ProfitCenterCoach.com – Week in Review – Episodes #471 to #476

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #471 – Your Proof is Your Proof

Tuesday – Content & Consistency – Episode #472 – You Are Going to be Rich

Wednesday – Midweek Motivation – Episode #473 – How Do You Achieve Success?

Thursday – Infinity Customer – Episode #474 – Create Your Own Closed Market of Customers

Friday – Big Money – Episode #475 – Celebrate a Normal Day

Saturday – Try This! – Episode #476 – Let the Chips Fall Where They May

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Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

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Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
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ProfitCenterCoach.com – Episode #469 – The Grim Reapers Visit Sears…

“The day which we fear as our last is but the birthday of eternity.” – Seneca

Friday: Big Money Small Change

Alright, I’m going to take some heat for today’s inspiration… but before you get all ghoulish on me… when I searched for today’s quote, I overlooked many that were  waaaay more macabre!

But what a quote to describe a date with my husband!   Hahahaha he’ll get a kick out of that.  He’s always like, “why don’t you mention me in your blog” well, there you go honey…

We visited the Mall of America.  We live about 20 minutes away and the last time I was there was at least 3 years ago.  What the heck… people spend thousands of dollars to fly into town and I can’t even get in my car for a day visit.

In the MOA’s defense, it’s pretty cool.  You should visit.  It’s clean, safe, and full of activity.  It’s easy to access, easy to maneuver, and well… enjoyable.

However, at the expense of my husband’s psyche that hates the “after the nuclear holocaust empty street feeling”, I made him go into Sears.  Is today’s inspiration starting to make more sense?

Sears is an anchor at the mall… but honestly, put a fork in it and call it done.  As he said, “it doesn’t know it’s dead.”  Now, we have an interesting history.  We’re kind of the “angles of death” duo.  It started with a visit to a Pizza Hut and a short time later (like the next day) it closed.  We did it again with another pizza restaurant… oh, there was the hill top restaurant… but our jewel is Lehman Brothers.

Yes.

We are responsible for the 2008 economic collapse.  We’re sorry.  But we got on the plane from Minnesota and all was good… the economy was fine.  We landed in New York, checked into the Sheraton across the street from Lehman Brothers, annnd the rest is history.

So I said, looking into Sears, we’ve got to do it.  Let’s go.

We walked down the hallway, it was eerie.  Nobody was around. Here’s something creepy… we swear the tile floor outside the entrance is the original from the 1991 opening.  We made one lap in the store to see the stained carpeting and bare shelves.  there was a 90% off jewelry sign.

Woah, who’s that… we passed another couple!  Although we’re pretty sure they had been walking the aisles for years, trapped and trying to escape this retail empire.  Strangely this visit to Sears felt like my very last visit to Montegomery Wards.  Sad.

I’m not saying Sears is dead, but it sure ain’t breathing with any regularity.

But as we look forward to celebrating it’s eternal birthday – I will say this.  When you walk in and find plaid scarves in a wad at the bottom of a bin… maybe our effort in display is suffering.

You see…

Two stores later we visited the Burberry boutique.  They also sell scarves.  In fact they display two, just two, neatly folded, behind a glass case, in a well lit velvet heaven.

I’m just making an observation… both Sears and Burberry had similar looking plaid print scarves… yet one store is dying and can’t sell a scarf for 40% off it’s $15 price… and the other store locks it’s version up.  I didn’t ask how much, but I’m guessing somewhere between the $1,850 purse and the $450 men’s pajama bottoms.

So what’s the difference in the two scarves?

Even if you’re putting something on clearance… you need to display it like you give a poo!

Learn a lesson from America’s foremost retail authority.  And the lesson is hidden in “what they no longer do category”…  simply clean your store! Add a little lighting, soft music, and hang up your clearance scarves!

Respect your customers.  Give them a dignified shopping experience, always.

When looking for a “Big Money Small Change” tip… just dust and fold your merchandise.  It’s CHEAP!    Go… do it now!

Sears has been good to marketers and students of retail, but like our dear sweet old relatives that go a little crazy at the end, let’s hold tight to the good memories of what they’ve taught us about being a selling empire.

BTW:  Our work here is done.   Wahahahahaha

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 465 – Important to Remember

Being an “expert” today does not guarantee your mastery tomorrow.”

Monday: Character

Today’s inspiration is a little depressing, isn’t it?  Just because you’re an expert today doesn’t mean you’ll be a master tomorrow!

You’ve got to keep up with your skills.

Think about it.

How useful is it to know how to use a rotary phone?  (I just saw a meme with some teenage boys trying to operate a phone) How about a Polaroid camera?  I took a photo of two crew members with a Polaroid… it was hilarious, they had shocked faces with the flash, and giggled watching the photo come to life.  Me… it was crazy to think that this was the first time they every saw this technology.

