TribeologyBlog.com – Week in Review – Episodes #549 to #554

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #549 – Follow Me and I’ll Show You How to Use a Milestone for Credibility

Tuesday – Content & Consistency – Episode #550 – Tired of Blanket Results? I’m Not.

Wednesday – Midweek Motivation – Episode #551 – WHY You Can Have Success

Thursday – Infinity Customer – Episode #552 – Do You Have a Customer Loyalty Department?

Friday – Big Money – Episode #553 – Work on Increasing Value

Saturday – Try This! – Episode #554 – A Short and Sweet Post

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

 

TribeologyBlog.com – Episode #547 – One Sharp Idea

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“If you don’t ask, the answer is always no.” Nora Roberts

Friday: Big Money Small Change

 

Alright — this made me laugh… but you’ve got to ask!  Today is Friday, and on Friday I like to talk about cash – especially ideas from the real world and how we can make “infinity cash” –

Ultimately, infinity cash is the best!  It’s cash that just keeps coming.  It’s one simple thing that can be replicated without much effort, over and over and over.

The best and simplest way when you sell a product via subscription service.  Remember, I’m a big fan!  Anytime you can get a customer to buy something on a regular basis, for example monthly… you’ve found gold.

But here’s a funny one.  I was shopping on the Office Depot site yesterday… and they regularly offer subscription buying.  It makes a lot of sense for paper, toner, toilet paper.  You know, consumables.

However, I was in the market for a pencil sharpener.  Just a cheap little sharpener to sharpen a pencil about twice a year when we don’t use a mechanical pencil.

I found one!  $2.09 each… it arrived today – great product, self contained for the shavings…. you know, a nice pencil sharper, can’t say enough about it – haha.

Look at the photo… you can buy this sharpener on a subscription basis.  I’m sure someone out there buys many sharpeners and this is probably a welcome service.  Granted, I’m having trouble finding the need to have a shiny new sharpener arrive every month, but again, I’m not the ideal client.

So in terms of “Big Money Small Change” day… just offer it.  You’ve got to ask otherwise the answer really is no.  Someone out there will see this and think, AWESOME I get a new pencil sharpener every month… cool.  Might not be you, but if this is your site, do you really care?  NO, you just want to sell more.

Go for it… ASK!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #536 – Just Put the Merchandise on the Counter, Now.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Friday: Try This!

Don’t wait for perfect, it will never arrive. You’ve got to take action and tweak later.

The reason I mention this today is because we watch what happens on the internet and often we see “perfect” examples that make us feel inferior to what reality really is.

I loved seeing this at the Sheraton in Florida.  They have a very busy convenience store area and nice retail displays.  You can tell it’s very busy because there are huge open spaces for large crowds.

But I turned around and on top of the counter was this…

img_0701

Two picture frames and waterbottles with the logo of the hotel.  They were just sitting there and if you wanted to purchase, you grabbed one.  That’s it.

Here’s the thing.  They could have waited for the perfect display time and place, but I think we can all learn from this SELL display.

Crowds are coming and going all the time… so whether you have an “in person” business or an “online” business… get out there and SELL or capture leads.  Just start. You can fix it next week.   Just don’t wait for “it” to be perfect.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #471 to #476

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #471 – Your Proof is Your Proof

Tuesday – Content & Consistency – Episode #472 – You Are Going to be Rich

Wednesday – Midweek Motivation – Episode #473 – How Do You Achieve Success?

Thursday – Infinity Customer – Episode #474 – Create Your Own Closed Market of Customers

Friday – Big Money – Episode #475 – Celebrate a Normal Day

Saturday – Try This! – Episode #476 – Let the Chips Fall Where They May

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

 

ProfitCenterCoach.com – Episode #469 – The Grim Reapers Visit Sears…

“The day which we fear as our last is but the birthday of eternity.” – Seneca

Friday: Big Money Small Change

Alright, I’m going to take some heat for today’s inspiration… but before you get all ghoulish on me… when I searched for today’s quote, I overlooked many that were  waaaay more macabre!

But what a quote to describe a date with my husband!   Hahahaha he’ll get a kick out of that.  He’s always like, “why don’t you mention me in your blog” well, there you go honey…

We visited the Mall of America.  We live about 20 minutes away and the last time I was there was at least 3 years ago.  What the heck… people spend thousands of dollars to fly into town and I can’t even get in my car for a day visit.

In the MOA’s defense, it’s pretty cool.  You should visit.  It’s clean, safe, and full of activity.  It’s easy to access, easy to maneuver, and well… enjoyable.

However, at the expense of my husband’s psyche that hates the “after the nuclear holocaust empty street feeling”, I made him go into Sears.  Is today’s inspiration starting to make more sense?

Sears is an anchor at the mall… but honestly, put a fork in it and call it done.  As he said, “it doesn’t know it’s dead.”  Now, we have an interesting history.  We’re kind of the “angles of death” duo.  It started with a visit to a Pizza Hut and a short time later (like the next day) it closed.  We did it again with another pizza restaurant… oh, there was the hill top restaurant… but our jewel is Lehman Brothers.

Yes.

We are responsible for the 2008 economic collapse.  We’re sorry.  But we got on the plane from Minnesota and all was good… the economy was fine.  We landed in New York, checked into the Sheraton across the street from Lehman Brothers, annnd the rest is history.

So I said, looking into Sears, we’ve got to do it.  Let’s go.

