TribeologyBlog.com – Episode #606 – Be Rewarding

Quote: “If the reward isn’t good enough it will be too easy to talk yourself out of it”

Thursday: Infinity Customer

 

Look what I got in the mail!  The new edition of the Vineyard Vines catalog.

The back page detailed their spring break offer.  There are three different gifts, a hat, bag, and beach towel that you can get for free with increasing purchase amounts.

Here’s what I love, the more you spend, you don’t give up one item, but you keep it and gain the next.

Now even cooler than this was the back of one of our tool supply company catalogs.  I opened it up shortly after soaking in my Vineyards Vines vibe… anyway – in the catalog it had an entire 8 page spread of rewards.  Things like coolers, radios, golf balls.  Things completely unrelated to the tools.

This is unique!

Imagine being the person responsible for ordering and you get to pick rewards based on dollars spent?!  This just seemed like a really cool idea.

I know there are stores that have loyalty programs online.

But in the real world I haven’t seen a company do this, but it’s a brilliant idea for building loyalty and to keep your customers coming back time after time!

So whether it’s an increasing scale for your shopping or a specific loyalty program that is ongoing, people love free stuff.  They love rewards and being rewarded.

The thing I really enjoyed about the tool company is that it was not company logo items, these were everyday items of value.

So give it a shot!  Look into loyalty programs… it must might be a great way to appreciate your customers.

#doinginfinity

Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com. – Episode 596 – Do You Love Surprises?

“It’s a Surprise!”

Saturday: Try This!

 

Here’s a quick tip to try… Surprise your customers!

The other day I opened my mail and got this neat packet.

It includes a nice booklet about happenings at Disney World, including my benefits as a member. But even neater is the cling.

The book is for me to go to their business and spend money… but the cling is also for me to show off that I’m a member and recruit other members.

So this bundle pack makes me feel special, encourages me to spend money, and encourages me to recruit new members. win. win. win.

I didn’t request the pack, I didn’t expect it, it just arrived.  It made me think good thoughts!

This is something that is easy to do with your customers.  Send them a note to just let them know you appreciate them!  Include a gift, even if it’s a BIG coupon code… something very special.  It doesn’t have to cost a lot to be effective.

Try this.

 

#doinginfinity

Tomorrow… come back for my episode on “Week in Review”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Week in Review – Episodes #549 to #554

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

Sunday: Week in Review

 

In case you missed an Episode of Tribeology…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

NEW:  Grab my free guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

 

Monday – Subject Matter Expert – Episode #549 – Follow Me and I’ll Show You How to Use a Milestone for Credibility

Tuesday – Content & Consistency – Episode #550 – Tired of Blanket Results? I’m Not.

Wednesday – Midweek Motivation – Episode #551 – WHY You Can Have Success

Thursday – Infinity Customer – Episode #552 – Do You Have a Customer Loyalty Department?

Friday – Big Money – Episode #553 – Work on Increasing Value

Saturday – Try This! – Episode #554 – A Short and Sweet Post

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

Make sure to grab my free app in both the App Store and GooglePlay: infinitypreneur

Thanks!

 

#doinginfinity

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Tribeology

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

 

 

TribeologyBlog.com – Episode #547 – One Sharp Idea

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

“If you don’t ask, the answer is always no.” Nora Roberts

Friday: Big Money Small Change

 

Alright — this made me laugh… but you’ve got to ask!  Today is Friday, and on Friday I like to talk about cash – especially ideas from the real world and how we can make “infinity cash” –

Ultimately, infinity cash is the best!  It’s cash that just keeps coming.  It’s one simple thing that can be replicated without much effort, over and over and over.

The best and simplest way when you sell a product via subscription service.  Remember, I’m a big fan!  Anytime you can get a customer to buy something on a regular basis, for example monthly… you’ve found gold.

But here’s a funny one.  I was shopping on the Office Depot site yesterday… and they regularly offer subscription buying.  It makes a lot of sense for paper, toner, toilet paper.  You know, consumables.

However, I was in the market for a pencil sharpener.  Just a cheap little sharpener to sharpen a pencil about twice a year when we don’t use a mechanical pencil.

I found one!  $2.09 each… it arrived today – great product, self contained for the shavings…. you know, a nice pencil sharper, can’t say enough about it – haha.

Look at the photo… you can buy this sharpener on a subscription basis.  I’m sure someone out there buys many sharpeners and this is probably a welcome service.  Granted, I’m having trouble finding the need to have a shiny new sharpener arrive every month, but again, I’m not the ideal client.

So in terms of “Big Money Small Change” day… just offer it.  You’ve got to ask otherwise the answer really is no.  Someone out there will see this and think, AWESOME I get a new pencil sharpener every month… cool.  Might not be you, but if this is your site, do you really care?  NO, you just want to sell more.

Go for it… ASK!

 

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

TribeologyBlog.com – Episode #536 – Just Put the Merchandise on the Counter, Now.

Grab your free gift: The 5 C’s of the Infinity Marketing Machine

 

Friday: Try This!

Don’t wait for perfect, it will never arrive. You’ve got to take action and tweak later.

The reason I mention this today is because we watch what happens on the internet and often we see “perfect” examples that make us feel inferior to what reality really is.

I loved seeing this at the Sheraton in Florida.  They have a very busy convenience store area and nice retail displays.  You can tell it’s very busy because there are huge open spaces for large crowds.