What other skills do you have that are outdated?  Next question… how closely related are these to your current business?

Let me give you another example… I was surfing a site centered around technology for schools.  Again, technology for schools.  They’re site was not even responsive for mobile!  It makes me wonder if the site is a fraud.  It could be the best product in the world but something directly related to the core function of the business, that is technology, is not “top notch”.

It is like when an overweight doctor tells you that you need to lose weight.

You really need to be careful that in your area of expertise you are representing your brand, well!  If you are a financial planner with a conservative investment philosophy, you should not drive a Bentley.  Now, if you are top notch attorney your brand might be supported by a Bentley.

I’ll tell you this… a couple years ago I needed to go into the city, a.k.a., drive to downtown Minneapolis.  There I was walking through the City Center building and I felt out of place!  I felt as out of place as when my customers show up in full suits.  I was wearing khaki shorts and a Nautica windbreaker!  Not exactly “downtown” clothes.

I’m mentioning this because you need to be aware of your branding, all the time.  This includes the brand that is you!  Each thing you do helps or hurts your brand.  Things like “old” certifications on your wall.   Sure, social proof is created by hanging a certificate on your wall… but do people really need to know you’re certified in Windows 3.0?

So don’t just keep up with your education and skills via conferences, seminars, and classes — but keep up with your social proof by having current certificates on your walls and online.  It’s easy to forget BUT soooooo important to remember!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 464 – Go Live, Get Pearls!

Saturday: Try This!

Go Live!

Ok, it’s not exactly what you think… but we’ll get to the thing you are thinking of!

EPCOT at Disney World is kind of a cool place. I like the International Showcase. I was a student in Japan for a semester and the EPCOT version is pretty true to real which makes me believe the other countries are realistic, too.

The last time I was at EPCOT I noticed a new attraction. Inside the Japan shopping store (which really is like the department stores in Japan) – they had a cool, live, interactive feature of finding a pearl in an oyster.

I noticed it because of all the people standing around watching… well, that made me need stop and watch!

The excitement of just opening the oyster to see the treasure inside is fun enough, but the addition of an overhead video monitor to “see for yourself” when you’re standing behind a row of three deep people is… thoughtful.

It’s worth considering as a business in the recretainment industry (any industry specializing in recreation or entertainment) you need to add a live feature.  The oyster/video monitor is a wonderful example.

Back to my original “Live” hint… you can use live on a social platform, too.  How?  Anytime you take the opportunity to communicate with your audience in a “real time” fashion is… cool.  Could you imagine getting a lunch time view of the beach at your favorite resort?  That would be amazing!

Use your creativity and add an experience!

#doinginfinity

Tomorrow… come back for my “Week In Review”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode#458 – Sell Air.

Saturday: Try This!

Can you charge extra for air?

Yesterday I received a box from Amazon.  Inside was the ink cartridge I ordered… and air pillows.

OK, I have no idea what they’re called.  Not bubble wrap… but those large pillows of air trapped in plastic that are no fun to pop.

Well, I was in the middle of stabbing them and realized my dad needed packing material for a box he was shipping… oops.

Well… I said, I can get some duct tape and blow them up.  Air is free!  He was not happy with me.  (one of the joys of working with family).  But…. it got me to thinking of a visit to a grocery store in Florida.

There was a great display area right by the entrance.  It was full of rafts and inner tubes… inflated!

What’s better than buying a tube?  Buying an inflated tube!  If you are fortunate enough to have a few moments to jump in the pool, do you want to spend any time inflating the raft?

Heck no!

But… it’s beyond exciting to grab your raft, cram it in your car, go home and float!

You know what I thought was exciting…???  They charged $2.00 more for the inflated version.  So amazingly cool.

Alrightie

How can you use this idea, especially if you don’t sell inner tubes?  Think about the stuff you sell.  What do you sell that requires assembly… assemble it!

PS:  Don’t forget to charge for the air… or assembly!

Try This!  #doinginfinity

Tomorrow… come back for my “Week in Review” Episode!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

Episode #452 – A Shopping Destination!

Saturday: Try This

Tonight I walked out to close our gas dock.  This involves making sure that the pumps are locked and that our storage cabinet is also locked.  Well… I opened the cabinet and there was that recognizable smell… not gas… hand sanitizer!

That reminded me of this great idea!

When you offer convenience items for your customers make it into a great experience. Be intentional.  Just like the garden shop I visited recently.

They have the cardboard containers stacked in a wrought iron holder.  The cardboard has the logo of the company on it.  They also have a matching wrought iron holder for the hand sanitizer. This is next to the shopping carts at the front of the store.

These details help with the branding of the company. It creates an impression for your customer.

Sure you could have a pile of cardboard boxes next to the carts – but making this a carefully crafted destination in your store enhances your customer experience!

Try this!

Tomorrow… come back for “The Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

ProfitCenterCoach.com – Episode 445 – Likes Count

Saturday: Try This!