We walked down the hallway, it was eerie.  Nobody was around. Here’s something creepy… we swear the tile floor outside the entrance is the original from the 1991 opening.  We made one lap in the store to see the stained carpeting and bare shelves.  there was a 90% off jewelry sign.

Woah, who’s that… we passed another couple!  Although we’re pretty sure they had been walking the aisles for years, trapped and trying to escape this retail empire.  Strangely this visit to Sears felt like my very last visit to Montegomery Wards.  Sad.

I’m not saying Sears is dead, but it sure ain’t breathing with any regularity.

But as we look forward to celebrating it’s eternal birthday – I will say this.  When you walk in and find plaid scarves in a wad at the bottom of a bin… maybe our effort in display is suffering.

You see…

Two stores later we visited the Burberry boutique.  They also sell scarves.  In fact they display two, just two, neatly folded, behind a glass case, in a well lit velvet heaven.

I’m just making an observation… both Sears and Burberry had similar looking plaid print scarves… yet one store is dying and can’t sell a scarf for 40% off it’s $15 price… and the other store locks it’s version up.  I didn’t ask how much, but I’m guessing somewhere between the $1,850 purse and the $450 men’s pajama bottoms.

So what’s the difference in the two scarves?

Even if you’re putting something on clearance… you need to display it like you give a poo!

Learn a lesson from America’s foremost retail authority.  And the lesson is hidden in “what they no longer do category”…  simply clean your store! Add a little lighting, soft music, and hang up your clearance scarves!

Respect your customers.  Give them a dignified shopping experience, always.

When looking for a “Big Money Small Change” tip… just dust and fold your merchandise.  It’s CHEAP!    Go… do it now!

Sears has been good to marketers and students of retail, but like our dear sweet old relatives that go a little crazy at the end, let’s hold tight to the good memories of what they’ve taught us about being a selling empire.

BTW:  Our work here is done.   Wahahahahaha

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 465 – Important to Remember

Being an “expert” today does not guarantee your mastery tomorrow.”

Monday: Character

Today’s inspiration is a little depressing, isn’t it?  Just because you’re an expert today doesn’t mean you’ll be a master tomorrow!

You’ve got to keep up with your skills.

Think about it.

How useful is it to know how to use a rotary phone?  (I just saw a meme with some teenage boys trying to operate a phone) How about a Polaroid camera?  I took a photo of two crew members with a Polaroid… it was hilarious, they had shocked faces with the flash, and giggled watching the photo come to life.  Me… it was crazy to think that this was the first time they every saw this technology.

What other skills do you have that are outdated?  Next question… how closely related are these to your current business?

Let me give you another example… I was surfing a site centered around technology for schools.  Again, technology for schools.  They’re site was not even responsive for mobile!  It makes me wonder if the site is a fraud.  It could be the best product in the world but something directly related to the core function of the business, that is technology, is not “top notch”.

It is like when an overweight doctor tells you that you need to lose weight.

You really need to be careful that in your area of expertise you are representing your brand, well!  If you are a financial planner with a conservative investment philosophy, you should not drive a Bentley.  Now, if you are top notch attorney your brand might be supported by a Bentley.

I’ll tell you this… a couple years ago I needed to go into the city, a.k.a., drive to downtown Minneapolis.  There I was walking through the City Center building and I felt out of place!  I felt as out of place as when my customers show up in full suits.  I was wearing khaki shorts and a Nautica windbreaker!  Not exactly “downtown” clothes.

I’m mentioning this because you need to be aware of your branding, all the time.  This includes the brand that is you!  Each thing you do helps or hurts your brand.  Things like “old” certifications on your wall.   Sure, social proof is created by hanging a certificate on your wall… but do people really need to know you’re certified in Windows 3.0?

So don’t just keep up with your education and skills via conferences, seminars, and classes — but keep up with your social proof by having current certificates on your walls and online.  It’s easy to forget BUT soooooo important to remember!

#doinginfinity

Tomorrow… come back for my episode on “Content and Consistency”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Episode 464 – Go Live, Get Pearls!

Saturday: Try This!

Go Live!

Ok, it’s not exactly what you think… but we’ll get to the thing you are thinking of!

EPCOT at Disney World is kind of a cool place. I like the International Showcase. I was a student in Japan for a semester and the EPCOT version is pretty true to real which makes me believe the other countries are realistic, too.

The last time I was at EPCOT I noticed a new attraction. Inside the Japan shopping store (which really is like the department stores in Japan) – they had a cool, live, interactive feature of finding a pearl in an oyster.

I noticed it because of all the people standing around watching… well, that made me need stop and watch!

The excitement of just opening the oyster to see the treasure inside is fun enough, but the addition of an overhead video monitor to “see for yourself” when you’re standing behind a row of three deep people is… thoughtful.

It’s worth considering as a business in the recretainment industry (any industry specializing in recreation or entertainment) you need to add a live feature.  The oyster/video monitor is a wonderful example.

Back to my original “Live” hint… you can use live on a social platform, too.  How?  Anytime you take the opportunity to communicate with your audience in a “real time” fashion is… cool.  Could you imagine getting a lunch time view of the beach at your favorite resort?  That would be amazing!

Use your creativity and add an experience!

#doinginfinity

Tomorrow… come back for my “Week In Review”!
PS:  Like my vibe? I want you to join my tribe! start here

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review