boat yard… super helpful for first time visitors.

Try This!

#doinginfinity

NOTE FOR 500!   Thank you for encouraging me to continue this blog for small businesses, both with your messages AND with your likes!  It’s been a honor to share the stories (some crazy) from my background.  Normally on Satuday I don’t use an Inspiration — but today is a super special post… 

I love the inspiration because this “road of stars” is never ending BECAUSE the stars go on and on, LOOK… we have an “Infinity Goal!” We may be at the moon… but we’re gonna just keep going.  Exciting stuff coming soon… watch your email.  (if you haven’t signed up… make sure to join me!)  Thank you again!  #halfwayto1000

Tomorrow… come back for my episode “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

ProfitCenterCoach.com – E493 – Ho HO Whole Lot of Money

“Opportunity does not waste time with those who are unprepared.”

Friday: Big Money Small Change

Ho Ho HO!  It’s October 26 and we’re ready for Christmas!

But it’s not even Halloween yet?  Are we rushing it?

Well today is “Big Money Small Change” Day and that means we look for easy ways to make more money that do not cost a whole lot… I like to focus on things you’re doing at your small business, especially things that are done online.

Today, I’m sharing a post from… October 5!  Twenty-one days ago!  Imagine Santa and a big belly howl, “Merry Christmas”!  Along with the “ta da” music.

If you think October 26 is too early for your Christmas Promotions to begin… you are actually twenty-one days behind this ad!

Now, I like the ad… because I like cookies… but look at how cute the cookies are!

img_5254.png

The photo is very easy to understand, you see the rolling pin… it matches the pattern in the cookie.  There are absolutely no directions!  The ad implies it’s really that easy…

But for us we are less concerned with the functionality of the product and more concerned with the metrics of the ad!  It was placed October 6th!  It now takes somewhere around 12+ “touches” to get a response out of your customers… meaning they need to see your ad 12 times before it breaks through the “noise” of their world and they take action.

Do you really want to wait until after December 1st… or after Thanksgiving… or After Halloween?

NO — just like today’s inspiration states… If you want opportunities, you’ve got to be ready!  This rolling pin seller is READY!

It’s your turn… GET READY, NOW!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review