This is a marketing trick we introduced in our retail store this summer.  It’s a Facebook counter.

We are all used to seeing the “like us” on Facebook or Find us on Instagram type of signs in stores or waiting areas.

Some of them try to interact with customers or followers by including a barcode or website address…

Then of course there are tags and hashtags that people will market in their store or on their promotional items just to hopefully get you to increase their popularity online.

But all of these items just go “one way” – you’re in the store and there is a sticker on the window… but what if the information came from the internet to your store?

We have a counter that changes!  It’s a new way to interact with customers. It’s an “old school” counter that flips from one number to the next.  Part of the charm is that it’s NOT digital.  But we have customers stand in our store, visit our Facebook page and press like just to see the number change.

Try This!

Tomorrow… come back for this week’s episode on “The Week in Review”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

ProfitCenterCoach.com – Episode 434 – Twirling Takeover

Saturday: Try This!

The third week in July, every summer, if you visit the city of South Bend, Indiana you will be at the heart of baton twirling in the United States.

The National Baton Championships happen every summer during that week at Notre Dame University… I spent 9 summers as a competitor and several years (so far) as a coach!

This competition brings in just over 4,000 twirlers!

That’s a WHOLE BUNCH!

It’s a total twirling takeover of the city!

When I was a kid, occasionally the area businesses would encourage a visit to their business by offering a discount, for example, Pizza Hut used to give you a free soda when you wore your medal to dinner!

Well… here’s a cool Facebook post a friend of mine created this past July.

img_3941-e1534560070822.jpg

The Super Target bakery created “baton themed” cupcakes!  How easy was it to take a 6 pack of cupcakes and put a baton on 3 of them… OH MY, pretty easy!

BUT…

Someone had to have the idea AND follow through on it.  But with 4,000 twirlers (and their parents) it’s smart to create a “something” that draws customers in… I mean, look at the cute photo that showed up on Facebook, all because someone made a gray frosting baton!

Look for opportunities to welcome conferences, special events, or visitors to your business.

Cupcakes, name a sandwich, create a shirt, how about a special card for a floral arrangement.  Very simple things can create a positive vibe.

If you don’t have an actual product to create… learn how to welcome your guests!  For example, you can also use a white board and write a welcome visitors message.  We’ve done this with our pontoon boats, we have listed the cities, states, or even countries the visitors are arriving from!

We received lots of positive feedback from this… kinda makes me wonder why we stopped it… hummmm…. something for me to figure out today.  (scratch head)

Alrightie, your turn…

Try this!

Tomorrow come back for The Weekly Recap!
PS:  Like my vibe? Join my tribe! start here

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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!

ProfitCenterCoach.com – Episode 422 – Showstopper!

“Toot your own horn”

Saturday: Try This!

Ever used your computer and had the “blue screen of death” instantly appear?  How about you open your email and have 3,000 unread emails in 15 minutes?  Yeah… it’s no fun to have computer problems.

It’s one of those moments you bring your computer into the “fix it” shop and that gut wrenching feeling of handing over your laptop to the guy at the counter.  It’s intimidating!

Now imagine you’re the guy behind the counter, running a great business knowing that the person coming in the door is skeptical of you…  what do you do?

I love my computer “fix it” shop.  They are fast, reliable, and above all, trust worthy!

That’s why last Tuesday when I dropped off my computer I had zero worries.  When I went to pick it up, I noticed the coolest thing on the counter.  It was a simple plastic frame with a print out of all of their “Reader’s Choice” winning certificates.

The “Reader’s Choice” awards are hosted by our local newspaper.  It’s a local poll to find the winners of local business topics, this business won “best computer repair”.  We have these awards for best marina and they’re posted, but I’ve never seen them reduced in size and displayed right on the front counter!

It’s perfect.  It’s a great confidence and great trust builder.  It’s a real showstopper.

If you’ve won awards or have credentials in your industry, be sure to post them for your customers to see… you can do this online, too.

Try This!

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ProfitCenterCoach.com – Day 47 – Put a Bow On It

One of our customers did something really nice for my crew.  He dropped off a whole bunch of beef jerky.

It was a fun surprise.

Now… even more fun was how my one crew member decided to hand it out.  She took and bundled one big piece with a medium size piece… then put a bow around the middle.

She made it into a gift.

If you’ve ever been around the 16-18 year old male teens… you know that food is devoured.  Well, this turned a “hey look we got beef jerky” into a special event.  It was something they stopped and appreciated.

I wanted to mention this because it reminded me of the Welcome Gift we hand out to our customers.  Last year we rolled our shirts and bundled with a ribbon that we had custom printed.

They looked nice on the shelf and it was a fun way to hand out the gift.

If you’re looking for an easy way to make a big impact… put a bow on it!

Try this.

Join our group to get more helpful business motivation tips… haha!  start here