But I turned around and on top of the counter was this…

img_0701

Two picture frames and waterbottles with the logo of the hotel.  They were just sitting there and if you wanted to purchase, you grabbed one.  That’s it.

Here’s the thing.  They could have waited for the perfect display time and place, but I think we can all learn from this SELL display.

Crowds are coming and going all the time… so whether you have an “in person” business or an “online” business… get out there and SELL or capture leads.  Just start. You can fix it next week.   Just don’t wait for “it” to be perfect.

Try This!

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.

Infinitypreneur.com

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

ProfitCenterCoach.com – Week in Review – Episodes #471 to #476

In case you missed an Episode of the Infinity Marketing Machine…  Here are the links to this weeks stories!

Remember:  Learn It. Do It. Profit.

 

Monday – Subject Matter Expert – Episode #471 – Your Proof is Your Proof

Tuesday – Content & Consistency – Episode #472 – You Are Going to be Rich

Wednesday – Midweek Motivation – Episode #473 – How Do You Achieve Success?

Thursday – Infinity Customer – Episode #474 – Create Your Own Closed Market of Customers

Friday – Big Money – Episode #475 – Celebrate a Normal Day

Saturday – Try This! – Episode #476 – Let the Chips Fall Where They May

Thanks so much for your interest in my ideas – to get more info, follow me… also if you like what you’re reading… I’d love to have you join me here:  start here

You can also grab my free app: SmallBusinessClubApp.com

Thanks!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

Would you do me a favor and join my “week in review” newsletter, that way, I’ll also be able to keep you posted on my progress of upcoming books, speaking events, etc…

Tomorrow… come back for this week’s episode on “Subject Matter Expert”!
PS:  Like my vibe? I want you to join my tribe! start here!

 

ProfitCenterCoach.com – Episode #469 – The Grim Reapers Visit Sears…

“The day which we fear as our last is but the birthday of eternity.” – Seneca

Friday: Big Money Small Change

Alright, I’m going to take some heat for today’s inspiration… but before you get all ghoulish on me… when I searched for today’s quote, I overlooked many that were  waaaay more macabre!

But what a quote to describe a date with my husband!   Hahahaha he’ll get a kick out of that.  He’s always like, “why don’t you mention me in your blog” well, there you go honey…

We visited the Mall of America.  We live about 20 minutes away and the last time I was there was at least 3 years ago.  What the heck… people spend thousands of dollars to fly into town and I can’t even get in my car for a day visit.

In the MOA’s defense, it’s pretty cool.  You should visit.  It’s clean, safe, and full of activity.  It’s easy to access, easy to maneuver, and well… enjoyable.

However, at the expense of my husband’s psyche that hates the “after the nuclear holocaust empty street feeling”, I made him go into Sears.  Is today’s inspiration starting to make more sense?

Sears is an anchor at the mall… but honestly, put a fork in it and call it done.  As he said, “it doesn’t know it’s dead.”  Now, we have an interesting history.  We’re kind of the “angles of death” duo.  It started with a visit to a Pizza Hut and a short time later (like the next day) it closed.  We did it again with another pizza restaurant… oh, there was the hill top restaurant… but our jewel is Lehman Brothers.

Yes.

We are responsible for the 2008 economic collapse.  We’re sorry.  But we got on the plane from Minnesota and all was good… the economy was fine.  We landed in New York, checked into the Sheraton across the street from Lehman Brothers, annnd the rest is history.

So I said, looking into Sears, we’ve got to do it.  Let’s go.

We walked down the hallway, it was eerie.  Nobody was around. Here’s something creepy… we swear the tile floor outside the entrance is the original from the 1991 opening.  We made one lap in the store to see the stained carpeting and bare shelves.  there was a 90% off jewelry sign.

Woah, who’s that… we passed another couple!  Although we’re pretty sure they had been walking the aisles for years, trapped and trying to escape this retail empire.  Strangely this visit to Sears felt like my very last visit to Montegomery Wards.  Sad.

I’m not saying Sears is dead, but it sure ain’t breathing with any regularity.

But as we look forward to celebrating it’s eternal birthday – I will say this.  When you walk in and find plaid scarves in a wad at the bottom of a bin… maybe our effort in display is suffering.

You see…

Two stores later we visited the Burberry boutique.  They also sell scarves.  In fact they display two, just two, neatly folded, behind a glass case, in a well lit velvet heaven.

I’m just making an observation… both Sears and Burberry had similar looking plaid print scarves… yet one store is dying and can’t sell a scarf for 40% off it’s $15 price… and the other store locks it’s version up.  I didn’t ask how much, but I’m guessing somewhere between the $1,850 purse and the $450 men’s pajama bottoms.

So what’s the difference in the two scarves?

Even if you’re putting something on clearance… you need to display it like you give a poo!

Learn a lesson from America’s foremost retail authority.  And the lesson is hidden in “what they no longer do category”…  simply clean your store! Add a little lighting, soft music, and hang up your clearance scarves!

Respect your customers.  Give them a dignified shopping experience, always.

When looking for a “Big Money Small Change” tip… just dust and fold your merchandise.  It’s CHEAP!    Go… do it now!

Sears has been good to marketers and students of retail, but like our dear sweet old relatives that go a little crazy at the end, let’s hold tight to the good memories of what they’ve taught us about being a selling empire.

BTW:  Our work here is done.   Wahahahahaha

#doinginfinity

Tomorrow… come back for my episode on “Try This”!
PS:  Like my vibe? I want you to join my tribe! start here

 

 

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review